Naming Rights Helped Bring Moussa Sissoko To Newcastle

The Newcastle Journal has revealed the color coding at Newcastle for the three groups of players we had talked about yesterday – purple are the top players – reds are the developing players like Gael Bigirimana, who are just behind the first team and coming through quickly, and then for the younger group – that Kevin Mbabu is part of – the color is blue.

moussa sissoko scores chelsea

Moussa Sissoko – naming rights helped to buy this player

Now that we know the actual color coding we may be able to speak intelligently about the three groups in the future – maybe. 😀

We’ve been awash with Derek LLambias interviews for the last couple of days, as the top executive at Newcastle has given exclusive interviews to both the Evening Chronicle and the Journal and he has talked about a wide range of subjects, and it’s good Derek has done that – and we hope it’s a sign he’ll be talking more to the fans in the future.

And the MD has talked about the naming right, and he says the money it has generated helped the club pay out £1.8M for a certain Moussa Sissoko – who already looks a fabulous player at Newcastle.

This is more of what Derek Llambias has said today in the Journal:

“Take the naming rights, for example. It’s such a contentious issue – we understood that but what we were trying to do was bring a player onto the pitch. Look at Sissoko, the naming rights have helped pay for him.” “That’s money we didn’t have. If you look at it – we’ve signed Sissoko and the name of the stadium is now back to St James’ Park.”

“That wasn’t bad business. It is what it is, it’s the future. Our size of club just can’t compete with the Chrysler deals (Man U). We just can’t do it.” “We don’t have that global reach yet. Over the next few years we need to expand into that market and that’s really what our concentration is. How do we build that global market?”

“That’s about bringing in different partners and getting our brand out there a little bit more. Worldwide we have three-and-a-half million fans, Man United have 350M and sell 1.2M shirts.” “That’s what it is – the reality is there’s massive gaps between us and them. How do we close that gap?”

“We don’t get there by throwing money at it because we can’t.” “We haven’t got enough money so we have to get there by building slowly, building solid foundations. The club is always going to be safe, financially safe. It’s got to be like that.”

“”But we’re not easy sellers, we’re known for that. And these are all big players.” “We will trade. If we lose a player, we will bring one in of that standard. That’s just normal trading for us.” “The remit for us is that Alan needs a number of players into the team that he can draw on for the various competitions.”

“That’s our game plan.” “You can’t have too many players that are first-team players sitting on the bench, there’s a balance, you need to have players just behind them pushing the first team.” “Having a responsibility for this club, you’re always going to be open to some form of criticism.”

“I do occasionally read the comments on the blogs and on the local paper websites – I understand some of that.” “But I was on the train this week and a couple of guys came up to me and started talking to me.” “They appreciated what we were doing and that we’re trying to do something the club’s not done before financially.” “This club needs to be solid. It needs to be solid, not just financially, but as a team – a management team. We think we’re getting there.”

Notice that when LLambias talks about the money from the naming rights, it’s the money the club are getting from Wonga to change the stadium name back to St. James’ Park – and as Derek says – that wasn’t a bad piece of business, and it’s still unclear to us whether Sports Direct paid Newcastle anything for changing the name of the stadium for about a year.

And since they still have their Sports Direct hording all over the place at the stadium, hopefully the company is paying Newcastle for all the advertising they are getting – but we’re not sure what the facts are on that.

But we just hope that after the fours years have been completed by Wonga – that the naming right are not put up for sale again – and we’ll have some silly name that replaces St. James’ Park.

We hope that doesn’t happen – but we cannot be sure.

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11 comments so far


    Feb 8, 2013 at 10:46 AM

    Comment #1


  • magicbus

    Feb 8, 2013 at 10:51 AM

    Comment #2

    Seeing as our net outlay last summer was only about 3mill and we are being told the naming rights money secured Sissoko then what has happened to the Sky money that we received last year?

  • firebug666

    Feb 8, 2013 at 10:51 AM

    Comment #3

    Now that the Premier league has the enormous funds from TV deals, and our club is beginning to draw in a larger world wide audience I don’t see the need to sell the naming rights to our beloved stadium. If we are to bring stability to the club then keeping our stadium name is a must. The TV money alone could bring in 4 or 5 Sissoko’s.

  • toon1707

    Feb 8, 2013 at 10:56 AM

    Comment #4

    So if wonga had not taken over the naming rights we would have just ignored the fact we could get sissoko for 1.8 million and not signed him as our billionaire owner could not have afforded him, and they wonder why we sometimes lose patience with the owners

  • saxonfenken

    Feb 8, 2013 at 10:59 AM

    Comment #5

    But don’t forget that all teams in the Prem will get the money as well, So I can see prices being paid for ordinary players to go through the roof.
    GC will have to keep doing his magic.

    It has gone on players wages

  • firebug666

    Feb 8, 2013 at 11:05 AM

    Comment #6


    I agree every team will get this money, but then they are not prone to selling the naming rights for their stadiums. I think that Sissoko would have been brought in regardless of naming rights money, and that Llambias is just a spin doctor giving the fans what they want to here. If stability is what they want for the club, this must start with keeping the good name of our stadium.

  • saxonfenken

    Feb 8, 2013 at 11:17 AM

    Comment #7


    I Agree, but lets hope they learnt there lesson the last time.

  • UpTheRoad

    Feb 8, 2013 at 11:31 AM

    Comment #8

    We’re improving gradually and it’s great to see. Some people need to remember that only 3 years ago we were in the championship. We’re able to get players of international class into the black and white shirt unlike 5under1and and teams around us. Next season we’ll be in and around 4th/5th and we’ll be staying there. Fair play to Ashley and Llambias, they take some stick but they’ve done other things magnificently.

  • nufc 11

    Feb 8, 2013 at 11:47 AM

    Comment #9

    Everyone hears 1.8million u can sure their were huge agent fee’s involved that but dnt get reported I heard that the sissoko deal cost us around 6million all in the agents are ones taking the money out of the game their always in players ears I can get this and that 4you. One thing I have noticed over the last couple of years when were linkeed to players is their deals are running down were tracking them over that period and then we nip in you can nearly be sure if a good player is on the market with a contract winding down were in the back ground and that s great to hear bcoz we really were a soft touch in th FS days.

  • Munster Mag

    Feb 8, 2013 at 12:22 PM

    Comment #10

    He’s so full of shit. He talks about get teh right partners and brands in all aimed at rowing internationally, so he gets bloddy Wonga in, and originally put the naming rights upfor sale. Where were your interviews after the Brighton game son??

  • dillondog

    Feb 8, 2013 at 12:51 PM

    Comment #11

    We should also include the colour code karki the likes of ranger,, obertan and Williamson ,read into that what you will!!!


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