Sports Direct Ties Up Ibrox Naming Rights – Rangers Make Loss

Newcastle owner Mike Ashley has finally reached an agreement with Glasgow Rangers FC, for his company Sports Direct to have the naming rights to Ibrox.

mike ashley   -880074675

Mike Ashley – agreed to naming rights for Ibrox

Rangers Chief Executive Charles Green is attempting to have the naming rights in place before the start of next season, and he thinks the Rangers supporters are now more supportive of the naming change than they were earlier in the season, when it was first brought up.

This is what Green told STV:

“‘We have now decided that Sports Direct will be the partner for stadium naming.” “We had representatives from Sports Direct up for a fans’ forum a couple of weeks ago. We also had Derek Llambias of Newcastle United sharing his experience of how that helped his club.”

‘We are now into the stage where we are doing some layouts, some pictorials of how it might look and we’ll stick those on the website shortly so the fans can see what’s being proposed.” ‘We have had good engagement from the fans on this.”

“I think it was always an issue for fans but I think the fans accept now that this is something that we have to do. Almost all of the big stadia have been named now.”

We’re not sure exactly what Derek LLambias said about how the naming rights helped Newcastle – other than Wonga paid Newcastle to have the St. James’ Park name (rightly) restored to the famous stadium recently.

Mike Ashley also owns something less than 10% of  Rangers FC, and he will be banking on the value of Rangers FC rising as they move through the leagues and back to the Scottish Premier League.

ibrox stadium

Ranger’s Ibrox Stadium

Mike Ashley’s Sports Direct agreed to become  Rangers’ merchandising partner several months ago – and proof that Rangers are (not surprisingly) finding life in the Scottish fourth tier difficult,  is that they announced a loss of £7M in interim results through December 31st last year, and that’s on revenues of only £9.5M, with operating expenses of £16.6M.

So it’s hardly surprising that Charles Green is looking to boost revenues in any way he can.

In contrast,  Newcastle United’s  last financial figures for the financial year through the end of last June had revenues of close to £100M – although profits have not been announced as yet, so Rangers have taken an enormous hit in their revenues, and it’s not surprising they are currently making a loss.

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19 comments so far

  • Novocastrian66

    Mar 5, 2013 at 1:59 AM

    Comment #1

    Ed. looks like you’ve killed the blog with this article! Change it quick:)

  • Mister Tuff

    Mar 5, 2013 at 2:08 AM

    Comment #2

    ITV to televise Newcastle and Spurs Europa League games.
    We’ve made our Europa League live match selections for the next round: Mar 7 from 4.30pm – Anzhi v Newcastle followed by Spurs v Inter

    FROM @ITVFOOTBALL ON TWITTER: (11:15 am, Sat 23 Feb 2013)
    Anzhi v Newcastle will be on ITV4, then we’ll switch to ITV at 7.45pm for Tottenham v Inter Milan.


    Mar 5, 2013 at 2:16 AM

    Comment #3

    I feel sorry for rangers fans, sports direct stadia for them.

  • Sav

    Mar 5, 2013 at 2:22 AM

    Comment #4

    You must admit, getting a scumbag company like Wonga to pay cash money so that the ‘orrible duo stop pi$$ing on the SJP name is one of Ashley’s greatest masterstrokes.

  • estechco

    Mar 5, 2013 at 8:04 AM

    Comment #5

    “Almost all of the big stadia have been named now.”

    Err…I don’t think they have! Sounds like Mr Green is trying to appease the fans?

  • Tsunki

    Mar 5, 2013 at 8:08 AM

    Comment #6

    Just a mention for the fine blogger Glimps whose seminal work can be seen at

    Its like reading the screenplay for Identity ha ha he starts off normal then almost gets into a fight with himself, even bangs on about solar panels and the North/South divide. A Masterclass. 😀

  • Tsunki

    Mar 5, 2013 at 8:15 AM

    Comment #7

    Btw anyone remember Fabrice Pancrate? He scored for Nantes yesterday. Just saying. 😐

  • Jail for Ashley

    Mar 5, 2013 at 8:19 AM

    Comment #8

    Aye he scored a cracker againsr Watford then done nowt else, was he one of the then unheard of Graham Carr many finds ?

  • hotdog

    Mar 5, 2013 at 8:24 AM

    Comment #9

    Some wise words from biffa on below
    “In defeat one often learns more than in victory and after tinkering with his teams via substitutions on a regular basis to our frustration, it would be unfair to criticise Pardew for sticking his with first XI until the late panic caused by going behind.

    Again though, it’s hard to understand quite what he’s seeing in terms of contribution from Gutierrez and Santon’s defensive work remains decidedly shaky. Realistically, the remaining ten league games are a learning curve for the manager as he attempts to blend his resources into an effective unit, ahead of further personnel changes in the summer. Days like this are part of that process.

    Leaving here in the knowledge that we’d enjoyed a greater proportion of the play than when winning here 2:0 last season was no more than cold comfort though – as was the certainty that points will come from worse performances than this. Onwards to Moscow then, that’s a novel line to end on. “

  • Graeme

    Mar 5, 2013 at 8:39 AM

    Comment #10

    Hey, it could have been worse, they could have had wonga!!!

  • martoon

    Mar 5, 2013 at 8:45 AM

    Comment #11

    hotdog @9 – Yes I like to read assessment they are normally quite witty, knowledgable and balanced views – a few on here could learn from them 🙂

  • hotdog

    Mar 5, 2013 at 8:53 AM

    Comment #12

    Martoon – exactly 😉 trying to educate lol. Can u imagine sitting next to some of the posters on here. I’d be looking for a new seat haha

  • hotdog

    Mar 5, 2013 at 9:06 AM

    Comment #13

    Anyhoo. Off to sell some sand to the Arabs 🙂

  • martoon

    Mar 5, 2013 at 9:10 AM

    Comment #14

    hotdog – unfortunately I think I have sat next to some of the posters or at least people just as negative. Wonder if we get a prize for killing the blog 😉

  • Jail for Ashley

    Mar 5, 2013 at 9:11 AM

    Comment #15

    The lads over at arent big fans of Mashley and Dirk.

  • bollance

    Mar 5, 2013 at 9:25 AM

    Comment #16

    Dont want to put a dampner on Thurs night but Hatem will not travel. This is not fact but a feeling as he never travels with the squad..

    He will instead play some part vs Stoke

  • Rainrix

    Mar 5, 2013 at 9:27 AM

    Comment #17

    Bollance… Wouldn’t want hatem playing on a frozen artificial pitch anyway right after injury. I think the stoke game is what most of us had penciled in as a return anyway.

  • Tsunki

    Mar 5, 2013 at 9:28 AM

    Comment #18 lads have that assessment fairly spot on. I have backed Jonas but now he’s on the right and Gouffran looks to have taken his old spot, he looks pretty redundant in front of Debuchy, and floats round the middle of the park like a third wheel. Writing on the wall for Spidey sorry to say.

  • Tsunki

    Mar 5, 2013 at 9:35 AM

    Comment #19

    I’d be surprised if hba’s first show was a long haul to the frozen capital of russIa. Stoke is bad enough.


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