When Mike Ashley bought Newcastle United in the summer of 2007, he said he wanted to build the Newcastle United brand on a global basis, but in a short two years we were relegated – and it’s hard to build a global brand if you are in England’s second division.
Derek LLambias – Newcastle’s Managing Director
But to be fair, Newcastle have done extremely well since the summer of 2009, and we were immediately promoted from the Championship, and in our second season back we finished in 5th place – which is where Bobby Robson had the club back in 2004, before being sacked by Freddy Shepherd.
Newcastle will try to build their brand on a global basis, as then Chairman Chris Mort had promised when Ashley bought the club, and one way of doing that is via our summer tours.
It was unfortunate last summer that the tournament in South Africa was canceled at the last moment, and we know a lot of the South African fans were very disappointed with that news.
And it seems that Derek LLambias would like to return to the US this summer, and although football (soccer) is still not a popular sport over here, it’s popularity has been increasing, but it will never challenge their own home made sports of American football, baseball and basketball, and other sports too.
In the populat USA Today newspaper, the sports page has nine sports listed along the top – and you have to look in “other” for what they call soccer – to differentiate it from the hugely popular American football – take a look
It seems Derek LLambias wants to return to the US in the summer:
“In pre-season we would like to go the States again. We’re working on that.” “Perhaps Brazil or the States or somewhere around that way. We were let down last year in South Africa by broadcasters.”
And while things are really looking up for Newcastle these days, we still cannot ignore the fact that we are not safe in the Premier League yet, although Sunderland have become in a lot more danger of relegation, with both top scorer Steven Fletcher and Lee Cattermole out for the season with injuries.
As far as staying in the Premier League this is what Llambias had to say:
“We are in a much healthier position to deal with it.” “But I don’t think we are going to be relegated.”
I’ll be much happier about our league position if we can beat both Fulham and Sunderland at home in the next two games at St. James’ Park, because if we can do that we should be be safe on 39 points.
The way Newcastle will build their global brand is by finishing in the top six every season and competing in Europe each and every season – and if we can do that we’ll get massive TV coverage around the world – just like we did last season.
That’s what Mike Ashley has already said he wants – to be in Europe every season – but it’s easier said than done, and we’ll not be in Europe next season, unless we can win the Europa League – which would bring us massive worldwide coverage.
And then Derek would need to increase the fees we get from our summer tour – wonder if that clause will be in the contract. 😀
You can also reach Ed at firstname.lastname@example.org