We have a feeling that Newcastle will make a huge effort in the summer to further improve our squad, with Newcastle embarrassingly fighting against relegation this season, which is hardly what we expected last summer, after we had finished 5th top and looked a very good side.
Mike Ashley – he thinks big for Sports Direct
But the lack of new players in the summer has turned out to be a huge mistake, although we did bring in five very good Frenchmen in January, and that’s the basis on which Newcastle will build this summer.
Any great business, and Newcastle is a business now – whether you like it or not – has to have a vision – what is it that Newcastle are trying to become?
The best club in the north-east or the best club in England or what?
What we would say is that we should have an aim to become the best football club in the world – nothing less – aim for the moon – and then with that in place, the powers that be can start to do those things that will make Newcastle exactly that.
But you have to know what you want to become, before you can become it.
We were big fans of the great Bill Shankly, who was the manager who built Liverpool in the 1960s into a juggernaut – and he talked about having to reach very high to meet you goals – this is one of the many quotes Bill is famous for:
“Aim for the sky and you’ll reach the ceiling. Aim for the ceiling and you’ll stay on the floor.”
And to use Bill Shankly’s quote – if you aim to be the best club int he world – we may even end up winning the Premier League for the first time ever.
On a personal level, I started to run the Network Consulting Group in early 1998 and we talked about what we wanted to be (when we grew up) – and that was to be the biggest Network Consulting Group in the world – in terms of revenue.
And what did we have to do to achieve that – well about six months after going into an agreement with Cisco – the biggest network products manufacturer in the world at the time – in late August, 1999 – we became the biggest Network Consulting Group in the world – and much quicker than we thought was possible.
And the same can happen to Newcastle,
Alan Shearer has talked about needing to spend £25M each summer just to stay still – but we don’t think that’s the right measurement – the right measurement is to get two or three top players in each summer.
And Newcastle are proving a club who can do that without spending ridiculous amounts of money. – as if the more you spend the better it is – more is not always better – just ask QPR owner Tony Fernandes about that.
So we do think we’ll survive this season in the Premier League, we hope we’ll survive this season in the Premier League – and if we do that – we’d love Newcastle to think big in the summer.
To think very big.
To go for it.
Howay The Lads!!
You can also reach Ed at firstname.lastname@example.org