Bayern Munich now has the biggest brand value of any football club in the world, after winning the Champions League on Saturday, when they beat fellow German side Burussia Dortmund 2-1 at Wembley.
They have beat out Manchester United in the global rankings, who won the title last year, and the brand value of the top German club is listed at £574M – which is an increase of 8% over last year, while Manchester United’s brand value is £559M, which is a drop of 3%.
Real Madrid was third at £415 and Barcelona fourth at £382.
But what is a little alarming is the way that Newcastle United have dropped in the ratings, going from 20th place at £57M last year to 30th this year and £53M – a fall of £4M – which is not too bad in terms of value, a decline of just over 5%, but it’s a big drop in terms of placement.
Brand Finance Plc come out with these ratings every year – and it’s a measure of the strength of the band, and how well it’s known around the world, much like is done for the major global brands such as Coca Cola, Apple, Google and IBM – to name four well known global companies.
Here are the top 20 teams in terms of brand value in £M:
1. Bayern Munich 574
2. Manchester United 559
3. Real Madrid 415
4. Barcelona 377
5. Chelsea 280
6. Arsenal 255
7. Liverpool 241
8. Manchester City 221
9. AC Milan 180
10. Borussia Dortmund 150
11. Schalke 149
12. Tottenham 146
13. Juventus 120
14. Ajax 108
15. Inter Milan 101
16. Hamburg 83
17. Galatasaray 77
18. Olympique Marseille 74
19. Corinthians 69
20. Napoli 67
Newcastle are 10 places further down on £53M.
This is just one measure of how well Newcastle are doing on a global basis – and the other two important measurements are where we rank in terms of revenue – measured by Deloitte every year and we were 20th – and where we rank in terms of “Most Valuable Clubs” by Forbes Magazine – and again we were 20th.
This is nothing that a top six finish in the Premier League next May will not immediately put right. 😀
You can also reach Ed at firstname.lastname@example.org