Lack Of Real Ambition Is Damaging The Newcastle United Brand

Newcastle fans were told by Joe Kinnear that he would get rid of the players who were not good enough for Newcastle,  and then get in some players who were good enough. Well he did the first thing, but failed in his job to bring in reinforcements that Newcastle desperately needed.

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Mick Quinn – it’s a massive disappointment
We lost Steve Harper and Danny Simpson when their contracts were not renewed and then sold James Perch to Wigan, and Joe in his wisdom stopped the transfer of the Brazilian center-back Douglas from going through – after it all been arranged by Derek LLambias, who resigned in protest.

So Joe did more damage than good  this summer.

This is what Mick told the Evening Chronicle today:

“It’s a massive disappointment.”  “You have to ask if you are a fan, what was the point of all of the talk of new faces coming in?”  “Is it time for somebody with some ambition to come in and have their chance to own the club?

“If you can’t challenge in the Premier League then you could end up in trouble.”  “You have to ask where the money has gone.” “Financially I thought Newcastle should have had enough about them to spice things up.”

“The win over Fulham was a timely one – but it shouldn’t paper over the cracks. There’s still a long season ahead and Newcastle don’t seem fully equipped if injuries do kick in like last year.”

“I’m not going to say we’ll get relegated or go over the top.” “But for me I wanted to see some ambition and see Newcastle challenge for the top eight or further on.”  “That’s going to be tough now.”

“I just feel sorry for the fans – again. They are knowledgeable fans up there.” “There were 6,000 empty seats against Fulham, and I can’t say that’s a surprise.”  “If you don’t invest while others around you are spending left, right and centre, there’s always likely to be trouble ahead.”

“I hope I’m wrong but if injuries do cut into the squad, we could be in for a long winter.”

Yes, we hope Mick is wrong too, but he makes some good points there, and there’s simply no ambition from Mike Ashley – and anybody who comes in and buys Newcastle should be wanting to have  our  famous club be in the top four in the Premier League – that’s where we should be.

And of all the Billionaires that have bought football clubs over the last 10 years, we got one who didn’t want to spend any money.

Just our luck. 🙁

Joe Kinnear’s job was to build up the squad for Alan Pardew – and hid didn’t do that – so he failed miserably and will he now  be fired?

Probably not – and Alan Pardew’s job is to to get the best out of the squad he has, and Alan is professional to know that once he gets over the disappointment of yesterday, it’s up to him to get the very best out of the squad he has – which he did the season before last.

We hope he can do it again, but the odds are against that, although we are very willing to be wrong about that.

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36 comments so far

  • MosesNUFC

    Sep 3, 2013 at 9:43 AM

    Comment #1


    Could this be the reason why there has been no transfers? Ashley does want to buy rangers and sell newcastle, maybe he wants to make as much profit as he can? it could be a load of BS but literally there’s been so many tweets about it. Please be true!!!

  • Widowmaker

    Sep 3, 2013 at 9:45 AM

    Comment #2


    I am sure Ashley will price him out.

  • daztoon

    Sep 3, 2013 at 9:46 AM

    Comment #3

    This was the window for me weather Ashley had any ambition for the club.It shows now the Jan window signings was about saving his investment and the extra tv money and not about learning from numerous previous mistakes.

  • MosesNUFC

    Sep 3, 2013 at 9:48 AM

    Comment #4

    WidowMaker, Fridman has a net worth of 15.1billion dollars, Ashley apparently wants something up to £350million, i’m sure Fridman could afford that!

  • Sir Braveheart

    Sep 3, 2013 at 9:49 AM

    Comment #5

    We can only hope he’s selling. Rangers are a more attractive prospect for Ashley – lower overheads in terms of wages and club staff, large captive fan base, low buying price because of their situation, guaranteed success in terms of promotion back to the SPL and Champions League football, all with very little expenditure. It’s ideal for him, but he wont move until he sells Newcastle.

  • pawl250

    Sep 3, 2013 at 9:49 AM

    Comment #6

    What is your predictions boys and girls?

    We all know Man City, Man Utd, Liverpool, Tottenham, Chelsea and Arsenal are going to be top 6. (No particular order listed)

    But what about the remainder of the PL based on teams after the window we know what we are up against until Jan 14.

    7. Everton (Lukaku is a massive bonus for them)
    8. Aston Villa (all depends on Benteke fitness)
    9. Newcastle United
    10. West Ham (all depends on Carrolls fitness)
    11. Swansea (due to El or I would have them in top 10)
    12. Norwich
    13. Southampton
    14. Stoke
    15. Fulham
    16. West Brom
    17. Hull City
    18. Sunderland (loss of Sess is massive)
    19. Cardiff City
    20. Crystal Palace

    My opinion of course, any questions?

  • Transfer Sage

    Sep 3, 2013 at 9:50 AM

    Comment #7


    That story came from the

    It came from an email he got from a friend he worked with in a plane company in germany…said to take it with a massive pinch of salt.

  • Byker Boy

    Sep 3, 2013 at 9:51 AM

    Comment #8

    I only hope Moses is right and someone does come in and lead us to the promised land .

  • Thump

    Sep 3, 2013 at 9:51 AM

    Comment #9

    @MosesNUFC: This is where the rumour stems from. Trust me, we’re all hoping, but it’s unlikely.

    On a positive note, word on the grapevine is that he’s been looking to sell up for a while and that £380m price tag has been bandied about for a good few weeks now.

    As I said yesterday – a fools hope is a still a hope.

  • Assam Toon

    Sep 3, 2013 at 9:52 AM

    Comment #10

    The business skills of Ashley is unparalled though. He brought in JFK, so the onus of buying shifts to the mad man. We wanted Pardew’s head, Ashley didn’t want to pay up the compensation fees to Pardew. So he pushes him towards the ledge by putting the loon as his DoF. While doing so, Pardew is frustated and might consider resigning, while we make JFK our enemy no 1 over Pardew, which is good for Pardew but Ashley gets off the “fire him” hook. That’s the tactical chess play. And with regard to the business, he was never going to buy anyone anyway. One, that will frustate Pardew. Two, why would he? We are not in Europe, squad is good enough to stay up, the wages are more or less at par. All this while, he is assuming that we will churn out a point per game and stay afloat. if we go for a free fall before January, he will bring in one or two good players and sell off some dead woods. If we do well, he will definitely sell off one or two good players and buy some dead woods. Basically he will take one season at a time and recover all the money that he owes. Exemplary business skills i must say, but we are screwed in the process. in the end it is just supposed to be football, our club playing nice and finishing high.

  • A monkey is better then Pardew

    Sep 3, 2013 at 9:52 AM

    Comment #11

    Get rid of the players not good enough

    – Gets rid of Perch but keeps the likes of Obertan, Ameobi, Jonas and Tiote.

    Anyways, to all those b!tching and moaning about the end result of this transfer window i sincerely from my heart think you were all foolish to think it would be any different.

    From the moment JFK was appointed it was evident that the job required was never going to be done. For goodness sake, did you really think he would bring an ounce of positiveness to the club, let alone bring in a permanent signing?

    He opted against bringing Douglas in… a player scouted by us for a long period of time and on a FREE. That moment summed up his capabilities as well as foreshadowed the result of this transfer window. Honestly, if JFK is not on a zero hour contract, i.e. he should be paid f@ck all for doing p!ss all then it is a real insult to every single hardworking individual earning less then him as well as those skilled and knowledgeable enough to qualify for work but thus far are unable to gain employment for one reason or another.

    His income is in no way earned or deserved and he should be kissing the toes of whatever ill informed saint blessed him with such an opportunity.

    The man is worth no more then turd left out in the sun.

  • Novocastrian66

    Sep 3, 2013 at 9:52 AM

    Comment #12

    pawl you can tell you’re a toon fan. That’s a very optimistic prediction for us an d an extremely pessimistic one for the Makems.

  • GenralHez

    Sep 3, 2013 at 9:53 AM

    Comment #13

    We are stuck with what we have now until the desperation sets in during the January transfer window.
    Ashley could save some money and improve the chances of finding a buyer by getting rid of JFK as he has proved to be a waste of space and a salary.

    Others he can start to ditch are as follows: –

    Taylor, Williamson, Tiote, Jonas, Shola, Obertan are all ‘Championship’ quality and Sammy should be allowed this season to either make it or be sold.

    The biggest improvement would be getting rid of Pardew, my 85 year old mother would do a better job than him.

  • toonarmydownsouth

    Sep 3, 2013 at 9:53 AM

    Comment #14

    195Toon-Prodigy // Sep 3, 2013 at 6:21 AM

    Well I’v woke this morning still completely disappointed.

    Tired of the unnecessary gambles.

    Tired of the club not replacing pivotal squad members at our club once there has been a sale.

    Tired of us not been given a chance in the league through a lack of ambition.

    Tired of watching our management, fans and players being lied to every transfer window.

    What an absolute mess.

    Just what have we did to deserve this past 6 years?

    Hurry up and go Mike, your upsetting a city here, there is very little joy left in supporting this football club because of your lack of consideration and treatment of it.

    The sooner Mike sells up the better.

    This football club dosn’t even feel like a football club anymore.

    The fun and joys have been sapped out of it, only disappointments remain time and time again under this money mad regime.

    It has to be a FOOTBALL CLUB first and foremost, this is essential.

    Spot on prodigy sums it

  • MosesNUFC

    Sep 3, 2013 at 9:54 AM

    Comment #15

    Sage, yes that was the main substance, however i don’t think some of the people on twitter also had the Mag as their main source. It would make sense wouldn’t it? as sir braveheart says, rangers are the more attractive club at this moment in time. They will get champions league football within the next five years, and will be a low buying price. and there is some articles on the web (not to do with newcastle) but its about lots of these russians and ukrainians who are in the alfa group, who are moving to the UK to invest.

  • martoon

    Sep 3, 2013 at 9:54 AM

    Comment #16

    I wasn’t expecting wonders but I really thought we would get Gomis – gutted we ended up with no one – I think the lads at have summed up nicely how we all feel.

  • Greebol1892

    Sep 3, 2013 at 9:56 AM

    Comment #17

    @ Spotlight Kid

    Good post.

    What the vast majority will never realise is that it’s not Joe Kinnear’s fault for not making any signings.
    It’s JK’s job to put up smokescreens & undermine Pardew so AP will leave and JK takes over as manager until Ashley sells up when he thinks he has recouped sufficient financial return.

    Ashley has realised that AP is not good enough so he is just treading water til Pardew walks due to the pressure, or justifies being sacked (eg. relegation spot in November / shite performances).

    Our 1st team (without strolla!) is good enough for a top-ten spot. Unfortunately, with AP we will never realise this and my prediction is 13th finish at best: due to his defensive policy, persistent selection of non-fit / out-of-form players, and not playing players in correct position nor to their strengths.

    Will AP buckle and exit? Will MA sack him before December?

    Watch this space……

  • Thump

    Sep 3, 2013 at 9:56 AM

    Comment #18

    @MosesNUFC: Given that the Twitter talk only picked up after The Mag posted about it (and then took it down, and then posted it again) – yes, it’s the main source.

  • Jail for Ashley

    Sep 3, 2013 at 9:56 AM

    Comment #19

    Don’t patronise us with your boys and girls slaver and your being very ambitious with 9th.

  • pawl250

    Sep 3, 2013 at 9:56 AM

    Comment #20

    BTW if you look at Sunderlands upcoming fixtures they will be in trouble before Christmas, and will need a strong recover afterwards to stay in the PL. Going to be a long year to be a mackem….

    Arsenal (H)
    West Brom (A) *
    Liverpool (H)

    Man Utd (H)
    Swansea (A)
    Newcastle (H) *

    Hull (A) *
    Man City (H)
    Stoke (A) *
    Aston Villa (A)

    Chelsea (H)
    Tottenham (H)
    West Ham (A)
    Norwich (H) *
    Everton (A)
    Cardiff (A) *

    * = Only games they can really be expecting point(s) from. Anything from other games would be a bonus.

  • lochinvar

    Sep 3, 2013 at 9:56 AM

    Comment #21

    Reports are that Kinnear had been hopping to sign the two twin brothers from Korea, Some-Won and Any-Won but couldn’t track down which club they played for. When asked about the transfer process and the need for a Fax Kinnear said that a good fact was that best supporters in the world were at NUFC ( at least he got that right ! ). The next day when asked about Kinnears attempts to sign the Won brothers Pardew admitted that he was disappointed but added that they had nearly got the brothers cousin No-Won over the line, after all “No -Won is perfect” !

  • Markaccus

    Sep 3, 2013 at 9:57 AM

    Comment #22

    Even if someone does buy us, the damage is done. We have still got to get to january without being too far adrift. And if it is a russian billionaire, whats to say he wont go too far the other way and get us into ffp bother? We are not a big enough club to get away with it like real madrid can.


    Sep 3, 2013 at 9:59 AM

    Comment #23


  • Thump

    Sep 3, 2013 at 10:00 AM

    Comment #24

    @Markaccus: Somebody explained on here yesterday about how easy it is to get around the restrictions (Transfer Sage, maybe?). All Real have done is spread the Bale transfer over the course of the contract (so they’ll be paying Spurs about €17m a year – number is a total estimate btw). City have done a similar thing with their finances only they set up a holdings company to constantly flood the club with money so that the income is always slightly more than the outgoings.

    All in all, FFP is not something to be feared. It’s very, very loose regulation.

  • Lilongwe Geordie

    Sep 3, 2013 at 10:00 AM

    Comment #25

    Lads, forget about Fridman, Colin is saying that it is happening…… Apparently Pards, Carr, Kinnear and Charnley have been summoned to France today to Ashley’s yacht.

    Oh well, onto the next rich suitor!

  • MosesNUFC

    Sep 3, 2013 at 10:01 AM

    Comment #26

    If ashley does sell up to this Fridman bloke, i should imagine it will be christmas, if we’re very lucky but i’d expect it to be at the end of the season, we will buy max 2 players in january, but thats it, Ashley will want to make as much profit as he can and will ask for around 380million. Fridman will probably want us to be safe from relegation then rebuild us. But i’m not gonna hold my breath, but it would be a dream come true.

  • LeedsMag

    Sep 3, 2013 at 10:01 AM

    Comment #27

    Another window of missed opportunity – more or less exactly what I thought at the start of the window – the only issue was whether or not Cabaye was gone.
    I suppose I’m a glass half empty fan ,but after 50 years with more pain than pleasure – its not surprising.
    Can all fans now agree – there is officially no ambition or plan to build NUFC – This proves beyond doubt that MA is trying to run the club on a shoestring to recoup his losses after being skinned on the purchase.He strikes me as a ruthless businessman who doesnt like to lose,doesnt take prisoners and gets even – that does not apply to his thinking on the team, only his bottom line.
    Cheap managers,even cheaper DoF,players bought for sell on value and only just enough investment to keep in the EPL – this is all we can expect.

  • Thump

    Sep 3, 2013 at 10:02 AM

    Comment #28

    @Lilongwe: Hahaha what’s the muppet been saying? He blocked me ages ago 🙁

  • pawl250

    Sep 3, 2013 at 10:03 AM

    Comment #29

    JFA –

    Wow you really see the negative in EVERYTHING don’t you?

    I was not patronizing you, but if you feel that way so be it

    I think it would be fair to say why answer reply to any of my posts if you have nothing of value to say!?

    You could really pick a fight in an empty room.

    As for 9th, that is my opinion. I feel we have a stronger squad than any of those on that list, with perhaps the exception of Everton, maybe Swansea who will struggle due to EL.

    I do feel any success for Villa and West Ham will heavily rely on Benteke and Carroll.

    Benteke is a monster, and will help Villa move up the table, without him they are comfortably mid table.

    Carroll is massive for West Ham. Sam has built a team for him, if he is injured you can see West Ham miss out on a handful of points due to it.

    I feel we can finish anywhere between 8th and 11th in all honesty. I do not think we will be in relegation.

    Last season I predicted 12th – 14th, despite a 5th finish the season before when I predicted 8th or 9th.

    I am not blind by hatred enough to say “WE ARE AWFUL” we lack abit of confidence, could do with a better manager. But our squad is the strongest it has been since Bobby Robsons.

    We just need to use it to its strengths, as stated my only worry is Pardew and his lack of tactical brain. Simply put he is inept and getting on my nerves. Hopefully we can start playing 4-3-3 and see likes of Jonas dropped when better players are available.

  • Transfer Sage

    Sep 3, 2013 at 10:04 AM

    Comment #30


    rangers wont have champs league for 2 years and if ashley thinks we are harsh to him then he has a lot more in store for him if he messes rangers around.

    also the prem league gets much more world wide coverage than champions league does

    he’ll get 38 games worldwide with newcastle where as only 6 (group games) with rangers thats if they even get through the qualifying round.

  • geoff777

    Sep 3, 2013 at 10:07 AM

    Comment #31

    Other than PEA are targets were uninspired and all achievable.

    There really is no excuse.

  • runheed

    Sep 3, 2013 at 10:42 AM

    Comment #32

    Where’s the money gone..

  • Owldman

    Sep 3, 2013 at 11:23 AM

    Comment #33

    So now the transfer window is closed no more players we are signing, now the blogs are about being taken over by a Russian billionair, some actually believe Ashley is trying to run the club into the ground, what a load of crap from people who no nothing about business , you do not destroy a business the try to sell it , you make it a success the you sell, Ashley is too shrewed a man to throw his investment away.

  • nufc 11

    Sep 3, 2013 at 12:36 PM

    Comment #34

    If you see 25/26 thousand turning up to SJP on match days more empty than full seats then you’ll see worried faces in the board room other than that they aeint to bothered someone dropped a major ball yestherday if they just came out and told the fans the truth 2 weeks ago we wud have kown what to expect yestherday instead to wait all day in front of TV/PC all day for news like fools that we are only to disgust of notting, the whole model of buying cheap imports from europe and selling them on at big profits looks majorly faawed now when no one showed interest in our top player it looks like the impression the rest of the football world have of nufc top brass is not good that there off there heads, cant deal or neogiate with them lot are ture and the basic fact that neither MA or JFK are are liked by anybody is a damning fact they had to have kown that not signing a single player was going to create a mayor negative storm around the club talk about doom and gloom how is AP supose to pick up this team with all this negativity around its a joke to say the least. Managing a chain of shops is nowhere like managing a football club as you are well finding out MR Mike F_Cking Ashley.

  • Hughie_Gallacher

    Sep 3, 2013 at 3:28 PM

    Comment #35

    Many people some to have the complacent attitude that Newcastle will comfortably finish mid-table without any signings. I beg to differ. They avoided relegation last season thanks to two last minute Cisse goals and an unlikely win by Swansea over Wigan.

    WE ARE WEAKER NOW. From what I’ve seen so far Newcastle offer a sole threat: Hatem Ben Arfa, and he is bound to get injured sometime. The likes of Tioté, Taylor and Cabaye are also bound to get suspended given their aggressivity.

    It isn’t rocket science. Newcastle are completely lacking in depth and goal power. To my mind, they are nailed on to go down.

  • LeToonARMY

    Sep 3, 2013 at 9:30 PM

    Comment #36





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