Joe Kinnear has received severe criticism ever since he arrived back at the club as the new Director of Football in mid-June, and essentially he replaced Derek LLambias, who rather quickly resigned, and Joe has responsibility for bringing in players at all levels of the club, but the consensus on how Joe has done this summer is hardly good – and it looks like he just didn’t convince Mike Ashley to pay out enough in transfer fees and/or wages so we could get a couple of decent players through the door.
The Newcastle owner will not spend Newcastle’s money
The race to get Bafe Gomis turned out to be unsuccessful, and we have no idea why – but on rumor is that his agents wanted too much in fees, and the other one that came in during this last week of the transfer window was that Gomis himself was asking for too much money.
But whatever the reason – it was that Newcastle were not willing to pay out the money that was necessary to get Gomis to Newcastle.
And with some of our other striker targets in the summer we were outbid by clubs like Swansea, Fulham, West Ham and Norwich among others, and we didn’t get those striker targets through the door.
So you could ask who’s fault is it that we didn’t get the players in, and most of us put that responsibility at Joe’s door - because that’s his job.
But the man in charge at Newcastle is Mike Ashley and he is the real (the only) decision maker when it comes to how much money he will give out as far as transfer fees and wages are concerned – so if Mike was willing to pay out the money we would have been much more successful this summer - but we weren’t – for the second summer running.
Newcastle are now in good shape financially, and that’s something good Mike Ahsley has done at Newcastle and was needed, and Derek LLambias always said that the profits would be pumped straight back into the club.
So the problem we have is not that we want Mike Ashley to invest more of his money into the club, but he must now be willing to spend the money the club are generating as a business.
Most clubs were willing to spend the £60M to £100M they will get next May after the Premier League finishes this summer, and until they get that money they would presumably borrow it for nine months.
But seemingly not Mike Ashley.
From what we can see the real challenge is how to now get Mike Ashley to spend the club’s money, and don’t forget we are the 20th richest club in the world based on revenues, and we also made a profit in the last financial year.
So how clubs like West Ham, Fulham, Norwich and Swansea can outbid us for players is alarming.
Joe is not a good Director of Football, but he is only as good as the owner lets him be – and by the amount of money Mike Ashley allows Joe to spend.
It’s just another way of looking at the problem we have at Newcastle at the moment – how to get Ashley to spend money the club now has.
And the bottom line is always that we need to think and act like a top four club, and maybe we will become one.
That’s not happening at Newcastle at the moment, and until it does, we will continue to have our fans be very unhappy and frustrated, as they are now – but not only that – we’ll continue to see our best players wanting to leave for more ambitious clubs.
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