Expectations So Low – Newcastle May Be Surprise Side Again

The expectation of Newcastle fans has now been suitably lowered for this season, after we failed miserably to add to the strength of our squad in the summer, and we did the minimum amount possible by only bringing in a striker to replace the departed Demba Ba, albeit Loic Remy is only on a season long loan deal.

mike ashley looking at camera in white shirt

Mike Ashley – Spend Baby – Spend

Bow that we know what our squad will be for the coming season, we are running a poll to see where fans think Newcastle will end up, and these are the results so far.

[poll id=”475″]

So one way to interpret the poll results  is that 87% think we’ll finish somewhere between 7th and 17th place, and only 2% think we will make top six, but on the other hand only 11% think we will be relegated.

And it seems to us that is what Mike Ahsley wants for  Newcastle – spend as little money as possible to ensure Newcastle stay in the Premier League, even in mid-table, so we can get the big money every May from the Premier League.

But Newcastle’s squad us probably better than we realize,  and if we can keep our top players fit we could be the surprise side again in the Premier League,  and there again – maybe not. 🙁

But making Newcastle into a top and exciting side again doesn’t seem to be on Mike Ashley’s radar, because he just refuses to spend the money on top players, even though the club as a business is starting to make some real money in terms of profits.

Mike did well to get the finances under control at the club, where’s little doubt about that, but now he needs to shift gears and be willing to spend money to make Newcastle into a top side again.

Sadly, that doesn’t seem to be on Mike Ahsley’s agenda for our club

Comments welcome.

Follow us on Twitter, like us on Facebook and +1 us on Google+:

You can also reach Ed at admin@nufcblog.com

15 comments so far

  • Wayayman

    Sep 5, 2013 at 9:26 AM

    Comment #1

    And while we’re on the subject of finances, am I alone in not giving a rat’s arsehole about what the accounts look like? I didn’t car when Hall or Shepherd was involved and i don’t care now.
    Otherwise I might as well go and sit in my accountants office every Saturday and cheer like mad every time he writes something off against tax.

    I’m a football fan, seeing my team giving it some, playing good football and getting stuck in is all I ask.

  • Waldo P. Barnstormer

    Sep 5, 2013 at 9:29 AM

    Comment #2

    Repost from last article sorry but Ed was to fast this morning

    The clout that Chelsea and man city have is scary not for the fact of the amount of money spent as much as how do they survive if and when their owner gets bored? I’m not impressed with this window but after last Jan I knew it was coming again!
    If I where MA. There is no way on gods green I’d put in anymore than I really needed to to protect my own money. Yes he has made so many mistakes but has been hound for everyone since KK turned his back on us again!
    We have a great club that is shackled by an owner who is so stubborn to allow himself to loose face. He does not care for the club anymore due to threats to his family by idiots. He backed fat Sam he spent money early in our faited relegation year (£17mill on colo and Gutierrez).
    For me, we as fans damaged our own clubs regime/fan relationship that period around the Hull game and beyond.
    He may not want to be here, we may not want him to be here. However the blatant fact appears to be is that no one else wants to be here either. Whether it be the fact that they are scared of falling foul of the fans or scared of MA’s price tag. So in short we all reap what we sow. Us the fans and ultimately MA. I fear for nothing more than just enough from Ashley for years to come.

  • kira13th

    Sep 5, 2013 at 9:29 AM

    Comment #3

    If Loic Remy fit, it will be good for us.

    And I wanna see Sammy Ameobi play more too.

    Hopefully, this new year we can get 3-4 players.

  • ToonDarnSarf

    Sep 5, 2013 at 9:30 AM

    Comment #4


    You missed my whole point though!

    The point is, that if we always went in and bought the players that we need at the time then the prices would always be higher. We know we ended up getting Cisse a bit cheaper, we also know that someone else could have come in for Sissoko and Goofy since they were going to be on a free this summer. They could have signed a pre-contract with another club if they had wanted to.

    I posted things yesterday, compare our squad to Everton, Norwich, West Ham and Villa. They all have weaknesses too.

    Come on…we all know that we wanted a big strong striker to push Shola down the pecking order, but are you so blinkered to see that we have a decent team compared to the others that we’re going to need to beat to get 7th or 8th place?

  • ToonDarnSarf

    Sep 5, 2013 at 9:32 AM

    Comment #5


    Agreed mate. Like you, I want to see better communication and a clear vision from the club.

    We know it will be very very hard to get 6th place so why can’t they come out and say that they have built a squad that they feel can and should achieve 7th or 8th place this year. The plan is for gradual improvement to the playing squad and to be in a position to capitalise if one of the top 6 falter…

  • ToonDarnSarf

    Sep 5, 2013 at 9:35 AM

    Comment #6


    You can’t go gambling and expect to win every time…

    And you can’t have a reputation as a hard-nose negotiator who also rolls over when put in a tight spot.

    We got several of our players for good prices because of this negotiation style and of course we missed out on several good players because of the same style. Without that style, we’d either have more debt or fewer good players.

  • Markaccus

    Sep 5, 2013 at 9:37 AM

    Comment #7

    Does anyone think that (if we are doing ok with the squad we have) we should keep our January activity to a minimum (i.e. just one striker). What i mean is, 4 incoming players would be a bit of a disruption, and, like last season, they are chucked in at the deep end and do not find any real form. Then there would be no excuse not to sign those players next summer and integrate them properly, instead of having another debacle like this summer.

  • Schwefelberg

    Sep 5, 2013 at 9:38 AM

    Comment #8

    But we were almost relegated last season. We needed Swansea to beat Wigan for us.

  • Wiz

    Sep 5, 2013 at 9:40 AM

    Comment #9

    Our squad is pretty must as it was last year, though of course a bit smaller. We were hardly surprising to the rest of the Premier League last year, and I don’t think the other teams are surprised at our failure to strengthen this year. Toon fans have been unsurprised as well, but they are not sanguine about it. There is a fair old head of steam right now for a serious supporter revolt – we’ve done it before, and so have other fans. It is seriously objectionable, and there are going to be serious objections. A few signings shortly before season ticket renewal is not going to cut the mustard, I think.

  • Jamseyd24

    Sep 5, 2013 at 9:40 AM

    Comment #10

    It kills me to think we didnt get that striker we need but I think they have a plan up their sleves for Jan window.

    I think Pards has 3-5 games to prove his worth now everyone is fit, anyone agree or disagree???

  • John Tudor

    Sep 5, 2013 at 9:40 AM

    Comment #11

    the only problem with your chit chat is we have a crap manager employed by ashley with a sh1t dof
    yes great first 15 squad, average being the rest. me i say
    no confidence

  • richyg01

    Sep 5, 2013 at 10:36 AM

    Comment #12


  • Sav

    Sep 5, 2013 at 11:05 AM

    Comment #13

    Where the hell is Platini and his Financial Fair Play codswallop?
    And Lukaku playing for another Prem team twice against every other club apart from Chelski is absolute rubbish. We aren’t talking about an untried youngster getting a bit of experience here. He’s a top striker who would be first choice at most clubs. The whole league is corrupted by these deals.

  • kimbo

    Sep 5, 2013 at 12:20 PM

    Comment #14

    All we are to Ashley is a medium to get Sports Direct into the limelight. If everything was going smoothly would he get as much media attention, don`t think so. If you look at the advertising boards at the last couple of games they have been mostly in French pushing Sports Direct.
    So we cannot be in the spotlight for footballing reasons as we cannot compete with PSG, Man City,Chelsea etc….. so Ashley is being controversial with upsetting the fans at every chance he has got so the press cannot wait for us to fail and thus we are headline news all the time(Free advertising for Sports Direct).
    So only thing we can do is starve Ashley from being able to get headline news!!!!!! So no advertising for Sports Direct!!!!!!!!!!!!!!

  • DEEB0rider

    Sep 5, 2013 at 8:26 PM

    Comment #15

    gotta call you out on this one.

    ” the club as a business is starting to make some real money in terms of profits.”

    NUFC has posted a profit in only two of the 7 seasons that Ashley has owned the club, while taking a loss in the other 5 seasons.

    34m loss in 2007
    20m loss in 2008
    15m loss in 2009
    17m loss in 2010
    32m profit (from Carroll sale with not time to spend) in 2011
    1m profit in 2012

    For 2013, it will likely be another break even year (no profit/no loss), similar to 2012, as we had additional revenue from europa league participation, but also had a net spend of about 6m more than 2012. Wages, commercial revenue, and operating expenses wont have changed much from 2012.

    That said, we will likely post a profit for 2014, similar to 2011 with the Carroll sale, because the new TV money will arrive at the end of the year, but we wont be able to spend it until after the tax period is over.

    They’ve stated multiple times that the objective is to operate at a break even point, but they also have explicitly stated that they pay for transfers with cash up front. So…we’ll operate at a profit this year, because that cash isnt available during either of the transfer windows on this current tax period.

    The time to judge the owner’s willingness to spend all the money available to NUFC will be summer 2014, AFTER the new TV money is received.

    But…it just feels better to bitch about it now because other clubs do business differently from us, spending money that they don’t have yet, but will have in 9 months. Its a calculated risk by the ownership that may or may not pay off. We’ll find it much less difficult to finalise deals in january and next summer, because most other clubs spent their money already.


You must log in to post a comment.