Joe Kinnear took the chance to lower Newcastle fans’ expectations today at Newcastle, which is almost an oxymoron, and has provided some financial figures in today’s program notes to show why we cannot compete at all with the top six in the Premier League – at least financially.
Alan Pardew and Mike Ashley – Newcastle cannot compete financially
The big problem fans have with the club is that we are being told that our goal this season is to simply finish in the top 10 – so 10th place is just fine – but of course not with The Geordie fans, who want Mike Ashley to be a lot more ambitious than that for their club.
This is some of what Joe Kinnear said in the program notes today:
“The chasm that exists between the league’s six most commercially powerful clubs and the rest is significant and growing ever wider.”
“Even putting the strongest four performers to one side, clubs like ours really have to over-perform in all areas in order to compete season after season with the likes of Liverpool and Spurs.”
“Their last published accounts show turnovers of £169M and £144M respectively, compared with our £93M.” “While that gap is striking enough, it is in respect of commercial turnover where the real gulf is evident.”
“Liverpool reported a commercial turnover for 2011-12 of £64M while Spurs reported £53M.” “Ours, in contrast, was just shy of £14M increasing to £17M for 2012-13.”
“We cannot, at this time, compete commercially with the very biggest global brands in football because the hugely lucrative sponsorship deals will go their way.”
“But what remains of the marketplace for the rest of us, we must and will fight for our share, and more.” “Through astute financial management and by maximizing every commercial opportunity available to us.”
“We will give ourselves the best possible chance of competing on the field with those whose strength off it makes them – on paper at least – untouchable.”
When Bobby Robson was sacked in August, 2004, we had just finished 5th in the Premier League and it was just not good enough after finishing 4th and 3rd in the previous two seasons.
And at that time we were probably the 5th biggest club in England behind Manchester United, Chelsea, Arsenal and Liverpool, and we had revenues of close to £100M – but since then we have lost ground with our revenues are still not what they were at that time.
The big question is why our revenues have fallen so much over the last nine years, and of course that relegation did not help one little bit.
So since Bobby was fired we have fallen big time as a major club, and Manchester City and Tottenham and maybe others are now above us.
At best we are the 7th biggest club in England now, but other clubs are starting to come after us even for that position – such as teams like Swansea and Southampton.
It’s hardly a good story – and we are being told today by Joe Kinnear that essentially we are now a small club.
It’s just not good enough – and that’s a huge understatement.
What do you think?