Fans Deserve Better Explanation From Newcastle Than This One


We looked through the minutes of the second Fan Forum meeting that was held on Monday night, and quite honestly we didn’t learn too much more about Newcastle and Mike Ashley, that we didn’t already know.

mike ashley

Mike Ashley – free world-wide advertising for Sports Direct
 However, we’ll focus on just one question and answer that we think is enlightening.

And the question was fr0m NUST representative Peter Fanning – so we suppose the NUST have been included again in the Fans Forum after being banned after the first meeting for publishing their minutes before the club published theirs.

Here’s the question and answer

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Question from Peter Fanning  “Do Sports Direct pay the going rate for advertising, their adverts are all over the stadium?”

Answer: The club explained that the advertising boards in question were installed with Sports Direct branding as a showcase for unused space. Sports Direct don’t pay, but it would be sold if other advertisers wanted the space.

==========

That seems to just a ridiculous answer to us – and how do advertisers even know the space taken up by Sports Direct is even available?

Why don’t they put on the advertising boards something like – this advertising space is available – and who to contact.

And who knows the club may get some interested parties enquiring.

The image you get on TV when you watch the Newcastle home games is fa too many Sport Direct.com signs which seem to be everywhere – even along the walls where the two teams gather before they walk out onto the field just before the kick-off.

So this is a less than a good answer – and basically what seems to be happening is that Mike Ashley’s other company – Sports Direct – are getting free world-wide advertising and certainly in the US – this would not be allowed.

Compare this with the Manchester City club naming their stadium The Etihad, and they have a £400M deal over 10 years for that from Etihad Airlines.

But Etihad are owned by the Abu Dhabi government, and the airline has very close ties with Manchester City’s Billionaire owner, Sheikh Mansour, who is himself a member of the Abu Dhabi Royal family.

It would be nice (and it would be fair) if Sports Direct paid Newcastle United say £10M each year, for that word wide advertising they are currently getting for free.

Or another way of pricing it  would be to understand what Newcastle will be asking for the advertising – and have Sport Direct paying that amount – backdated to when they started the advertising.

And who knows, maybe our commercial income will rise significantly from the pitiful levels it is at the moment.

Comments welcome.

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467 comments so far

  • Markaccus

    Jan 8, 2014 at 2:22 PM

    Comment #1

    afternoon Martoon

    i said yesterday i was going to avoid the sack/dont sack discussion, but apparently i can’t 😀 . I posted a reply to your comments on a poll, but you must have just left your screen.

    0
  • Markaccus

    Jan 8, 2014 at 2:25 PM

    Comment #2

    Honest, Mr chairmen of the FA and also mr Bloke form the Monopolies commision… i just got the painters to paint random patterns in those colours, and it came out like that. Coinsidence really 😀 😀 😀

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  • Transfer Sage

    Jan 8, 2014 at 2:27 PM

    Comment #3

    not a great explanation at all…surely a local company paying just £100 is better than nothing, so why not let them buy it….unless some legal ramifications involving meeting a price others have paid.

    ian

    I am pleased pardew does all that post match stuff with fans, but thats a bonus, not the main requirement. He has done an average job I think and he needs to do more now with this team, had plenty time to settle now.

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  • catchy in norway

    Jan 8, 2014 at 2:33 PM

    Comment #4

    Rake

    our position in the league right mow is in spite of him not because of him,

    I could go through game by game and point out how his negativity has cost us points,

    the fact that he treat every game the same, regardless if its city or Norwich

    we have quality all over our pitch and on the bench, but shackles are put on them,

    playing man c away, yes be carefull, or they could paste you,
    but playing Norwich, at home, we should be going out to batter them,

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  • Ian Toon

    Jan 8, 2014 at 2:42 PM

    Comment #5

    Transfer- in my time only Keegan and Robson have been better. They were also fully backed in the transfer market. Pardew knows what has to be done to grow and improve the team but has to be more patient in achieving it.

    Likewise so do the fans. The squad is the best we’ve had in years though still unbalanced. A Hall/ Shepherd would recognise that and invest in an attacking / wideman and ST. Where Ashley has scored over Hall/ Shepherd is in recognising Carr’s qualities in recommending the right purchases and Pardew agreeing.

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  • Ben3arfa

    Jan 8, 2014 at 2:44 PM

    Comment #6

    Markaccus

    i see your point mate I just dont get why a meeting of that sort is taking place 8 days into a transfer window and apparently during negotiations for other players. all seems so shambolic

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  • Mister Tuff

    Jan 8, 2014 at 2:45 PM

    Comment #7

    Ed, this is the best NUFC site to be sure. However your leader today is disgraceful and suggests that at all times you are not researching the content properly. You posted :-
    “We looked through the minutes of the second Fan Forum meeting that was held on Monday night, and quite honestly we didn’t learn too much more about Newcastle and Mike Ashley, that we didn’t already know.”

    No wonder you didn’t learn too much as the minutes you are referring to are from September and not last nights meeting.!

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  • 70TWO

    Jan 8, 2014 at 2:45 PM

    Comment #8

    Transfer Sage

    What team, tactic or twist of fate would you like to see employed to see a positive outcome in the ManC game?

    0
  • Transfer Sage

    Jan 8, 2014 at 2:46 PM

    Comment #9

    ian

    if carr worked for shepherd or hall there would have been so much success with their spending and his scouting, definitely a great match

    But my issue with pardew is entirely to do with playing style. You saw everton last year were a hard working team, very good at it but nothing special to watch (except the links between baines and pienaar), played a mix of decent football and long stuff to fellaini.

    Martinez turned them into a total ball playing side in a matter of weeks, that’s my issue with pardew, it doesn’t need to take years to get players who mostly come from ball playing sides to play well together, it should be pretty instant to get the basics of it then you refine it over time….he hasn’t got them anywhere near being able to play that way yet.

    Even under houghton we would attack teams, might have been direct to carroll/nolan, but we still had a go, this is way too cautious and the way pardew has played for a good 10 years so really dont see it changing i’m afraid. We might pass it more but never attack enough

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  • Ciaran

    Jan 8, 2014 at 2:47 PM

    Comment #10

    Ed a little research would not go amiss.

    0
  • nufcsg

    Jan 8, 2014 at 2:48 PM

    Comment #11

    Dear fellow fans,

    I’ll be travelling to London from Singapore in April and it happen that nufc has a home match on the 19 April against Swansea. I’ve been dying to visit St James’ Park and to watch the team play in front of my eyes. As such, I would need some kind advice from the local Geordies for my trip.

    1. Ticketing – how do I secure my tickets and how early in advance can I purchase? apart from the club website, is there any other channels which I can get them at a discount?

    2. What’s your suggestion for traveling to Newcastle from London? Should I travel on the day before or match day?

    3. Accommodation? For a budget of GBP 80/night, do you have any suggestion? Or is the budget too low? I hope to stay somewhere near main attractions and the stadium.

    4. For a 3 days 2 nights stay in Newcastle, is there any suggested itinerary to share with me?

    5. Any other things to take note of?

    Kindly reply me in this chat or pm me at famerasser84@yahoo.com.sg . I would really appreciate your valuable advice and I’m so looking forward to seeing you at Tyneside!!!! Cheers!!!

    Steve

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  • lesh

    Jan 8, 2014 at 2:48 PM

    Comment #12

    Ed… to update from the January meeting, it gets better than SD in isolation…..

    AMc: “We learned recently that Sports Direct don’t pay for stadium advertising. Has a new sponsor been lined up for next season who will pay?”

    The board outlined that the club is constantly working to bring in sponsors across all platforms and that if a company is willing to pay, the club will secure the right sponsor at the right value. It was outlined that partnering big brands is not straightforward and that multi-million pound partnership deals do take time.

    AMc asked if Firetrap, which advertises on LED boards, receives its advertising exposure as part of Sports Direct. It was confirmed that it is part of the same group.

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  • catchy in norway

    Jan 8, 2014 at 2:49 PM

    Comment #13

    Ian Toon

    sorry but you have to put CH on another level to pardew, while CH may not have been anywhere near the 2 you mention
    he took a team that was had been torn apart, fixed all the fighting, and had a very good record

    he got sacked sitting 12th in his first season back in the prem, with fans and players kind of happy,

    he scored 105 goals in the championship and only lost 4 games

    the guy is head and shoulders above him when it comes to talking to the press, pardew ties himself up in press confrences, he can never remember what he said last week,

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  • Laurent Robert 32

    Jan 8, 2014 at 2:49 PM

    Comment #14

    The club is an advertising vessel for him, plain and simple, as we see with the monstrocity of his logo plastered everywhere and we are bottom of the expenditures for all of the Premier League clubs.

    The tripe that club comes out with is to just passify the fans to keep ploughing money into the club, similar to politicians and governments who are there to main class structure and capitalism.

    Only they know their true agenda. We get an idea of it through what is happening…

    *lower league, cheap manager who is fortunate to be in a job.

    *his own advertising literally everywhere

    *lowest outlay of all premier league clubs (which is good, but that cannot just be relied upon. It will only get us so far.)

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  • Transfer Sage

    Jan 8, 2014 at 2:50 PM

    Comment #15

    70two

    I honeslty don’t know what you can do to beat man city, if they turn up and play 100% we can’t stop them, they are better, quicker, more powerful, everything they beat us at.

    What we need to do is make it as hard as possible for them to win. I’m not sure of the best way to do this really, but i don’t get paid a fortune to figure it out.

    Possibly the same side that beat man utd away, contained them (need mbiwa and haidara in without colo and debuchy though).

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  • 70TWO

    Jan 8, 2014 at 2:51 PM

    Comment #16

    Would anyone perhaps be able to create a false email template, from say ‘Boots’ and test the waters at SJP as to minimal advertising package?

    Then that could be multiplied up to a figure that SD and associated branding should be paying. Or can they just be truthful and justify it as a perk of ownership, that offsets the verbal abuse directed towards Ashley.

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  • nufcsg

    Jan 8, 2014 at 2:51 PM

    Comment #17

    Dear fellow fans,

    I’ll be travelling to London from Singapore in April and it happen that nufc has a home match on the 19 April against Swansea. I’ve been dying to visit St James’ Park and to watch the team play in front of my eyes. As such, I would need some kind advice from the local Geordies for my trip.

    1. Ticketing – how do I secure my tickets and how early in advance can I purchase? apart from the club website, is there any other channels which I can get them at a discount?

    2. What’s your suggestion for traveling to Newcastle from London? Should I travel on the day before or match day?

    3. Accommodation? For a budget of GBP 80/night, do you have any suggestion? Or is the budget too low? I hope to stay somewhere near main attractions and the stadium.

    4. For a 3 days 2 nights stay in Newcastle, is there any suggested itinerary to share with me?

    5. Any other things to take note of?

    Kindly reply me in this chat or pm me at famerasser84@yahoo.com.sg . I would really appreciate your valuable advice and I’m so looking forward to seeing you at Tyneside!!!! Cheers!!!

    Steve

    0
  • Markaccus

    Jan 8, 2014 at 2:53 PM

    Comment #18

    Ben3arfa

    Ah i see. Fair enough. Yes the timing is b*ll*cks, like, isn’t it. We never move first.

    0
  • Transfer Sage

    Jan 8, 2014 at 2:54 PM

    Comment #19

    nufcsg

    1. i’d go for the official site, usually best prices and will be tickets available as we haven’t been selling out recently

    2. get the train booked in advance if you can as I just got a return ticket to london for £10 by buying it a few months in advance

    3. try things like travel lodge/premier inn (one right in middle of city), they are usually cheap again if booked in advance, have everything you need if you want a nice clean room, shower, tv and nothing more

    4. and 5….just have a look around tourist sites too see what there is, lots to do just depends what your interested are

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  • cjtoon

    Jan 8, 2014 at 2:55 PM

    Comment #20

    70TWO – 8

    I know this was for TS but i think we need to get out of contain mode. High pressure from the whole team. Play narrower if we have to, stop them playing through us.

    Take the game to them would be a start!

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  • lesh

    Jan 8, 2014 at 2:56 PM

    Comment #21

    The two extremes in owner support for a club:

    Man Citeh receives squillions from Ethiad (owned by the Citeh owner) and NUFC receive FA from Sports Direct!

    Where there’s a will etc.

    It’s no more than cynical abuse on Ashely’s part!

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  • croftus5678

    Jan 8, 2014 at 2:58 PM

    Comment #22

    i think they honestly know what they are doing “legally”
    he wants free advertising for his “profit” business and we are his childrens pocket money and play thing !

    ofc he wants us to do better as his kids will get more pocket money and advertising through press ect for sports direct if we do but if anything impacts on his main business in the loss of advertising ect he would have a little boys temper tantrum.

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  • nufc 11

    Jan 8, 2014 at 3:03 PM

    Comment #23

    They may have sold naming rights to wonga but its walks talks and acts like it still is the sports direct arena you have to give him one thing he is razor sharp wen it comes to things like that. I can understand the fans will always want new signings and money to be spent but thats notting new if anything the fans would love to see the academy players been given a chance why was Dummet a LB played at CB derby and not looked at since? talk about confidence destroying Bigi the same JK should be getting these players hooked up with good clubs in lower leagues so they can develop what will they learn rotting in the reserves? notting its not sending out a good msgs to young players who might be considering joining nufc why would they?

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  • 70TWO

    Jan 8, 2014 at 3:05 PM

    Comment #24

    Man C game –

    Despite the hoopla around Fernandinho and Yaya Touré, they do not really dominate the midfield. When they have lost away they haven’t been closing down and allowed the opposition to test their defense. When we played them in the League Cup we restricted them for 90 mins and had some opportunities, so all is not lost. A positive attitude and some affirmation of what our players are good at could potentially lead to…… a draw!

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  • croftus5678

    Jan 8, 2014 at 3:06 PM

    Comment #25

    what i find it hard to understand is that we all know that advertising boards dont come free and that to make a blank advertising board it would cost x amount to make but obv a printed/designed board would cost x amount extra so…who would be paying that extra cost ?

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  • 70TWO

    Jan 8, 2014 at 3:08 PM

    Comment #26

    cjtoon

    Glad you chipped in, I posted the team from the League Cup match before which was missing Cabaye, Collo and Remy so there is hope.

    Offski

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  • Ciaran

    Jan 8, 2014 at 3:08 PM

    Comment #27

    70Two

    City haven’t been great on their travels this season, and you are right in your assessments of Yaya and Fernandinho. Much lesser teams than us have got a result at home to City and there is absolutely no reason why we should not be able to nick all 3 points.

    Having said that, City have come up here the last few seasons and pretty much upped it a gear. We’ve been able to match them for periods of the game, but never look like actually taking anything from the game.

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  • Markaccus

    Jan 8, 2014 at 3:09 PM

    Comment #28

    Basically, if what was said is true, it shows tha no one wants to advertise inside sjp, otherwise the sd signs would be few and far between. Either that or his rates are stupidly high (likely scenario)

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  • cbtoon82

    Jan 8, 2014 at 3:10 PM

    Comment #29

    Nufcsg –
    When I travel over I get tickets from the official site. For none members they usually go on sale a few weeks before the game.

    Not sure about getting there from London, I would assume a train and booking in advance would the beat option.

    I stay in a place called sleeperz which is usually the cheapest place from £55 per night and very central. About 10/15 min walk from SJP.

    0
  • martoon

    Jan 8, 2014 at 3:12 PM

    Comment #30

    Markaccus @1 Aye I saw your reply but unfortunately I had to go and do some work. I think a lot of anti-Pardew posters are very vocal on here but I suspect a blog poll would be would be quite close with maybe just in favour of Pardew. I am not going to claim this as fact (like some on here) just a feeling I get from reading all the comments – come on Ed give us a Pardew poll.

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  • Ciaran

    Jan 8, 2014 at 3:19 PM

    Comment #31

    martoon

    Regardless of the results, you’d have that sociopath Ian running around with his ‘it’s not representative of the true fans whom I speak with in a pub in Jesmond, or when we went on our away trip to the moon’

    My own opinion is that Pardew is the best man we could probably get for the money that he is being paid. He is not a glamorous or exciting option, but decent enough to finish mid-table.

    Could we get better managers? Most definitely. Would they be willing to work under Ashley? Perhaps, for a while. Would they be willing to come out the constant drivel and PR spin every transfer window? Repeat the same old tired clichés following our defeats, as well as put up with the sheer contempt that our fans are shown by the current custodian of the club? Not likely.

    So I say we simply must make peace with the fact AP is the manager and focus on getting the fat ******* out of our club. Simples 😀

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  • Jail for Ashley

    Jan 8, 2014 at 3:20 PM

    Comment #32

    Singapore Steve,
    Excellent advice from Transfer sage,
    If we’re going to discuss Septembers minutes we might as well start the soul destroying Andy Carroll debate.

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  • Markaccus

    Jan 8, 2014 at 3:23 PM

    Comment #33

    Martoon

    I would worry that the result would make people think it proves who is right, rather than simply showing where the majority lies. For example, if like you say it comes out slightly pro pardew, will the pro pardew people start hurling “told you so’s” at the anti pardews. Likewise the other way. Maybe the only way to keep the peace would be to avoid it all together 😀

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  • Ian Toon

    Jan 8, 2014 at 3:24 PM

    Comment #34

    Transfer- you make the point for me. Had we loaned/ signed Lukaku and Barkley it would transform the side. Martinez has landed on his feet.

    Just contrast the fortunes of Clarke at WBA who without Lukaku are a completely different side. A top draw ST makes all the difference. Look at ManU who without Van Persie and Rooney look mediocre.
    Hernandez who many wanted to buy is a very limited ST.

    Pardew’s hand has improved but he can’t dig too deep into the under 21’s and academy to find the quality of the top PL sides. You say he has had time and your right in respect of the need for a revolutionary
    change at the coaching level.

    I watched some of the St Mirren v. Celtic game on TV on Sunday and although Campbell scored he contributed little and looked like an infant in the seniors playground. Adam Armstrong looks like a real talent.

    The 5 year plan would only ever deliver from wise investment nurturing and blossoming of the youngsters. As well as bringing players in now is the time to shake things up with the shedding of those that just are not ever going to be PL players or coaches.

    We’ve had this conversation before- it’s not always the Manager to blame in football. I agreed with your Hoddle comments he talks more football sense than most on Sky and he actually says something to think about. He really is a big loss to the game in my opinion.

    Henry Winter is very knowledgeable but I suspect doesn’t want to always show it when surrounded by some of the hacks on Sunday Supplement.

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  • Markaccus

    Jan 8, 2014 at 3:24 PM

    Comment #35

    Ciaran

    I actually laughed out loud at that post.
    Good one.

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  • Yorkgeordie

    Jan 8, 2014 at 3:25 PM

    Comment #36

    I was beginning to think I was alone in thinking this. IMO we are in for some grief if this lad plays whilst Colo is injured

    http://www.themag.co.uk/the-mag-articles/steven-taylor-play-ahead-mapou-video-evidence/

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  • Markaccus

    Jan 8, 2014 at 3:28 PM

    Comment #37

    York

    Tayler worries the $h1t out of me these days. Always seems one step away from giving a penalty away…… then holding his face.

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  • Ciaran

    Jan 8, 2014 at 3:29 PM

    Comment #38

    Yorkie

    So on the basis of one game Saylor should play ahead of M’biwa? Nothing to do with the fact that Saylor is a vastly inferior defender?

    Respectfully, I disagree.

    Markaccus

    I aim to please…well actually I generally aim to do the opposite, but I am glad you liked it haha

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  • Yorkgeordie

    Jan 8, 2014 at 3:31 PM

    Comment #39

    Mark
    Taylor has his faults but he is better than Mapou. We may find we should have signed a CD in this window, when it is too late.

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  • Yorkgeordie

    Jan 8, 2014 at 3:33 PM

    Comment #40

    Ciaran
    Don’t talk rubbish one game.

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