Newcastle fans are rightly upset, dispirited and angry at the latest events taking place at Newcastle, with Yohan Cabaye sold last week and not replaced, and then we equaled a 91 year old record by losing for the third time in a row to Sunderland, and it was another 3-0 hammering by the Black Cats, who were 4th bottom before the game.
Mike Ashley – new (fictional) five-year plan
Maybe it would be a good time right now for Ashley to make public his new five-year plan for the club.
The last one was eon track in the summer of 2012, when we finished 5th in the league and qualified for Europe, and that was even after we had been relegated after that disastrous September in 2008, when Dennis Wise brought in some players without Kevin Keegan even knowing about it.
Maybe if Mike brought out this new five-year plan he may get some support from the plans for a change.
Here’s what we’d like to hear from Mike Ashley as his new five year plan, and I thought this up this morning when I took my dog Milo for his hour long walk.
- Our number one aim in this new five year plan is to once again become a top four club in England, but we will need a little time to get there – but we have nevertheless put this new plan in place.
- This season we want to finish in the top eight – next year in the top six, and then by the summer of 2016 we want to qualify for the Champions League – that will now be our main focus as to how we do all our business – to make Newcastle United once more into a top four club.
- We also think this will be a very good message to new players coming into the club, and the players already at the club, and will help us keep the good players we already have, as well as attract top new players, who we realize want to play in the Champions League.
- As a start to this plan the fans will see new players coming in over the summer months, and while we didn’t manage to get anybody over the line last month – Joe Kinnear is busy trying to get our targets signed up, and as we sign these players to pre-contract agreements – with the deals starting on July 1st this year – we will announce the players who are coming into the club, as we get them to sign the pre-contract agreements, and that’s after we have agreed a fee with their club and the wages with the players.
- As you may know, we will be getting increased revenues from the Premier League over the next three years, and if we finish in the top ten in May that amount from the Premier League should be sizable, and may be even double what we got last year, and of course we received a good fee for Yohan Cabaye.
We want Newcastle fans to know that any profits we make as a club will now be directly invested back into the club, and will be used principally to buy new players, but also in building up our Youth Academy and Scouting Network under Chief Scout Graham Carr.
- We also intend to continually improve the facilities at Darsley Park and at St. James’ Park so that Newcastle will have some of the best facilities of any football club in Europe – which is fitting because of our great history.
- And we know there has been some concern that we have Sports Direct signs at St. James’ Park, and we have taken a new direction on that.
Starting in the next financial year (July 1st this year), Sports Direct will pay Newcastle United the going rate for those adverts, which we estimate at £10M per year, although our longer term direction is to replace these over time with new advertisers – as we fully realize we must greatly increase the commercial revenues of the club.
- We have been a little disappointed with the attendances at Newcastle this season, and want to ensure we keep getting sell-outs for all our home Premier League games, and as you know we have provided excellent prices to fans for their season tickets, and even though that has reduced our match-day revenues – we will continue with that.
And once we start to get sell-out crowds again at the club, we will look seriously at expanding the capacity of St. James’ Park by around 8,000, so the overall attendance at the club will be increased to 60,000, and that will help with our match-day revenues.
- I understand there is some frustration that I never speak to the fans.
Alan Pardew is the official spokesman for the club, and Joe Kinnear writes notes for the program of every home game. I have decided to write notes in one of the home programs at the beginning of each quarter, beginning on April 1st, and I will inform the fans of what we are doing, why we are doing it and the progress we have made – and by this means fans will be better able to understand what we are trying to do to make Newcastle a great club again.
- We need the fans to understand that I only have their best interests at heart, and I am now committed to making Newcastle United a top four club in England as the new major thrust of the club. We were a top four club when Kevin Keegan was the manager in the 1990s and when Sir Bobby Robson was managing the club over 10 years ago – and there’s no reason we cannot be a top four club again.
- And one last point – as well as prioritizing the Premier League we also respect the FA Cup and the League Cup, now called the Capital One Cup, and those Cups will be major push from now on for our club – so we can end that poor record of not having won a trophy since 1969 when we won the Inter Cities Fairs Cup under captain Bob Moncur, who is now an ambassador of our club.
Before his five-year plan is up we want to win one of those Cups, and that’s another important goal for the club.
We should stress the above is fictional – however we think if Mike Ashley would commit to some of the above – especially in the major goal of becoming a top four club again in England – he would get support from fans, which he’s never really had.
He’d get our support.
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