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Will Mike Ashley Change His Ways – Or Sell Newcastle?

8:58 am, Tuesday, February 4th, 2014 by Dr. Ed Harrison · 50 Comments

It was a good move by Mike Ashley to rid the club of Joe Kinnear, but it was a stupid appointment in the first place and another error by the Newcastle owner, and will Mike Ashley ever learn, or does he want to keep the Newcastle fans always as his enemies?

mike ashley

Mike Ashley – will he change or will he sell?
Or will he do neither – which is more likely

After two transfer window debacles in a row, Newcastle need a new beginning,  and one way that could happen is that Mike sees the errors of his ways in the way he is running Newcastle United, which is  more like a bank than a football club.

That would be the easy way for change to happen, and it could start this summer with Newcastle having a major clear-out of peripheral players, and then bring in some class players – maybe like what happened in 2011, when we brought in players like Demba Ba and Davide Santon.

And we did very well in the following season.

And Newcastle will have plenty of money to spend from the Premier League and from Yohan’s transfer to fund a number of transfers into the club.

That’s the easy way – with Ashley committing to invest all profits back into the club.

The hard way is with Mike Ashley having to sell the club, and at £300M Newcastle is expensive, and that’s all that Fenway Park Sports paid for Liverpool back in the summer of 2012 – and Liverpool have won the European Cup five times., and are a much more recognizable worldwide brand than Newcastle are.

£300M would allow Ashley to recoup the money he invested into the club, and we cannot see him selling for less than that, but then we’d have another circus with news that everybody and their brother want to buy Newcastle – with little or none of it being true.

It may be different than the last two times he tried to sell Newcastle, but we don’t think so – and do we really want to go through all that again – with the likelihood at the end of the day a suitable offer has not been received – which happened the last two times.

Some fans would obviously say yes.

Maybe some group in Qatar can come in with a good cash offer right out of the blue – we think that’s the more likely way Mike Ashley will leave the club.

But for now we hope the owner brings in a good recognized Director  of Football or Chairman, and soon, although he usually likes to bring in people he already knows – which is why Joe Kinnear was appointed in the first place.

We’ll just have to wait and see if we hear anything from the club this week, but that’s very unlikely, and we’re not holding out breath.

What do you think?

Comments welcome.

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Tags: Financial Fair Play · Financials · Other News

50 responses so far ↓

  • 1 outside the box // Feb 4, 2014 at 9:01 AM

    joe had done job asked of him …to help cashley acid strip club

  • 2 theartfuldodger // Feb 4, 2014 at 9:05 AM


    I was limiting my thinking to what Ashley might think. Amongst his pals or the possible ppl he might get in, Id prefer Pardew.
    Pardew would be responsible for representing he club in media at times, convincing and getting players over the line and also hiring a new manager.

  • 3 Laurent Robert 32 // Feb 4, 2014 at 9:07 AM

    Outside, it seems that way doesn’t it.

    Nothing but loan signings in and he may well have served his purpose through these two transfer windows.

  • 4 outside the box // Feb 4, 2014 at 9:08 AM

    now address other fans concerns….
    not to pay for advertising in one company to enhance profits in another of your companies …in my limited opinion is it tax fraud?….to channel sports direct goods in club shops how does nufc benefit ? …how much is ashley taking out of club?….why no statement from lambarse or now joking ?…golden handcuffs or not …answers on a postcard

  • 5 theartfuldodger // Feb 4, 2014 at 9:08 AM

    Pardew doesent need to scout and pick players. He just needs to listen to carr and new manager and Get the player over the line.

  • 6 Transfer Sage // Feb 4, 2014 at 9:08 AM


    still wouldn’t want him in at all, much rather have a gamble on somebody ashley goes for. Pardew isn’t the right man for that job for me, also doubt he’d want it.

  • 7 valle // Feb 4, 2014 at 9:09 AM

    One theory could be that all this is done to sell newcastle in the summer… Money in used to pay of the loans added with the huge boost in tv money, making the club much more attractive to buyers. Getting rid of Kinnear who is a bit of a PR disaster so the new owners can come in to a more steady shop.

  • 8 lesh // Feb 4, 2014 at 9:09 AM

    outside the box – do a bit research and find out wgat asdet stripping is. Ashley’s done a lot of dubious things, but asset strip he hasn’t!

    Looks as though Ed was right yesterday when he said Ashley was angry after Saturdays rout – it seems that his ire was directed at Kunnear!

    Will Ashley change? One would hope so. I’d like to think Saturday might have been his Damascean moment when he’s realised he got it wrong with Kinnear and his part in the club’s demise. Better the devil you know and all that but, if not, let’s hope he sells up and we get an owner with ambition.

  • 9 Transfer Sage // Feb 4, 2014 at 9:11 AM

    outside the box

    i’m not ashley fan, want him gone but the club addressed some of those questions in the fans forum.

    In particular the club shop tied into SD, apparently means we get use of there distribution and buying links, which as in bulk means we get the shirts for a lower fee and make more money, money which goes to NUFC, not SD.

    Not sure how true, just that’s what they said on it, seems to make sense.

  • 10 theartfuldodger // Feb 4, 2014 at 9:12 AM


    Thats one statement you may live to regret.
    “much rather have a gamble on somebody ashley goes for”

    I dont think you mean it ;-)

  • 11 Patoon // Feb 4, 2014 at 9:12 AM

    wot if this is a way of Ashley showing that he’s the boss and he appoints Dennis Wise as DOF to show fans that he wont b pressurised in2 things

  • 12 martoon // Feb 4, 2014 at 9:14 AM

    For once I hope Ashely employs an able person with experience instead of one of his drinking buddies.

  • 13 theartfuldodger // Feb 4, 2014 at 9:15 AM

    I doubt weel get a DoF over the line :-)

  • 14 MrMojoRisin76 // Feb 4, 2014 at 9:15 AM

    It will be a familiar face coming back,i don’t think Jabba would want to deal with anybody new,they might have ambition.

  • 15 dubzy // Feb 4, 2014 at 9:15 AM

    Sell up….plzzzzzz

    which 1 would u wont Alexey Mordashov 13bil (Nufc supporter). Wang Jianlin 10bil (Looking to buy southampton WTF Buy Nufc Instead) .Dietrich Mateschitz 5bil (red bull owner) if the last 1 be prepared to change the colours to red and white and be called Newcastle Redbulls ;-P stadium name …Red Bull Arena .lol

  • 16 Transfer Sage // Feb 4, 2014 at 9:16 AM


    I do….I would have no faith in pardew’s ability to recruit players and also no faith in his ability to stand up to Ashley.

    I know whoever gets the role will be the same though, so doesn’t matter who gets it in reality.

  • 17 Laurent Robert 32 // Feb 4, 2014 at 9:17 AM

    Artful, Pardew is also a regular liar, excuse maestro and has an appalling win percentage as a manager. He should be lucky to even be employed.

    Dismal records are being broken all of the time. Sunderland’s winning streak is the latest one to add to his anti-Guinness book of records.

    Swept away from his usual lower league self grooming cave to act as a puppet for a Premier League club, no wonder he hasn’t walked yet. Struggling in management is his norm. Only here does he survive, and that is because of Ashley’s blinkered ride further into Greedville.

  • 18 Transfer Sage // Feb 4, 2014 at 9:19 AM


    Could you ever imagine him hiring a drinking buddy to run sports direct? not a chance.

    I just don’t understand why the man doesn’t hire competent people to run our club, they wouldn’t cost that much more in the grand scheme of things and he could tick us over probably signing less players or allow us to kick on for similar money, ultimately resulting in the players being worth more to sell…..he’s an odd one.

  • 19 croftus5678 // Feb 4, 2014 at 9:19 AM

    i wanna focus on sumat good today for a change seeing as we dont know how to be a normal club for a week !

    good things coming out of luuk saying he’s determined to score goals to stay with us past and beyond the summer :-)

  • 20 outside the box // Feb 4, 2014 at 9:20 AM

    lesh @8..
    do some research….thats the problem
    do you think that the £20 million from cabaye will go into reducing nufc debt…i dont…do you ?

  • 21 Jail for Ashley // Feb 4, 2014 at 9:20 AM

    Can we slow down a bit, where’s the proof Mashley got rid of him, maybe he’d been pushed to far and the blithering idiot realised the abuse he was in for and his family made him quit, Pardew wasn’t sacked, JfK certainty wasn’t going to be sacked for carrying out orders.

  • 22 MrMojoRisin76 // Feb 4, 2014 at 9:21 AM

    Our new owners could be Fred West,Genghis Khan or Darth Vader,they’d still be an improvement on Jabba The C@nt.

  • 23 ErnestHemingway // Feb 4, 2014 at 9:22 AM

    Whilst I’m happy Joe kinnear has gone, I’m not getting overly excited just yet.

    As the transfer window has just shut, he wasnt going to be doing a great deal for the foreseeable (not that he did much anyway). Whoever comes in to replace Joe will tell us a whole lot more of Ashleys intentions.

    Do you think this may have been done by ashley to simply appease restless fans? One look at Twitter yesterday by the nufc media bods would have shown them that major protests are being planned. Perhaps to try and avoid these, Ashley has tried to “put out ” a few fires, as it were?

    A new dof won’t suddenly make Ashley want to spend cash, will it?

  • 24 jettson1971 // Feb 4, 2014 at 9:23 AM

    Dubsy @15 – any of those pls.

    Anyone know the numbers of cancelled / returned season tickets following deadline??? Be good for local / national journo’s to find out and publicise, wont help with PR for Ashleys SD empire. What a shame lol

  • 25 Our Toon // Feb 4, 2014 at 9:24 AM

    JFK has fallen on his sword then, MA is the root problem, he’s the one who instructed JFK that £8.5m is the most he’ll pay for Grenier. JFK leaving has absolutely no bearing on the direction of our regime, JFK Lambias, Percy will always be bound and gagged.

    Lets not be fickle and rejoice over the departure of JFK, he was never the problem, the guy signing the cheques is the issue. One thing is for certain, Percy should never be allowed to make decisions on signings. NEVER

  • 26 Transfer Sage // Feb 4, 2014 at 9:25 AM


    Darth vader? yes please…imagine playing our games with a death star hanging above the ground, the players would put effort in then.

  • 27 Lilongwe Geordie // Feb 4, 2014 at 9:25 AM

    Selling off ground previously owned by the club via MASH holdings is the definition of asset stripping. It is something Ashley has done throughout the building of his current cheap tat empire. Also, having transferred the land to MASH holdings previously there is no guarantee any money from those sales found its way back to the club.

    I haven’t looked into the sale of the land, but others seem to be stating it as fact so I am going off that. If that hasn’t happened then I retract that, but that doesn’t mean Ashley hasn’t asset stripped almost every company that he got on the cheap!

  • 28 BandB // Feb 4, 2014 at 9:26 AM

    Joe was holding up Ashley in his desperate attempts to sign new players.

    Yeah, that’s it………….

  • 29 theartfuldodger // Feb 4, 2014 at 9:26 AM


    I get yr opinion of Pardew and he isnt the ideal choice, but amongst ashleys buddies he is the better one.

    Lets put it this way Llambias or Pardew.. who would you prefer ?

  • 30 ash1001 // Feb 4, 2014 at 9:26 AM

    ED your making your own stories up again to help you get website clicks ( this page shows 12 tracking cookies and 7 adverts)
    Back to the blog – Everyone is getting on the Joe Kinnear is an idiot bandwagon, but maybe just maybe he was doing everything he could to get players in and stop others from leaving but was totally overruled by MA and AP, we as fans have no proof one way or the other. Remember JFK resigned he was not sacked, and you can bet your bottom dollar that the club being NUFC will not tell the fans the truth behind it.
    If AP was to be trusted why do the club send a Press Officer to the media spoutings. It would be good to get JFK side of the story but that will probably never happen either.
    SO lets just think for 5 before we lay every thing at JFK door, still do not trust AP, if he was as honourable as JFK he would walk with him.

  • 31 Laurent Robert 32 // Feb 4, 2014 at 9:26 AM

    Jail, the abuse which JFK will receive must be needless for him from a health perspective. He’s earned a bit of money for nothing at all, so that could be him having enough of it.

    It’s all just guessing I suppose, as there could be lots of outcomes and scenarios.

  • 32 Laurent Robert 32 // Feb 4, 2014 at 9:28 AM

    Artful, neither ;-)

  • 33 outside the box // Feb 4, 2014 at 9:28 AM

    transfer sage @9
    thanks for that …did they also give an answer as to how by not paying for advertising benefits nufc…….perhaps inland revenue know?

  • 34 catchy in norway // Feb 4, 2014 at 9:28 AM

    Transfer Sage

    ashley is the death star

  • 35 JP...from The Rock // Feb 4, 2014 at 9:29 AM

    Like Shearer has come out saying “it can be really bizarre at NUFC”- It’s a bloody soap opera every year ffs. When will we steady the ship and go on a smooth journey to success?

    Ashley has that chance again this summer now that that clown Joke-in-ere is gone. If we sign quality players and show good ambition we will be in the top 6/4 in no time. It’s all got to do with how far Ashley wants to go with NUFC. Tbh I think most of his drastic decions have come from the fact that he was hurt by all the demonstrations years ago and has made us pay for it. But maybe as childish as that sounds he may have turned a page and is willing to start fresh now after that humiliating derby defeat to the scum.

    Sending Joke out of here packing is the right way to start. Again we will all have to wait and see in baited breath.

    Honestly though who can be worse than Kinnear?? lol I doubt there is such a person.

  • 36 Markaccus // Feb 4, 2014 at 9:29 AM

    Tiote “go get a shower lads, i will take responsibility for the dropped points at home, and appologise to Lord Vader”……

    Vader “appology accepted, captain tiote” -choke gag crush throttle-

  • 37 catchy in norway // Feb 4, 2014 at 9:31 AM

    pardew is just a younger version of JFK

    just he has a better hair cut and a nice suit

    close your eyes, and listen to the words that come out of there mouths,

    both idiots in over there heads

  • 38 Transfer Sage // Feb 4, 2014 at 9:32 AM

    outside the box

    Same as what the said about the stadium name, they haven’t found somebody who wants to buy/use the space so using sports direct to show how it works.

    Everyone knows how advertising works and surely we must be the only prem club who can’t sell advertising space.

    Also why not stick up the sir bobby robson charity to showcase how the space works, much better cause and something fans would actually appreciate.

  • 39 lesh // Feb 4, 2014 at 9:32 AM

    outside the box…. Suggest you think about finding out about tax fraud and outsourcing of non-core activities by businesses. It’s commonplace, nowt so sister or illegal.

  • 40 toon22 // Feb 4, 2014 at 9:39 AM

    Jabba the C**t is obviously asset stripping,just look at the team.
    In the summer we have 0 strikers actually in the team remy/JDJ/Strolla are either out of contract or on loan meaning they still havent had any finance spent on them.
    If you add the tv money for at least 2 years its a tidy sum.
    Exactly how will next season pan out as im sure no amount of blatant lies will sign players.

  • 41 lesh // Feb 4, 2014 at 9:44 AM

    outside the box….. If Ashley’s keen to sell up, he’ll want to reduce the club debt to him to reduce the selling price.

    As I said the other day, keep an eye on what’s spent in the summer, if it’s over £50m or so, he’s not selling. And also watch out for the 2013/ 14 accounts, if we don’t spend a lot more than on the basic necessities and part of the debt’s paid down, then he’s planning on selling the club.

  • 42 HullMag6 // Feb 4, 2014 at 9:44 AM

    Press officer in case Pardew speaks out in a roundabout fashion – Like his cabaye comments.

    This all stinks of pure business – all Ashley.

    Jfk was and pards still is there to take the flack.

  • 43 70TWO // Feb 4, 2014 at 9:45 AM

    We will never know if the Joeker was totally incapable, or fulfilled his targets set down by Ashley. However, if we do not have a press statement setting out the immediate future, then Ashley can be blamed for creating an even greater mess and yet again ignoring good customer relationships. Whether they improve existing roles, move someone over from SD or hire externally, it needs to be done in good time for establishing transfer targets and signing pre-contract agreements.

    As for Pardew, he needs to get off his sulky arse and prove he has a team, rather than a one man band.

  • 44 isleofmanman // Feb 4, 2014 at 9:51 AM

    Ashley wont go away. He can afford not to

    BUT the correct management call is to employ Damien Comolli as Director of Football

    Comolli was responsible for signing Suarez for Liverpool and selling Torres on to Chelsea. Oh – and buying Andy C with some of the surplus cash from that deal. He also brought in Enrique for £5m and Bellamy on a free

    Another signing 23 year old Jordan Henderson has just started negotiations for a new Liverpool contract from next season

  • 45 lesh // Feb 4, 2014 at 9:59 AM


    You’ve raised some fair points, but as you say, without analysis of the club and MASH (the club’s holding company) accounts over the years of Ashley’s tenure, it’s all conjecture.

    Wasn’t the club (the football business) owned by a holding company owned by FS, JH et al? Did the club and/ or its holding company actually own the free/leasehold of the land in the first place? If yes, was it in those companies ‘ assets at the time of the sale to Ashley?

    Lil, that issue’s gone very quiet and I suspect it may have been raised without the view of an expert (forensic) eye.

    I do hope there’s nowt in it though.

  • 46 croftus5678 // Feb 4, 2014 at 10:01 AM

    hmm i dont pretend to know the working of whats gone on ! maybe ashley never gave joke money or maybe joke was just a joke i only base my opinions on what has happened by jokes hand alone.

    he said “judge me on my signings” (for which i have done) “if there is an area of the team that needs strengthening my job is to get that bit extra from ashley in order to strengthen that position” (never happened).

    then there was unsettling players calling them names and saying he was more intelligent than fans !

    good ridence imo

  • 47 Graeme // Feb 4, 2014 at 10:12 AM

    According to SSN – NUFC have said that Director of F’all Joking Ear will not be replaced.

    The next step? Your guess is as good as any!!

  • 48 ToonMatt // Feb 4, 2014 at 10:12 AM

    Kinnear was brought in to deflect the blame from the lack of signings off Ashley who is a coward when it comes to talking to the fans or the press, He’s here to make money and that is it. I would not be surprised to see Kinnear back for the next transfer window.

  • 49 geordiemark // Feb 4, 2014 at 10:21 AM

    sell the club because no one at our club can ever trust him ever hes done it a few times with us with all his lies and crap hes done nothing but take money out of the club that’s why he bought us for profit at our expense well Ashley your time is up sell up

  • 50 MacToon // Feb 4, 2014 at 5:23 PM


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