The Newcastle United Blog

News and Commentary On Newcastle United Football Club By Ed Harrison, A Proud Exiled Geordie And Lifelong Fan

The Newcastle United Blog header image 2
Howay The Lads!!



It’s Now Obvious Why Ashley Bought Newcastle

8:35 pm, Wednesday, February 26th, 2014 by Dr. Ed Harrison · 116 Comments

There was one question that was asked and answered at the Fans’ Forum meeting on Monday night, that explained wy Mike Ashley first bought Newcastle United Football Club, and how he is not using the club as a pawn for his Sport Direct business.

mike ashley 321

Mike Ashley – bought Newcastle to have some fun – we don’t think so

Mike bought the club back in June of 2007 and he bought the club quickly by buying the shares of both John Hall and Freddy Shepherd for around £140M – so fast in fact that his due diligence was not very thorough.

And Chris Mort came in and took a closer look at the financial books, and there was a £100M loan Newcastle had, which they hadn’t realized existed when they agreed to buy the club.

And Newcastle at the time were paying  around £8M a year for that loan – although these days the interest rates are much lower than 8%.

That loan is now up to £129M, and we all thought it was interest free – and good for Newcastle.

But this is a significant question and answer from Monday night

“What is the saving that Sports Direct makes on advertising around the stadium?”

In reply the club released the following short statement:

“The club suggested that while it is always proactively looking to attract new commercial partners and to sell that advertising space, in the current climate it could not command a sum for that space anywhere close to the £129M invested into the club interest free by the owner.”

So it seems the fact that Mike Ashley paid off all of Newcastle’s loans and gave us it interest free, comes at a price.

And the price is that Sport Direct is advertised all over St. James’ Park, and even in the stairwell where the teams are televised before they come out onto the field.

A large Sports Direct emblem was even placed on the field before the game last Sunday, so prevalent is Sports Direct at the stadium.

And not only is that terrific advertising for Sport Direct in the UK, but it goes around the world too.

Mike has been quoted as saying he bought Newcastle to have some fun, but there hasn’t been too much fun over the last seven years, especially for the fans, and it has included our first relegation ever from the Premier League and a fight against relegation just last season.

It wasn’t for fun that Mike Ashley bought Newcastle, it was to use the famous club as an advertising vehicle for his Sports Direct business.

That’s not really what Newcastle should be being used for.

Is it?

Comments welcome.

Follow us on Twitter, like us on Facebook and +1 on us on Google+



Tags: Financial Fair Play · Financials · Newcastle News



<


116 responses so far ↓

  • 1 John Tudor // Feb 26, 2014 at 8:39 PM

    no fun at my expense sucker

  • 2 mag // Feb 26, 2014 at 8:45 PM

    What fun fatty?

  • 3 John Tudor // Feb 26, 2014 at 8:46 PM

    The purpose of the comments is simply to allow Newcastle supporters around the world to express their views on the news of the day regarding Newcastle United.

    Please respect the views of others, even when those views are completely opposite to what you think and believe.

    And please keep the language respectable, as we are proud to have young supporters reading this blog, and finally there’s no place for religion or politics in these discussions.

    Many Thanks.

    Ed Harrison.

  • 4 John Tudor // Feb 26, 2014 at 8:51 PM

    Do5-BaG // Feb 26, 2014 at 12:37 PM cheers mate you are now being cited as co respondent in a divorce case expct the letter from my solicitor

  • 5 GeordieTwo // Feb 26, 2014 at 8:54 PM

    This will be a very interesting summer make no mistake. Mike is in for a very difficult time. He has nobody at the club he considers a true flunky anymore. He hasn’t a clue as far as football is concerned. He’s as tight as they come even with profit in his pocket. He will hate the summer because activity will be forced on him. The squad is in a shambles. Several players will leave. How to stay in 20th next season Mike? Oh dear, oh dear.

  • 6 John Tudor // Feb 26, 2014 at 8:54 PM

    explain that to your mum /wife

  • 7 mag // Feb 26, 2014 at 8:54 PM

    Real 3-0

  • 8 GeordieTwo // Feb 26, 2014 at 8:54 PM

    Should say how to stay in 10th next season but I suspect we will be a lot closer to 20th.

  • 9 jesperfuglsang - captain of the lemon crew // Feb 26, 2014 at 8:57 PM

    …but he has one heck of a tall advertisement pylon in SJP ;)

  • 10 mag // Feb 26, 2014 at 8:57 PM

    Fatty buys the club for some fun and turns it into a cemetery with floodlights.

  • 11 mag // Feb 26, 2014 at 8:59 PM

    Real 4-0

  • 12 welshgeordie9 // Feb 26, 2014 at 8:59 PM

    Good evening to John Tudor and mag

  • 13 GeordieTwo // Feb 26, 2014 at 8:59 PM

    Aye he’s done one heck of a job jesper mate. It’s almost as if he’s a windup merchant for his own club!

  • 14 mag // Feb 26, 2014 at 9:01 PM

    Salutations to your good self welshie.

  • 15 jesperfuglsang - captain of the lemon crew // Feb 26, 2014 at 9:03 PM

    “…Den har jo ikke noget tøj på
    Den her friheds, kannibalisme

    Der grådigt fortærer alt der minder lidt om sympati

    Enden er nær, er enden nær?
    Når truget er tomt, bides hestene
    Er enden nær?”

    …Lets hope his reign is over soon mate ;) not sure I can take much more!

  • 16 John Tudor // Feb 26, 2014 at 9:04 PM

    n u welshie

  • 17 GeordieTwo // Feb 26, 2014 at 9:05 PM

    Let’s picture the starting lineup for next season:
    Krul
    Santon Mbiwa Willo Dummett
    Anita Cabella ???
    Sammy De Jong Gouffy
    What an overpowering 11! And you can just imagine our bench strength I’m sure.

  • 18 jesperfuglsang - captain of the lemon crew // Feb 26, 2014 at 9:05 PM

    “…Må alle drømme briste

    uden tro, uden håb
    Med et hjerte der skriger
    Jeg kan ikke mere, jeg tror jeg bliver liggende her (her)” :(

  • 19 mag // Feb 26, 2014 at 9:07 PM

    Think of all the fun though.

  • 20 unicorn toon // Feb 26, 2014 at 9:07 PM

    hes taking the piss out of all us geordies and hes getting away with it because the fans are letting him by turning up every week

  • 21 welshgeordie9 // Feb 26, 2014 at 9:08 PM

    Chelsea 1-1 I bet drogba gets the winner

  • 22 John Tudor // Feb 26, 2014 at 9:10 PM

    get in chedjou

  • 23 GeordieTwo // Feb 26, 2014 at 9:10 PM

    Why I bet there’s at least 20 goals a season in that team! Have a look Mike. What do you think? Too expensive to pay?

  • 24 mag // Feb 26, 2014 at 9:11 PM

    Real 5-0

  • 25 GeordieTwo // Feb 26, 2014 at 9:11 PM

    Jesper slow down mate. What are you saying lad? Can you share it with us poor English speakers? :)

  • 26 GeordieTwo // Feb 26, 2014 at 9:12 PM

    Perhaps a trifle pessimistic above but I just don’t have much faith in the owner as you all may have noticed. :)

  • 27 welshgeordie9 // Feb 26, 2014 at 9:12 PM

    Mag

    Is bale playing

  • 28 JackButler // Feb 26, 2014 at 9:12 PM

    Simple solution.

    Ashley plasters SD all over SJP (like he’s already done) in return for righting off the interest free loan he’s given us

  • 29 mag // Feb 26, 2014 at 9:13 PM

    Yes he’s on a hatrick with benzema

  • 30 welshgeordie9 // Feb 26, 2014 at 9:13 PM

    Good Evening Jack Butler

  • 31 jesperfuglsang - captain of the lemon crew // Feb 26, 2014 at 9:14 PM

    My team next season:

    _________________Snoutfair___________________
    Pussyvan__Wonder-wench___Lunting Agog___Groak
    ________________California-widow______________
    _________Jirble____________Curglaff____________
    Spermologer________________________Tyromancy
    ________________Queerplungers________________

    Bench:
    Beef-witted
    Englishable
    Resistentialism
    Bookwright
    Soda-squirt
    With squirrel
    Zafty

  • 32 JackButler // Feb 26, 2014 at 9:14 PM

    Good evening Mr. Welsh. How are you mate?

  • 33 John Tudor // Feb 26, 2014 at 9:14 PM

    no ffin chance he knows which side his butt is toasted on

  • 34 JackButler // Feb 26, 2014 at 9:17 PM

    John Tudor

    I know mate, he has the best of both worlds, all the advertising he wants which in turn makes him million’s plus he takes back his 129 million.

    the guy must be laughing his wobbling arse off at us

  • 35 welshgeordie9 // Feb 26, 2014 at 9:17 PM

    Not bad mate, you watching any of the swans match tomorrow

  • 36 jesperfuglsang - captain of the lemon crew // Feb 26, 2014 at 9:18 PM

    “…May all dreams burst  
    without faith, without hope  
    With a heart that cries  
    I cannot go on anymore, I think I will be lying here…here!”

  • 37 John Tudor // Feb 26, 2014 at 9:18 PM

    no place for tds there then

  • 38 JackButler // Feb 26, 2014 at 9:18 PM

    Gotta say the noise from the Galatasaray fans is amazing

  • 39 John Tudor // Feb 26, 2014 at 9:20 PM

    not at me he lost 3 season tkts from my family

  • 40 welshgeordie9 // Feb 26, 2014 at 9:20 PM

    I wonder where tds is tonight, I’ve noticed its a lot calmer tonight than it was last night.

  • 41 jesperfuglsang - captain of the lemon crew // Feb 26, 2014 at 9:20 PM

    GT…it’s not that easy for me to express what I feel in English ;)

  • 42 JackButler // Feb 26, 2014 at 9:20 PM

    welshgeordie9

    Yes mate, I’ll watch it, should be a good game

  • 43 mag // Feb 26, 2014 at 9:21 PM

    Not the premenstrual tds.

  • 44 jazzyp // Feb 26, 2014 at 9:23 PM

    Mag@10
    There must be 50,000 of us living dead in there as well then pal

  • 45 mag // Feb 26, 2014 at 9:24 PM

    It’s that much like a cemetery he’s even banned singing.

  • 46 GeordieTwo // Feb 26, 2014 at 9:24 PM

    Gadzooks jesper that sounds desperate mate! I can send you a trilby if that will help? And where is Ibiza today?Are the British Isles still intact? We need more Stud Muffin reports. The man on the street view etc. Harrumph!

  • 47 jazzyp // Feb 26, 2014 at 9:24 PM

    Welsh
    Evening mate, Lets just say Tds brings out the worst in people

  • 48 JackButler // Feb 26, 2014 at 9:24 PM

    JT

    Were you a season ticket holder???

  • 49 John Tudor // Feb 26, 2014 at 9:25 PM

    what of the injection

  • 50 John Tudor // Feb 26, 2014 at 9:27 PM

    my dad and his brother and wife i worked every other sat casual paid at the door last 3 i went how many do ya think tds has been in his 35 years

  • 51 jesperfuglsang - captain of the lemon crew // Feb 26, 2014 at 9:27 PM

    GT…a trilby might help mate ;) …but it needs to be the Bond one! lol

    …Ibiza is at his mom’s house being pampered!

  • 52 John Tudor // Feb 26, 2014 at 9:28 PM

    previous to my tkt was always paid at the door unless jumping the stiles

  • 53 kevymartins // Feb 26, 2014 at 9:28 PM

    So he is making even more than the intrest with the advertising. Typical MA always up to something to bleed the club dry…Does nobody notice we will be paying this loan back for 10 years since we have no income from income and advertising lmao.

  • 54 jesperfuglsang - captain of the lemon crew // Feb 26, 2014 at 9:28 PM

    GT…Newcastle gets to the best of us mate!

  • 55 mag // Feb 26, 2014 at 9:29 PM

    Give tds a fez

  • 56 John Tudor // Feb 26, 2014 at 9:29 PM

    actuallly me dad and them gave up due to ill health he is 84 his bro 82

  • 57 kevymartins // Feb 26, 2014 at 9:29 PM

    * from sponsers

  • 58 welshgeordie9 // Feb 26, 2014 at 9:29 PM

    Evening jazzyp, you can guarantee when there’s an arguement going on this blog 9 times out of 10 he’s involved, he’s not on tonight and everybody’s getting on

  • 59 JackButler // Feb 26, 2014 at 9:29 PM

    JT

    It’s a sad day when long term season ticket holders are turning away because of the destructive nature of one man and his outright apathy for the thing we all love

  • 60 JackButler // Feb 26, 2014 at 9:30 PM

    There were reports that Ashley had already taken around 11 million back

  • 61 jesperfuglsang - captain of the lemon crew // Feb 26, 2014 at 9:30 PM

    I am looking forward to our team next season…clearly some great British lads coming through ;)

    …have high hopes for both Queerplungers and Lunting Agog

  • 62 martoon // Feb 26, 2014 at 9:31 PM

    I personally don’t mind the SD advertising for an interest free loan – seems fair enough. However if I was Wonga I wouldn’t be very happy as they pay to be the stadium sponsor and you can hardly see their adverts for all the SD ones!

  • 63 mag // Feb 26, 2014 at 9:31 PM

    Real6-0

  • 64 mag // Feb 26, 2014 at 9:33 PM

    Real 6-1

  • 65 JackButler // Feb 26, 2014 at 9:33 PM

    martoon

    But it wont work that way as he will get that loan back when he sells in the mean time he gets all the free advertising he wants

  • 66 jazzyp // Feb 26, 2014 at 9:33 PM

    Checked out our remaining games of the season and apart from Arsenal away, I think all are possibly winnable games.
    Keep our first 11 fit and go on a run……..May be an interesting end to the season

  • 67 John Tudor // Feb 26, 2014 at 9:34 PM

    i will be slated but feel free i think that “%” free loan will remain for a fcukin long time in perpetuity where ever that is

  • 68 mag // Feb 26, 2014 at 9:42 PM

    Fatty can peel an orange in his pocket.

  • 69 GeordieTwo // Feb 26, 2014 at 9:43 PM

    Never fear jesper I remain completely unfazed. As for the Muffin, getting spoiled by his mam you say? Harrumph! Does she approve of him pillaging the western hemisphere? I’ve been watching the Vikings. Those lads really knew how to party. It looks like a Sunderland v Newcastle game most of the time. Huzzah!

  • 70 martoon // Feb 26, 2014 at 9:44 PM

    JB @60 & @65 This has been discussed many times on this blog. Initially Ashley loaned the club £111m when he bought it. Then when we were relegated he loaned a further £29m which he always said he would be taking back. So far he has taken back £11m of it but has deferred the rest which is how the debt is now £129m.
    I’m sure he will get his money back when he sells but he could have invested his £140m elsewhere and earned a fair amount of interest from it.
    I’m not an Ashley lover but he has propped the club up – admittedly to protect his investment.

  • 71 jesperfuglsang - captain of the lemon crew // Feb 26, 2014 at 9:46 PM

    The show on HBO?

  • 72 jimmysmith // Feb 26, 2014 at 9:48 PM

    It appears our only real hope is that he sees Newcastle as a sufficiently worthwhile investment to plough the profits back in.

    If he wants the loan repaid, and also decides profits beyond PL survival are better invested elsewhere, then I think we are f@cked for years to come although you’d then desperately hope the fans and the city wouldn’t allow him to get away with it.

    It’s not just Ashley, though is it. The original debt run up by Shepherd and Hall really has come home to roost.

  • 73 Tsunki // Feb 26, 2014 at 9:52 PM

    Is it safe to come back on here or is it not grownups time yet?

    Spoof goes off on one just because I thought he made a bland analogy, then after lecturing me on ‘friendly fights’ and keeping it civil then call me a tosser! Wahay! Then Toonking ingratiate himself with him because I said he made a blatantly wrong statement about the late D Simpson…. like a schoolyard here. I think I prefer it when goons like mag/jeff/billy/bob/ted just flat out slag you off and insult for the hell of it. :)

    John T – reckon you are right it will remain that way as long as free worldwide advertising is being given to SD. Think of it as a fully refundable deposit on something you don’t have to pay for.

  • 74 Belfast // Feb 26, 2014 at 9:54 PM

    So how much would a business have to pay to advertise their brand at a premier league club for six years ?

    And whey I say advertise, I mean plaster a whole stadium with the brand lol

  • 75 p // Feb 26, 2014 at 9:54 PM

    Let’s get something staight ed, he did not lend us anything. one of his businesses got an interest free loan from another one of his businnesses.

    10m return on 240m (or whatever) is not a good return on that kind of chunk of change.

    No one really knows why he holds on to the club but, i am not sure it is because he sees it as a money maker for him.

  • 76 mag // Feb 26, 2014 at 9:54 PM

    Ashleys idea of fun has landed @73

  • 77 naptoon // Feb 26, 2014 at 9:56 PM

    Martoon
    Ashley owns the club tho so he’s loaned himself the money most of the 100mill debt was the mortgage on the stadium 16000 increase and implementing the new regs after Hillsboro … Imagine if fatty owned the club then he would’ve had a coronary having to fork that out …. I’ve yet to see any solid evidence that would even come close to suggesting we would do a Leeds or whoever just bull peddled by ashs cronies and I don’t believe for 1 min he didn’t know about the 100 mill “debt” (70plus mill on stadium mortgage).

  • 78 GeordieTwo // Feb 26, 2014 at 9:57 PM

    I think next season will be a lot like our 16th place season. We finished 5th, Mike got overconfident and is always conservative and underspent that summer. We crashed and burned and then he panic bought to right the ship. Our current table position will make Mike too comfortable again. He doesn’t look at the details, or at least not enough. He will think everything is fine and Pardew is stupid enough to tell him that as well, out of fear of an angry lashing. But the facts are there in the form of unresolved problems all through the squad. You can’t hire Joe, sit and watch him like a lump for 2 windows and then think everything will be fine going forward in my view anyway.

  • 79 GeordieTwo // Feb 26, 2014 at 9:59 PM

    Yes that’s the one jesper mate. We get it on the History channel here. Very interesting to watch. Well done. Reminds me a bit of Game of Thrones with its gritty reality.

  • 80 Marty-Toon // Feb 26, 2014 at 10:04 PM

    We all knew quite a short time after he bought the club that he was in it for one thing only.
    He’s actually had good ideas with the scouting and the best youngsters in Europe supposedly coming through the system :-0
    If he had only backed it up with say 25 million (pittance for him)each year he would have the fans on his side and the appointment of a CEO of PL capabilities we’d be a lot longer down the road.
    He’s ruining it for himself and us too.
    The only hope is that some other rich fool takes over and allows decent strategists to take the club forward…but hey rich fools ain’t easy to come by

  • 81 martoon // Feb 26, 2014 at 10:08 PM

    P @75 – I’m afraid you are wrong and Ed is right. The loan was from Ashley’s personal finances not Sports Direct. Which is why the SD advertising puzzles me as he only owns about 60% of SD where as he owns 100% of NUFC.

  • 82 firebug666 // Feb 26, 2014 at 10:12 PM

    I have been trying to find some pricing for advertising at Newcastle but found nothing. I did however find this information on a football advertising site, worth a look for comparison reasons.

    Advertise
    Straight advertising can be undertaken in a few ways, for example, over the tannoy system at the games or on the scoreboard, but the most traditional ways are to advertise in the matchday programme or to purchase an advertising board around the side of the pitch.

    Prices for a programme advert vary from as little as £250 at Premier League Stoke City to as much as £6,500 for a whole page full season advert in the programme at Watford. At my Wilton Town you can get an advert for just £50.

    The pitch side advertising boards vary enormously in price depending on where they are located in the ground. Are they pitch facing or crowd facing, and more importantly, will they be in the line of the cameras if the match is televised?

    As a rough guide, Stoke City offer boards from £750 to £3,500. At Wigan it will cost you around £2,000 and at League Two Aldershot, you’ll only have to part with around £1,500.

    And then there are opportunities to advertise football club merchandise such as memorabilia, football training kits, pre-season tours and of course, football club websites.

    .

  • 83 p // Feb 26, 2014 at 10:16 PM

    Okay martoon but that does not change the point i was trying to make: he wa loaning money to himself, not “us”

  • 84 jimmysmith // Feb 26, 2014 at 10:28 PM

    I suppose not charging for the advertising has greater advantages financially to Ashley even as only 60% owner of the much larger SD, than as sole owner much smaller NUFC, while also keeping the revenue off NUFCs books which is also perhaps to his advantage tax wise as sole owner. Maybe.

  • 85 jesperfuglsang - captain of the lemon crew // Feb 26, 2014 at 10:30 PM

    GT…did you ever see Nicolas Winding Refn’s “Valhalla Rising”” staring Mads Mikkelsen?

  • 86 Ciaran // Feb 26, 2014 at 10:36 PM

    Jesper

    Nicola Winding Refn is an absolute hero. Valhalla Rising got so much criticism but I loved it. And don’t even get me started on Drive.

    As for Mads Mikkelsen, season 2 of Hannibal is out in America this weekend! :D

  • 87 jesperfuglsang - captain of the lemon crew // Feb 26, 2014 at 10:43 PM

    Ruddy…a season 2? :) I need to start on that serie.

    …did you ever see the “Pusher” trilogy?

  • 88 jesperfuglsang - captain of the lemon crew // Feb 26, 2014 at 10:44 PM

    Valhalla Rising was very gritty and raw. I don’t even know if is was good or bad, but it definitely rendered me speechless :D

  • 89 Ciaran // Feb 26, 2014 at 11:00 PM

    Jesper

    As speechless as Mads was in the film? Haha

    I’ve heard amazing things about the Pusher trilogy but haven’t seen it yet. Meant to tell you that I finished watching series 2 of The Bridge – Bron/Broen (apologies for incorrect Scandinavian letters haha) and it was amazing!

    As for Hannibal – wow. Just wow. Mads Mikkelsen as Hannibal Lecter. It just sounds right!

  • 90 jesperfuglsang - captain of the lemon crew // Feb 26, 2014 at 11:09 PM

    Ruddy…no need to apologies mate you don’t speak any of the Scandinavian language lol

    …Bron is the Swedish word for Bridge and Broen is the Danish word.

    I think the”Pusher” trilogy is a most see for you Ruddy. I really think it is right up your alley taste-wise. But it might be hard to come by? Netflix maybe :)

  • 91 NewcastleMole // Feb 26, 2014 at 11:10 PM

    The £129m loan is there to deter potential buyers. He’s holding out for a super rich man city owner type at which time he will make them pay through the nose for club.

    Its my hope a new owner comes in and rips sports direct out of the club, cuts all ties and actively promotes sports direct’s rivals. Its time for the club to hit back.

    It wouldnt surprise me if sports direct own all the nufc website domains, plus have a long leasehold on the bars at the stadium. Ashley is just the kind of sneaky rat to do so. He prob also has external catering on a long contract and the external catering is owned by sports direct.

    Maybe im just in the realms of fantasy.

  • 92 jesperfuglsang - captain of the lemon crew // Feb 26, 2014 at 11:10 PM

    *languages

  • 93 Belfast // Feb 26, 2014 at 11:30 PM

    Blog closed.

  • 94 Big Pappa Cissé // Feb 26, 2014 at 11:51 PM

    Loved Drive & Bronson, Valhalla rising was just plain weird however I thought Only God Forgives was trash .

    Still haven’t seen the Pusher films though. I do reccommend watching Prisoners, great film.

  • 95 toon22 // Feb 26, 2014 at 11:54 PM

    There is always the thought all that advertising might do the opposite of what was intended once it gets ugly at the toon.
    Cant see the fat man liking it getting an even worse name than it already has,if thats possible.

    Imho he cant remember the bad old days,ones which only left due to a bit of ambition.

  • 96 toon22 // Feb 26, 2014 at 11:57 PM

    We can all see why he fell out with the Wigan owner now cant we.
    The guy isnt worth scraping off the bottom of ya shoe is he.

  • 97 jimmysmith // Feb 27, 2014 at 12:21 AM

    It seems wholly opportunistic and morally dubious to involve yourself with Newcastle the way he has though, in my view. This is not cheap sportswear he’s peddling. It’s something deeply ingrained in the hopes and lives of so many individuals, so deprived of return for their devotion.

    He really needs to plough the proceeds back in now. Anything less would be quite unconscionable and almost irredeemable, particularly from someone so, well, obscenely wealthy already.

  • 98 Jail for Ashley // Feb 27, 2014 at 12:29 AM

    The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lieThe accounts don’t lie.The accounts don’t lieThe accounts don’t lie.The accounts don’t lie..The accounts don’t lie.The accountsThe accounts don’t lie. don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie..The accounts don’t lie.The accounts don’t lieThe accounts don’t lieThe accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lieThe accounts don’t lieThe accounts don’t lie…The accounts don’t lie…The accounts don’t lie.The accounts don’t lie.The accounts don’t lieThe accounts don’t lie..The accounts don’t lie.The accounts don’t lie.The accounts don’t lieThe accounts don’t lie..The accounts don’t lie.The accounts don’t lieThe accounts don’t lie.The accounts don’t lie.The accounts don’t lieThe accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lie…The accounts don’t lieThe accounts don’t lie.The accounts don’t lieThe accounts don’t lie.The accounts don’t lie.The accounts don’t lieThe accounts don’t lie.The accounts don’t lieThe accounts don’t lie..The accounts don’t lie.The accounts don’t lie.The accounts don’t lie.The accounts don’t lieThe accounts don’t lie..The accounts don’t lie.The accounts don’t lie.The accounts don’t lie…The accounts don’t lie.
    No matter how many times you say it WHERE is the money going..

  • 99 Sav // Feb 27, 2014 at 1:44 AM

    The park of the glories of Milburn, Harvey, Keegan and Barcelona nights has been turned into the world’s biggest sandwich board for fatty’s tat.
    I thought sticking his crap logo in the players’ tunnel was a new low, even for this grasping lowlife. Great motivation that – is it suggesting 10% extra or 10% off?
    With the new profits announced, it is impossible to tell whether a buyer will be attracted (and perhaps for the wrong reasons again) or whether we might never be rid of this parasite.
    It seems he doesn’t like us and we don’t like him. That is a dangerous and potentially disastrous state of affairs. He is rich enough to ignore any concerns, turn his back on the press, on the fans forum, and on ambitions for glory. The word ‘Sport’ should be explained to Monster Mash as I don’t think the man has a clue what it means.

  • 100 Jail for Ashley // Feb 27, 2014 at 2:29 AM

    Sav,
    He’ll show his ambition this summer when he signs five players, eight will leave but that will go unnoticed as people will say we don’t have to spend to show ambition, I really have had enough of this regime, if we honestly think that the increase in profits will be for the fans benefit after seven years of this guy why do people still believe, we escaped relegation last year simply because QPR we’re woeful and Wigan knew they’ve been doomed for awhile and wanted an FA cup, where would these aiming to establish ourselves plans have gone if we we’re in the Championship now, it’s being made up as it goes along, simply in the hope we stay in the PL.

  • 101 Jail for Ashley // Feb 27, 2014 at 3:09 AM

    I simply couldn’t live in Australia due to the inconveniant time difference and the lack of people on the blog at this time of day.

  • 102 Jail for Ashley // Feb 27, 2014 at 3:14 AM

    Fro NUFC.com
    ”NUFC’s 2012/13 accounts are summarised online here and an accompanying statement from the “club’s board” confirms no change in financial policy – along with a coded warning that downturns in revenue (ie boycotts) will directly affect their ability to be competitive”

  • 103 Jail for Ashley // Feb 27, 2014 at 3:15 AM

    I must state that I’m not in Australia, but in China which has a similar time dufference.

  • 104 Mister Tuff // Feb 27, 2014 at 3:27 AM

    Jail – evening – everybody is in their pits. I’m just about to retire. amazing how the porky pies are emerging – absolutely massive summer coming up. It will be anybodys’ guess what will happen.

  • 105 Jail for Ashley // Feb 27, 2014 at 3:36 AM

    MisterTuff, good morning,
    I heard yesterday that it was revealed that JfK didn’t actually write the programme notes, I was dumfounded, why did the club share this intruiging insight with us ?

  • 106 Mister Tuff // Feb 27, 2014 at 3:42 AM

    jail -the club suggested that the programme notes were a collaborative effort -including JFK -that seems like a lie as well. After some rubbish questions initially from the forum members -they seem to have got some good questions in on Monday night -I think after consideration they will be asking some decent follow up questions -softly softly – it might be a process like drawing teeth but I expect more surprising revelations to come. I’m off top the pit now -stopped up to print a photo album for the grand-daughter -been on all day with it -but got it finished. Might be around tomorrow night. Keep a hold.

  • 107 Jail for Ashley // Feb 27, 2014 at 3:49 AM

    So apparently the 200K given to help promote away support was spent on the leazes end to encourage more Swansea fans etc to visit us, hence more lager and burgers, I like the answer to questions of ‘the board’ when it has been stated by the Ashley apologists that there isn’t a board, when we’ve asked for the board to be sacked, board or not to board.

  • 108 Jail for Ashley // Feb 27, 2014 at 3:50 AM

    Mister Tuff,
    I like the work your doing on exposing the truth.

  • 109 Himanshu Dhingra // Feb 27, 2014 at 5:17 AM

    Why Ashley will not sell NUFC or why if I were him I would not!

    Easy Money 40-50 million per season. Cheap Advertising on the ground! Mouth piece manager and Brainwashed fans (some of them).

    If NUFC end in Europe then whoever it is Chelsea or Spurs he supports one less spot for them there.

    For Ashley he would rather watch them then us.

    Stealing money in the name of interest free debt.

    If he thinks club is in danger do what he did last winter buy players in the last 6 months of their contracts.

    Honestly it pains me but with no real affiliation why would he sell. I won’t if I were him.

  • 110 Himanshu Dhingra // Feb 27, 2014 at 5:23 AM

    Regarding Advertising

    the club are spouting more shit than they can muster from their holes.

    Ashley is getting more benefit than the going price or the price anyone would be willing to pay.

    Surely companies would have looked at scope for advertising and the benevolent effect it has had on SD, they would also know that the opportunity exists but out of their or reasonable price range.

  • 111 Himanshu Dhingra // Feb 27, 2014 at 5:31 AM

    Honest Question

    Are we the only club to bleat about FFP? I have not heard any other club voicing their concern.

  • 112 Jail for Ashley // Feb 27, 2014 at 5:43 AM

    HD,
    Of course we are, it’s the best thing that ever happened to ”the board”

  • 113 Himanshu Dhingra // Feb 27, 2014 at 5:56 AM

    JFA

    Heard of all clubs QPR are looking to sue over FFP.

    Go Figure!

  • 114 Himanshu Dhingra // Feb 27, 2014 at 6:50 AM

    I just think Mike ashley has already recouped whatever he put in to buy NUFC

  • 115 catchy in norway // Feb 27, 2014 at 8:19 AM

    the only big changes our club need are

    Mike Ashley Gone

    Alan Pardew changed

    Shola kicked out, we don’t need him as an option, we don’t need his big personality in the dressing room

    I would keep 95% of our squad, with a few additions , and we should be a top 6 team

  • 116 jimmysmith // Feb 27, 2014 at 9:00 AM

    Well, if you accept that owning Newcastle United and smothering St James’ Park in so much free Sports Direct advertising has raised the public profile of Ashley and his core businesses and that has impacted on the growth of Sports Direct even to a small degree, then maybe yes, he probably has had his money back by now and possibly many times over.

    And this on top of the ever present and nagging suspicion that not all of the money generated by the club, is actually being reinvested in full back into the club fueled by the secrecy, half truths and lies of omission.




previous post: Newcastle Could Become A Takeover Target

next post: All 3 Points At Hull What Newcastle Now Need