Lee Charnley – Good Appointment As New Managing Director

As expected, 36 year-old Lee Charnley has been appointed Newcastle’s new Managing Director, and it should be a smooth transition, given that Lee has been working on transfers as the Newcastle Secretary for many years and has been at the club since he was 21.

lee charnley with Mike and Joe

Lee Charnley – on right talking to Joe Kinnear

It will also make it safe for Alan Pardew and this appointment should mean Alan Pardew will be the manger for next season.

This is what Lee has said – quite a lot – on his appointment:

“It is a real honor to be confirmed as Managing Director, “I have been with the Club for almost 15 years and have seen a great many changes in my time here.”

“The Club has never been in such a stable and healthy financial position, which gives us the best possible platform from which to grow.”

“I am confident that with our dedicated, hardworking and loyal employees, together with Alan Pardew and his backroom staff, we will progress the Club, both on and off the field over the coming years.”

“Our immediate priority of course is to finish this season as strongly as possible. Our minimum target for this campaign was a top ten finish, but I can assure our supporters that everyone at Newcastle United will do their utmost to ensure the Club finishes in the highest league position it can.”

“At the beginning of the season all our staff and players were incentivised should we finish in tenth position and above, and our commitment to achieving this will continue right up until the final whistle on 11th May.”

“To their credit, the players, led by the captain, agreed to this incentive scheme despite our 16th place finish last season.”

“Looking ahead to future seasons, our primary focus will remain the Premier League.”

“Our preparations for the summer transfer window have already begun of course, and our challenge is to make sure we spend the funds we have available in a careful and considered way in order to ensure that we get the maximum benefit from every pound we invest in the squad.”

“We will continue to operate in a financially responsible manner and live within our means. This Club is financially strong and there is money to spend if the deal is right, and we are confident a player can add quality to the squad.”

“That said, we will not pay over the odds or make knee-jerk decisions. Every player we sign represents a major investment and mistakes are costly which is why we will continue to be prudent in our transfer dealings. This is the reality of a well-run football club like ours.”

“We can be proud that we already meet, and in fact exceed, the requirements of UEFA’s Financial Fair Play regulations and in our latest set of published accounts we recorded a profit for our third consecutive year.”

“We will continue to manage our finances in this sustainable manner and will not accrue debt in order to achieve short-term gains.”

“It is also important that we don’t over-promise and under-deliver for our supporters, players and staff. False expectations lead to disappointment and frustration, hence why we will keep our transfer business confidential and will not be drawn into commenting on the media speculation and rumor that exists in this digital world.”

“As a board we will continue to make the final decisions on all player transfers. Clearly, however, the manager and his team have a very significant involvement in such decisions and will be instrumental in making recommendations in relation to the squad.”

“Our transfer policy and strategy is very clear and will remain unchanged. We will focus on identifying and recruiting young players whose best years are ahead of them, which in nearly all cases means players in their early to mid-20s and not beyond.”

“We don’t look at transfer windows in isolation, but rather as a full trading year, and our intention for the first team is to sign one or two players per year to strengthen the squad.”

“In addition, we aim to strengthen the squad underneath the first team in order to make sure we have a strong group of players pushing our regular first team for a starting place each week. This is essential to bring out the best in everyone and provide an important element of continuity to the squad for the longer term.”

“To achieve that it is crucial that we have a youth development strategy that is producing home-grown talent who can develop and feed into the system, thereby contributing to the depth within our squad.”

“Our Academy’s Category One status gives us an excellent platform for maximizing the potential of the region’s young footballing talent and providing the best possible opportunities for local youngsters.”

“We have invested heavily in our Academy to achieve Category One status and have made significant improvements in terms of staffing, infrastructure and facilities. Our aim is to be the best Academy in the region by a considerable distance, ensuring that the most talented local players end up at Newcastle United, not elsewhere.”

“This is why it is important that we grow and strengthen our links with the local community. A strong relationship between the football club and the region is of great mutual benefit and it is something we are committed to.”

“Some fantastic work is already undertaken by the Newcastle United Foundation, as well as by our Academy staff, reaching out to local boys clubs, engaging with schools and community groups and providing soccer school coaching programs around the region.”

“The Club has long been focused on keeping football affordable for our supporters and that will remain a priority for us.”

“Our average attendance for league games so far this season has been more than 50,000, making us the third best supported club in England. ”

“We want to see St James’ Park full throughout the season and we will continue to operate a ticketing policy and pricing structure that keeps Newcastle United one of the most affordable clubs in the Premier League, encouraging family attendance and rewarding our most loyal supporters with long-term price guarantees.”

“We are also committed to our current strategy in relation to communication between the Club and its supporters. At the beginning of the season we launched a new Fans Forum, with members representing our diverse fan base. It has been an open, honest and productive forum and it will continue to be our primary means of direct supporter communication and engagement.”

“The commercial side of our business will also be an important priority for us moving forward. While at the moment we can’t compete with the commercial strength of the top six, whose income from sponsorship and advertising deals dwarfs other clubs in the Premier League.”

“We will work hard to drive up our commercial income to give ourselves the best possible chance of competing on the field with those wealthier clubs.”

“Of our three core income streams – broadcast, match day and commercial – it is only our commercial income that we are able to affect to any great degree, especially given our commitment to keeping ticket prices affordable for our fans.”

“We have made great strides in this respect recently, having secured the most lucrative sponsorship deal in the Club’s history, with Wonga.”

“We are delighted to have them as a partner from a commercial perspective,  but also because of their desire to work closely with our supporters and in our local community.”

“There is however still a lot of work to be done to ensure we are maximizing every commercial opportunity available to us.”

“Our plans to host the stadium’s first music concert since 2007 this summer, together with our participation in a high-profile pre-season tournament this August in Germany, are evidence of the type of commercial opportunities we are pursuing.”

“The extra revenue we are able to generate from commercial deals translates ultimately to the amount of money we have available to invest in the Club.”

“We will look, where possible, to use this revenue to invest not just in the squad, but into improving other areas of the business, including the stadium and its facilities, the Academy, the first team Training Center and more.”

“Supporters will be aware that we have recently announced plans to build a new multi-million-pound state-of-the-art training complex which we hope will be completed in early 2016.”

“This is our vision and strategy for the years ahead. The purpose of this statement is to communicate with our supporters in an open and transparent manner and we hope that it provides a clear outline of our intentions.”

“We all want to see Newcastle United improve, but we are convinced that the best route to achieving this is to do so sustainably, building each season without risking the financial health and stability of the Club.”

“I can assure supporters that the board and everyone associated with the Club aim to make Newcastle United the best it can be, pound for pound.”

Well that’s good – because there’s more information there then we’ve heard from anybody since Mike Ashley bought the club almost seven years ago – and that’s a very good sign, and we hope Lee keeps up his communication with the fans.

It’s a good start.

Lee will have his column in the program each home match-day, and we hope he continues to explain to the fans what the Board are trying to do – and that’s a huge thing that’s been missing under Mike Ashley, who never talks to the fans at all.

And hopefully this appointment should help to calm things down just a little bit on Tyneside, because whether the fans like it or not, it seems that Alan Pardew will be the manager for next season.

Lee is said to be very quiet, but a hard worker and he gets things done – and those are great personal traits for somebody to be successful.

We just now hope that Loic Remy will return on Saturday, and maybe we can get a win at Stoke.

That’s what we need – given the mood on Tyneside at the moment.

Let’s know what you think of the appointment.

22 comments so far

  • stuart no9

    Apr 7, 2014 at 8:21 PM

    Comment #1

    sorry , but what a complete load of tosh .

  • 70TWO

    Apr 7, 2014 at 8:22 PM

    Comment #2

    Going to Stoke on Saturday and thinking of taking a beach towel.

    Who is up for turning the away end into Britannia-on-sea?

  • jazzyp

    Apr 7, 2014 at 8:23 PM

    Comment #3

    A bit late for april fool Ed……Charnley a good appointement for who ???? Ashley yes, But just another puppet on a string

  • Thump

    Apr 7, 2014 at 8:27 PM

    Comment #4

    Another yes man.

  • stuart no9

    Apr 7, 2014 at 8:30 PM

    Comment #5

    At the beginning of the season all our staff and players were incentivised should we finish in tenth position and above, and our commitment to achieving this will continue right up until the final whistle on 11th May.

    “To their credit, the players, led by the captain, agreed to this incentive scheme despite our 16th place finish last season.,,,,,,,,,,,,,,,,,,so just because they will achieve that position , does that give them the f…..king right to go on holidays early and to rip all the idiots off who still attend games ???????, you know what? i am starting to hate this f,,,king club. never thought i would ever in my
    nearly 50 years of supporting them , say that .

  • Rotonda heights

    Apr 7, 2014 at 8:41 PM

    Comment #6

    Hardly the dynamic david dein type character needed for a club of our size.

    Obviously just towing ashley’s party line with the same b—s–t rhetoric.

    Desperate times if pardew is still here when it’s obvious to the whole world the players clearly have no faith or belief in him.

    Who can we realistically attract with pardew still here? Reo-Coker, Tomkins, bent, Carlton Cole, it’s an absolute joke but no one’s laughing.

  • wolfshead@toon

    Apr 7, 2014 at 8:45 PM

    Comment #7

    yes he did say a lot i doubt any one here can be bothered to read it though

  • Rotonda heights

    Apr 7, 2014 at 8:47 PM

    Comment #8

    Is he really only 36. had a hard life then!

    These people don’t get that by getting an actual football manager they would save and make far more money. All our players values are decreasing under pardew. They are becoming non – assets

  • MacToon

    Apr 7, 2014 at 8:50 PM

    Comment #9

    A good appointment, I think not and Ashley now officially on the board of directors……..

    Mick Martin of TF said it all for me in his latest article including this:

    “There is no-one on the payroll at Newcastle United who offers anything other than a yes-sir, no-sir, three-bags full sir to Ashley. I hear Charnley is tipped for the top job at United! What a joke, he wouldn’t get anywhere near a similar job at any other club. He is a yes-man, just like Pardew. A puppet, promoted beyond his ability, desperate to cling onto the pools win of a job, 100% in the knowledge he’ll never get another one like it. The same applies to anyone in any position of authority at United – they are all phonies, time-servers just grateful for their crust knowing full well they would get nowhere near a similar job elsewhere. As for Ashley’s lickspittles Moncur and Beardsley, I am nauseated by the weasel words these two so-called club icons put out in defence for a man anyone can see is draining the life out of the club.”

  • firebug666

    Apr 7, 2014 at 8:51 PM

    Comment #10

    The club have told us they have no ambition, The have told us the will not be spending much on players, they have told us they only wish to remain in the Premier League, They have told us they have no wish to play in Europe. In the end they have told us they do not intend to achieve anything other than staying out in the Premier League. We should now tell them… We ain’t coming no more!

    They have taken the heart and soul out of the club and it’s supporters, Why should we give them anymore?

  • lochinvar

    Apr 7, 2014 at 8:56 PM

    Comment #11

    Sorry to say but the rambling length of that diatribe is evidence that Lee is toeing the party line. He may well be competent at what he does but that’s just note enough in the circumstances. Dealing with players on millions per year with large egos and their agents requires a large personality, a strong presence and a real football heritage. In rugby terms a Clive Woodward or Ian McGeechan being just a “nice guy” just isn’t enough. Also they have to have the passion and enthusiasm to sell the appeal of living in Newcastle and the passion of the toon. Will he be the face of the new “passionate people, passionate places” – I doubt it. Ashley is saving money. We need two appointments, if one is Charnley as MD fine but the other appointment – maybe a Director of a Football who is a world class act and with a personality is the missed opportunity. Think boring and we stay average. Think outside the box ( not that our players do that, HBA excepted) and then we can live in hope. World class brands need world class leadership and it’s sadly lacking.

  • Blackley and Brownlie

    Apr 7, 2014 at 8:56 PM

    Comment #12


    See my reply on the previous thread. Perhaps you have and that’s why you’ve disappeared?

  • lew

    Apr 7, 2014 at 9:40 PM

    Comment #13

    Great news! But reading through it, I can’t stop thinking that no matter which players coming in, Pardew is the weakest link. The current squad have tons of potential, and the players won’t ever fulfill it under Parduck

  • alnwickmag

    Apr 7, 2014 at 9:54 PM

    Comment #14

    Sorry, this is still not good enough. A football club should exist to be successful on the field. Yes, that should be achieved within the financial means at its disposal, but I am becoming increasingly annoyed at the lack of football related objectives this type of “comms” includes! The only football related objective for the future, according to this rubbish, is to remain in the Premier League. WOW! Exciting stuff!

  • Marty-Toon

    Apr 7, 2014 at 10:04 PM

    Comment #15

    Well That’s Ashley staying put then no matter what,the plans are in place and he’s not going anywhere.
    It’s not a wonder that we aren’t playin well with the players agreeing that we’d pursue 10th and up in the league,they must have been so excited.
    No wonder Cabaye left and others are wanting out.
    We’re not Stoke and happy with mediocrity as we look beyond and expect better but we are a large supported club but 2 players each window max.
    They must be thinking to themselves that they want their agents to get them a deal elsewhere.
    What top player in their right mind would wanna accept this?
    Very positive statement otherwise.

  • AndyMac

    Apr 7, 2014 at 10:51 PM

    Comment #16

    For God’s sake Ed where is this blog going ???

    If you’re bought and paid for by the Fatman then at least mention it in the headings of this site !

    “I can assure supporters that the board and everyone associated with the Club aim to make Newcastle United the best it can be, pound for pound.”

    “Premier League will be our priority”

    What does that mean to you Ed ???????

  • lesh

    Apr 8, 2014 at 2:21 AM

    Comment #17

    Sorry to disagree with your perception of Charnley’s statement as giving us more information than we’ve ever had under Ashley.

    Its contents just bring together all of the snippets that have been fed to fans on a piecemeal basis.

    Key priority, avoid relegation? I can hear our targets booking their bus fares to Newcastle now!

    Chat let’s one for aiming low.

    Same old, same old!!

  • MrTMag

    Apr 8, 2014 at 7:33 AM

    Comment #18

    A decent statement ruined by the last “pound for pound” bit. I like the idea of being a club closely connected to and investing in the the area to bring through and nurture the best talent. I would like nothing more than to see a bunch of local lads come through and do well. But if that is in the plan then why is Pardew not playing any of them!?

    On the negative side he basically says thats he’s committed to Ashleys plan to operate with the club simply as a resource with a financial strategy, rather than chase success in the way that is needed, such as getting the right men for the job.

  • Wandering Geordie

    Apr 8, 2014 at 7:44 AM

    Comment #19

    Ed you use the word “we”. I ….do not think it is a good appointment.
    The man’s been moulded by fat boy. End of.
    Isn’t it strange that the only photo’s that you see of Charnley is from a side.

  • Tommaz

    Apr 8, 2014 at 7:53 AM

    Comment #20

    How can this be classed as a good appointment? The guy is another yes man like Pardew, Llambias and the rest. His rambling statement tells us nowts going to change. A nice balance sheet and survival is all they want – while in the meantime Ashley’s tat shops make a fortune off the back of free advertising. They are taking us for mugs and Ashley is going nowhere until he is forced to. Time to make the Fatman realise he can’t take the piss out this city any longer.

  • Geordie1

    Apr 8, 2014 at 7:59 AM

    Comment #21

    They might as well of written it in double dutch. Its just business bullshit which will only alienate an ever increasing alienated fan base even more.

    “look lads, I know your not a happy bunch but we will continue to operate on a shoestring budget for maximum profit and gamble with staying in the Premier League each year. Thats where the money is…..lovely jubbly….you know it makes sense….ask the forum, they will tell ya!!”


    ASHLEY OUT!!!!!!!!

  • Whumpie

    Apr 8, 2014 at 11:09 AM

    Comment #22

    As everyone else has said, this is just a more eloquent statement of the same old shit. And it will deliver exactly what Ashley wants – a PL team that cost nothing to deliver advertising for SD. Stay beteen 17th and 7th please. Job done.

    Meanwhile, Ashley sells £200M of shares so he can buy Rangers – a club he can get into the Champions League for a fraction of the cost and risk. No ownership rules broken as long as both teams don’t qualify. Keep NUFC in mediocrity, Rangers in the limelight. Job done, Toon Army shafted.

    F*****g brilliant.



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