Well would you believe it – but we have come across what looks like Newcastle’s strategy this summer for signing new players, which may be one of the most important transfer windows for at least ten years.
Mike Ashley – transfer strategy for the summer finally unearthed
We have secured what looks like the original transfer strategy document, and we have slightly expanded each of the points for clarity.
Here’s what looks like the official transfer strategy this summer – and it makes sense – at least to us it does:
- Play down any ambitions the Newcastle fans may have by stating up front “we will not over pay for any player this summer” – repeat as many times as necessary throughout the summer
- When bidding for any player always put in a (very) low first bid for the player, but not too low that it may offend the selling club, because we still want the player – but only at the lowest fee possible
- With the second bid, if necessary, state this is “our last and final offer” – the selling club may even believe it
- Regularly have Alan Pardew come out and say we are working hard behind the scenes, but that it may still be a difficult transfer window for Newcastle – we have to ensure the fans know this is difficult stuff
- Tell the fans that some big money has been made available by Mike Ashley, but that because our transfer targets are top-notch and in big demand, it’s not easy to get them to the club
- Tell the fans we will only spend money on players we need and want – and we will not spend money for spending’s sake – just in case they think we like spending money
- If necessary have Alan Pardew come out with his “we cannot compete with the top clubs” speech – as many times as necessary until September
- Stress the fact we have been working hard since January on trying to get (very) good players into the club
Note to readers – this is not meant to be a serious article – at least we hope it isn’t. 😀
In truth we hope Newcastle have a wildly successful transfer window this summer – and that’s still possible.