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News and Commentary On Newcastle United Football Club By Ed Harrison, A Proud Exiled Geordie And Lifelong Fan

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Are Newcastle Struggling With Season Ticket Sales?

8:42 am, Thursday, June 12th, 2014 by Dr. Ed Harrison · 4 Comments

There’s only a couple of days left for Newcastle United season ticket holders to renew their tickets for the 2014/2015 season, and once that deadline is reached the available tickets – if any – will go on sale to other supporters.

laughing mike ashley

Mike Ashley – Newcastle United owner

That deadline is now this Saturday, that’s when England should smash Italy in our first World Cup game, and Mike Ashley has tried to keep the prices low, so that the club can sell all their season tickets, and have the stadium full for every game, which of course should be an advantage to the team.

Some Newcastle fan organizations have pushed for supporters not to renew their season tickets – presumably in the hope that the attendances will drop – and that somehow will put pressure on the owner – but we always think that’s a hard ask for Newcastle’s passionate supporters.

And of course match day receipts are a diminishing part of the revenue for Premier League clubs these days, as the money paid out each season by the Premier League continues to be  enormous and will keep increasing.

When you think that the club just received close to £80M from the league last month, and our total revenues for the last financial year through last June were around £95M,  it’s obvious what the main contributor is to those revenues are – and it isn’t season ticket sales.

If the season ticket sales this summer are disappointing then Mike Ashley has shown in the past he can offer good deals, even on match days, to get the fans to the stadium.

And last season the average attendance must have been close to 50,000 for league games, and that was even during our terrible run this year, and yet we still had that number of fans at our home games.

As we said before, it’s difficult to ask supporters to stay away from the Newcastle games, even when “no ambition” Mike Ashley runs the club.

We suspect the season ticket sales will turn out to be close to normal, and at the last Fans Forum meeting, the club said the sales at that time were running close to normal.

But on the other hand the deadline has been been extended twice, and that would suggest they are behind schedule with their sales.

Comments welcome.



Tags: Fans · Financial Fair Play · Financials · Premier League · St. James' Park



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4 responses so far ↓

  • 1 martoon // Jun 12, 2014 at 8:55 AM

    Like I said yesterday – I would suspect the majority of fans pay by DD which you had to decide in January/February whether to renew. At that time although we had started to slump we were still doing OK.

  • 2 giimps // Jun 12, 2014 at 8:56 AM

    Just waiting for the club to say they have extended the season ticket renewal date again due to a high demand, and also announce for the first time, the general sale will go ahead as well.
    Its going to be a bad year for NUFC , Fraudew will get stick every time he moves out of the dugout so will probably not come out (or watch from the stands so as not to get too involved with the emotions on the pitch) when in realty, he wont want the fans to be given a chance to barrack/abuse him as his plans inevitably fail due to lack of investment in players, lack of ability on his part and the coaches, lack of any kind of tactical nouse and man management.
    WE need a fresh start, Cashley OUT, Fraudew OUT

  • 3 Oldgit1 // Jun 12, 2014 at 9:57 AM

    I for one won’t be buying a season ticket I have made this clear from the start. Am I pleased that season ticket sales are down, answer is no. I use to love the excitement of going to the match. I see no pleasure in going now, the atmosphere is dire, and the thought of any money going to Ashley makes me sick to the stomach.

    This guy has lowered all fans expectations and turned a few of them into accountants with supporters more concerned with the financial side of the club rather than looking to the team.

    I want entertainment I want to see the team play good football. I want the excitement of the Keegan and sir bobby robson era. I want to see players with skill. Is that really too much to ask.

    Ashley has ruined our club and can see us heading down the same road as Aston ville. With supporters losing interest and turning their backs on the team.

    Once supporters stop coming to the matches surely revenue will drop and I don’t think there is any chance of these supporters coming back, unlike the Keegan days there is not a 10k waiting list for a ticket.

    Spending 10 m on a player doesn’t worry other teams. All Ashley has done is lower the fans expectations. Job done, you moron

  • 4 lesh // Jun 12, 2014 at 10:00 AM

    If Ashley showed some ambition and made earnest efforts to get quality players over that damned ‘line’ fans would be delighted to support their team.

    As is, we’ve been served the usual window crap, unrealistic bids, links to potential signings that have and no doubt will come to nothing. Can we look forward to lacklustre football and runs of defeats, yet again? Probably.

    Being successful in business us surely a two-way process and customers need to feel they’ve been given a good deal for their hard-earned money and it may well be that instead of responding to calls for a boycott and the non-renewal of season tickets, I wouldn’t be at all surprised if attendances did fall, noticeably.

    Ok, that may not impact too much on revenue but as far as the media’s concerned, it’ll send out a big message to the world at large – that the fans of Newcastle United are fed up to the teeth with being conned with false promises such as the strengthening of the squad, replacement of the quality players who’ve been sold etc etc etc.

    Such a message would show Ashley and his associates to be what they are.




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