Are Newcastle Having Trouble Selling Season Tickets?

Newcastle have extended the cut-off date for the sale of season tickets a few times this summer, and the season tickets are now out for general sale to the public.

sports direct st james' park

Here is a layout of the stadium that Newcastle put out, with the green being the seats still available, but the problem here is that we suppose one seat available in an area will turn it green,  so it’s hard to know how many season tickets are still unsold.

A few fan organizations have asked that fans not to renew their season tickets, in an attempt to get at owner Mike Ashley, and we suppose the thinking is that if the crowds are 10,000 or more short of capacity, that will in some way hurt Mike Ashley.

We understand completely the frustration of the Newcastle fans, and we are also (very) frustrated at Ashley and hope that some white knight will come in from nowhere and buy the club off the London tycoon, and pledge to spend the money that’s available at the club.

One problem with Mike Ashley is that he is still not spending the money we have available, and there’s plenty of it – from what we can tell.

Last season we made close to £10M in profit, and this season – with around £35M more coming in from the new Premier League TV deal, and the new Wonga shirts deal of £6M a year for four years kicking in, we could well make over £50M in profits.

But Ashley is still more than a little miserly with Newcastle’s money, and it’s very frustrating.

But season ticket sales and gate receipts are very small these days as an overall percentage of revenues – when clubs are getting anywhere from £62M to £100M each season from the Premier League – and that amount will only increase in the future.

Newcastle received  £79.5M for finishing in 10th place last season – and what we want to see is the revenues and profits to remain solid.

But also why doesn’t Ashley now start spending most of the profits and invest straight back into the club in terms of improving facilities and buying some very good players for decent transfer fees?

Newcastle made a very good move a few months ago to invest money in turning the Benton Training grounds into one of the best in Europe, and that will be completed in a couple of years time, and we already have underground heating for the pitches at Benton..

While not renewing season tickets will send a message to Ashley, it will not hurt the owner himself – and remember Newcastle’s financial books are completely independent of the billions that Mike has.

It will hurt the club in terms of reduced revenues (and with that the profits), but it will be minimal in the overall scheme of things.

As we said before, we completely understand the motive behind the move, but it will hurt Newcastle and the team when they play in front of reduced crowds at St. James’ Park.

And we have to think about not cutting off the nose to spite the face, – as my mother used to always tell me.

But then what to do to get the message through to Mike Ashley remains a good question – although he already knows Newcastle fans are very unhappy at the moment.

We’d like one of the questions at the next Fan Forum’s meeting to be “Will Mike Ashley be investing all the profits back into the club.”

If the answer to that is yes – then we know (big) money is available.

Then it’s a case of how to get Ashley to spend it.

What do you think?

Comments welcome.

Written while in Ipswich, England.

14 comments so far

  • cyprus

    Jun 29, 2014 at 7:51 AM

    Comment #1

    So you hate Marvs and Guti that much eh. Totally disagree. We could pick on any player (even our most talented one – HBA) and note that they’ve gone backwards.

    We have a good spine of players who were amazing, even unplayable when they first came: HBA, Colo, Guti, Mbiwa, Debs, Siss, Cisse, to name a few.

    I’d much prefer to see what this crop can achieve with another set of coaches – manager. I don’t think they’re as bad as they look.

  • cyprus

    Jun 29, 2014 at 7:57 AM

    Comment #2

    With another 4-5 players in the mold of that excellent January window, we should be able to challenge the big teams.

    But, it looks like MA has lost the plot. Does he stick with this manager who obviously is limited? Does he try once more to sell a hard to sell team?

  • Slank

    Jun 29, 2014 at 8:00 AM

    Comment #3


    Hot where you are?

    It was 44C / 111F in the car yesterday in Paphos.

    Forecast to be cooler today, about 30C.

  • Average_Contents

    Jun 29, 2014 at 8:00 AM

    Comment #4

    It doesn’t need to be asked ed, the club has already said as much when lambarse was here but not followed through as of yet!

  • cyprus

    Jun 29, 2014 at 8:04 AM

    Comment #5

    love hot weather, but this is ridiculous mate 🙂

  • Slank

    Jun 29, 2014 at 8:12 AM

    Comment #6


    There are some ‘Newcastle United fans’ that would be quite happy to see the club spiral into oblivion if that what it takes to get rid of the owner.

    These so called fans fail to see the bigger picture.

    The club is a permanent institution whose true fans support it for life but the owners, managers and players are temporary. They come and go. Some good, some bad.

  • Blofal

    Jun 29, 2014 at 8:15 AM

    Comment #7

    300k doesn’t sound like much for Abied. Not sure if I’m happy about that.

    My only hope is that the rumours are true and the MA is holding onto funds so the books look as good as possible to attract a buyer.

    And if I was owner the very first think I would do is employ KK as director of football. Then start the search for a new manager that plays the type of football the fans want to see.

  • spitfire_

    Jun 29, 2014 at 8:19 AM

    Comment #8

    Ed, this so called “Fan Forum” are full of sh1t. Only for liars and fans who love to hear what they want to hear is this event. “There is a money to spend”, “The main transfers will be done by the starting of the World Cup”… So I’ll give you the answer of your question “Will Mike Ashley be investing all the profits back into the club.”

    “The board wants to ensure you that there is money to spend and mr. ashley wil invest the profits back into the club. Furthermore, mr ashley didn’t take a single penny from the club”.

  • jazzyp

    Jun 29, 2014 at 8:20 AM

    Comment #9

    No ones haters bud, Simply not good enough for the first team that’s all.
    Gutti by his own admission has admitted his legs are shot. He offers no attacking threat and his defensive qualities are dire at best. Put it this way 11 Gutti type players = championship. The lad went on loan to a relegated squad and couldn’t even get game time so why would we deem him good enough to come back in to the fold.
    As for Marvs how many chances do you give a player to shine and he fails every time. Was it Spurs or the Everton game last season when he lost the ball and just stood there and let the player run and score, Which in due course he faced the wrath of most of his team mates.
    Marvs has been here 3 year now mate and has achieved nothing.
    Is this really players we need on our books ??

  • adwend

    Jun 29, 2014 at 9:22 AM

    Comment #10

    spitfire what planet are you on ????

  • The Prole

    Jun 29, 2014 at 11:17 AM

    Comment #11

    Football is supposed to be entertainment not a penance.

    I’ve cancelled my season ticket and won’t be returning. It cost me £836 a year, for my son and I to go to matches, and watch absolutely diabolical football. As a working family, I can’t justify paying that amount of money for a product that is anything but entertainment.
    It’s painful. We got to the stage where we were actually relieved to have weekends free as they were away from home.

    Then for the club to openly admit they want me to pay them over £800 to not challenge for a cup and settle for mid table mediocrity. I’d be a mug to renew.

    So next season we have bought season tickets at Gateshead. I hate the Premier League and what it has done to football. It’s not a sporting contest but a corrupt circus dominated by TV subscriptions and the normal everyday supporter being taken for granted and treat like a mug.

    I’m not prepared to put up with it anymore and for the first time in ages I’m actually looking forward to the season starting

  • toonluvva

    Jun 29, 2014 at 9:27 PM

    Comment #12

    The Prole.

    I quite understand your viewpoint. I am giving the Toon one last season to show that they are trying to improve.

    Like you, I am concerned at the cost of maintaining 2 season tickets. Mr Ashley is supposed to be a retail genius so he should realise that if you fail to give the public what they want they will simply go elsewhere taking their money with them.

    I no longer shop at SportsDirect. In my opinion they are simply selling cheap tat that just doesn’t last. Eventually I suspect a number of people will arrive at the same conclusion and his empire will collapse like a pack of cards.


    Jun 29, 2014 at 9:49 PM

    Comment #13

    The Prole

    great post mate.

    Just sad its taken people so long to realise what this club is about under Ashley.

    I gave up after 15 years a season ticket holder when he sacked Keegan…..I knew then that we were never going to try and compete.

    totally agree though the premier league is garbage….football has been destroyed by the premier league billionaire owners over paid mediocre players.

    cant believe how quickly football has changed and not for the better.

    stick to Gateshead and realise what its like to support football again

  • Whumpie

    Jun 30, 2014 at 4:21 PM

    Comment #14

    Hang on -what??

    “While not renewing season tickets will send a message to Ashley, it will not hurt the owner himself”

    Sorry but that isn’t true at all. It may not make a signification dent in his net worth directly but depriving the club of supporter money puts a big hole in his business model and his justification for owning the club.

    If you want retribution then you’ll be waiting forever. If you want change then stop paying into Ashley’s model and making excuses about it.


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