This Doctrine Ensures Magpies Will Never Win Anything

Newcastle United manager Alan Pardew has repeated the Ashley Doctrine – which is to say that the Premier League is the only important competition for the club, and therefore the  FA Cup and the League Cup are not.

mike ashley glum

Mike Ashley’s Doctrine not good

With his strategy Newcastle will have very little chance of winning a trophy anytime soon,  since Pardew will continue to field weak sides in the local cup competitions and we’ll be beaten – maybe to lower league clubs like has happened a few times in Ashley’s reign.

Pardew will field a weakened side tonight at Gillingham in the Capital One Cup – and we just hope we can get through.

Alan Pardew also thinks that’s the strategy at other Premier League clubs:

“Perhaps we at board level say what other boards don’t say – that the Premier League is the be all and end all because of the TV money.”

“Of course, we want to win a cup, and of course our fans.” “You can’t hide from that, and we have not hidden from it.”

“We have actually said it, perhaps to our detriment. We have said it and that is our priority.”

That’s also decent cover for Pardew for tonight, since he will field a weakened side.

Big clubs do that – but it’s not always true with the lesser clubs in the Premier League and we are now a lesser club in England’s top league with no ambition to win anything.

We have finished in the top 10 only three times over the last 10 years.

We have no chance at all of ever winning the Premier League while Ashley is the Newcastle owner, with his strategy (or doctrine) being to field weakened sides in the cup competitions, and only play our best sides for the English league games.

That’s akin to having a strategy that ensures you never win anything.

That’s a very sad state of affairs.

Sad but true.

Comments welcome.

Note: Kieron Hubbuck will be participating in the Great North Run this year for the MNDA, the Motor Neurone Disease Association or ALS – which is an incurable disease. Kieron’s Aunt was diagnosed with MNDA some months back, and that’s one reason Kieran is attempting to raise funds.

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32 comments so far

  • stuart no9

    Aug 26, 2014 at 12:12 AM

    Comment #1

    to be honest , i dont care about the result tonight coz we wont win the thing anyway. a degfeat tonight might start the fans going from where they left off last season .once the abuse starts , it will just get worse . , so if hewants to field a weakened team – then let him.

  • Laurent Robert 32

    Aug 26, 2014 at 12:16 AM

    Comment #2

    Why should we care about the tv money when you and the obese one only want to spend the money from the players who are sold for inflated fees?

    “We have said it and that is our priority.”

    It’s also an easy little blame deflection for you losing cup games again isn’t it Alan? Slimy. Sowing the seeds pre-match again in order to try and lower our expectations once again.


  • Laurent Robert 32

    Aug 26, 2014 at 12:18 AM

    Comment #3

    Stuart, I hope the abuse rains down on him like the Cardiff game as soon as possible. He’s well beyond the ‘slate wiped clean’ stage.

  • chew brasco

    Aug 26, 2014 at 12:23 AM

    Comment #4

    honesty is the best policy

  • optimistic prime

    Aug 26, 2014 at 12:25 AM

    Comment #5

    This is a sad sad read.

    That policy stinks as much as the BS that comes out of Pardews mouth.

    It’s a good job the fans don’t have the same attitude or there’d be no one at SJP, maybe that’s the only thing that would make the fat twat realise he should move on.

    I’m not one to want the team to lose but maybe it would be a good thing as the fans would let pinky and perky know how we feel about this shit!

  • optimistic prime

    Aug 26, 2014 at 12:29 AM

    Comment #6

    If we blundered our way to the final but our league form had us bottom of the league, would the fat controller order Pardew to keep our best 11 out the match?

    Wish I hadn’t read this 🙁

  • chew brasco

    Aug 26, 2014 at 12:31 AM

    Comment #7

    EVERYTHING revolves around money. i’m just happy we have some exciting players to watch and we’re still in the premier league. all of the negativity that a majority of our fans bring is never going to make us a better team. have faith in the players because it all comes down to them. if we as fans create good vibes, it rubs off on the PLAYERs. if we are miserable arse holes that loves to generate negativity, that will also rub off on the PLAYERS.

  • lesh

    Aug 26, 2014 at 12:38 AM

    Comment #8

    ‘We have finished in the top 10 only three times over the last 10 years’

    Those numbers are real eye-openers which illustrate that our lack success over the years isn’t all down to Ashley.

    But top ten achieved in only three times in the last ten years – and one of those was under Pardew’s watch – shatters any illusions of us being a big club.

    Such a shame

  • Thump

    Aug 26, 2014 at 12:40 AM

    Comment #9

    @chew brasco: We have an exciting player or two, we’re in the premier league, but if the football on the pitch is negative, the response from the fans will be negative.

    But hey, what do I know? As long as you’re happy with mediocrity, right?

  • lesh

    Aug 26, 2014 at 12:41 AM

    Comment #10

    chew brasco

    Don’t want to sound negative, but your wise words won’t register with the habitual neggars.

  • Thump

    Aug 26, 2014 at 12:48 AM

    Comment #11

    @lesh: I think relegation brought us to our senses in that regard; we definitely suffered from ‘big club syndrome/ before that, mind.

    That said, I don’t think anybody is outright blaming Ashley for us not being successful — the club was mismanaged for years before hand, after all — it’s the fact that he appears to be happy with the status quo, collecting the TV money and sod to any endeavour to truly better our position. Now is that because Dekker lumbered him with Pardew, or is it because he lost interest after the Keegan debacle and resulting protests, or another influence?

    We won’t challenge for cups, we won’t challenge for Europe, we’re just happy to sit back and collect the cash at seasons end. I’m not asking for the FA Cup, I just want to see some ambition and commitment from the club.

  • jimmysmith

    Aug 26, 2014 at 12:54 AM

    Comment #12

    It doesn’t follow that having the league as a priority means we won’t compete in the cups. We didn’t field our strongest side last year, but the side we put out was reasonable. We’ve lacked depth and balance that has seemingly been addressed, so I think well have a better tilt this year and in future years, for domestic and European trophies, if not, Ashley will be clearly exposed as a self serving opportunist. We do seem to be slowly, ever so slowly evolving though, and it doesn’t necessarily follow that it won’t end well.

  • Sav

    Aug 26, 2014 at 1:05 AM

    Comment #13

    The league itself is a squad game these days. With so many new players we need this opportunity to try out variations and give practice and encouragement to the likes of Aarons, Perez, MYM, Haidara etc. It won’t be 11 new players at Gillingham but neither will it be a reserve team. These players are all of potential to be introduced in any Premier league match and this is a chance to keep them fresh and involved. As long as the 1st 11 players are on the bench to call upon when needed, then tonight’s game is an opportunity not to be wasted. But at all costs, we have to win.

  • TacoFlavoredKisses ForMyBen-arfa

    Aug 26, 2014 at 2:24 AM

    Comment #14

    this team is a profit center. As long ahsley can make money from tv and transfers, he has no incentive to help the team win. Stop going to games. Its the only way to hurt that fat pig.

  • WestOzMag

    Aug 26, 2014 at 2:47 AM

    Comment #15

    chew your comment is ridiculous. You clearly are happy being treated like a mug from the NUFC board. I guess they like preying on the weak minded like yourself, its that easy for them!!! Does it make me a negger that I can see the reality of this mess caused by Ashley and Pardew and im sick to death of it? Do you not think that it’s not that supporters negativity that makes the players perform mediocre but could possibly be a case of that they actually can’t stand pardew and don’t want to play for him. How happy were you when Pardew broke all records last season for all the wrong reasons???

  • newunited1

    Aug 26, 2014 at 3:44 AM

    Comment #16


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  • davis_toons

    Aug 26, 2014 at 5:11 AM

    Comment #17

    When we mention “weaker sides” will Ben Arfa be included in this Group?

    Ben Arfa should be in this weaker group if he doesn’t where will he belongs to?

  • davis_toons

    Aug 26, 2014 at 5:13 AM

    Comment #18

    Anyone remember how he tear Blackburn?

  • davis_toons

    Aug 26, 2014 at 5:21 AM

    Comment #19

    I totally believe that Alan Pardew is not a very bad manager but Newcastle under Mike Ashley really NEED to find a better manager than Alan Pardew.

    If Swansea can find a Rogers why cant Newcastle with “comparable resources” cant even find an above average manger of out own?


    Mike Ashley got to do something. We are a top ten team. It’s very fair. I’m not dreaming of KK era. Not even in another 10 years or so,

  • davis_toons

    Aug 26, 2014 at 5:44 AM

    Comment #21

    “For me, Hatem remains an extraordinary player with enormous quality,” said Yohan Cabaye on recently. “He’s one of the highest quality players I’ve played with.

    He will bounce back with a new club. If he comes back home, it will be good for French football.”

  • Go toon gooooo

    Aug 26, 2014 at 6:32 AM

    Comment #22

    Alan Pardew out.

  • Jail for Ashley

    Aug 26, 2014 at 6:40 AM

    Comment #23

    chew brasco,
    Are you honestly blaming the fans for our dour and dross football these exciting players are serving up, do you mean the 50K that endured a run of the worst results in decades, the same fans that suffered only six goals all year with a manager smug enough to head butt an opposing player, the same fans that try to sing the Blaydon races but just aren’t given enough inspiration on the field, the very fans that turned up week after week to watch that sh!te before finally snapping and letting the silver/brown tongued lothario in his stupid glasses know what they think of him, give your head a shake man !
    I don’t understand the jist of your posts of late.

  • Novocastrian66

    Aug 26, 2014 at 6:48 AM

    Comment #24

    The PL has to be the club’s priority. I would not want to see our league position suffer in return for a cup run.
    The fact that we do not have a squad equipped to challenge on three fronts is another debate.
    The club should be manned up to deal with the rigours of the English football season, cups and all.

  • Lilongwe Geordie

    Aug 26, 2014 at 6:51 AM

    Comment #25

    Chew Brasco,
    I’m pleased that you are happy just having some exciting players to watch, and because we are still in the Premier League. I’m sorry that you feel some of the negativity that the fans bring rubs off on the players, however you will also realise that if the club gave the fans anything to cheer and become excited about then the fans would grasp that and run with it.

    I’m more pleased that thinking like yours amongst our fans is in a huge minority, and that most of us want to see our club become the best it can be, and see us compete for silverware, and deliver attacking and entertaining football. We may not often all agree on the best way to achieve this, but it is a fairly common goal amongst most of our fans.

    Wouldn’t it have been nice of our manager to say in his presser that we were going to give this competition a real go for the fans. We won’t field our strongest 11 but it will be a team that should guarantee us passage and we will approach the cups with a view to winning them as on our day, we have players capable to beat most sides – all if one of the top sides has a bad day. He didn’t, he reiterated the fact that staying in the Prem was all that mattered, cups were meh.

    Could you clarify who is being negative in this scenario, the fans for wanting the club to have a go at cup competitions or the club for managing expectations and not being too interested in cup success?

    I’m more pleased that thinking like yours amongst our fans is in a huge minority, and that most of us want to see our club become the best it can be, and see us compete for silverware, and deliver attacking and entertaining football. We may not often all agree on the best way to achieve this, but it is a fairly common goal amongst most of our fans.

    I can’t even remember what your post said mate, but if you read my other posts yesterday to Catchy you will see that that point was made not because Squidward is good, but to point out how easily that can be misused.

  • Lilongwe Geordie

    Aug 26, 2014 at 6:54 AM

    Comment #26

    In the last 14 seasons, 56 teams have made cup finals, 52/54 were from the Prem, 3 were relegated. But hey, let’s use those three to say that clubs who do well in cups get relegated and suffer in the league. The club have taken a few examples and ignored the majority of evidence. Threre is little to back it up.

    Hull made a cup final last year, there squad was far less equipped then ours currently and yet they managed to stay up reasonably comfortably.

  • Slank

    Aug 26, 2014 at 7:02 AM

    Comment #27

    Pardew is right that the Premiership is the priority and is also right that other clubs view it the same way.

    It reasonable to say that virtually all Newcastle fans have yet to see Newcastle win a major domestic trophy as the last one was 59 years ago.

    Our record in domestic cups, given the strength and size of the club, is atrocious. And it isn’t because we haven’t tried.

    I don’t know what it is. Perhaps we are jinked.

  • ToonTiger

    Aug 26, 2014 at 7:25 AM

    Comment #28


    You can have the best tools in the world if theyre not kept in the best condition possible then they’ll soon become expensive average tools. They need looking after……..

    Hull punched above their weight because Agent Bruce has got them together as a team with the right ethics and spirit.

    We were like that once. Unfortunately MAsh’s stack high sell cheap and trading with margin commercial ethics dont translate very well. He wants to win – but on his own terms.

    Thats why we get players we have a certain quality at a certain price and not a penny more. The odd diamond with a rebellious streak (ben arfa) that the selling club will take a lower fee to get rid. You pays your money and take your chances. ..

    As for Pardew – he’s not the worst definitely not the best. Most other managers would probably not cope with MAsh’s restrictions. For me a realistic approach would’ve been Prem top 10 & try to nick a trophy.

    Not done a long post for a while, my penneth worth.

  • Ian Toon

    Aug 26, 2014 at 8:15 AM

    Comment #29

    24Lilongwe Geordie // Aug 26, 2014 at 6:51 AM
    I didn’t have you down as a wish promoting the thought process blogger. Your so much bettert but you wrongly interpreted what Pardew actually said and as we both know he has enough deficiencies so why bother.
    What he said in response to a question:
    ” Perhaps we at board level say what other boards don’t say – that the PL is the be all and end all, because of the television money.
    We have said that the PL is our priority but of course we want to win a cup and of course our fans do. I want to get some cows on that field in Newcastle”.

    He went on to say how disappointed he was to lose to Cardiff late on in a game they really should have won and we need to put cup football right.

    Pardew is not Wenger or Mourinho but he’s not Allardyce either. We are where we are.
    Happy to responD further when I have time.

  • Mag52

    Aug 26, 2014 at 8:40 AM

    Comment #30

    Ed referred to it as the ‘Ashley Doctrine’, so how is it that manager Pardew cops so muck flack when all he is doing is responding to a question on a policy decided way above his pay grade ?
    It’s just another example of how the malign influence of Mike Ashley is wrecking the hopes and aspirations of our club and fans.
    Once again the Pardew haters are happy to slag off the manager, ignoring the fact that he is simply the messenger. The message is all Ashley’s.

  • Lynxie

    Aug 26, 2014 at 9:14 AM

    Comment #31

    If you always do what you’ve always done, you’ll always get what you always had.
    We could purchase the Holland 1974 world cup eleven, and Pardew would set them up to NOT LOSE, instead of focusing on attractive attacking football.
    The man is tactically bankrupt, has no dignity whatsoever (or he would have walked at the end of last season a la Gullit), his attacking football willpower is an embarrassment, despite some of the talent at his disposal. Its a simple task, put talent on the field and instruct them to hurt the opposition. Attack is the best form of defence. Sadly, I fear Gillingham may have an enjoyable evening tonight, because Pardew is lining up the petty excuses already. Rabbit in the headlights. Stevenage. Brighton (twice). Cardiff (last season). Christ almighty, his track record is abysmal.
    The man is a walking Ego disaster. He and his big fat ignorant boss will eventually empty that stadium.

  • Four 3 3

    Aug 26, 2014 at 10:54 AM

    Comment #32

    I accept this is the reality of the situation but it is still annoying to hear it. Fingers crossed we can get through the next two or three rounds and then someone high up might think there is a chance and change the policy. Maybe.


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