Ashley May Buy Rangers But He Wont Sell Newcastle

Mike Ashley already owns some of Rangers football club, and the Newcastle owner seems to be investing more into Rangers all the time, and in the last day or two it’s been revealed that  Rangers Chief Executive, Charles Green, has already sold the naming rights to Ibrox to the English Billionaire – who is now worth around £3.5B in the latest Forbes Billionaire list.

mike ashley cointemplating

Mike Ashley – what’s his end game with Rangers?

And not surprisingly there has been speculation from both Rangers fans and Newcastle fans as to what Mike’s end game is at Rangers,  and one theory is that he will eventually buy Rangers, but to do that he will have to sell Newcastle.

Technically it’s possible for an owner to own two football club, if they don’t compete together in any one competition, but the rules are murky at best,  and if it ever happened that Mike became the majority owner of Rangers by owning more than 50% of the great Scottish club, while still owning Newcastle,  whether that was legal or not would probably have to be decided in the courts.

Mike owns Newcastle for the money, or be more accurate as a showcase – a world advertising vehicle if you like – for his company Sports Direct, and with the popularity of the Premier League around the world, we don’t think he would want to sell Newcastle United.

And when you see the home games of Newcastle on TV – all you seen on the screens are Sports Direct signs all over the place – Sr. James’ Park  may as well still be called Sports Direct Arena. 🙁

It looks like Rangers’ home ground could eventually be the next one to be called the Sports Direct Arena, and have similar signs all over the place – and we’re sure Rangers fans will think that’s just great.


Mike Ashley is a savvy businessman, and he has invested well in Rangers while they were down the leagues, but on their way back to the Scottish Premier League and the Champions League – and of course that initial investment will be a terrific one for the Newcastle owner – it already has been.

Maybe what Mike wants is his company to be seen more during the Champions League in Europe and maybe he thinks he can own both clubs because they will never compete in the same competition.

That’s because Newcastle will always find it very difficult to get a top six position in England or win any local cups under Ashley, without a lot more investment and a lot more ambition.

Sound familiar?

Ashley wouldn’t have to try much harder for that to continue to happen – from what we’ve seen at Newcastle over the last seven years – let’s face it.

So maybe he looks at Rangers as the second vehicle for advertising his company, and they would always compete in the Champions League every season – oh and we’d play Rangers every pre-season too.

It’s just a thought,  but Rangers is an iconic club going through some very difficult times right now – but who doesn’t think they will not  be fighting Celtic again tooth and nail for the SPL title very soon, and be back in the Champions League in the next couple of seasons?

You mightn’t like Mike Ashley but he’s a creative and very good businessman.

So perhaps that’s his end game – and we wouldn’t ever have to worry about Newcastle and Rangers competing in the same competitions because Newcastle would never be in Europe.

That may be  what Mike is  up to – and it’s not too far from the truth already at Newcastle – we are nowhere near the top six in England anymore.

It’s a little tongue in cheek,  but after writing this I’m now concerned it could even be the truth!

But to get our hopes up that Mike will eventually sell Newcastle United may a setup for a disappointment – and a big disappointment at that. 🙁

What do you think?

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14 comments so far

  • jayphoto

    Sep 6, 2014 at 8:16 AM

    Comment #1

    Ashley can’t plaster any SD stuff around the ground in the champions league! Against their rules! Only thing he could do is have Spirts Direct across the shirts! Think he’ll buy up to 49% of Rangers and nufc will be stuck with him for a long time yet

  • dazzler

    Sep 6, 2014 at 8:18 AM

    Comment #2

    If Ashley changed the name of ibrox and got rangers into CL would he not get his cack brand advertised globally without the need for the over the top branding around the stadium. Surely sports direct arena would suffice?

  • lochinvar

    Sep 6, 2014 at 8:35 AM

    Comment #3

    Ashley only buys distressed businesses. Rangers are such. He will. The only problem is what he then does with them. Does he aim to try to bring Rangers ( with Celtic following ) into the Premiership or even pull off some merger stunt to “twin” SJP and Ibrox. Don’t laugh – a look at his current businesses shows the integration of brands under the Sports Direct umbrella. Even worse is the prospect that the dodgies running football have a long term plan to cream off all the top clubs in each Country ( ergo Rangers and Celtic from Scotland) into a European Super League alongside Arsenal , Chelsea etc replacing the Champions League Cup. That leaves NUFC high and dry unless we start becoming part of the top 4 executive club. Think Formula One and you can see where it’s all going.

  • Thump

    Sep 6, 2014 at 8:44 AM

    Comment #4

    This worries me. Rangers is the most likely to get into the Champions League due to the lesser competition in the SPL – an owner can’t own two teams in the same competition.

    This means that in a few years if Rangers re-cements their spot at the top end of the Scottish table, and we luck into the ECL, we’re in trouble. Not entirely sure what UEFA would do in that situation…

  • toon22

    Sep 6, 2014 at 8:47 AM

    Comment #5

    If he buys more than 50 % of Rangers all it will take is a group of fans to make an official complaint to the FA/Police accusing him of match fixing if we fail to make Europe and rangers do.
    Lets see him explain away the conflict of interests.

  • Go toon gooooo

    Sep 6, 2014 at 8:55 AM

    Comment #6

    The only try that Smashley had for selling Newcastle was when Newcastle were relegated and no one accepted his offer.If he plays with Pardew a little more and deep in this season then selling again is possible option.

  • Jail for Ashley

    Sep 6, 2014 at 8:59 AM

    Comment #7

    I’m not sure if I’ve mentioned it before but I’m not at all happy with Mike Ashleys ownership of our club.

  • Sav

    Sep 6, 2014 at 9:03 AM

    Comment #8

    Rangers are only going to drop into the Europa – on a good year, which means he has to make sure we don’t even make 7th. That is assuming football’s authorities would actually stand up for themselves in the face of a wall of cash, which I would be very pessimistic about.
    Sooner or later the big chap is either going to keel over in his chair or the fans will actually and finally get it together to have a mass protest or boycott. I hope I am alive to see the day.

  • hitman

    Sep 6, 2014 at 10:05 AM

    Comment #9

    if he buys rangers and still owns us,1 of the clubs is going to suffer,as people have says you carnt own 2 teams in same comp.put money on it it will be us stuck in mid table for the forseeable,plus it will be cheaper to get rangers back to the top in jock land.worrying times a head if he buys rangers

  • lesh

    Sep 6, 2014 at 10:34 AM

    Comment #10

    Just think, if Rangers become a regular ECL participant, could we end up as a home for Rangers’ loanees, or even its feeder club?

  • lesh

    Sep 6, 2014 at 10:36 AM

    Comment #11

    Or maybe Rangers could even become a feeder club for us?

  • MonkseatonMag

    Sep 6, 2014 at 10:58 AM

    Comment #12

    He can’t have 2 teams in Europe. Very little investment will get Rangers into Europe, whereas only a complete overhaul will get us there. “Never the twain shall meet.” It’s a win-/ win situation for ashley. Absolute minimal investment into both clubs yielding maximum advertising for Sports Direct. WE ARE DOOMED. Wake up! Smell the coffee, and….STOP GOING TO HOME MATCHES!!

  • toonluvva

    Sep 6, 2014 at 2:41 PM

    Comment #13

    We know that NUFC are nothing more than a sub-division of Sports Direct to serve as portal through which he is actually paid to advertise his merchandise on TV. Nice piece of business, I just wish he was doing it with any other PL club.

    As far as Sports Direct is concerned I personally don’t rate their merchandise. I actually call it Tat Direct! No-one forces me to shop there so I can’t grumble. I don’t like his Zero hour contracts either.

    What has always been my main moan about Mr Ashley is that as far as his past record with NUFC everything he has touched turned to ashes.
    He might be a billionaire, but even as a long time season ticket holder I don’t expect him to lavish HUGE amounts on the club, but I believe that decent managerial appointments and a modicum of investment would have boosted our squad and led us to be finishing higher in the league, together with being realistic contenders for the domestic cup competitions.

    Currently we are stuck with him like it or not. However we cannot escape the reality that our previous owners would have seen us bankrupt and playing in goodness knows which league.

    Who knows what will eventually happen with Rangers. Many supporters want Mr Ashley to sell up at NUFC, but who will replace him?

  • Bill Hicks

    Sep 6, 2014 at 4:12 PM

    Comment #14

    Anyone that thinks any Scottish team will qualify for any group stages of a European tournament any time soon just have not been watching,Celtic did not qualify for the Europa they slid into it after losing not one but TWO ties,if they were asked to beat another team I suspect they would have failed to do so and I1ll be astonished if Celtic don`t finish bottom of their group,in 2009/2010 season the Scottish League were 10th top in coefficient since then they have dropped to 25th so take it from me Rangers will not be qualifying for any European tournament for many years,anyway good luck to NUFC for this season from a Gers fan


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