We were very pleased to hear that Mike Ashley went into the dressing room after the game yesterday to congratulate the lads on a very good win and a decent performance on the day – that was showing his human side and Mike needs to do more of that at Newcastle.
A smiling Mike Ashley yesterday with PR man Keith Bishop on his right
But before the game the news came through that Newcastle, in their wisdom and for whatever reason, had stopped serving food in the press room, and why they did that we have no idea.
If it was money I could pay that out 19 times a season so the journalists are fed. 😀
But Newcastle’s relationship with journalists is not a good one, and it’s almost a year now since the Chronicle, Journal and Sunday Sun reporters were banned.
We often wonder how our local sports writers like Lee Ryder have been so patient over this last year – when basically they have been stopped doing their full job reporting on Newcastle United.
Mike Ashley has to stop making enemies of the journalists, and it’s about time we saw a kinder gentler Newcastle – and it would be a very good time to call a truce and end the ban that currently exists on reporters from the Chronicle, Journal, Sunday Sun, Sunday Express and Telegraph.
That would be a good first start by the owner.
One other thing Mike has not been good at in his time at Newcastle is his relations with the fans, and there is an adversarial relationship that exists with them – who after all our Newcastle’s customers.
The Newcastle club are showing signs of the personality of the owner, and that’s not surprising in any organization.
But it also hasn’t gone unnoticed that Mike has been at almost every game during our struggles this season, as he presumably tries to communicate his support to the players and manager.
The other good thing he has done is to keep the price of season tickets low, and Mike gets little credit for that, because of all the other stuff that goes on at the Newcastle club now owned by him.
Mike is funding the vast improvements to the Benton Training center, which will be complete within a couple of years, and that’s also good.
We believe that a truce with the journalists will do a lot of good for everybody concerned, and then maybe a communication from the owner every quarter would be helpful on what’s going on at the club.
There’s no doubt that Newcastle need some good PR work, and it was interesting that London PR man Keith Bishop was sitting next to the owner yesterday – it looks like Keith told the owner to smile a lot.
And the incompetence shown yesterday with the new video screen not being attached correctly did not help the image of Newcastle United, and we are going to be fined and reprimanded for that.
It’s time Mike Ashley made some changes in the way he runs the club – and everybody would benefit.
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