Good News – Saints Provide A Great Blueprint For Newcastle

It would be stretching it to say that Mike Ashley’s running of the Newcastle club has been incompetent, but on the other hand it’s hard to say that Newcastle is being run well at the moment, and for whatever reason the club seems to lurch from crisis to crisis.

mike ashley hull cisse scored

Mike Ashley – needs to change

On the other hand Southampton of late is almost the opposite case.

Over the last few years the Saints Board has decided they want to play good attacking football, and they have brought in two coaches who can do that – Mauricio Pochettino and Ronald Koeman,  and they have done very well after being promoted and looking like they could be relegated when Pochettino  was brought in during January a short two years ago.

Southampton have a terrific youth system, on of the very best in the country, and even though they lost their manager in the summer to Spurs, and brought  in Koeman and also lost their best six players to top clubs.

The were tipped for relegation, but they are still in 3rd place in the Premier League and they beat us 2-1 yesterday – even though they were short of their three best players through injury.

They finished 8th last season with 56 points and at the moment they are 3rd with 42 points from their 22 games – and if they continue like this they are on track for 73 points for the season.

The point here is that if the Saints can be successful, then it’s a little silly for the powers that be at Newcastle to keep telling us that we cannot compete for a top four position in the Premier League.

The Saints look to be a real threat to get a top four finish,  although they do have a small squad and recently when they lost a number of their best players in late November and December, they lost five games in a row in all competitions.

But the fans stayed right behind them – and they have now won six of their last eight games and drawn the other two.

On the live TV broadcast on NBC Sports Network yesterday, the difference between the two clubs was highlighted by the commentators, one club Southampton was well run from top to bottom, and Newcastle were not.

And it was mentioned the Newcastle fans were not happy with what was currently happening at the club.

But to try to be positive and look forward – there are a couple of big things that if Mike Ashley would agree to – Newcastle could start to do so much better.

  • Do not keep selling our best players – and we think that’s one reason Alan Pardew left so quickly – if we were to guess the trigger point, we’d say he got the word there was no money available in January – and that was it – he was out. And do you really think Crystal Palace will sell their best players in January from under him?
  • We want Mike Ashley to say he will invest all the profits back into the club,  and then we’d have enough money to spend on new players when we needed them.
    When our latest financial results are reported next month for the last financial year – the results will be staggering.
    We expect revenues of about £135M and profits over £40M – the best results on both revenue and profits ever for Newcastle United.

One thing that we should continue to do is to bring in unknown players through Graham Carr and his great scouting team – we’ve made some great signings over the last several years – the latest being Ayoze Perez, and there’s nothing wrong with continuing to do that.

The fact we don’t need the money to bring in new players like a Chelsea (£35M for Diego Costa) or a Manchester United do (£55M for Angel Di Maria) – will level off the revenue differences.

But then we need to keep those players so we can build a top team – and maybe one player every three years is sold, so we can get extra money to strengthen the team overall, but the rest are used to build up our team.

We should aim as necessary to spend the profits to keep building a good side – but we’re not saying spend the money for spending’s sake – but keep improving the squad as much as we can in every transfer window.

If we do that one reason our best players want to leave – for Champions League football – could simply go away – because with a good side we should be challenging for a top four position every season.

If we start to do these things we cannot be far away from having a (very) good team, we already have some very good players in our squad – and we think having a top coach that comes in and gets the best out of the playing staff is a good way to go.

We think the old way in England where a manager has total say on almost everything will become a thing of the past – simply because there is now far too much money involved in the Premier League – be that good or bad.

So if Newcastle can build up the Youth System and we’ve seen signs of that paying off recently with players like Adam Armstrong, Ronaldo Aarons and Callum Roberts among others – coming through the ranks – that’s a part of the club we need to keep funding as well as the scouting side.

If we can do that we see no reason why Newcastle cannot compete with the best teams in the Premier League, and we should cut out the talk about we can’t compete financially – that’s simply not true.

The first step is to appoint a really good coach as soon as we can.

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42 comments so far

  • gaz 44

    Jan 18, 2015 at 1:17 PM

    Comment #1

    Funny how the title is how Southampton provide a blue print then the first point is don’t keep selling your best players which is exactly there blue print

  • Douglas

    Jan 18, 2015 at 1:19 PM

    Comment #2

    Ashley is very one dimentional. Buy cheap and sell at a profit, no relegation and use the club as a billboard. We could do so much better but Ashley and his yesmen do not have the vision or the will.

  • Essex Geordie Bill

    Jan 18, 2015 at 1:22 PM

    Comment #3

    Callum Roberts and Adam Campbell both loaned out to Gateshead.

    Good move??

  • sparky55

    Jan 18, 2015 at 1:24 PM

    Comment #4

    needs to change? why would ashley change a formula that’s obviously working so well for him.

    It’s only the fans that aren’t happy but he’s as happy as pig in sh!t! making 40 million a year on an investment that cost him 240 million…that’s a net return of 17% on his money…something you certainly can’t get from a bank, and something he’ll be absolutely delighted with as it also promotes his brand globally at no cost to him whatsoever.

    that’s an absolutely brilliant business model which he’ll be in no hurry to change anytime soon.

  • firebug666

    Jan 18, 2015 at 1:27 PM

    Comment #6


    (from previous @131)

    I assume there could be some credibility in the story, some good players have been to china in recent years, and with Cisse having only 18 months left you can bet Ashley will be looking to cash in.

  • Toonmania

    Jan 18, 2015 at 1:29 PM

    Comment #7

    Why is that good news? according to Mike Ashley Bradford city, stoke, Arsenal, Brentford utd is a blueprint for Newcastle the bloke does not know the first thing about running a football club a business to make money yes maybe but a football club no

  • jesperfuglsang - capt'n awesome of the lemon crew

    Jan 18, 2015 at 1:30 PM

    Comment #8

    You need to build a team around a few players – you cannot sell ’em all.

    …the problem is not selling, but timing and that we don’t replace those we sell with better players.

    Our own doesn’t know what he is doing and that doesn’t seem to be the case at SOTON…still I am so glad Pardew is gone, just a shame the Fat one cannot see an opportunity when it present itself!

  • jesperfuglsang - capt'n awesome of the lemon crew

    Jan 18, 2015 at 1:34 PM

    Comment #9

    sparky55…I think if it’s only money the Fat one is interested in then SOTON looks much more healthy than us…and if he really want to make money why own a football club?

  • Ron Knee

    Jan 18, 2015 at 1:36 PM

    Comment #10

    What a miss!

  • Reyantoon

    Jan 18, 2015 at 1:38 PM

    Comment #11

    Only the last paragraph of Ed’s article makes perfect sense to me..

  • welshgeordie9

    Jan 18, 2015 at 1:39 PM

    Comment #12

    soon as colo the clown ( because he has the right hair style to be called one) leaves the better he’s been crap the last few games, organise the back four, couldn’t organise a piss up.

  • wolfshead@toon

    Jan 18, 2015 at 1:41 PM

    Comment #13

    a spineless brown noser and fattys mate had a belly full and walked if that fact hasnt penetrated his dense brain nothing will
    although as tuffers said he is prob playing a waiting game over the rangers situation
    if i was carver id think fck the fat bazza lets have a jolly up in the sunshine

  • jesperfuglsang - capt'n awesome of the lemon crew

    Jan 18, 2015 at 1:41 PM

    Comment #14


  • Jeff from Benwell

    Jan 18, 2015 at 1:41 PM

    Comment #15

    Katharina Liebherr – owner of Southampton – Net Worth: $3 Billion — her dying father made her promise to look after the club because Cunard gave him his first big order for cranes for Southampton docks — who says theres no sentiment in business

  • jayphoto

    Jan 18, 2015 at 1:42 PM

    Comment #16

    Think southampton realised how over valued English players are and cashed in! Lallana cost 25m… No way is he worth that, they replaced him with tadic for 7m, same age, id argue a better player.
    Swapped Pelle for Lambert. No was was 32/33 year old Lambert worth 7m. Pelle is 4 years younger and a better player!
    Similarly they kept Schneiderlin when sours snd Arsenal offered his market value as they knew there would be no value in replacing him. Same with Wanyama!
    Selling Shaw for 30m was interesting as he could become anything in future. The next bale or the next babayaro! But as it stands on this season bertrand is a better left back currently. Southampton ended the transfer window 30/40m up at least with a better side…. Genius if you ask me

  • welshgeordie9

    Jan 18, 2015 at 1:45 PM

    Comment #17

    Anyone watched bad lads army couple of years ago, that’s what I would do with this squad next week not go on holidays like jolly boys outing.

  • firebug666

    Jan 18, 2015 at 1:45 PM

    Comment #18


    The only reason he wanted a premier league club in the first place was to advertise his tat shops world wide, he has achieved this, the money he is now making is a bonus to him. Everything else Newcastle is SD tagged.

    Oh, and we don’t get anything from merchandising as that is SD owned. Newcastle United is simply a vessel used to promote Ashley’s other concerns, The football side of things is just an itch that if he could get rid of he would, unfortunately he has to put up with it to benefit his other concerns.

    But that does not mean he will give in to it, as far as he is concerned it requires the bare minimum attention.

  • nightfa11

    Jan 18, 2015 at 1:55 PM

    Comment #19

    Ashley doesnt care..he said that he will sell newcastle, so…what can we really expect? he wont do anything until he finds out his “rangers fate”..

    i just hope that our abu dabi trip is to sell us to the arabs..cos they wont be happy with “top” 10 finish..

  • Slank

    Jan 18, 2015 at 1:58 PM

    Comment #20

    Gas 44

    Strange that ‘don’t keep selling your best players’ which is what Southampton do more of than Newcastle. Even before the latest bus load of players left before the start of this season notable previous players included Bale, Walcott and Oxlade-Chamberlain who are doing alright.

    Perhaps we should follow Southampton’s example and sell more of our players.

  • wolfshead@toon

    Jan 18, 2015 at 2:03 PM

    Comment #21


    the problem is most of ours are so sht no one would buy them

  • TacoFlavoredKisses ForMyBen-arfa

    Jan 18, 2015 at 2:03 PM

    Comment #22

    btw, how is this good news? more like old news that doesnt matter because ashely doesnt care about the success of the club.

  • midweek weekend

    Jan 18, 2015 at 2:07 PM

    Comment #23


    the arabs wouldn’t be happy with a top 4 finish! we can only dream right?

    fact is, when you got a football owner coming out with statements such as i wont be selling until atleast 2016 you know something is very wrong, but of course we all know this, a normal ambitious owner would state their pride and joy is not for sale period, ashley does not like us fans one little bit, he wants rangers, you have to feel for the rangers fans they are already protesting.

    i can now only see two things happening, the first is we sign no new players why put money into something you don’t even want anymore? and no new manager/head coach will be appointed, so as soon as the January transfer window slams shuts oh look big john carver is our new man. this outcome imo is most likely and will be a complete disaster.

    the 2nd which is more unlikely but still bad for us is, no new players signed, but after the last 4 games carver simply cant be trusted to save the team from relegation, so a new coach will be appointed i.e remi garde, so no new players is terrible but atleast we get a manager but end of the day this club is stuck in limbo with mike ashley, look at Southampton how they have progressed in the last 5 years, and look at our entire reign under ashely no trophies and a relegation, and who knows maybe another one.

    new players are nice, but a manger is needed more than players but what good is new players and head coach when the plan is to finish above 17th but outside top 6 and have no long cup runs which might interfere with the avoid relegation/midtable goal.

    we are crying out for a russian/arab or just anyone with a bit more ambition who actually wants to make it to beyond the 3rd round of the fa cup.

  • Slank

    Jan 18, 2015 at 2:09 PM

    Comment #24

    This is a quote from Southamptons de facto Director of Football:

    “It wasn’t a coincidence,” Reed says. “It wasn’t a toss of a coin – ‘We’ll go for Koeman. Oh, we’ve hit the jackpot.’ It was a profiling process. That’s why I took my time. People were getting frustrated – ‘Club’s gonna implode. They can’t find a manager, who wants to go to Southampton when it’s all going to collapse?’ But it wasn’t. It was doing the same thing we do with players: due diligence, research, make sure you are going to make the right decision, not make a mistake.

    Ed, this is something that Southampton did that we are now doing.

  • Jeff from Benwell

    Jan 18, 2015 at 2:09 PM

    Comment #25

    I think it`s Carver until Spring then Steve Bruce because he will work with Carver–You watch we will beat Hull – put your house on it

  • nightfa11

    Jan 18, 2015 at 2:18 PM

    Comment #26

    midweek weekend

    yeah you’re right..we’re fu**** until we’re sold..i just hope that this abu dabi trip is a step in that direction..

    i dont understand how does carr tolerate all of this..

  • Slank

    Jan 18, 2015 at 2:25 PM

    Comment #27


    Why are we crying out for an Arab/Russian ?

    Will these two types be allowed to spend their unlimited wealth on the club without attracting the attention of UEFA and their Financial Fair Play Regulations ?

    Will these types speak to the Toon fans like Abramovich and Mansour regularly speak to the Chelsea and Man City fans ?

    Nationality shouldn’t matter.

  • spitfire_

    Jan 18, 2015 at 2:30 PM

    Comment #28

    Good News – Saints Provide A Great Blueprint For Newcastle

    Well… if we will start to telling a breaking news… The bad news is that ashley moronic cheap fat c**t, who didn’t give a f00k about our team. Are the Soton’s owner the same or what?

  • Ron Knee

    Jan 18, 2015 at 2:33 PM

    Comment #29

    I’m watching WHU-Hull. What a horrible match. Even we played better than both these teams yesterday.

  • stuart no9

    Jan 18, 2015 at 2:33 PM

    Comment #30

    slank —- the main difference with southampton selling their players and NUFC selling thiers is – the southampton players wanted to go-, at Newcastle , they are told to go , sold on the orders of fatty. If a player wants out there is no point at all trying to persuade them to stay, but Ash would sell his granny for a good deal.

  • Mickey G

    Jan 18, 2015 at 2:38 PM

    Comment #31

    I have thought for a while the candidate that is “under the radar” is Uwe Rosler. ,foreign, out of work, therefore cheap and played in the premier league

  • Ron Knee

    Jan 18, 2015 at 2:39 PM

    Comment #32

    Cabaye, Debuchy, Ba, Remy – all wanted to leave.

  • Slank

    Jan 18, 2015 at 2:46 PM

    Comment #33


    Having lived down near Southampton for many years I loosely follow the goings on at Southampton.

    I looked at their fan blogs during the summer when it seemed that players were leaving almost every day and was amazed at how sanguin and calm they were at the loss of so many players which was in total contrast to the Toon fans many of whom were incandescent with rage at the rumours that some players may be sold.

    Perhaps this is something we must also learn from Southampton ?

  • yo-yo

    Jan 18, 2015 at 2:46 PM

    Comment #34


    “We expect revenues of about £135M and profits over £40M ”

    Even if you value the club at £280m – that is a 15% return on capital – even Tesco and the big retailers work on 4% (ish)

    And it is an annual profit ratio of 30% on revenue – only at the casino end of investment are you looking at these kind of returns. If he’s got anything to prove it certainly isn’t about success on the pitch – cos that doesn’t generate the same kind of returns.

  • Thump

    Jan 18, 2015 at 2:48 PM

    Comment #35

    @Slank: A club can subsidise up to a certain amount to get away from the FFP regulations, or, if they’re like City, they can do some creative accounting with their state owned sponsorship.

    Honestly, I don’t care who comes in, as long as money is reinvested. The profits that are made should be put straight back into the squad… and that just won’t happen under Ashley.

    @Ron Knee: All wanted to leave, only one was replaced.

  • lesh

    Jan 18, 2015 at 2:48 PM

    Comment #36

    I don’t fully agree with the good Doctor (Ed that is) when he wants Mike Ashley to say he will invest all the profits back into the club.

    I’d like to add an alternative to that: He should take the profits against his loan and commit to clearing it and sever all ties with Newcastle United. In other words, sell up and close the door after him!

  • Thump

    Jan 18, 2015 at 2:51 PM

    Comment #37

    @lesh: Few people would argue against that one, mate!

  • Ron Knee

    Jan 18, 2015 at 2:53 PM

    Comment #38

    And look where we are now!

  • magscar

    Jan 18, 2015 at 2:55 PM

    Comment #39

    Another pivotal window heading towards little or no change and no sign of a manager temporary or otherwise. Never mind Pardew has gone so some on here are having a good year so far. Others are hoping to be proved wrong and wake up one of these cold mornings to find a real upgrade on him and not simply a clone.

    By the end of the month Ashley’s latest intentions for the club may be a little clearer ( I say “may” because there is still a chance that there is some truth in the one they want isn’t available until summer etc.).

    Of course because the club never let the press or the fans know what their exact intentions are we get endless press and fan speculation mostly without any foundation.

    More and more as January trundles on I can’t help but think that the official reference to not selling until 2016 at earliest could be because that is indeed the earliest that the club will have amassed a surplus/profit large enough for Ashley to be able to recoup his loan in one go and yet still leave the club in a saleable position. Simply he recovers the loan from unused Sky money and not from the prospective owners so making the club cheaper and more attractive to buy.

    If that is the aim and as part of it he would have to ensure we stay in Premiership or lose out on the price more patience ( which we as fans have proved since 1969 we have in abundance 🙁 ) is required as we drift along with the occasional highlight like Chelsea win to sustain us.

    Hope I’m wrong and we are about to be astounded but for a change in the best possible way by the new manager but not holding my breath.


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