An Analysis Of Newcastle’s Record Revenues


Newcastle United have returned to the top 20 of the Deloitte Money League which lists the top football clubs in the world in terms of revenue and we are in 19th position, and they are the best revenues Newcastle have ever had – £129.7M – which is a 35% increase on the previous financial year.

laughing mike ashley

Mike Ashley – needs to lossen the purse strings

One weakness of Newcastle’s revenues in the previous several seasons has been our commercial revenues – which for instance at top club Real Madrid are £193.6M and at Manchester United, who are number two in the MOney League they are £189.3M.

At Newcastle last year our commercial revenue was up to £25.6M.

Here is the breakdown of the Newcastle revenues – taken directly from the Deloitte report – and commercial revenues are up 50% over the previous year and are now almost level with matchday revenues, which decreased last year, because we were not in European competition which we were the previous year.

newcastle united revnues 13-14

BroadcastCommercialMatchday
£78.2M£25.6M£25.9M

The commercial revenue has been helped by the controversial Wonga shirt deal, and the long-term partnerships with both Puma and Thomas Cook, and the addition of online gaming brand 138.com.

There are long term deals in place with Wonga, Thomas Cook, and also recently with Puma –  so the expectation is that the commercial revenue will keep increasing and will surpass that of matchday revenues – probably in the next financial year.

While a short few years ago matchday revenues were the biggest contributor to total revenues,  they have decreased as a percentage over the last few years as the Premier League broadcast money has shot up – and now commercial revenue is finally on the rise.

And since we were down in the English second division from 2009-2010, our revenues in the last financial year over those of 2010 have gone up about two and a half times – and you can understand why Mike Ashley is keen to keep Newcastle in the Premier League.

For the money if not for any success in getting into the top six.

In the following diagram – which is taken directly from the Deloitte report – 2010 on the x-axis means the previous financial year – July 1st 2009 through June 30th, 2010.

graph

But we now have to turn financial success into success on the pitch – and hopefully we can start to do that – with the appointment of a top coach in the summer.

But unless the owner loosens up the purse strings at Newcastle, it will remain very difficult to become a top six club again in England – which is what the fans want to see.

That’s where we belong.

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59 comments so far

  • ToonBano

    Jan 22, 2015 at 7:43 PM

    Comment #1

    These finances are a disgrace which I go into here:

    http://www.toonbano.com/2015/01/deloitte-football-rich-list-newcastle.html

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  • Charlie in the Gallowgate

    Jan 22, 2015 at 7:53 PM

    Comment #2

    Have we not got any cartoonists on here – could make a great cartoon strip
    Darth Mike Ashley Vader and his Evil Empire
    or summit’ like it

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  • stuart no9

    Jan 22, 2015 at 7:54 PM

    Comment #3

    anyone ant ideas on what ash will do ehen we get relagated in may—– will he sell or not??

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  • stuart no9

    Jan 22, 2015 at 7:55 PM

    Comment #4

    * when we get relagated in may *

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  • Belfast

    Jan 22, 2015 at 7:55 PM

    Comment #5

    The usc article tells you all you need to know about the way he operates.

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  • optimistic prime

    Jan 22, 2015 at 7:57 PM

    Comment #6
  • Average_Contents

    Jan 22, 2015 at 7:58 PM

    Comment #7

    Belfast

    And yet people applaud him, some on here unbelievably. He’s great, he’s savvy, he brilliant. He’s a fat fcuking bully who preys on other people’s misfortune to make a quick buck. Vile, vile person.

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  • toonking

    Jan 22, 2015 at 7:58 PM

    Comment #8

    charlie 12

    having read that artical, although he is a crap manager, pardew himself has done very well, anyone who has the willingness to work for this fat b@stard deserves credit.

    we have seen for years what’s he like here and now that pardew has left, their is more people who learn what the real damager is.

    the bbc panarama program showed his slavery treatment to those making his SD cloths in hot countries, we also saw reports on how badly treated the SD staff are and now we’ve seen this report in the indendant.

    RH
    you need to read this mate and stop being a believer in ashley because he DOESN’T give a sh1te about this club, all he cares about is MONEY.

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  • jesperfuglsang - capt'n awesome of the lemon crew

    Jan 22, 2015 at 8:07 PM

    Comment #9

    stuart no9 …relegation won’t make him sell – he has there done that!

    …I would actually argue with the way he runs the club he could care less if it happens!

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  • jesperfuglsang - capt'n awesome of the lemon crew

    Jan 22, 2015 at 8:07 PM

    Comment #10

    *been there…

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  • toonking

    Jan 22, 2015 at 8:07 PM

    Comment #11

    RH
    fans, decent football and trophies come second, he doesn’t fcuken care how great a manager is, all he fcuken wants is PROFIT.

    you keep saying a decent coach would bring more profit bullsh1t, decent coaches might create more profit from selling players as the are even better but that is not a fact just a guess, what is a fact is this, decent coaches would bring bigger wage demands, players needing to be brought in the same time as those we sell and a bigger wage bill for players as decent coaches will want a team that has less willos (small wages) and more sissokos (big wages)

    crap coaches however are certain to bring profit as they DON’T demand high wages, DON’T aim on getting higher up the able, WILL accept players getting sold but not replaced and will play with a team that has more low waged players like willo and less high wages players like sissoko.

    the only risk to the profit a crap coach can be is relegation and pardew himself managed to avoid much relegation in all but the europa league season (everton prove that europa league football can make relegation more certain).

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  • jesperfuglsang - capt'n awesome of the lemon crew

    Jan 22, 2015 at 8:08 PM

    Comment #12

    *couldn’t (damn phone)

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  • Thump

    Jan 22, 2015 at 8:10 PM

    Comment #13

    £129m? That’s almost 4 Andy Carroll’s!

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  • BeeGuy

    Jan 22, 2015 at 8:11 PM

    Comment #14

    Well, the revenue stream has not topped out in respect to the rivals. We’re #7 in the prem, buit maybe #1 on bottom line. With AP gone, NUFC should fall in the injury table and that could translate to more wins and more revenue.

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  • scout

    Jan 22, 2015 at 8:14 PM

    Comment #15

    You reap what you sew Ashley…….

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  • santonthenewmaldini

    Jan 22, 2015 at 8:14 PM

    Comment #16

    Dont see Hull , Swansea or Southampton anywhere near us in revenue there thought we couldn’t compete with them eh???

    I just hope the fans respond in the right way with cancelling season tickets its the only way he is going to get the message

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  • scout

    Jan 22, 2015 at 8:18 PM

    Comment #17

    or sow even

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  • Rotonda heights

    Jan 22, 2015 at 8:19 PM

    Comment #18

    scout

    he’s reaping what 52000 keep giving him every home game

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  • stuart no9

    Jan 22, 2015 at 8:19 PM

    Comment #19

    jesper —– why would he stay if there was no money in it for him ?? i cant personally see him staying when the revenue dries up . by dries up i mean the tv revenue and the SD advertisimg . would he really stay and take the Shyte he gets for a few bob?/

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  • Rotonda heights

    Jan 22, 2015 at 8:27 PM

    Comment #20

    toonking

    but surely it’s more profitable to have a manager and coaches who can develop players. You can see that can’t you.

    we have 50M worth of players who didn’t start under pardew, now either that is poor scouting or poor coaching or possibly a bit of both.

    you know players like armstrong etc wouldn’t develop under a pardew and would just go the the same route as bigirimana and others.

    if you are a sporting lisbon, dortmund etc you sell players at their peak for maximum value and then develop the next lot.

    This is commonplace on the continent and why we need a foreign continental coach to move us in to the 21st century.

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  • Dingo†®

    Jan 22, 2015 at 8:30 PM

    Comment #21

    General Carr: What of the Rebellion? If the Rebels have obtained a complete technical reading of this club, it is possible, however unlikely, they might find a weakness and exploit it.

    Darth Direct: The plans you refer to will soon be back in our hands.

    Admiral Charnley: Any attack made by the Rebels against this club would be a useless gesture, no matter what technical data they have obtained. This club is now the 19th most powerful in the universe! I suggest we use it!

    Darth Direct: Don’t be too proud of this technological terror you’ve constructed. The ability to destroy a club is insignificant next to the power of the Ethic.

    Admiral Charnley: Don’t try to frighten us with your sorcerer’s ways, Lord Direct. Your sad devotion to that Victorian Work Ethic has not helped you conjure up European Football, or given you enough clairvoyance to buy the rangers’ hidden fortress…

    [Lord Direct makes a pinching motion and Admiral Charnley starts choking]

    Darth Direct: I find your lack of faith disturbing.

    Governor Levy: Enough of this! Lord Direct, release him!

    Darth Direct: As you wish.
    [He does]

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  • Rotonda heights

    Jan 22, 2015 at 8:30 PM

    Comment #22

    i am not a believer in ashley so give it a rest.
    I’m just saying if he was for once able to somehow make a good managerial appointment that is the best we can possibly hope for as i just don’t see him leaving any time soon.

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  • Dingo†®

    Jan 22, 2015 at 8:31 PM

    Comment #23

    I think you’ll find the Death Star Direct Area…….

    FULLY OPERATIONAL.

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  • Dingo†®

    Jan 22, 2015 at 8:31 PM

    Comment #24

    @ Charlie #2

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  • stuart no9

    Jan 22, 2015 at 8:32 PM

    Comment #25

    Rotonda ——– not even if we go down ??

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  • jesperfuglsang - capt'n awesome of the lemon crew

    Jan 22, 2015 at 8:35 PM

    Comment #26
  • beermonkey

    Jan 22, 2015 at 8:35 PM

    Comment #27

    dingo

    very good

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  • jesperfuglsang - capt'n awesome of the lemon crew

    Jan 22, 2015 at 8:38 PM

    Comment #28

    stuart no9…we are nothing but an advertising horde for SD these days…

    …still would be in Champ.

    I wouldn’t hope for relegation because he would strip us for everything and get his money back and then some

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  • scout

    Jan 22, 2015 at 8:39 PM

    Comment #29

    starting to lose interest in the club really, dont look forward to the games like I did.

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  • sparky55

    Jan 22, 2015 at 8:39 PM

    Comment #30

    rotonda

    you are absolutely correct a good coach will enhance profitability when players are sold on…but Ashley doesn’t like investing heavily in anything.

    The profits and income for this once great club are in great shape even though we had Pardew in charge…so Ashley will be thinking why change a winning formula and pay more for a top coach when it’s obvious any old sh!t will do.

    His emphasis is more on having a good scout and attracting players under false pretences who will in most cases be sold on at a profit even if donald duck was the manager…and that I think is the way he’ll play it and why Carver will stay in charge for as long as steer clear of the drop.

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  • beermonkey

    Jan 22, 2015 at 8:47 PM

    Comment #32

    jesper

    I have just read it but what does it all mean

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  • Our Toon

    Jan 22, 2015 at 8:53 PM

    Comment #33

    This is just turnover not profit, will be interesting to see what the net profit is though.

    I see Gray of Birmingham has been subject of a bid from Bournemouth….to those who said match day turnover means nothing, well 25.9m reasons to disagree with that notion!!

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  • Shaker Shakrah

    Jan 22, 2015 at 8:55 PM

    Comment #34
  • jazzyp

    Jan 22, 2015 at 9:04 PM

    Comment #36

    Tiote out….Deli and Tyrone in would be a smart bit of biz for Nufc.Doubt very much it will happen but we can all hope.
    I also see Remy talk of him coming back on loan………any takers ????

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  • beermonkey

    Jan 22, 2015 at 9:08 PM

    Comment #37

    jazzy

    evening how are we

    nope don’t want remy after all the mucking about he has done with us

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  • Thump

    Jan 22, 2015 at 9:10 PM

    Comment #38

    @Shaker: I don’t think Mr. Brands has seen Anita play. He’s a lot better than he makes him out to be, though admittedly not up to snuff for a club like PSV.

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  • JamesToon

    Jan 22, 2015 at 9:23 PM

    Comment #39

    All I want to see at Newcastle is some passion, an effort to win a trophy and to play some attractive and attacking football. Out of all the managers we’ve been linked with I think Laudrup can bring us the most exciting style of football (not saying FDBs is bad I just thought Swansea played the best football in the league) however I think FDB and Garde will be more able to work under current conditions.

    Please Ashley/Charnley pick any of these three and I will be one happy chappy:
    Frank de Boer
    Remi Garde
    Michael Laudrup

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  • Rotonda heights

    Jan 22, 2015 at 9:28 PM

    Comment #40

    james

    my thoughts exactly, and probably in that order

    mclaren aint the worst but we’ve done english managers, time for a change

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