We finally tracked down the Deloitte report on the Money League which they published last night, and the piece where they talk about Newcastle United – who are in 19th position with £129.7M in revenues – the highest revenues ever at Newcastle and a massive increase of 35% over the previous financial year.
Wait until we see what the official profits are – they will be a record too.
Here ‘s what Deloitte said about Newcastle’s last financial year, which was from July 1st 2013 through June 30th last year.
Newcastle United return to the Money League in 19th place after increasing revenues by 35% to £129.7M.
On the pitch the Magpies endured a frustrating season; exiting both cup competitions in the early rounds, and suffering home and away defeats to arch rivals Sunderland before finally finishing in 10th place in the Premier League.
Newcastle’s broadcast revenue, much like the other English clubs, increased significantly by £27.2M (53%) to £78.2M thanks to the new Premier League broadcast deals. This offset the loss of UEFA distributions (€5.3M) as a result of Newcastle’s run to the quarter-final stages of the UEFA Europa League the previous season.
Newcastle’s lack of European football in 2013/2014 resulted in four fewer home matches being played at St James’ Park, which decreased match-day revenue by 7% to £25.9M. The St James’ Park average attendance of 50,688 for the Premier League season was the third highest in the division.
Commercially, revenue increased by an impressive 50% to £25.6M in 2013/2014. This was the first year of the controversial shirt sponsorship agreement with Wonga, as well as the continuation of long term partnerships with Puma and Thomas Cook, and the addition of online gaming brand 138.com.
With Wonga and Thomas Cook already signed up to long term agreements, and Puma recently announcing a long term contract extension at the start of the 2014/2015 season, Newcastle United are commercially in the strongest position in their history.
After being an ever present in the Money League until 2007/2008, the new Premier League broadcast deal has helped propel Newcastle United back into the Money League top 20 this year.
Given the strong commercial performance of the club coupled with the Toon Army’s continuing support in their impressive numbers, Newcastle should be capable of an extended stay in the Money League in future editions.
One reason we expect huge profits of around £40M – is that we didn’t buy any new players in that financial year – just two loan spells for strikers Loic Remy and Luuk de Jong, and it was when Joe Kinnear was the Director of Football.
Finances are of course Mike Ashley’s strong point, but if he would only agree to spend some (most?) of the profits on building a top team at Newcastle – we could be back in the top six in the Premier League with even more revenue.
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