What Deloitte Said About Newcastle’s Financial Results


We finally tracked down the Deloitte report on the Money League which they published last night, and the piece where they talk about Newcastle United – who are in 19th position with £129.7M in revenues – the highest revenues ever at Newcastle and a massive increase of 35% over the previous financial year.

Wait until we see what the official profits are – they will be a record too.

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Here ‘s what Deloitte said about Newcastle’s last financial year, which was from July 1st 2013 through June 30th last year.

Newcastle United return to the Money League in 19th place after increasing revenues by 35% to £129.7M.

On the pitch the Magpies endured a frustrating season; exiting both cup competitions in the early rounds, and suffering home and away defeats to arch rivals Sunderland before finally finishing in 10th place in the Premier League.

Newcastle’s broadcast revenue, much like the other English clubs, increased significantly by £27.2M (53%) to £78.2M thanks to the new Premier League broadcast deals. This offset the loss of UEFA distributions (€5.3M) as a result of Newcastle’s run to the quarter-final stages of the UEFA Europa League the previous season.

Newcastle’s lack of European football in 2013/2014 resulted in four fewer home matches being played at St James’ Park, which decreased match-day revenue by 7% to £25.9M. The St James’ Park average attendance of 50,688 for the Premier League season was the third highest in the division.

Commercially, revenue increased by an impressive 50% to £25.6M in 2013/2014. This was the first year of the controversial shirt sponsorship agreement with Wonga, as well as the continuation of long term partnerships with Puma and Thomas Cook, and the addition of online gaming brand 138.com.

With Wonga and Thomas Cook already signed up to long term agreements, and Puma recently announcing a long term contract extension at the start of the 2014/2015 season, Newcastle United are commercially in the strongest position in their history.

After being an ever present in the Money League until 2007/2008, the new Premier League broadcast deal has helped propel Newcastle United back into the Money League top 20 this year.

Given the strong commercial performance of the club coupled with the Toon Army’s continuing support in their impressive numbers, Newcastle should be capable of an extended stay in the Money League in future editions.

One reason we expect huge profits of around £40M – is that we didn’t buy any new players in that financial year – just two loan spells for strikers Loic Remy and Luuk de Jong, and it was when Joe Kinnear was the Director of Football.

Finances are of course Mike Ashley’s strong point, but if he would only agree to spend some (most?) of the profits on building a top team at Newcastle – we could be back in the top six in the Premier League with even more revenue.

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67 comments so far

  • 70TWO

    Jan 22, 2015 at 10:27 AM

    Comment #1

    Thomas Cook!!!….need I say more?

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  • jesperfuglsang - capt'n awesome of the lemon crew

    Jan 22, 2015 at 10:29 AM

    Comment #2

    “The St James’ Park average attendance of 50,688 for the Premier League season was the third highest in the division.”

    ..one might not think the Geordies are dissatisfied about the running of their club 😉

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  • 70TWO

    Jan 22, 2015 at 10:32 AM

    Comment #3

    An average of 50,688 heads banging against a glass ceiling.

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  • firebug666

    Jan 22, 2015 at 10:36 AM

    Comment #4

    Where is the money from advertising?
    Where is the money from merchandising?

    Oh yeah; sorry that’s Ashley’s little nest egg.

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  • 70TWO

    Jan 22, 2015 at 10:38 AM

    Comment #5

    Lazio signed Wesley Hoedt from AZ Alkmaar on a pre-contract agreement, a second CD signing.

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  • Jail for Ashley

    Jan 22, 2015 at 10:39 AM

    Comment #6

    No football for another nine days, we’ve had our biannual statement from the club, this next week is going to be slow

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  • beermonkey

    Jan 22, 2015 at 10:44 AM

    Comment #7

    so 3rd highest attendances 6th richest club

    what a shame were not allowed maximise our potential and be all we can be

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  • jesperfuglsang - capt'n awesome of the lemon crew

    Jan 22, 2015 at 10:47 AM

    Comment #8

    beermonkey…we cannot cramp more people into SJP…there are no incentive to maximize anything (he can’t be arsed because he doesn’t care)

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  • jesperfuglsang - capt'n awesome of the lemon crew

    Jan 22, 2015 at 10:48 AM

    Comment #9

    Maybe we should close down the blog for a week!

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  • ToonMatt

    Jan 22, 2015 at 10:49 AM

    Comment #10

    Shame we can’t compete with the likes of Southampton, Swansea etc

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  • Belfast

    Jan 22, 2015 at 10:49 AM

    Comment #11

    hmmmmmm excellent news

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  • firebug666

    Jan 22, 2015 at 10:52 AM

    Comment #12

    ToonMatt

    It just exposes the lies we are told marra.

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  • jesperfuglsang - capt'n awesome of the lemon crew

    Jan 22, 2015 at 10:53 AM

    Comment #13

    So next week it is then!

    …or just later! I am out

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  • beermonkey

    Jan 22, 2015 at 10:54 AM

    Comment #14

    jesper

    I know its a crying shame the way we are run

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  • Monument Mal

    Jan 22, 2015 at 10:54 AM

    Comment #15

    Surely all good companies re invest at least part of their profits back into the company. I’m sure that’s what will happen at Sports Direct, a very successful enterprise owned by top businessman Mike Ashley……Oh silly me, I forgot he also owns us, so maybe he’ll be investing our £40m into Sports Direct instead.

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  • AncientC

    Jan 22, 2015 at 11:00 AM

    Comment #16

    According to UEFA we are the 68th ranked club in the world, but 19th with Deloitte for revenue.

    http://www.uefa.com/memberassociations/uefarankings/club/

    That really puts it into perspective, when you want to consider how well the club is punching its weight.

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  • optimistic prime

    Jan 22, 2015 at 11:03 AM

    Comment #17

    On the footballing front the clubs bankrupt

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  • lesh

    Jan 22, 2015 at 11:19 AM

    Comment #18

    70TWO // Jan 22, 2015 at 10:27 AM

    Thomas Cook!!!

    Nowt wrong with having Thomas Cook on board – part of the package is discounted travel to our European excursions for Season Ticket holders!

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  • toonbrother

    Jan 22, 2015 at 11:19 AM

    Comment #19

    This does not surprise me
    I have always said Ashley has transformed this club’s financial health for the better
    He may be a detached arrogant so and so he and Graham Carr have assembled one of the best squads of players we’ve ever had and put our finances are in order.
    The one fatal mistake he made was putting his faith in Pardew a joke of a man

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  • 70TWO

    Jan 22, 2015 at 11:19 AM

    Comment #20

    I am not at all disappointed but Tim Sherwood quite neatly hit the nail on the head:
    “I am desperate to get back in, but I’m not desperate for anything.”

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  • Obertan's better than Messi

    Jan 22, 2015 at 11:22 AM

    Comment #21

    The strongest ever position means we have just slightly surpassed commercial revenues from the year before we were relegated.

    It means the last five years we’ve been going nowhere.

    Now Spurs are 50M ahead of us.
    So relatively we’re not doing very well at all.

    This is a professional sports club, the idea is to field competitive sides in the league and cups. Try 100% every match.
    Every body at the club works to get the best players we can afford on the pitch.

    Ashley running a city’s sporting club like a profit cow.
    It’s disgusting.

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  • 70TWO

    Jan 22, 2015 at 11:23 AM

    Comment #22

    lesh @18 – that is handy!

    Nothing against them of course, I just can’t imagine they have a dedicated member of staff keeping up with the extensive travelling requirements of NUFC supporters.

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  • davetoon

    Jan 22, 2015 at 11:26 AM

    Comment #23

    What medal do we get for finishing 19 in the money league?

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  • Jail for Ashley

    Jan 22, 2015 at 11:27 AM

    Comment #24

    toonbrother,
    We’re now in 130/4M worth of debt as opposed to 80M and now to not even pretend to compete, we used to be the 13th richest club, the fact that you are obsessed with the failings of a central defender Mashley has repeatedly refused to replace says everything about you and him.

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  • Jail for Ashley

    Jan 22, 2015 at 11:29 AM

    Comment #25

    davetoon,
    We don’t, it just serves so idiots like bomueleson and toonbotherer can gloat how good shape we’re in.

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  • Jail for Ashley

    Jan 22, 2015 at 11:30 AM

    Comment #26

    Sorry for the typo, I meant people not idiots.

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  • toon kk

    Jan 22, 2015 at 11:31 AM

    Comment #27

    Can someone tell me what season ticket holder’s get for their money? Apart from budget mediocre football, no ambition and knowing the fat man is boosting his own bank balance. Or and knowing that any of the best players could be sold at any time.

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  • Jail for Ashley

    Jan 22, 2015 at 11:34 AM

    Comment #28

    toon kk,
    A guaranteed seat when we play the mackems !

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  • toon kk

    Jan 22, 2015 at 11:37 AM

    Comment #29

    Jail
    bit sad watching us get beat and paying for the privilege.

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  • 70TWO

    Jan 22, 2015 at 11:37 AM

    Comment #30

    # lose to the Machems

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  • Obertan's better than Messi

    Jan 22, 2015 at 11:37 AM

    Comment #31

    There must be a horrible malaise around the actual club.
    It must be hard to smile when you know what is really going on.

    Everyone knows we’re not trying to compete properly.
    No ambition to win anything. No cups and 8th-10th for the prize money.
    It’s just not right.

    The players only motivation to perform is to be in the shop window for a bigger club or to get in their international team. Bar the Toon lads of course.

    They need to spend the money they have on players.
    We’re two quality centre forwards light and we all know the CB situation. We need to get rid of what we have and buy three better players.
    But no the season ticket holders can watch to see if Colo decides to jump today or if Willo panics and hoofs.

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  • Mattroge

    Jan 22, 2015 at 11:40 AM

    Comment #32

    Jail for Ashley // Jan 22, 2015 at 11:34 AM

    toon kk,
    A guaranteed seat when we get beat off the mackems !

    Amended lol

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  • optimistic prime

    Jan 22, 2015 at 11:51 AM

    Comment #33

    If people think we are in a good financial position how many places do you think we’d climb actually maximised profits?

    You know sell advertising, sold merchandise with money going into club and match day revenue?

    At one time we where on par with spurs now £50mil behind!

    To say he’s done well with finance is as believable as we can’t compete with 75% of the EPL despite having the 7th highest turnover.

    Give ya head a shake

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  • BoyDoneGood

    Jan 22, 2015 at 11:51 AM

    Comment #34

    The nearest comparison for NUFC at 19 on the Rich List is Everton at 20. The difference this last year is that Everton found £28M for their striker – just what folks here are clamouring for. And they play attacking football, with Baines (top crosser of the ball) and Coleman racing down the wings at every opportunity. That’s the footy you’re after, which we see glimpses of when Janmaat gets up towards the corner, for example. How well has it worked for Everton? Look at the table.

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  • toon kk

    Jan 22, 2015 at 11:51 AM

    Comment #35

    Its not going to be easy for any up and coming coach never mind a experienced coach coming to Newcastle. Not everyone will be as big of a mug as pards, will they??

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  • Obertan's better than Messi

    Jan 22, 2015 at 11:58 AM

    Comment #36

    We need a really top quality CF worthy of the No9 shirt.
    Someone with a real threat.
    We need another like him on the bench to come on to change the game.

    They must be sitting on millions.

    The season ticket holders need to stop renewing.
    Bite the bullet for a season or two.
    Watch the games online or download them later.

    Time to get rid of Ashley.

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  • jayphoto

    Jan 22, 2015 at 11:59 AM

    Comment #37

    Like the idea with Schuster and there could be mileage in it. His teams play almost keegan like levels of attack. His problem is he ALWAYS falls out with the media but that won’t be a problem for NUFC and the press will probably love the controversial stuff he says as hes good for back pages.
    His getafe side played beautiful football and his Madrid stuff played fabrasy football and a virtual 2-4-4 formation occassionally.

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  • robertsleftfoot

    Jan 22, 2015 at 12:01 PM

    Comment #38

    Toon Brother

    Were you being sarcastic when you say they have assembled one of the strongest squads we have ever had?

    We have one proper CF in Cisse, we have been lucky that Perez has been so good, if he was poo then what would we be doing now?? Playing Armstrong at 17 who clearly is not prem standard.

    We have Colo, STaylor, Williamson as proper Cbacks, Dummett again has truned out decent, so by luck we have a little back up, Staylor is poo, Williamson is a decent cover only.

    We have paid money for the likes of Obertan and Anita and to be honest they wouldnt get a game for the dog and duck pub team.

    A good squad is not just on quantity, it needs quality also

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  • Harley

    Jan 22, 2015 at 12:04 PM

    Comment #39

    The figures although high are still not a sign of success.

    Our commercial revenue is way behind the 6 teams above us. Our match day revenue is also poor in comparison.

    The only real money spinner is the league position for 10th and that’s not exactly a successful campaign.

    Unfortunately the figures that are coming out in jan aren’t going to show the new increased premier money but it won’t be hard to work out.

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  • lesh

    Jan 22, 2015 at 12:12 PM

    Comment #40

    70TWO

    No need to worry about Cooks not having the staff to cater for fan demand – they’ve got staff on standby, ready to leap into action when needed!!

    Oh, the stand by staff are on zero-hours contracts too!

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