I have some experience at IBM of leading a large geographically distributed group, and having to communicate regularly, as we were quickly growing our revenue, and you soon learn that if you don’t communicate well – it’s not long before people make up stuff in the vacuum created, and all kinds of rumors start coming out.
Good regular communications stops all that.
Lee Charnley – has to start communicating more himself
And we have never been impressed with the communication coming out of Newcastle – but there may be some glimmer of hope from what Managing Director Lee Charnley said last week, in his interview with the Chronicle.
This is what Lee said last week about how Newcastle communicate:
I think we do communicate but we need to find a better way to communicate.
Our view was that Alan was the one who was front and center and will take all of the questions on all areas of the club. Alan was then left, sometimes, in a difficult position answering questions that he probably wasn’t best suited to answer.
This is an opportunity for us with a new head coach coming in – there’s more clarity about his role and what he does. His role is coaching and that’s what he can talk about. If that’s the case it’s only right that I then support him in terms of the messaging going out.
If I’m saying ‘Only talk about team selection and the games’ there needs to be another voice. I think the information has been out there, through the fan’s forum and through the statements, but it’s how we get it out there that needs to improve.
It’s correct that Alan Pardew had to communicate about things he wasn’t responsible for at Newcastle and in his very first press conference back in December, 2010 – when he was on his own, he was asked about why Chris Hughton had been fired – repeatedly.
And a few weeks later he had to explain why Newcastle sold Andy Carroll – and it was obvious he didn’t want to lose the local striker, and the Londoner had his first experience of have to give the party line – every player has their price at Newcastle.
And with the new coach having specific responsibilities only for coaching, Lee Charnley hints there might have to be another voice talking about the other things – like transfers, finances, facilities and the like.
That person should be Lee Charnley and that has to be part of his job description and it doesn’t matter one iota that he doesn’t like talking in public – that’s part of an executive’s job.
So hopefully when we do get our new coach in – we should hear more from Lee Charnley about what’s going on at the club – and we hope Lee makes it interesting and doesn’t just talk about what Newcastle’s manifesto is.
It would also be good to hear from Graham Carr more often, and Graham is acting more like a Director of Football these days, and his interviews tend to be interesting too.
The Northern Echo talked about Newcastle being like a communist regime earlier this week, the way the club ignore what their fans think, and they continue with the same principles and do the same things – that hardly ever work.
That seems to be true of almost everything except the finances – which are in excellent shape – but we also need to spend money that’s available.
Under Mike Ashley there’s little argument that Newcastle are very much an autocratic organization.
Here’s a definition of autocratic:
- Of or relating to a ruler who has absolute power.
- Taking no account of other people’s wishes or opinions; domineering.
So you see what we mean.
What do you think?
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