Is This A Welcome Change In Policy From Mike Ashley?

The Star are reporting today in what they are calling an exclusive, that Mike Ashley is now ready to splash the cash in the summer.

mike ashley cointemplating

Mike Ashley – will he change his spots?

Newcastle have announced a best ever profit of £18.7M last Monday on best-ever revenues of £129.5M, although about £28M in increased revenues didn’t make it to the bottom line, so that’s gone as costs somewhere – so we are hoping to see more details about the financial report.

We were shocked the way Newcastle mismanaged the club in the January transfer window, and we ended up for the second time running weakening the squad by selling players when we knew we were going to be short of players for the rest of the season.

And we made over £10M in January which is good for the financial record but for nothing else.

It’s hardly surprising that Newcastle are coming out and saying they will spend big money in the summer.

Don’t forget there was a story on Newcastle having a £60M transfer to spend this summer – and it came out rather conveniently last Summer, one day before our best ever financial results were released.

So it’s not surprising that Ashley will want to spend some money in the summer.

New players may come in at high transfer fees, and we hope that happens, as long as they are still decent value for money, and hopefully we’ll also get some good younger players in too at good prices.

But the key to all of this in the summer is how much Newcastle spend net on transfers.

We had a good transfer window last summer but we spent only about £3M net on transfers, and sold players like Mathieu Debuchy.

It seems an old story in the Star, that Ashley thinks transfer prices next year will sky-rocket when the new £5.1M Premier League TV deal clicks in, and that’s a 70% increase over the current £3B deal, which runs out nest year.

The Star says this is good news for Newcastle fans – but that will only be true if we bring in some good players in the summer, and if we have a decent net spend to bring in players who will both improve the squad and make the squad bigger.

Newcastle have gone far too long with a small squad (because it saves on wages).

Ashley cannot keep running the club on a shoestring, when there’s now big money to spend that can be used to improve the team.

But they acted like they were running the club on a shoestring in January, and refused to strengthen when it was obvious to everybody and their brother, that we were short of players.

Another key is which of our top players like Moussa Sissoko and Daryl Janmaat, and top youngsters like Ayoze Perez and Rolando Aarons will still be around in September.

We have to keep our best players if we are ever going to build up a good team and a good squad.

Bringing in new players every summer and sending players on their way for big money,  means we are always in a rebuilding phase, as we found out during the first part of the season, although the second half of the season has been even worse – come to think of it.

This news seems more like hype to us than anything else, and we’ll have to wait and see what happens in the summer.

We do hope Mike Ashley will change his ways – that’s Newcastle’s only hope – until a Billionaire who wants to restore the club’s greatness comes in and buys Ashley out.

Comments welcome.

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35 comments so far

  • optimistic prime

    Apr 4, 2015 at 11:31 PM

    Comment #1

    He had £18.7mil plus in the summer to spend, he didn’t.

    WHY would anybody think or expect he’s going to spend that or even more next summer?

    Get your season tickets now, BISHOPS BS

  • optimistic prime

    Apr 4, 2015 at 11:34 PM

    Comment #2

    If he intends to do more and we’re intrested in Ayew Ings etc why aren’t they already signed on Pre contracts?

    Same goes for a HC

  • lesh

    Apr 4, 2015 at 11:48 PM

    Comment #3

    “……..about £28M in increased revenues didn’t make it to the bottom line, so that’s gone as costs somewhere……”

    Ed. An optimist might think the £28m might have been carried forward into this season’s accounts as a provision towards spend?

    Just a thought, nothing illegal but a possibility – that £28m plus another amount raised from sales/ payroll reductions plus anticipated profits/ income for this season, could bring out the reported £60m nett spend.

    However, I’ll be delighted to believe it when it happens.

  • lesh

    Apr 4, 2015 at 11:50 PM

    Comment #4

    Season ticket sales a bit slow perhaps?

  • lesh

    Apr 4, 2015 at 11:54 PM

    Comment #5

    optimistic prime //

    Maybe Ayew and Ings and the new HC coach are signed up already?

    Naaah, c’mon man I’m believing my own hype.

    Mr Bishop: If I’m believing my own naive thoughts, you’re redundant!

  • toonluvva

    Apr 5, 2015 at 12:04 AM

    Comment #6

    Let’s put it quite simply.

    Mr Ashley will only authorise buying after we have let players go for a profit.

    Those coming in will be cheap replacements.

    Right, have you got it yet? NUFC exists merely to promote SportsDirect. For as long as Mr Ashley can control the purse strings to ensure we don’t get relegated that is what will happen each and every transfer window.

  • SuperShearer

    Apr 5, 2015 at 1:07 AM

    Comment #7

    Believe it when I see it…. sounds like another “leaked” story from a club so desperate to control their media output until it suits them in the help of selling a few season tickets. PLEASE DON’T FALL FOR IT.

  • N1CK06

    Apr 5, 2015 at 1:11 AM

    Comment #8

    “Ashley cannot keep running the club on a shoestring”

    Why can’t he? Yes he can, and yes he will. That’s how he works. As long as the shoestring is strong enough to hold Newcastle out of relegation I highly doubt anything will change..

    Any signings in summer will be young and cheap. We can only hope that we sign another potential star like Perez, or two, or three.

  • lesh

    Apr 5, 2015 at 1:34 AM

    Comment #9


    Awww, c’mon…give Mr Ashley a break.

    I’d like to think that all will become clear and……

    Errrr, I’ve forgotten what I think I was about to ….. Oh yes, say.

  • Toonacious T

    Apr 5, 2015 at 2:04 AM

    Comment #10

    The Star
    Sports Direct
    9 Responses
    Says it all really…
    The Clubs ambitions are as dead as the threads on this blog.

  • Sav

    Apr 5, 2015 at 2:09 AM

    Comment #11

    Man U need 3 centrebacks. So do Liverpool. Not to mention, City, Villa and a host of others. We’ve left it too late and with more than ever TV money sloshing around, even mediocre players will cost a king’s ransom. As we habitually back off like scavengers when a serious club competes for a target, we will probably end up with Peter Ramage and Andy O’Brien next season (on frees, naturally).

  • Thump

    Apr 5, 2015 at 4:21 AM

    Comment #12

    @Sav: Well, you know what they say about O’Brien’s.

  • Reyantoon

    Apr 5, 2015 at 5:40 AM

    Comment #13

    Are there Muslim fans on this blog?
    I saw the word “insha Allah” last night..

  • Jail for Ashley

    Apr 5, 2015 at 6:31 AM

    Comment #14

    It is a figure of speech, but I’m sure there are muslims who post on here as we have many that follow the toon.

  • jesperfuglsang - capt'n awesome of the lemon crew

    Apr 5, 2015 at 7:38 AM

    Comment #15


    …is the blog Hank and Charlie free so to speak this morning?

    …it’s been a tough weekend so far!

    On football, looking at the league table it can get pretty nasty for us if we loose today to the Scum and the bindippers next week!

  • Reyantoon

    Apr 5, 2015 at 7:40 AM

    Comment #16

    why are they doing this?
    I hope he signs for the mackems!

  • Reyantoon

    Apr 5, 2015 at 7:47 AM

    Comment #17

    Jail – I see.Felt asked silly q’n though.
    One of your mate said I am guilty
    of something the other day.I am not sure what he meant and I don’t want to mention “name”, but I think he must had a hell of a drink that day.

  • jesperfuglsang - capt'n awesome of the lemon crew

    Apr 5, 2015 at 7:52 AM

    Comment #18

    This blog has been a WUMs paradise for a while now…it’s been horrible!

    …bring back Skunki. We will even sacrifice Belfast for your return 😉

  • jesperfuglsang - capt'n awesome of the lemon crew

    Apr 5, 2015 at 7:54 AM

    Comment #19

    We have lost some great bloggers because of WUMs and because of Belfast!

  • jesperfuglsang - capt'n awesome of the lemon crew

    Apr 5, 2015 at 7:55 AM

    Comment #20

    …damn you Belfast!

  • scout

    Apr 5, 2015 at 8:04 AM

    Comment #21

    Oh no, ive woke up and cant get back to sleep.
    Good morning all. Lets do it today.

  • John Tudor

    Apr 5, 2015 at 8:08 AM

    Comment #22

    why have foie gras when you can have cost cutters own brand

  • scout

    Apr 5, 2015 at 8:15 AM

    Comment #23

    How can a man sit and watch crxx from the stands week in week out. When he can change things? He doesnt own all of SD so why is he so bothered about promoting the brand like some say?
    You can have all the money in the world but you cant stop the clock. Time is precious.

  • John Tudor

    Apr 5, 2015 at 8:27 AM

    Comment #25

    Managerless, hopeless and all but goalless… John Carver’s Newcastle side travel to Sunderland for desperation derby

    Read more:
    Follow us: @MailOnline on Twitter | DailyMail on Facebook

  • Mister Tuff

    Apr 5, 2015 at 8:27 AM

    Comment #26

    Not easy to call this game -but I’m going for a 2 -2 draw. Clattermole to be sent off if he’s playing and Carver sent to the stands.

  • geordie1892

    Apr 5, 2015 at 8:30 AM

    Comment #27

    Morning chaps,

    Wanted to share this gem of a quote from Jermaine Defoe, footballers really are an intelligent bunch:
    “They’ve lost four so going into the fifth game they’ll be thinking, ‘If they beat us again that’s five,”. Genious

  • Mister Tuff

    Apr 5, 2015 at 8:31 AM

    Comment #28

    Reyantoon – I think we’ve had a few Muslim lads posting on the blog – think Turkish was and the lad from France Niafron definitely was as he mentioned it one day -he hasn’t been on for a while.

  • scout

    Apr 5, 2015 at 8:33 AM

    Comment #29

    Aren’t muslims allowed to post on here?

  • tequilamag

    Apr 5, 2015 at 8:34 AM

    Comment #30

    @24 Lke
    @26 draw for me too
    @27 not a lol but it did make me smile

  • scout

    Apr 5, 2015 at 8:40 AM

    Comment #31

    Surely backing 0-0 could get you a profit on the cash out?
    Both teams have a distinct lack of goals. Maybe best betting on a red card

  • tequilamag

    Apr 5, 2015 at 8:45 AM

    Comment #32

    15/8 William Hill for a red card. Would be shorter if Tiote was playing

  • Deana

    Apr 5, 2015 at 9:12 AM

    Comment #33

    You lost me at, ‘The Star are reporting……’
    We won’t spend, simple as that. If we do it will be at the huge expense of losing Sissocko, Janmaat. Net profit here we come……. Again.

  • OneAlanShearer

    Apr 5, 2015 at 11:29 AM

    Comment #34

    We will sell sissoko, krul, cisse, tiote and probably perez plus let a load leave. The sign just enough to keep us up. Then repeat. …he’s kidding nobody. Ashley has no interest in footballing success.

  • evereadyeddy

    Apr 5, 2015 at 3:06 PM

    Comment #35

    Hi all, I’ve never posted on here but thought I’d share a little info I’ve come by with you all.

    Please be clear I wouldn’t share any info as a fact unless I was absolutely sure it was the case.

    Sorry to be the bearer of bad news but I happen to KNOW Steve McLaren has already agreed his deal to take over at NUFC in the summer. This info has come to me through a high level executive at Derby county who’s a family friend and was party to the negotiations.

    On the topic of war chests for transfers. I would find it hard to believe that ANYONE, media or otherwise, has any clue as to how much is available to spend on players. Ashley and NUFC have never released a figure for this and I would struggle to believe any newspaper who quote a specific figure.

    I would speculate (this bit is opinion) there may be a shift in our transfer policy. Perhaps look to the championship and some of the better players at relegated teams as they are better acclimatised to the rigors of English football. Also if reports of graham carr being sighted all over Europe are to be belived perhaps we’ll spread our European scouting net a little further particularly Holland and Germany.

    Due to Steve McLaren’s stock being higher in these countries it would make sense so maybe this is the thinking behind his appointment. Along with the fact he will work with the coaching staff already at the club minimising upheavle and shortening his transition period.

    Fingers crossed for the Derby match this afternoon. My prediction? 1-2 although in truth with the squad as it is I’d take a draw. HWTL!!!!!!


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