Mike Ashley’s Policies Will Never Work at Newcastle

John Carver has shown this year and at the same time last year,  that he isn’t up to being the head coach at Newcastle, even though he is very willing to fit into the way Mike Ashley runs the club to make big money.

john carver scumpled face

John Carver – agrees with Lee Charnley about everything?

Like Lee Charnley before him, he is only too willing to do what he’s told, and those are the people Mike likes working for him – people who believe in and support his MO – his method of operation.

As we explained earlier this morning the only problem is that his financial way of running the business at Newcastle doesn’t work for a football club, and although we make big money we are a mediocre side at best on the pitch and the results under Ashley prove that without doubt.

Last year at this time, John Carver and Steve Stone were also running the side from the touchline, and in seven games in charge we lost six of them and this year in 13 games John has managed, we have won only two games.

So when Newcastle appoint a head coach in the summer there seems to be good reason why we should appoint the new head coach and let him bring in his own people – and make a clean break from the Alan Pardew era.

That’s something Remi Grade wanted to so – but that was a problem for the upper management – because they wanted to keep the current coaching staff.

Why was that – because we have hardly been successful over the last four years.

But that’s what Mike wants – and therefore some of the requirements for the head coach position are as follows:

  • Work with the existing coaching staff
  • Be the chief spokesman on all Newcastle United matters, even when you have no responsibility for them
  • Support the way Ashley runs the club, which is in a strict financial manner
  • Don’t be upset if Newcastle sell your top player when a dent offer comes in – whenever that may be

What ambitious coach would sing up for that?

And here’s how Lee Charnley explained that point in his Chronicle interview on January 20th when asked if they were looking for a yes man”

“I’m confident at the end of this process the individual will be best suited for what we’re looking for, and can work within the structure we have. I don’t think anything works and you’re never going to move forward if you have ‘yes’ people in key positions.”

“I know people label me as someone who says yes all the time but believe me, if I said yes to everything suggested I wouldn’t last very long. It doesn’t work that way. They have to challenge me, I have to challenge Mike over things – that is how management works. That’s what I expect from all of my heads of department.”

“But do I want someone in who will continually try to change our strategy or put obstacles in our way?  Clearly not. They will have to be aligned with what we are doing.”

I worked for both types of senior executives at IBM – those who wanted open discussion before reaching a decision, and with those who if you didn’t agree with their views – the time working for them would be (very) limited.

It looks like Mike Ashley runs the latter type of operation at Newcastle, whatever Charnley tries to say.

If you don’t support the above points as a head coach then you shouldn’t apply for the job – because you will not get it.

The last thing they want is for the new head coach is  “to change our strategy or put obstacles in our way.”

And heaven forbid if they put obstacles in the way of Newcastle continuing to be mediocre at best – how dare they!

Here are the results on the playing field which prove Ashley’s polices just haven’t worked.

Premier SeasonPositionNumber of Points
2008-20091834 - relegated
2009-20101 (Championship)102 - promoted
2015-20161837 - relegated
2016-20171 - (Championship)94 - promoted
2018-20191818 - after 22 games

And that’s exactly why a top coach wouldn’t touch Newcastle with a barge pole (so to speak), with those types of restrictions in place.

Top coaches want to be successful, and they want to win things – so why would they ever move to Newcastle?

After all, we haven’t won anything since 1969, and we are now owned by a man who puts the Cups at the lowest priority, and we have absolutely no chance of winning the Premier League.

So by definition, the way Mike Ashley runs Newcastle ensures we  will never win anything and he’s doing a good job at proving that.

And that’s why he wants to keep John Carver and the current coaching staff in place, because they support him – and they also want to keep their jobs.

So the bottom line is nothing much will change at Newcastle in the future with Mike Ashley in charge.

Very sad as that may be for fans.

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197 comments so far

  • Average_Contents

    Apr 6, 2015 at 3:04 PM

    Comment #1

    From the article I posted earlier. A bit long winded but worth the read in my opinion.

    Owner and his cronies can scoff at criticism in the media and smirk at supporters who call for them ‘to get out of our club’ but prospect of the Championship does scare them

    Mike Ashley appears to take perverse pleasure from ignoring Newcastle United supporters, so why, in the angry aftermath of another derby defeat by Sunderland, would he start listening to them now?

    Because on Sunday afternoon, as the team’s hapless head coach John Carver tried to explain why Newcastle’s players had once again failed to match Sunderland’s determination, desire and energy in a derby game, he mentioned the one thing Ashley fears.

    Having won only two games this year and with players – for the second year running – spending the second half of the season going through the motions because they have nothing to motivate them in terms of Europe or cup games, Carver warned Newcastle have been dragged into relegation trouble.

    It is only the prospect of relegation that sends a shiver down Ashley’s spine because, as it did last time, it would cripple the club financially. It would mean he would have to spend his own money, rather than the millions handed over by the television companies.

    Carver may have been sending a message to his players, but his words will have reverberated in the St James’ Park boardroom. Ashley will suddenly be listening. He will be alarmed.

    With a nine point cushion between themselves and the drop zone, it seems unlikely Newcastle will fall through the trapdoor this season. But if something does not radically change in the way the club is set up and run, Newcastle could well be propelled into the relegation mire next term.

    It is not scaremongering. If you take a freakish run in the autumn, of five Premier League wins in a row, out of the equation, Newcastle have been dreadful again this season.

    Without that run, picked up under former manager Alan Pardew to save himself from the sack in October and November, Newcastle would be in the bottom three.

    Since beating Chelsea at the start of December, Newcastle have taken 12 points from a possible 42 and have been knocked out of both cup competitions. At the start of the season, it took them eight league games to register a win, as Pardew began the season collecting just four points from a possible 21.

    When that is combined with their miserable form after January last season, in which Newcastle lost 12 of their remaining 16 games, Newcastle have been woeful. They are already displaying relegation form, they just had one prolific point collecting month which has kept them out of trouble.

    Ashley and his cronies can keep telling themselves how great everything is. They can look at their record profits of £18.7m – which may well have been even more impressive had it not been for a mysterious £25m increase in costs for the same period – and congratulate themselves on how clever they are.

    They can scoff at criticism in the media, they can smirk at supporters who call for them “to get out of our club” and they can continue along the same path.

    They can gamble with a small squad, without enough competition for places or cover for injuries and suspensions.

    They can continue to buy cheap, foreign players, luring them to St James’ Park, promising to put them in the Premier League shop window and then sell the best ones on every year to boost their profit margins. ‘Buy cheap, sell, repeat’ is the Newcastle mantra.

    But, the team’s results over the last 18 months should alert them to the dangers of continuing to pursue this policy. You cannot keep selling your best players and replace them with unproven imports and not risk it backfiring.

    You need competition for places, not inadequate squad players. You need players who buy into a long term plan, not a short term aim of earning a move to a better club which actually pursues trophies rather than profits.

    Newcastle are one bad summer of recruitment away from disaster and at best in the last couple of years, chief scout Graham Carr’s record is mixed.

    Graham Carr’s recent recruitment record has been mixed

    There will be mass clear out of players this summer. Some contracts – Ryan Taylor, Sammy Ameobi and Jonás Gutiérrez with not be renewed. Others are keen to leave – goalkeeper Tim Krul, midfielders Cheick Tioté and Moussa Sissoko and striker as well as top goalscorer, Papiss Cissé. The second group make up the spine of Newcastle first-choice XI, the first the bulk of the back-up.

    It looks like a recipe for disaster. The angry, the disillusioned and the disgruntled among Newcastle’s supporters are dismissed as nothing more than a “vocal minority” by Ashley and his cohorts.

    Surrounded by people he employs to run the club in his absence, men and women who owe their living to his patronage and who have never dared tell him he is wrong about anything, Ashley will try to continue as though nothing has changed for the club he pins to the ground with the heel of his discount sport shop boot.

    How can things be bad when St James’ Park is packed for every home game? How can anyone not be satisfied when they remain in the Premier League?

    Why should Ashley change anything about the way the club is run when he is an absolute dictator who cannot be toppled from power unless someone pays him at least £250m to leave?

    He will try hard to cover his ears while whistling merrily to himself as a billionaire who has nothing to fear in this world, at least. Except, he does have something to fear and Carver knows it.

    Newcastle are drifting, they are in danger of sleepwalking towards relegation again. In the two years since Derek Llambias became the first Ashley employee to tell him he had got things wrong, resigning in the aftermath of Joe Kinnear’s employment as director of football in June 2013, Newcastle have gone backwards at alarming speed.

    The man who replaced Llambias as managing director, Lee Charnley, has some explaining to do. Relegation and Newcastle United are starting to appear in sentences again and that will have made Ashley’s ears ring. He can ignore a lot, but not the fear of dropping into the Championship.

  • BandB

    Apr 6, 2015 at 3:16 PM

    Comment #2

    Why should anyone question the View from The Bunker, when the View From the Bunker is 52000 people?

    They turned on Pardew, but still Ashley stares them down.

    The Tottenham game will be a sell-out, even now.

    The question is what it is that’s being sold-out, and by who?

  • optimistic prime

    Apr 6, 2015 at 3:17 PM

    Comment #3

    I’m enjoying all this anti Ashley everywhere I look and long may it continue.


    Can’t disagree with any of that.

  • sickandtired

    Apr 6, 2015 at 3:21 PM

    Comment #5

    Excellent post.
    Quite how the Baggies can generate interested buyers for 150 mil and we ‘allegedly’ interest no one remains beyond the call of sanity.
    I simply hope to wake up one morning soon and find that the cost cutting, no replacement Manager and player reductions have been because a new owner was being lined up.

  • Geremi's Prosthetic Leg Fund

    Apr 6, 2015 at 3:21 PM

    Comment #6


    A friend of mine is moving up to Newcastle to complete the remaining two years of his architecture degree, he’s a Spurs fan.

    The first thing he said to me was he was going to get a season ticket so he can watch some live football on the weekend.

    He has no affiliation with the club or the team, he cares not one iota if every game he watches is a NUFC loss.

    That goes a long way to explaining why the ground is a morgue and 52,000 still turn up.

  • Jail for Ashley

    Apr 6, 2015 at 3:25 PM

    Comment #7

    I urge every poster on here to find a little to spare to help the lads out who will be spending time, effort and money to organise some kind of protest to let this man know we are not happy with the way we are being run. It takes less than two minutes to donate as little or as much as you can !!

  • BandB

    Apr 6, 2015 at 3:25 PM

    Comment #8


    My own personal; experience is exactly this. The only friends and acquaintances I have who still hold season tickets are people who settled here after university or came to work here.

    They all support other teams, and will move to the away section if we play that team.

    Going to the match is the 501 and boxer shorts generation version of the round of golf. And there are THOUSANDS of them.

  • Ron Knee

    Apr 6, 2015 at 3:25 PM

    Comment #9

    I like the True Geordie but I wish he would speak his mind and not mince his words!

  • Average_Contents

    Apr 6, 2015 at 3:27 PM

    Comment #10


    Totally agree about the article.

    On the issue of AshleyOut website.

    All I’m hoping for is like LG mentions – more to bring his baby into disrepute. Well him actually, the way he runs it. His operating methods, zero hour contracts, putting one company into administration and then buying it out with another. The list is endless.

    Someone mentioned the Rangers links aswell (not sure if that was LG too) but yeah that needs to get mentioned on there.

    Anything that adds to the evidence of what a vile, despicable cretin he is.

    Log it all. Let them see. Hopefully the national media will pick up on it much like the sackpardew.com did.

  • optimistic prime

    Apr 6, 2015 at 3:30 PM

    Comment #11


    Is that you 😉

    Hard to disagree with out he says, I wish he had got in the changing room at half time. New HC? Lol

  • hibbit

    Apr 6, 2015 at 3:33 PM

    Comment #12

    just for the record anyone who thinks were safe from the drop needs to give there head a shake and look at the table

  • oldbobaycliffe

    Apr 6, 2015 at 3:34 PM

    Comment #13

    since ashley has been the owner we have had 3 manager/coaches who have had no experience of managing a pl team ie shearer houghton and now carver we need an experienced manager who knows how to organise a team and has control of bringing in players not carrs job he is the scout

  • BandB

    Apr 6, 2015 at 3:35 PM

    Comment #14

    This blog will be one of the places where the club counter-attack comes.

    I’m already envisaging lot’s of long-time readers suddenly finding their tongues.

    On which subject, would I be right in wondering if one or two of our regular contributors are still in bed with a celebratory hangover this afternoon?

  • midweek weekend

    Apr 6, 2015 at 3:40 PM

    Comment #15


    couldn’t agree more

    liverpool away
    spurs home

    can we honestly see us getting anything from these games i just cant see it two defeats here and we could be sucked right into the relegation mix it would also be our 7th defeat in a row! mike ashley needs to wake up now

  • midweek weekend

    Apr 6, 2015 at 3:42 PM

    Comment #16

    tell a lie losing the next two would be a our 6th defeat in a row not 7th but it’s still just as bad carver will be in a terrible position too if we lose the next two games, the pressure will be on big time

  • hibbit

    Apr 6, 2015 at 3:45 PM

    Comment #17

    keith bishops team will burning the midnight oil with the next batch of propaganda to feed to the masses the spend will be up to 70m by tomarrow

  • Catchy's Pet Lip

    Apr 6, 2015 at 3:51 PM

    Comment #18


    It’s working to a tee.

  • BandB

    Apr 6, 2015 at 3:52 PM

    Comment #19

    There is one question they must ask and keep asking.

    Where did this £25m in extra operating costs come from?

    Are they telling telling us that the overheads of an ASHLEY company went askew to this degree? In one year?

    I hope they, and we, will keep talking about the £45 million profit until we get a plausible explanation as the why it was only £18.7m

    It would appear to be nothing more than a crude ploy to offset the idea we are rolling in cash and expectations of spending on the time that will arise from that.

  • Mister Tuff

    Apr 6, 2015 at 3:56 PM

    Comment #20

    Bishop was paid, if memory serves me correctly, about £57,000 up to Christmas for his work at Rangers presumably for Mr Tubbs propaganda.
    So Toon fans need to contribute something to help the organisers out.

  • firebug666

    Apr 6, 2015 at 3:57 PM

    Comment #21

    Oh my God!

    Carver is no motivator, and I would hazard a guess that the players just don’t want to play for him or anyone else.

    What a shambles we watched yesterday, I don’t know what we were doing, but it defiantly was not playing football.

    The players seemed to be a little confused as to where they were supposed to be playing.

    The whole thing was shambolic, and embarrassing for every NUFC fan.

    The question now is can we actually survive in the premiership until the summer?

  • Mister Tuff

    Apr 6, 2015 at 3:57 PM

    Comment #22

    BandB appparently the detailed accounts have yet to emerge.

  • firebug666

    Apr 6, 2015 at 4:00 PM

    Comment #23


    If they ever do!

  • optimistic prime

    Apr 6, 2015 at 4:00 PM

    Comment #24

    Mister tuff

    I thought they had to be released by the 31st of March.

  • BandB

    Apr 6, 2015 at 4:01 PM

    Comment #25


    Yeah, I’ve been put right by some sensible posters, so I’m waiting to see like a good, steady lass.

    I’m sure it’s not just a blatant effort to pull the wool over our eyes that will never be properly explained.

  • Mister Tuff

    Apr 6, 2015 at 4:01 PM

    Comment #26

    I think we need to be on the scepticle side if any “good news” stories suddenly appear from SJP.
    Hive five contibutors to the new campaign!

  • Lee Charnley Bunga Party

    Apr 6, 2015 at 4:02 PM

    Comment #27

    Liverpool will trounce us by about 4 or 5 on Monday night football I HATE THIS CLUB UNDER ASHLEY !!

    What is the point in supporting this club anymore ?

  • toonicle

    Apr 6, 2015 at 4:04 PM

    Comment #28

    Ed is as upset as I’ve ever seen on here and with good reason. 5 derby losses in a row now? I have a hard time even typing it… Maybe two 14th place finishes in three years will do something to change Ashley’s way of running the place?

  • Lee Charnley Bunga Party

    Apr 6, 2015 at 4:05 PM

    Comment #29


    Not according to his lass who then had her comments taken off Twitter !!?

  • optimistic prime

    Apr 6, 2015 at 4:08 PM

    Comment #30

    The next thread will be on the mikeashleyout site/campaign.

  • hibbit

    Apr 6, 2015 at 4:09 PM

    Comment #31

    mr tuff ashley owns 51% of keith bishop associates which he bought from derek liambias

  • Geremi's Prosthetic Leg Fund

    Apr 6, 2015 at 4:09 PM

    Comment #32

    If you look at Companies House listing for NUFC, it says the accounts are overdue (like Tuff rightly says 31st March was the deadline).

    Anyone what the procedure/penalty is for not adhering to this deadline?

  • Geremi's Prosthetic Leg Fund

    Apr 6, 2015 at 4:10 PM

    Comment #33

    Desperately attempting to fiddle them as best they can I assume.

  • firebug666

    Apr 6, 2015 at 4:10 PM

    Comment #34

    What a load of crap, so Davide wanted to play, and was sold for impatience. Yet he got straight into the inter team.

    Carver should stitch his mouth up, we were desperate for defenders before we sold Santon and MYM, both should be in our team now.

  • toonicle

    Apr 6, 2015 at 4:12 PM

    Comment #35

    Lee Charnley- The thing is Santon should have been straight back in the team, Haidara and Dummett weren’t exactly lighting a fire on the left there. Dummett should have been moved to CB instead of playing Willo there and Santon should have been straight back into the starting 11. It’s just poor management again.

  • hibbit

    Apr 6, 2015 at 4:14 PM

    Comment #36

    i have a feeling the full accounts will be out tuesday they were banking on a derby win to hide them

  • BandB

    Apr 6, 2015 at 4:15 PM

    Comment #37


    I had it from a “club insider” that Ashley was “absolutely unphased” by our 16th place finish.

    This was at a time when the official club line was that there was going to be a root and branch inquest into what happened that season.

    All that happened was that Mike thought “If we don’t get into Europe again, that won’t happen again. Simples”

    The article at the top explains exactly why Ashley will never change the way he runs the club unless he is opposed.

    Look at Charnley’s statement. They don’t want a yes-man. Just someone who agrees with them about everything.

  • hibbit

    Apr 6, 2015 at 4:18 PM

    Comment #38

    on santon i think ashley ordered his sale as soon as he was fit pardue/carver ordered not to play him

  • Average_Contents

    Apr 6, 2015 at 4:19 PM

    Comment #39


    That’s what I believed too – that they had to be submitted to companies house by the 31st. Not the edited ones like we were subjected too but the full accounts.

    Clearly not. Unless they too are trying to make sense of it before they release it to the public.

    Does it have to be requested by someone or do they just release them? Anyone know?

    Either way, the club conveniently left out some vital info that they’ve supplied in the past accounts.

    Suits you Sir. When doesn’t it.

  • lochinvar

    Apr 6, 2015 at 4:20 PM

    Comment #40

    How could Carver ever have had the changing rooms respect as he is a boot boy compared to the players and their wages.
    We need an authoritative, well paid and respected competent Manager with European experience.
    Ashley wants a Sports Direct floor manager ( no offence ) on a zero hours contract.
    Like attracts like unfortunately.

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