The list of the top football clubs in the world according to their brand value has just been published by Brand Value, and Newcastle have come in at number 22 and the value of the brand has increased from a value of £102M to a value of £155M over the last year, he Newcastle United brand has been ranked the 22nd most valuable in world football.
Lat year we were number 27 in brand value.
There are various factors that go into a brand’s value – how well is the brand known throughout the world, how commercially successful is the club is around the world as well as how successful the team is on the pitch.
We would hazard a guess that the company with the highest brand value around the world right now is Apple – fairly easily too.
And after being named the 19th richest club in the world on the Deloitte Money League earlier this year, followed by being the 18th most valuable club in the world according to Forbes Magazine (how much Newcastle are worth in the market basically), this is the value of the Newcastle United brand, and we are again well positioned.
Manchester United are number one with a brand value of £1.2B, second are German Champions Bayern Munich at £933M and third are Real Madrid at £873.
Rather surprisingly Manchester City are 4th at £800M.
However there are several Premier League clubs above Newcastle in the list with Aston Villa in 21st place (£155M), Southampton in 18th place (£183M), West Ham 16th (£209M) , Everton 15th (£228M), Tottenham (£360M), Liverpool 8th (£577M), Arsenal 7th (£703M) and Chelsea 5th (£795M).
Last year only Southampton were below us in the list at number 30 with a brand value of £96M – so their brand value has almost doubled in one year.
For the record Sunderland are in 29th place up from 32nd place with a brand value of £134M up from £93M a year ago – so that’s also a good increase from last year – as the Premier League clubs get so much TV coverage around the world these days.
So that puts it in perspective with Southampton and West Ham and Everton doing a lot better than Newcastle last season in the league too.
Newcastle still have a fantastic history, great and very loyal fans, and we are still a high-profile club around the world – even though we’ve been hopeless on the field over the last three seasons.
Alex Nixon is a Valuation Analyst for Brand Finance who produce the report every year and he had this to say about Newcastle:
“It has not had the best of seasons recently but that doesn’t seem to have filtered through to its result.” “The Wonga deal is still going strong and the fan base doesn’t on the whole seem to have followed through with its threat of boycotting games.”
“The history and identity of the club, its fans and their loyalty means Newcastle is one of the best performing. The sentiment towards the club and recognition of its name is also good.”
“However that’s not to say if the negative publicity at Newcastle keeps persisting it could have an impact in the future.”
Newcastle fans are not happy (a huge understatement) about where the team has been these last few years since we finished 5th in 2012, and our performance this year on the pitch was simply unacceptable – it was an embarrassment in fact.
But it’s worthwhile realizing that we are still held in high esteem throughout the world – not bad for a club that hasn’t won anything since 1969.
That’s yet another reason we have to build up a great side via this summer’s transfer window – and then – hey – let’s win a cup next year – even if it’s the League Cup.
That will do nicely, thank you very much.
Howay The Lads!!