The Newcastle United Blog

News and Commentary On Newcastle United By Ed Harrison, A Proud Exiled Geordie And Lifelong Fan

The Newcastle United Blog header image 2
Howay The Lads!!

Huge Changes Being Made By Ashley At Newcastle

8:45 am, Tuesday, June 16th, 2015 by Dr. Ed Harrison · 28 Comments

The Shields Gazette is reporting today that the bonus scheme at Newcastle will be completely overhauled for next season, and now the players can receive massive bonuses if the team does well in the two local cup competitions.

If the club  can actually win a cup next season, whooaaaa – sorry about  that shock statement – then each player could receive individual bonuses in the six figure range, so here’s another example of Mike Ashley seemingly changing his ways at Newcastle for the better.

lee charnley and mike ashley 987

Lee Charnley and Mike Ashley at West Ham game

In previous seasons players and coaches received bonuses only for how high we finished in the Premier League table, with the bonuses only starting if we reached 10th place.

The bonuses steadily increased the further up the league we finished – with nothing given out for any success at all in the cups – probably because there’s very little money to be made in the cups.

Ashley seems to have realized that winning something  in football means something and money isn’t everything – especially when the club hasn’t won anything since 1969.

It’s not surprising that Alan Pardew played weak sides in the cup competitions, with the emphasis being completely on the Premier League – where the big money is.

The new bonus scheme will also reward players and staff if we can qualify for the Champions League by finishing in the top four in the Premier League.

That’s extremely unlikely to happen any time soon, with the team we have at the moment – but Ashley had said in his Sky Sports interview if that happens then that would be the equivalent of winning something.

Newcastle could get big money in the Champions League, and it’s another way to further increase our revenues – so we could then afford better players on higher wages.

The club seems to be backing up Mike Ashley’s statements he made an hour before our last game against West Ham, and new bonuses are being paid out for the cups – and that’s got to be good news.

That should incent Steve McClaren to play strong sides in the two cup competitions and we must have a decent chance of doing well in both cup competitions – if we do that.

And that’s the whole idea of bonuses of course.

This sounds good to us – always assuming this news is accurate.

There will still be the skeptics who will simply not believe that Ashley is really trying to change things and win something – but actions speak louder than words and we are now seeing some of those actions.

What do you think?

Comments welcome.

Tags: Bonuses · European Champions League · European Competition · FA Cup · Financial Fair Play · Financials · League Cup · Newcastle News

28 responses so far ↓

  • 1 Lindisfarne // Jun 16, 2015 at 8:47 AM

    Couldn’t agree a resettlement package makes a change from not getting them over the line.

  • 2 Jib // Jun 16, 2015 at 8:53 AM

    The German press is full of stories about “Das Boot” coming to SJP
    But tucked away in a local Gelsenkirchen rag , right at the end of the article in total contrast to the headline is an admission that NUFC have offered 14million euro for Joel Matip and Schalke 04 cannot confirm he is staying.

  • 3 optimistic prime // Jun 16, 2015 at 8:53 AM

    Huge changes?

    Looks like normal from here.

  • 4 Lilongwe Geordie // Jun 16, 2015 at 8:54 AM

    If we had offered that much for Matip, then I think Schalke would have had him express delivered to SJP. Can be good, but inconsistent and prone to some shocking mistakes. Certainly not the leader that we need at the back.

  • 5 mickalfas // Jun 16, 2015 at 8:58 AM

    If players can’t motivate themselves on the wages they are on ,there’s something wrong somewhere
    On past years the problem was in early rounds of the cups the first team were injured lol
    Players want silverware without the graft,sissoko is a prime example of what’s wrong with footballers

  • 6 lochinvar // Jun 16, 2015 at 9:01 AM

    So if the players win a cup and achieve 4th they get something.
    If they achieve neither they get nothing ?
    Looks like another Ashley bet and unless we make some significant signings he’s the odds on winner.
    Cynical – maybe but please prove me wrong.

  • 7 Jib // Jun 16, 2015 at 9:01 AM

    alex in africa
    You could be right about Matip but Horst Heldt seems to rate him highly , but of course he would say that wouldn’t he?

  • 8 Lilongwe Geordie // Jun 16, 2015 at 9:02 AM

    Because he is changing the bonus system? We have a squad that can barely achieve top ten. Unless there is a huge improvement in the playing squad – and coaching staff – then by making their targets less realistic you are disincentivising them.

    They weren’t even fussed about making top ten to get there bonuses last season, if we are 10th/11th come Jan, then they are far less likely to be incentivised if their bonus is set at Champions League or Europa placings.

  • 9 lochinvar // Jun 16, 2015 at 9:03 AM

    Joel Matip ?
    Has a half brother here who runs a Holiday Camp .
    Hi di Hi !

  • 10 Lilongwe Geordie // Jun 16, 2015 at 9:04 AM

    For £10million we could surely get someone better than Matip at centre half.

  • 11 lesh // Jun 16, 2015 at 9:05 AM

    Knowing what we know of Ashley, player wages could be relatively low!

  • 12 lesh // Jun 16, 2015 at 9:06 AM

    Lochinvar.. 😀

  • 13 banjax // Jun 16, 2015 at 9:10 AM

    We see if this incentive offered by Ashley works in very quick time because it will be one of the key attractions in bringing our (hopefully) Top Targets to the club. Six figure bonuses as well as competitive pay packets will be the key to capturing the kind of talent we want and need. Of course the other attractions to signing Star Quality is demonstrating ambition not just talking about it and that will be a harder proposition. Newcastle can prove ambition by spending on some big players who in turn, will help to recruit big players. As I said earlier, we should see very soon whether Ashley is full of it !

  • 14 one fine day // Jun 16, 2015 at 9:10 AM

    One thing to set a target/ KPI etc.
    It’s another thing completely to given the tools to achieve them.
    Until we see the squad we start with how can we say anything has changed.
    As it stands ash has zero chance of having to pay a bonus for top four or winning a cup and any bonus paid out will of course be offset by the increased revenue brought in by finishing higher up the table.
    Still feels like Groundhog Day so far…

  • 15 lesh // Jun 16, 2015 at 9:11 AM


    Please help those of us who aren’t masters of European languages by posting a translation of the articles you post.

    We’re not all multi-talented and so very jealous of yours!

  • 16 mickalfas // Jun 16, 2015 at 9:19 AM

    Bonuses are not needed ,we need to increase the basic wage to attract better players ,the higher places naturally follow
    We could offer messi and ronaldo £1m a week and they couldn’t drag the rest any higher up the league

  • 17 Rotonda heights // Jun 16, 2015 at 9:21 AM


    forgive my ignorance but who is MvG ?

  • 18 Jail for Ashley // Jun 16, 2015 at 9:23 AM

    It makes you wonder if last seasons second half collapse was down to bonus schemes made harder to achieve with total disregard to strengthening the squad.

  • 19 jayphoto // Jun 16, 2015 at 9:24 AM

    €10m for Matip is robbery he’s distinctly average! Bayern alone own SIX players who can play centreback that are better and hes probably not in the top 20 centrebacks in the bundesliga!
    Jan Kirchoff has all the makings of a newcastle signing for me! Pretty sure hes free or 1 year left, even has the dodgy injury record and past reputation

  • 20 jayphoto // Jun 16, 2015 at 9:31 AM

    Quite like that kit on earlier thread but it’s obviously fake! Im sure any kit to come out now will have an updated Wonga logo?
    Did the Ashley out people ever bring out an alternative Newcastle shirt?

  • 21 mickalfas // Jun 16, 2015 at 9:33 AM

    I thought the bonus system tapered down again once we got up to 10th ,to avoid European qualification ,to much to risk that nasty Europa league
    Think of the travel expenses and the risk of relegation
    Finish 8th for the max bonus ?

  • 22 Wandering Geordie // Jun 16, 2015 at 9:38 AM

    Matip was at Darlingtons youth academy in 1995.So we could have had him for nowt had the scouting been good

  • 23 expatmag // Jun 16, 2015 at 9:47 AM

    For those who are interested, I have a german friend who us a Schalke season ticket holder.

    When the talk if Matip first came to light a couple of weeks ago, it was more about him being touted around europe to interested clubs including NUFC.

    I adked my friend about him and he told me he is inconsistent and can lack concentration although he can look world class one week and a sunday park player the next.

  • 24 Jib // Jun 16, 2015 at 9:51 AM

    I disagree with the Grounhog day sentiment.
    When Ashley appointed all those characters from KK to Hughton it was quite alarming the extent to which he stuck his nose in and seemed to achieve a major cock up every month. Then Pardew was appointed and allowed his own coaching staff and things looked better only for the dead hand of Ashley to emerge again , interfering with transfers and cup policies.
    For me the current system has a totally different feel to it .
    He seems more relaxed about delegating responsibility . The lack of communication about transfers ,while it can be frustrating ,is par for the course with every club at this time of year , and shouldn’t be used as a rod for the clubs back.

  • 25 southafricantoon // Jun 16, 2015 at 10:00 AM

    Are we gonna sign any players????

  • 26 mickalfas // Jun 16, 2015 at 10:07 AM

    No !!!

  • 27 davis_toons // Jun 16, 2015 at 11:49 AM

    Those action are put in place so that its seems to us that there are forward action.

    In fact, is for the sick of putting up.

    The instruction will still be the same and it will be the same old ‘yes” head coach.

    Now NO One can fault him now. He have put in place the incentive. (Don’t every good club does that way long time ago?)

    ..Ohh..something is better than Nothing.

  • 28 G peart 83 // Jun 16, 2015 at 7:15 PM

    We need players what has super scout carr been doing for the last year

previous post: This Could Be McClaren’s Back-Room Staff At Newcastle

next post: Pardew – Crystal Palace Can Now Challenge Newcastle