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This Draconian Policy Could Impact Newcastle’s Transfer Business

9:24 am, Saturday, June 27th, 2015 by Dr. Ed Harrison · 82 Comments

One of the reasons Newcastle have had so few successful transfer windows under Mike Ashley is the stubbornness and frugality of the club not bidding more than they think any player is worth, and that has cost us a number of our targets.

One good example is Wilfried Bony who joined Swansea two years ago, after Newcastle though £12M was far too high a price to pay for him, but Bony was a huge success and 18 months later he joined Manchester City for £28M.

Wilfried Bony Ivory Coast cropped

Wilfried Bony in Ivory Coast colors
We wouldn’t go above our valuation of this player

And three years ago, after we had finished in 5th place we haggled with Lille over a paltry £1.5M and failed to bring in Mathew Debuchy that summer.

In fact Newcastle brought in only Vurnon Anita when we should have been strengthening the squad in quality and numbers for the Europa League.

And in the following January when we did eventually buy Debuchy, we were already in relegation trouble and we have to believe Newcastle gave Lille what they had been asking for Debuchy the previous summer.

With Mike Ashley having a huge scare over the last 11 games of last season, when we somehow managed to lose 9 of them and 8 in a row, he now seems willing to pay out big money in this summer’s transfer market.

Mike also made the statement that he wants Newcastle to win something.

We have had no success in the transfer market so far,  and we’ve said a few times that Newcastle have to drop their thrifty ways if we are to get some good players into the club this summer.

Newcastle may have to pay the full £15M asking price for two of our striker targets – QPR’s Charlie Austin and Anderlecht striker Aleksandar Mitrovic.

But there is a worrying statement in the Chronicle today that Newcastle will stick to their budget this summer, and not get dragged into a bidding war.

That’s one of the main reasons Newcastle fail in the transfer market, and it will be the same again this summer, unless we are willing to pay out some good money for some good players.

Once reason we were almost relegated last season is that the powers that be decided to keep the money in the bank in January and we spent not a single penny, but still brought in about £10M to the coffers.

That’s even though we knew the squad was severely weakened and that almost cost us about £80M a year from the Premier League, when we were almost relegated.

That small club thinking has to go at Newcastle if we are to build a top side again, and it has to start with Newcastle being able to spend some of their big money in the transfer market.

We have allowed smaller clubs like Swansea, Southampton and West Ham become more ambitious than Newcastle over the last few years.

If we keep to our old ways, we will get the same old results – which are not good enough for Newcastle.

Comments welcome.

Tags: Newcastle News · Recruitment · Scouting Network · Transfer News and Rumours · Transfer Target

82 responses so far ↓

  • 1 optimistic prime // Jun 27, 2015 at 9:27 AM

    Ashley seems willing to spend big on the transfer market.

    Eds evidence of this is….

    I’ve got a while so I’ll just wait

  • 2 Jib // Jun 27, 2015 at 9:42 AM

    Same old balderdash
    Politicians use the device of citing one example to prove a false premise all the time.
    I started to list the players that the club has bought and loaned under Ashley and to be frank my fingers got tired , suffice to say it’s about 4 football teams.

  • 3 Barton // Jun 27, 2015 at 9:42 AM

    I be drawing my Pension befor we see Tubbs give the go ahead for some meaningful strengthining.

  • 4 WestOzMag // Jun 27, 2015 at 9:47 AM

    Ed I give you praise for you writing the blogs but this is so monotonous now. There is no “big news” yet its the same stories floating around as per last yr. If we can get some ” over the line news” that I dnt already know I might just put the same paper down that you are reading yourself. Sorry for thr sarcastic tone

  • 5 Jib // Jun 27, 2015 at 9:51 AM

    Barton you are 67 in July ?

  • 6 WLtoon // Jun 27, 2015 at 9:52 AM

    Cant believe for a minute that we will compete to bring in Austin, Mitrovic etc.
    If we were serious about these players then they would be here,simple as.
    Other clubs have done business before July1st so there are no excuses,though im sure the club will use that one at some point if we are left the dregs that nobody else wants.

  • 7 Jib // Jun 27, 2015 at 9:59 AM

    I see Daniel Levy may do a Mike Ashley.
    Harry Kane could be Spurs Andy Carroll.
    Kane is a North London lad who could be at the peak of his value already.
    A silly offer could see Levy tempted.

  • 8 Jib // Jun 27, 2015 at 10:01 AM

    Calm down

    Look at this.
    The slowest window ever so far.

  • 9 one fine day // Jun 27, 2015 at 10:10 AM

    Stayed off the site for two weeks deliberately due to the fact nothing was happening.
    Hoped to log in and find we had signed a striker ,cb and a winger … Foolish optimism .
    All I find is the same stuff ala ground hog day. … Why no one wants to sign for us … We can’t compete with Swansea or saints … Or now. Bournemouth ffs. Only thing missing from two weeks ago is Blacklie wabbling on about flappy wings etc .. Where is our blog regular withe dress spence of mr cadburys parrot ?
    Has he been banned ?

  • 10 one fine day // Jun 27, 2015 at 10:15 AM

    I have given up even trying to fight auto correct now even “with “turns into a Geordie who has a champions league medal ffs

  • 11 optimistic prime // Jun 27, 2015 at 10:16 AM

    Just had a look on the official NUFC page to see the latest big news.

    The draw for the milk cup has been made!

  • 12 one fine day // Jun 27, 2015 at 10:18 AM

    Milk cup..?
    Have we gone back in time.?

  • 13 spitfire_ // Jun 27, 2015 at 10:18 AM


    So because the other teams didn’t buy a lot of players, we should be okay with our lack of transfers 4 days before the start of the pre-season and 14 days before the team fly to USA? That’s fantastic logic, mate.

  • 14 optimistic prime // Jun 27, 2015 at 10:20 AM


    At the pace we’re moving quite possibly

  • 15 bobby mango // Jun 27, 2015 at 10:20 AM

    This story is true but old news. We’ve all been saying this for a few years.
    If last season didn’t show him it needs to change then his big talk was bollocks and we will be relegated.
    Three weeks and not one signing is very worrying and infuriating.

  • 16 lesh // Jun 27, 2015 at 10:20 AM

    It’s not only fees that are hampering progress, poor wages combined with a target-related bonus (trb) won’t help get decent players in.

    Maybe they should try a decent wage plus trb or a decent wage plus an appearance bonus based on starts and substitutions?

  • 17 optimistic prime // Jun 27, 2015 at 10:21 AM


    Latest NUFC news, I can barley contain the excitement

  • 18 mickalfas // Jun 27, 2015 at 10:25 AM

    Are we going to be able to declare the 25 players ?
    And still no backroom staff !

  • 19 dcdick // Jun 27, 2015 at 10:27 AM

    You can’t win in this transfer market the way it is nowadays.
    I wouldn’t pay more than I thought a player was “worth” when buying his services………………………….. BUT the big problem is who sets the value for these players ?
    It’s not Ashley, although he has the final say of course

    Worrying time for N.U.F.C. will we “get it right” this time ?


  • 20 Jib // Jun 27, 2015 at 10:28 AM

    The radio alarm clock goes off

    and what is playing?

  • 21 reilly // Jun 27, 2015 at 10:29 AM

    mybe mcclaren has to sell before he can buy.

  • 22 one fine day // Jun 27, 2015 at 10:31 AM

    Ahh see it now thought they’d rebadge so the league cup.
    As for back in time … More than happy to arrive in .. Let’s say 1993 and let’s all roll again post slug .if only doc could turn up now with his almanac and predict the rise of shite dire …
    Btw first time I have been on the official site in more than two years .
    It’s still as censored as ever by Pyongyang

  • 23 mickalfas // Jun 27, 2015 at 10:33 AM

    Probably but the only players worth anything are the ones we should be keeping
    The dross we have won’t raise any meaningful transfer funds

  • 24 one fine day // Jun 27, 2015 at 10:33 AM

    Ahh sonny n Cher. Good one
    And another fine day begins I wonder if we will sign someone today…
    Oh yeah … Ok. Maybe

  • 25 Jib // Jun 27, 2015 at 10:38 AM

    We are being linked with yet another winger
    Moussa Konate a Senegalese with FC Sion a Swiss club from the French speaking part.
    He’s double quick 22 and as well as Switzerland has had seasons in Israel , Russia , and Italy–17028828?redirect=mobi&nocache=0.7483440608202281

  • 26 Jib // Jun 27, 2015 at 10:42 AM

    Anyone get the feeling that every time an agent is trying to move a francophone player The Toon automatically gets mentioned ?

    We are becoming the default setting for any French speakers being touted.

  • 27 optimistic prime // Jun 27, 2015 at 10:44 AM


    Only the doc can save us now 🙂


    If Mclaren can’t buy before he sells we’re up the swanny.
    Who’d buy our dead wood?
    Even the so called stars are damsdged goods.

    He’d end up with a budget of £34

  • 28 Bambams // Jun 27, 2015 at 10:46 AM

    Ed he doesn’t want to build a strong team. I am now beginning to believe the wiser bloggers on here that all of his interview was just spin. I did genuinely believe he was going to spend some money.
    The fact he is more concerned in bringing in good/great coaches tends to suggest this will get the players ‘we already have ‘ playing better so there won’t be as much a need to spend millions of his own cash !!! It’s the club’s cash….

  • 29 expatmag // Jun 27, 2015 at 10:48 AM


    4. Janmaat
    14 Tiote
    15 Anita
    20 De Jong
    21 Gouffran
    22 Cisse
    23 Riviere
    24 Cabella
    25 Riviere

    Our current 25 nan squad for next season

  • 30 Mister Tuff // Jun 27, 2015 at 10:50 AM

    Strange that Blackley has not been on -it might be that he has been banned by Ed.
    Without wishing to tempt fate, and that there is nothing much to discuss on the football front, I’ve penned a small song in memory of out lost poster. It is sung to the tune of “Bye-bye Blackbird”.

    Pack up all your bags and woe
    From the blog you have to go
    Bye-bye, Blockhead

    When you insulted everyone
    It was only time when you’d be gone
    Bye-bye, Blockhead

    When you played the game you were a hacker
    And on the blog a complete knacker
    Bye-bye, Blockhead

    You would always argue black was white
    And your posts on here were a load of sh*te
    Bye-bye, Blockhead

    When you left so did the WUM 2’s
    All along it was really you
    Bye-bye, Blockhead..

    As you would say wooohooo woohoooo
    Don’t cry Sy. You cannot make it up.

    Wooo hooo. High Five.

  • 31 YouCouldn'tMakeItUp // Jun 27, 2015 at 10:50 AM


    2 rivieres?? 1 is bad enough,mate 😀

  • 32 mickalfas // Jun 27, 2015 at 10:51 AM

    Are you secretly a football agent ,trying to blow their value out of all proportion
    £34 really?

  • 33 one fine day // Jun 27, 2015 at 10:52 AM

    I firmly believe that seeing doc return and tell us the future is far more believable than any of this Cart to the horse bs.
    Anyone know how the season tickets are selling ?

  • 34 expatmag // Jun 27, 2015 at 10:54 AM



    who did I miss out?

  • 35 expatmag // Jun 27, 2015 at 10:54 AM

    Replace 2nd Riviere with Marveaux……sorry lads

  • 36 mickalfas // Jun 27, 2015 at 10:55 AM

    Thanks for that
    Big changes required me thinks

  • 37 YouCouldn'tMakeItUp // Jun 27, 2015 at 10:55 AM

    Not sure. I cant think of a senior player that isnt already there

  • 38 expatmag // Jun 27, 2015 at 10:56 AM


    Very good but you should leave it well alone. You are proving to be no better than him.

  • 39 YouCouldn'tMakeItUp // Jun 27, 2015 at 10:56 AM

    Ah right. Marv. I keep forgetting he is still on the books

  • 40 expatmag // Jun 27, 2015 at 10:57 AM


    Yes. I have no doubts about that plus we have a few in the last year of their contracts too.

  • 41 reilly // Jun 27, 2015 at 10:57 AM

    with that 25 man list,players will have to be moved on before new players come in.
    this could be a long summer.

  • 42 Jib // Jun 27, 2015 at 11:00 AM

    Looks possible Colo could return to Argentina in the January window , which would make sense once the new CB is bedded in.

  • 43 YouCouldn'tMakeItUp // Jun 27, 2015 at 11:02 AM

    Think obertan, marv, willo and fergy will probably be moved on imo. I can also imagine at least one of cisse, sissoko or tiote will probably be moved on too for a half decent fee. So i think 5 places might become open

  • 44 optimistic prime // Jun 27, 2015 at 11:04 AM


    Just doing my bit for the club and trying to get maximum value for them 😉


    Why has he be banned?

  • 45 Mister Tuff // Jun 27, 2015 at 11:07 AM

    op – got no idea really – a few have suggested he’s been banned -plus I’ve made a few posts without being sniped at so I can only presume he has.

  • 46 Jib // Jun 27, 2015 at 11:08 AM

    The Press Association (normally a reliable source)
    Said the other day that a spokesman from NUFC announced that , this window NUFC are not even going to think about outgoings , until all targets are signed up.

  • 47 goalseeker // Jun 27, 2015 at 11:09 AM

    We know that every year hundreds of names will be linked to Newcastle but while you have Charnley at the head we will never make progress he is a typical numbers man afraid to get things wrong so he does nothing that way he can never get anything wrong. Trouble is his doing nothing has put the club where we are.

    I do not think it is all down to Ashley. Even if he makes cash available Charnley will not commit.

    Until we get a football man at the helm this is where we will be. We wait until the end of the transfer window and either pick up the dregs or trip out the old excuse we just could not get them over the line.

    To expect him to change his personality and take a risk is like King Canute turning back the waves it will just never happen. How do other clubs bring in the players they want and we pussy foot around trying to spend nothing and get the best just doesn’t happen.

    We as supporters have to accept it because no matter how much we shout it makes no difference. McClaren will soon learn this and unfortunately Moncur is not the answer he is a great guy personally but in the wrong role he has to toe Charnley’s line. No matter who Carr puts forward he may as well be talking to his son and we all know what good that would do.

    It is not Ashley out but Charnley out. At the end of the day he is the one who so called negotiates, he is the one charged with getting a player to pull on the B&W shirt and he is not doing it.

    I know this goes against the grain not having a go at Ashley but if you look at his other business interests he puts someone in charge, gives them a mandate to carry out the overall objective of the business and left to get on with it. Unfortunately as far as we are concerned we only have two periods a year to turn things around unlike a retail business that can change its policies and staff if things are not working at any time.

    Charnely go away and leave our club in the hands of a decision maker with a football brain.

  • 48 mickalfas // Jun 27, 2015 at 11:09 AM

    Janmaat…Collo…Willo…….. Dummett

    Obertan….. Colback….Ferguson.. Anita

    ……….Goofy ……………….Riviere

    Release our starting 11 for the Southampton game ,they’ll be truly worried

  • 49 cyprus // Jun 27, 2015 at 11:13 AM

    January was a gamble, a correct one, in order to keep all the transfer purse for the new coach in summer. They thought a dozen games would easily bring in 7-8 points, it didn’t.

    The gamble almost went horribly bad but it seemed a small one; not even the most pessimistic fan could imagine us topping AP’s amazing losing records, but Carves did it.

    Now, summer is here. The new coaching team is in. Now, 50 million must be spent. This director character tried to impress his boss with all his saving (or they colluded), but it’s clear he didn’t, because the football was not productive and unwatchable.

    Players like Dummett, unfortunately, must be sold or consigned to the bench, in order to reach the next level.

  • 50 ToonFromLeeds // Jun 27, 2015 at 11:23 AM

    oh goody taylor will b e fit

  • 51 jesperfuglsang - capt'n awesome of the lemon crew // Jun 27, 2015 at 11:26 AM

    Cyprus…that gamble in January was a huge gamble and an unnecessarily one if you ask me!

    …they should have sorted out the manager situation back then and they should have kept Santon and Mbiwa and brought in another forward!

  • 52 The overrated Frenchman // Jun 27, 2015 at 11:27 AM

    Another thing to consider is that it’s harder to attract high quality, ambitious players if the club appears to be sitting on its hands. Since our flirtation with relegation, we’ve appointed a run of the mill head coach and done sod all else. It doesn’t exactly scream serious intent, does it? Any player looking at the club today would surely be thinking that he’d be joining a team facing another season at the wrong end of the table. And how could you argue with that…

  • 53 Mister Tuff // Jun 27, 2015 at 11:31 AM

    cyprus -what new coaching team. Only Wally has been confirmed by the club.

  • 54 hibbit // Jun 27, 2015 at 11:33 AM

    if we cannot agree wages and terms with the coaching staff Mc has picked we have no chance with 99% of the players being named on here

  • 55 cyprus // Jun 27, 2015 at 11:35 AM

    January is a bad time for drastic moves. I think AP would’ve been fired in his last game if he hadn’t left, but this is speculation, of course. What if he had won all his games and taken us to CL?!

    I honestly think it was a small gamble, our run was nothing short of spectacular! But, they should’ve brought in an interim Venables-style manager and not sold those two, I agree.

  • 56 cyprus // Jun 27, 2015 at 11:35 AM

    didn’t we get that wunderkind?

  • 57 Thump // Jun 27, 2015 at 11:38 AM

    @TFl: if it’s a choice between WIllo and Saylor. Saylor, at the very least, is a useful idiot.

  • 58 lesh // Jun 27, 2015 at 11:39 AM

    If Charnley’s pi$$ing about negotiating back-room wages, I wonder if it’s occurred to the clown that if they’re not motivated then neither will the players be?

    And, if they’re so obsessed with the budget, it’d be interesting to know what assumptions they’ve made when preparing it. If there’s no slack built into it, whoever’s prepared it should be questioned – rigorously!

  • 59 hibbit // Jun 27, 2015 at 11:41 AM

    cyprus we cannot get the coaches to work under the terms charnley is offering

  • 60 mickalfas // Jun 27, 2015 at 11:41 AM

    It looks to me that SM can’t even choose his assistants ,the idea that he’ll have a say in transfers is nonsensical

  • 61 hibbit // Jun 27, 2015 at 11:45 AM

    mickalfas i do believe he picks them ….then charnley gets to work

  • 62 Mister Tuff // Jun 27, 2015 at 11:46 AM

    cyprus – officially -so far -the new team only consists of Wally. He is the only person so far to be confirmed by the club.
    The press have said we’ve got Cathro and Schoenmacker -not the club.
    Having said that my guess is that they will be announced Monday or Tuesday -AFTER Penfold stops his mucking about offering them poor contracts – probably wants to keep wages down so he gets his bonus.
    So whilst I think they’ll be hired – officially so far they have not. Might be that Simpson might be hired as well.
    We are going to look a set of mugs -who have not changed at all – if the payers are back before Wallys coaching team are even hired.

  • 63 cyprus // Jun 27, 2015 at 11:47 AM

    Didn’t realise they are stuck on the coaches front.

  • 64 Mister Tuff // Jun 27, 2015 at 11:48 AM

    payers = players

  • 65 Lindisfarne // Jun 27, 2015 at 11:50 AM


    Nice little summary, I do greatly wonder how suitable LC is for the role but ultimately Ashley is to blame for installing and keeping him in the role.

  • 66 The overrated Frenchman // Jun 27, 2015 at 11:50 AM

    “goalseeker” is right, up to a point. Charnley should have had the sack, based on his miserable performance as the man at the top, no doubt. But Ashley chose not to do it. It seems that unless Ashley goes, Charnley stays.

  • 67 mickalfas // Jun 27, 2015 at 11:50 AM

    I bet in a couple of weeks SM’s wife will never ask the question again
    How was work pet?

  • 68 toontillidie // Jun 27, 2015 at 11:51 AM

    Expatmag – You missed out Perez 🙂

  • 69 Sav // Jun 27, 2015 at 11:53 AM

    And its not only slow on incoming transfers. High time our great Scout and our General Manager started to ship out some of the deadwood, too. Obertan, Riviere, Sammy, Staylor and more need to be moved out. Fair enough that everyone should expect a clean slate under the new manger. But lets face it, you can’t polish a turd and some of these have had chances under a succession of regimes and just are not good enough for Newcastle.

  • 70 expatmag // Jun 27, 2015 at 11:56 AM


    Yep. Sorry about that. So, we have 26 players which definitely means we have to sell before we buy.

  • 71 Sav // Jun 27, 2015 at 11:57 AM

    What is a player worth? He’s worth what the market decides, not Chinless Charnley. There’s a point at which ‘sticking to our policy’ starts to look like dithering. If you take too long picking out a girl to dance with, you’re gonna end up with the minger.

  • 72 toontillidie // Jun 27, 2015 at 11:59 AM

    only problem we have there is no one wants anyone but would be glad to see the back of williamson and colo and have them replaced by 2 quality young strong CB’s

  • 73 mickalfas // Jun 27, 2015 at 12:00 PM

    We did last year ,hes called Riviere !

  • 74 expatmag // Jun 27, 2015 at 12:00 PM

    In my opinion, they should be looking at selling Ferguson Vuckic Williamson Marveaux and Gouffran which would free up 4 spots in the 24 man squad to recruit to.

    If we are lucky, we might get 5 million quid for them and a few mire pounds off the wage bill.

  • 75 Lindisfarne // Jun 27, 2015 at 12:00 PM

    Whether they buy or sell first doesn’t really matter as NUFC will either have pay more fill the empty positions, or sell for less to release excess players. Not to mention the need to pay more to get players here in the first place.

  • 76 Sav // Jun 27, 2015 at 12:05 PM

    ‘Demanding a team that tries’ starts with the management team. Their time is now. Are they trying hard enough? It isn’t whether the fans believe Ashley’s speech, but does Charley? Clearly, Charnley is still only concerned with what Mashley will think of his being profligate, not what the fans expect. If Charnley would stop looking over his shoulder and look forwards for once, we might begin to get somewhere.

  • 77 mickalfas // Jun 27, 2015 at 12:10 PM

    I would add Collo and Riviere to that list
    Probably still only £5m
    Worry would be that they replace with worse if at all possible

  • 78 cyprus // Jun 27, 2015 at 12:10 PM

    Don’t know the legalities, but some players will need to be released. This will allow them to move on, negotiate their contracts etc. We’ve done this before. Cut your losses, let them go.

  • 79 goalseeker // Jun 27, 2015 at 12:18 PM

    It is all well and good saying we need to ship out a number of substandard players i.e not good enough for NUFC but you have to find buyer and the guys still under contract can do an Alan Smith sit on his hands and collect his money.

    I agree with “The Overrated Frenchman” and “Lindisfarne” Ashley is ultimately to blame but he gives responsibility to Charnley although without the authority. It is called in boardroom jargon “I gave you the job it is not my responsibility”. Lesh you are correct whenever I set out a budget there was always a file headed “Just in Case” It would appear NUFC have not heard about this fund and are able to attack the market to demonstrate that the really do mean it when they said we are going to win something and if that means spending we will spend (as long as it is in our budget) Budgets are guides not set in stone I cannot tell how much I will spend on petrol in 2015 as opposed to 2014 there are too many variables and that is how business is conducted. What is the cost, what will be the benefit, is the benefit, perceived or real, greater than the cost – if it is break the budget we will recoup it as the season unfurls and if we finish places above we did last season we will more than make up the budget from increased prize money. And if I dare mention it we go a round or two further in both cup competitions that risk has been totally nullified and we are in profit.

    Hey that is basic business the easiest part of my degree – gis a job Ashley 🙂

  • 80 ToonFromLeeds // Jun 27, 2015 at 12:36 PM

    Riviere learn to score

  • 81 Shot Bru // Jun 27, 2015 at 12:50 PM

    Riviere..On a par with those greats Billy Whitehurst and Tony Cunningham.

  • 82 ToonFromLeeds // Jun 27, 2015 at 1:07 PM

    Van Ginkel again

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