The Newcastle United Blog

News and Commentary On Newcastle United By Ed Harrison, A Proud Exiled Geordie And Lifelong Fan

The Newcastle United Blog header image 2
Howay The Lads!!

Charnley Apologizes To Fans – We Will Not Panic

8:20 am, Saturday, September 26th, 2015 by Dr. Ed Harrison · 18 Comments

Managing Director Lee Charnley has sent out an email to Newcastle fans in which he says the club is taking actions collectively to improve what has been a disastrous start to the season.

He has apologized for the terrible result on Wednesday night when 34,000 fans turned up at St. James’ Park to see us get knocked out of the League Cup by second division Sheffield Wednesday.

Lee charnley and steve mcClaren

Charnley and McClaren at last Fans Forum

Charnley has again said that Newcastle will not panic or make any rash decisions – but surely things will need to improve fairly soon?

This is what Lee Charnley has written:

“We made a pledge to communicate more effectively with you and when we did so, we were aware this must be the case through thick and thin, in the bad times as well as the good.”

“There is no hiding from the fact that this has been a very disappointing start to our Premier League campaign, and a painful early exit from a cup competition that we were determined to give everything in this year. We apologise to you for this.”

“After six league games the truth is we have not achieved the points that any of us had hoped and expected we would do.”

“None of us can, or will, shirk the responsibility for this situation. Now is the time for collective action, and for us to find solutions to the problems rather than allow ourselves to be consumed by them.”

“It is important to state that we bear collective responsibility for our position in the table. Identifying the problems in order to find the solutions is crucial, but we are not in the business of apportioning blame.”

“We are a team, from the boardroom to the boot room, and we will respond like one.” “So we have sat down as a collective – myself with Steve and his coaching team, and Steve with his players – to discuss the concerns and to look for the solutions together.”

“Whilst we are all unhappy, we must not panic or make rash decisions. We should not forget we are still relatively early into the season with lots of games to go and points to play for.”

“Whilst you may be tired of hearing this, I believe, as we have said from the start, all of this rebuilding and reshaping isn’t something that can happen overnight; it will take time to see the benefit of the changes we made during the summer.”

“We recognise that you will be frustrated and of course, as people who invest heavily – financially and emotionally – in this Club, you have the right to express your dissatisfaction at the results, as you have done on recent match days.”

“We deserved that criticism and reaction. But you can also play a huge part in helping the players to fight their way out of our current predicament.”

“We regularly talk about the importance of confidence and the momentum that a single victory can bear in turning around the fortunes of a team.”

“To turn things around our players need to be brave – brave on the ball, demand the ball, and attack with courage and conviction, without fear.”

“I hope those of you attending on Saturday, and at future games, home or away, will really get behind the team and help give them the confidence to play and express themselves the way we know they can.”

“We don’t have the time nor the inclination to feel sorry for ourselves. That would not serve us well. We are all in this together and we will get out of it together as a team.”

“We view you, our supporters, as an important part of that team. Now is the time to show determination, resilience and fight and together, over the coming weeks, change the course of this season for the better.”

Here´s an attempt to keep the fans behind the club as they try to make the changes necessary.

But things have to change soon and we must start winning some games.

What´s needed against Chelsea today at the very least is a huge improvement over the last three games when we have lost to West Ham, Watford and Sheffield Wednesday and scored only one goal.

And that came from our leading scorer – right back Daryl Janmaat.

Comments welcome.

Tags: Business · Communication · Newcastle News · Other News · Premier League

18 responses so far ↓

  • 1 Tsunki // Sep 26, 2015 at 8:22 AM

    Ashley Out!

  • 2 sing in the corner // Sep 26, 2015 at 8:25 AM

    Well I’m sorry Lee, as I am not an aggressive man. But you do have one of those faces that gets the knuckles twitching. ommunication is more than sound bites and condescending half baked, half hearted platitudes.

  • 3 Jail for Ashley // Sep 26, 2015 at 8:25 AM

    I wonder what your Jib’s and bobbybee’ think of plastic fan Mick Lowes describing the club as rotten to the core and that it’s dying on its feet.

  • 4 sing in the corner // Sep 26, 2015 at 8:26 AM

    * communication 🙂

  • 5 Jail for Ashley // Sep 26, 2015 at 8:28 AM

    I’m no expert on mens looks but Churnley is one ugly looking man. He has the type of face perfectly suited to be imposed on one of those fairground stalls that pop up waiting to be hit with a mallet !

  • 6 Rotonda heights // Sep 26, 2015 at 8:31 AM

    Correction – Bishop apologises to the fans

  • 7 WWSBRD // Sep 26, 2015 at 8:31 AM

    A lot of words not much said though

    Might aswell of sent out a “sorry – tickets still available” email and saved paying the PR guy charge

    Not sure Charnley is best placed to tell me how to support my club either after all he seems determined to stick the final bullet in its head

  • 8 will die for the toon army // Sep 26, 2015 at 8:36 AM

    A Good leader blames no one. Charnely u r a great leader. We have to pull together as a Club. The Owner, The Board, The Coaching team, The Players and The Fans.

    We will win this. Patience sucks but r a team in transition.

  • 9 nico // Sep 26, 2015 at 8:36 AM

    I like the way the club are communicating with the fans now, they should have done that from the start. However in the start they would have had to say, in the next 4 years we are going to scratch a team together as cheap as possible to stay in the league, sell our best players until we are financially secure.
    I’m not sure now we would have reacted to that.
    I genially think the club want to push on and win something, the only problem now is their philosophy, but foreign players who are young and hope they do okay as they are the cheap option. This is clearly not working.
    In our team we need some BRITISH talent that has played and done well in the Prem, even the Championship.
    Ok, they might cost more, but we would have a better team.
    Players such as Austin, Ince, Townsend etc. Yes they might all not want to come, but we have to try.
    I am sick of watching a Newcastle team without any heart or leadership or British grit.
    Let’s get the heart of our club back, red, white and blue.

  • 10 sing in the corner // Sep 26, 2015 at 8:36 AM


    I suppose you could see it as cunning management from Mike Ashley. There’s always several layers of poorly performing fall guys to get through, deflecting the heat for much of the time. If he employed an outstanding team it would eventually show him up if they didn’t achieve reach their obvious potential

  • 11 jimmysmith // Sep 26, 2015 at 8:36 AM

    The problem is that it’s far easier to analyse and criticise than to do and succeed. Mick Lowes is very compelling, very persuasive, but he has a far easier job than McClaren, or Charnley,, who probably shouldn’t even be there.

  • 12 Jail for Ashley // Sep 26, 2015 at 8:38 AM

    SMc was absolutely desperate to manage again in the PL, so much so that he was willing to accept any terms and conditions to do so. A FDB who isn’t desperate would have had to of been persuaded and would have came demanding serious changes, the fact that Mclaren came after turning us down showed that he had arrived willing to accept the ridiculous policies he wouldn’t touch with a barge pole six months earlier, which in turn shows that nothing has changed at the club other than a PR inspired communication stunt and the extra tv money spent on bolder transfers but with the same end game.

  • 13 Derek // Sep 26, 2015 at 8:39 AM

    Ashley: “Lee! I told you to make the team safe from relegation with this 50m. This is not good enough! Those angry fans better not start their protests again. Now run along and write them all an apology email, it should be enough to keep them quiet for a few more weeks until we feed them some made-up stories about our huge plans for January”

  • 14 will die for the toon army // Sep 26, 2015 at 8:40 AM

    We got an owner who didnt know football and in business u need men u trust. The owner trusts Charnely and he has done nothing not to b trusted.

    He came straight and said he is changing things. and things will change. He spent the money communication is improving. The guy went to see the council.

    Patience my lads.

  • 15 nico // Sep 26, 2015 at 8:40 AM

    6 months ago McLaren did want to come to us but Derby wouldn’t release him.

  • 16 cyprus // Sep 26, 2015 at 8:44 AM

    Spot on Lee. A bit on the side of patronising, like talking to some kids, but I get your reasoning. Some people need everything spelled out or they grow suspicious.

    My concern is everybody is now trying to buy time, not least our Steve. Mate you said judge me after 10, I for one will follow your directions. Don’t give me that 3 year story of Boro, I will kick you out way before that if there is no evident improvement THIS season. Get me some results dude. Start today.

    Like others have said, the statements are pretty good. Well done but enough of that. Now I want to see some talking where it counts.

  • 17 terencelim // Sep 26, 2015 at 8:45 AM

    8 years of poor management and counting. ASHLEY OUT!

  • 18 VanBasten // Sep 26, 2015 at 12:16 PM

    To be fair, playing or managing in a club like Newcastle comes with a lot of added pressure, probably more than any other club of similar size and stature. Partly it has to do with the fact that the entire city and its media are so emotionally invested in what happens at the club. When the results are good, the entire city is on cloud nine, but when the results are bad, it feels like you have a whole city against you.

    I’m not saying this is an excuse of what has transpired in Newcastle over the last 10 years since obviously most of the blame falls or Mr. Ashley’s lap. But I still believe the fans have a big part in what happens with the club and need to back the players more so now than before. So they know they got their full backing no matter what.

    We have to remember that we still have 4 new players that never have played in this league before and the last thing they need in order to adjust is to face a hostile crowd that boo’s you. Can’t imagine how anyone can gain confidence or inspiration from that.

    So let’s give the new management and players more time and let’s see where we stand come Christmas time. It’s still too early to hit the panic button. Only impatient fans would do so, that will always turn against the club when the results are against them, and not support the club and its players through thick and thin.

previous post: This Is The Result Fans Expect Today Against Chelsea

next post: McClaren Rubbishes Report On Newcastle Youngster