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Newcastle United The 18th Richest Club In Europe

12:02 pm, Thursday, December 17th, 2015 by Dr. Ed Harrison · 63 Comments

Premier League club Newcastle United are 18th in the list of Europe’s richest football clubs with Real Madrid first, just edging out Manchester United, followed by Barcelona and Manchester City.

Newcastle are one of eight Premier League clubs to make the top 20 and we are listed as being worth £222M.

Real Madrid are worth a massive £2,07B, with Manchester United are worth £2.05B, followed by Barcelona at £2.007B and Manchester City down as worth a paltry £2B – the top four clubs all worth over £2B.

And that’s only £0.07B – £70M – between the top four clubs in Europe – but what’s that between friends?

nufc emblem

The results are from a study by the London School of Marketing.

Here are the top 20 football clubs in Europe.

Jacques de Cock from the London School of Marketing said the following

This is such a golden opportunity for brands, as the target audience of footballers represents a very diverse and extensive range of joint interests that need to be satisfied.

Interestingly, Real Madrid, Barcelona and Bayern Munich are owned and controlled by their fans.

Despite or maybe because of this, they seem to be able to compete, if not out-compete other competitors, who are owned by bigger faceless conglomerates

Football remains the only real global sport with a passionate and faithful following. The European football clubs travel much better than US sports.

“And the largest clubs have supporters in over 80 countries, making targeted campaigns in various regions a real possibility.

The future is bright for football-based marketing. Despite the recent events at FIFA the football brand itself has not been tarnished.

It’s not clear what methodology was used by the London School of Marketing to arrive at these figures, but the figures will certainly include both assets and debts.

The Premier League clubs are likely to get richer as the new deal kicks in next June for the TV rights.

The news deal is worth £5.1B over three years compared with the current deal of £3B.

Newcastle should also get a lot richer – always assuming we can stay in the Premier League.

Maybe we can also build a top side one of these days?

Comments welcome.

Tags: Financial Fair Play · Financials · Newcastle News · Other News · Premier League

63 responses so far ↓

  • 1 AncientC // Dec 17, 2015 at 12:10 PM

    Factor in the debt…. then…

    Oh, and advertising revenue does not look peachy either.

  • 2 BandB // Dec 17, 2015 at 12:40 PM


    The club maintains that the trade off between free and exclusive advertising within the ground to a worldwide audience for Sports Direct and the investment made via Ashley’s interest free loan and the claimed paying off of a historic club debt is a fair and balanced one.
    Though, of course, the loan is JUST a loan, and could be recalled at any time.

    At the same the club freely admits the lack of advertising income has a negative effect on the club’s ability to compete in terms of transfer fees and wages.

    This is because the FFP rules link a club’s spending to its commercial revenue. Match day advertising is a major source of revenue we are being forced to forego in the interests of being the advertising arm of Sports Direct.

    It is easy to see how this situation works against the club’s stated ambition of a minimum top ten finish. However, if the paying customers can be assured and reassured that top ten is in fact the aim, and that they believe it in spite of the obstacles placed in its path, this appears to keep the business plan functioning.

  • 3 the truth will out // Dec 17, 2015 at 12:45 PM

    A load of Walter Cronkite

  • 4 Magpie Season // Dec 17, 2015 at 12:47 PM

    Surprised Chelsea above City.

  • 5 Magpie Season // Dec 17, 2015 at 12:47 PM

    ^ meant City above Chelsea.

  • 6 AncientC // Dec 17, 2015 at 12:48 PM

    BandB, the ultimate insult to injury, is the fact that SD shareholders are also profiteering off the back of the club. Ashley gets a kick-back from the 40ish percent of free advertising he gives away.

  • 7 BandB // Dec 17, 2015 at 12:48 PM

    It appears Jeff is touchy about the suggestion that he spends all day every day on the blog 🙂

  • 8 the truth will out // Dec 17, 2015 at 12:48 PM

    not what you said bb being in the top twenty

  • 9 jimmysmith // Dec 17, 2015 at 1:05 PM

    Newcastle are the 18th richest club in Europe, and so I suppose are the 18th richest club in the world, and yet Real Madrid, Barcelona, Man U and City are all 9 times bigger. That can’t be healthy.

    I think they should be arbitrarily demoted to the 3rd or 4th tiers of their respective leagues, along with Bayern and PSG, for the good of the game and the common weal. And once that’s done, we can go after the Catholic Church, even if they do have a commie Pope.

  • 10 John Tudor // Dec 17, 2015 at 1:25 PM

    financial skull duggery

  • 11 John Tudor // Dec 17, 2015 at 1:27 PM

    go form a super euro/world league and have done with it good riddance

  • 12 Jib // Dec 17, 2015 at 1:27 PM

    Your last sentence reminds me of Michel Platini a great admirer of Real Madrid’s ownership model.
    He compares RM to Catholicism and believes that it is much better for a club to be in the hands of 80,000 socios than an oil Oligarch or Billionaire entrepreneur.
    Success on the playing field would seem to support his ideas.

  • 13 Jib // Dec 17, 2015 at 1:31 PM

    By the way 84% of Bayern is owned by 130,000 fans !!!

  • 14 BandB // Dec 17, 2015 at 1:33 PM

    I suppose the fact that three of the top five (and incidentally the current powerhouses in football terms) are all fan owned suggests fan ownership isn’t perhaps the dead duck its claimed to be.

    Though I’m not sure our Mother Church could be said to be owned by its fans, Jimmy 🙂

  • 15 Tsunki // Dec 17, 2015 at 1:38 PM

    Perhaps we should seek an audience with His Holierness the Right Reverend Ian, get his take on all this?

  • 16 Tsunki // Dec 17, 2015 at 1:40 PM

    Perhaps that’s what the ” better the devil you know” contingent are really afraid of – that a replacement for Mike Ashley might be found after all, and it may arrive in the form of an unwashed and ignorant rabble. Like us. 🙂

  • 17 jimmysmith // Dec 17, 2015 at 1:46 PM

    It was in the most part a tongue in cheek post, and I certainly in principle fully support fan ownership, but the domination of Real and Barca in Spain, PSG in France, Juve and the two Milan clubs in Italy, Chelsea, and the two Manchester clubs in England, and the Champions of Europe always fought out by these same teams, it does scream of elitism. It’s hard to see how the integrity of the game as a whole benefits. Wenger uses the term financial doping. It’s effectively a cartel really, isn’t it?

  • 18 jimmysmith // Dec 17, 2015 at 1:49 PM

    Bayern alone in Germany of course.

  • 19 Tsunki // Dec 17, 2015 at 1:53 PM

    On topic- and so the financial ‘facts’ have returned, revived and invigorated by their spa break, benefiting from the rejuvenating lavage of the cleansing baths, and of course, plenty of massaging.

    I wonder how high up the rich list we would be if SD let the advertising go and offered it into the hands of the paying commercial world and used said revenue to pay off the ranso……sorry….loan, and while he was at it having a less than heavily weighted deal with the club shop that made it turn a real profit not earn a subsistence commission ( my healthy supposition ofc) and in turn if the club did truly enjoy REAL independence in finance, and could use its funds to buy real talent, and regain it’s top 6-8 or better status and win something real, thereby earning more TV money and commanding better advertising fees…..?

  • 20 Mister Tuff // Dec 17, 2015 at 1:56 PM

    Tsunki @15 for Gods sake don’t encourage him. If he thinks folk are interested in what he says he’ll be on quicker than the time it takes a hooer to drop her draws.
    I read his post a few threads back -read it again – and just couldn’t make sense of what the post meant.
    Just more poncey gobbledygook in his errannt quest to be the blog intellectual.

    As far as suggesting he is the Holy Trinity – not really appropriate – (God, Jesus and the Holy Spirit – only three) – I think most folk know he has more than three “personas”.

    Ian Toon – forget any accoloades for your literary offerings as they are shyte – don’t give up your day job – Merry Christmas to you and the blog.

  • 21 Jib // Dec 17, 2015 at 1:58 PM

    Au Contraire
    Thirty-three out of the 36 clubs in the Bundesliga are owned by their supporters and none of them have entered into administration over the past 42 years. Fans own at least 51 per cent of each club, which means that no individual can take control of the club.

  • 22 John Tudor // Dec 17, 2015 at 2:02 PM

    do we play in the bundy league would ashley sell

  • 23 jimmysmith // Dec 17, 2015 at 2:14 PM

    I just make the point that Bayern are all powerful now in Germany, although I didn’t know fans own at least 51 per cent of each club, and that does seem like a very good rule. Big clubs well run I suppose will inevitably grow dominant while remaining almost entirely self interested, no matter the ownership model. It’s hard to see how the game is at all served by this, that’s all, and no consolation at all to a Newcastle fan.

  • 24 Jib // Dec 17, 2015 at 2:21 PM

    If the existing 52405 seats were sold on a lifetime debenture scheme (similar to Rugby and Cricket ) for £2,500 that would raise more than 51% of the value of the club.

    A normal high street loan for £2500 at 9.9% would cost £52.48 over 5 years.

    Your seat debenture would be your share certificate in the club with free entry to the stadium plus a chargeable value if you chose not to attend matches.

    If fans picked up on the scheme , experience shows that Ashley could expect to get way over 49% of the value of the club for his remaining 49% share.

  • 25 John Tudor // Dec 17, 2015 at 2:44 PM

    never gonna happen
    he keeps it or sells it nowt in between

  • 26 John Tudor // Dec 17, 2015 at 2:50 PM

  • 27 John Tudor // Dec 17, 2015 at 2:51 PM

    the chosen one hahahah

  • 28 John Tudor // Dec 17, 2015 at 2:59 PM

    nufc blog stunned by mourinho sacking

  • 29 nut meg // Dec 17, 2015 at 3:04 PM

    Another monster wedge in his hip pocket.

  • 30 John Tudor // Dec 17, 2015 at 3:07 PM

    is nashers tempted to employ him?

  • 31 John Tudor // Dec 17, 2015 at 3:08 PM

    will he walk over burning coals to come here
    as a tribute to sir bob

  • 32 Toon Tang // Dec 17, 2015 at 3:11 PM

    **News just in***

    Mourinho to make McClarens brews as assistant coach.

  • 33 lochinvar // Dec 17, 2015 at 3:17 PM

    With his pay off do you think Mourinho could make a bid to buy NUFC.
    Ashley might need the money the way his Sport Direct Emporium is heading down south ( best place for it )

  • 34 nufc786 // Dec 17, 2015 at 3:39 PM

    Imagine if Mourinho somewhere down the line could mange nufc…

    For Sir Bobby Jose…

  • 35 welshgeordie9 // Dec 17, 2015 at 3:39 PM

    Wouldn’t mind mourinho joining us.

  • 36 nufc786 // Dec 17, 2015 at 3:39 PM


  • 37 lochinvar // Dec 17, 2015 at 3:44 PM

    Do you think Wenger is walking around Chelsea with his finger in the air going ” loser, loser ”
    But then again with £12million in his pocket Mourinho might disagree !

  • 38 John Tudor // Dec 17, 2015 at 3:45 PM

    as the swans gaffer …..not

  • 39 welshgeordie9 // Dec 17, 2015 at 3:51 PM

    Ha ha ha

    You are funny


  • 40 LGFUAD21 // Dec 17, 2015 at 3:54 PM


    And once that initial sale value is gone and there is no match day revenue left. Where does that leave us?

  • 41 welshgeordie9 // Dec 17, 2015 at 3:55 PM

    Old Tina turner song, everyone 123…….

    We don’t need another hero because we’ve got Stevie Mcclaren

    Ha ha ha

  • 42 welshgeordie9 // Dec 17, 2015 at 3:57 PM

    I should be on stage.

  • 43 Ketsbaia9 // Dec 17, 2015 at 4:18 PM

    I would sign these players in January:

    Townsend – Loan
    Rojo – Loan
    Matip – £5m
    Raphael Guerriero – £5m
    Leroy Fer – £6m
    Mauro Zarate – £5m
    Clement Grenier – £7m


    Colback – £8m
    Dummett – £8m
    Saylor – £1.5m
    Williamson – £1m
    Bigirimana – £500k

    Net spend = £9m

  • 44 Ketsbaia9 // Dec 17, 2015 at 4:18 PM

    We can also get rid of Tiote for £9m.

  • 45 Ron Knee // Dec 17, 2015 at 4:20 PM

    It’s the Curse of Carneiro.

  • 46 chuck // Dec 17, 2015 at 4:21 PM

    Newcastle may in fact be the worlds 18th.richest club, but they are no.1# when it comes to the worst management system, that and a shit side.

    Perhaps Ashley should look at how Spurs run their operation, decent side, in the black and when their new stadium is complete, more bums in seats.

  • 47 chuck // Dec 17, 2015 at 4:23 PM


    In the words of Johnny Mac., are you serious ?

  • 48 Jib // Dec 17, 2015 at 4:24 PM

    Mourinho will probs take over from Santos and win the Euro Nations in France next Summer and become a national hero of the PortuGeezers.

  • 49 Jib // Dec 17, 2015 at 4:28 PM

    I hope Chelski get relegated

  • 50 Tsunki // Dec 17, 2015 at 4:30 PM

    Well it looks like the players got him sacked. Cue new manager and sudden revival of Chelsea side.

    This “18th richest” thing is just another occursed statistic isn’t it? Actually we should be classed ” Tier 4″, where the first five, second five and the next six are tiers one to three respectively. We are in no way affiliated with the wealth of the first three tiers at all really. There’s a £100m jump between the likes Napoli ( above us) and Schalke. That’s a fair old leap that is.

  • 51 Tsunki // Dec 17, 2015 at 4:31 PM

    More than

  • 52 Tsunki // Dec 17, 2015 at 4:32 PM

    Hang on, what’s this guy from the London SE called? it’s a wind up isn’t it?

  • 53 Tsunki // Dec 17, 2015 at 4:33 PM

    Chuck, Ketsy never jokes.

  • 54 Tsunki // Dec 17, 2015 at 4:35 PM

    School of Marketing, not of Economics. Never heard of them.

  • 55 Jib // Dec 17, 2015 at 4:36 PM

    Pardew is being interviewed by Abramovich even as we blog 😀

  • 56 jesperfuglsang - capt'n awesome of the lemon crew // Dec 17, 2015 at 4:41 PM

    Kets…I think we are at a crossroad where experience and maybe even Brutish players are needed…not shipped out!

    Long term I don’t really care about nationality, but we need a certain about do to rules about registration, but we also need British players (or home rule players) to help develop the young inexperienced players.

    That list of your won’t do much there 😉

  • 57 Rotonda heights // Dec 17, 2015 at 4:46 PM

    Wonder if all old Wenger is saying ”who’s the specialist in failure now”. A Billion+ spent and in much less time haha.

    Loving it and hope Eva carneiro wins her court case against JM as well.

    Jm and his god complex had nowhere to go, as put by one of the daily’s.

  • 58 mindshaft // Dec 17, 2015 at 4:48 PM

    Man City are clearly above Chelsea as Ethihad gave them some dodgy advertising revenue deal.. not that it matters the top teams are so far above the rest it’s a bit of a joke

  • 59 Jib // Dec 17, 2015 at 4:51 PM

    Tiote is quie a brutish player 😎

  • 60 Jib // Dec 17, 2015 at 4:51 PM

    quite even

  • 61 mindshaft // Dec 17, 2015 at 4:53 PM

    Hope Rodgers takes over Chelsea – frying pan / fire springs to mind

  • 62 Jib // Dec 17, 2015 at 4:57 PM

    I bet Huw Jenkins regrets being stranded in Chile

  • 63 ToonMatt // Dec 18, 2015 at 8:30 AM

    Yet we can’t compete with the likes of Cardiff, Southampton, Palace etc, Ashley out!!!!!!!!

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