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Are Newcastle Trying to Close Double Deal With Bordeaux?

5:15 pm, Tuesday, January 5th, 2016 by Dr. Ed Harrison · 117 Comments

There is a report in France in Foot Mercato that talks are underway with Newcastle for the transfer of 25 year-old midfielder Henri Saivet from Bordeaux, who we have been linked with heavily over the last couple of weeks.

Henri is a creative midfielder and it would appear he would give the team something we haven’t got too much of at the moment – creativity in central midfield.

Henri can also play out on the wing so if we get him – a good question would be where would Steve McClaren play him.

henri Saivet

Henri Saivet – Bordeaux midfield player

If Steve’s gets a couple of wingers in this month there’s a chance he could move both Gini Wijnaldum and Moussa Sissoko into central roles for the team.

The fee is said to be €4M for Saivet – which is around £2.9M in today’s exchange rates – so it’s not like we are breaking the bank for the 5 times Senegal capped International.

There was news last week that Newcastle were very interested in the player but that Henri was worried about Newcastle’s league position (wonder why?) – but nothing more on that in the Foot Mercato report.

Henri was not in the Bordeaux squad over the weekend in the French Cup against Frejus St-Raphael – so we could possibly read into that a deal could be close for Newcastle.

Henri is not very expensive that’s for sure – but it does seem he could offer us something that we don’t have much of in today’s side – creativity.

diego rolan

Diego Rolan – Bordeaux forward

There’s a possibility that Newcastle could even do a double deal with Bordeaux and also bring in 22 year-old forward Diego Rolan – and we’ve been linked with the Uruguayan International all season.

And maybe we could even send two former Bordeaux players – Gabby Obertan and Yoan Gouffran  – the other way in a part exchange deal.

We do need to move some players out this month so that could even work.

Comments welcome.

Tags: Gabriel Obertan · Newcastle News · Recruitment · Transfer News and Rumours · Transfer Target · Yoan Gouffran

117 responses so far ↓

  • 1 toon kk // Jan 5, 2016 at 5:19 PM

    More speculation but there could be a profit to be made.

  • 2 Belfast // Jan 5, 2016 at 5:22 PM

    No thanks.

  • 3 Jib // Jan 5, 2016 at 5:25 PM

    Sadio Mané and Koeman have had a major falling out , I hope the club is monitoring the situation , he is pure class.

  • 4 TikiTakaAcca // Jan 5, 2016 at 5:28 PM

    Saivet is trash.

    I’m sure people on this blog will still say he’s good though by looking at his FIFA card lol.

  • 5 LGFUAD21 // Jan 5, 2016 at 5:29 PM


    The fall out is rumoured to be about Koeman not letting him leave for a top club so I dont think we can really capitalise on that.

  • 6 Jib // Jan 5, 2016 at 5:34 PM

    According to the Southampton press it is over his tardiness for meetings and training.

  • 7 martoon // Jan 5, 2016 at 5:35 PM

    From last topic – repost:
    Jib @16 – while I admire your optimism I’ve got more chance of being the next NUFC manager than Guardiola 🙂

  • 8 dok - the horrid colonial // Jan 5, 2016 at 5:36 PM


    we absolutely, positively, most certainly NEED more French players….

  • 9 Blackley and Brownlie // Jan 5, 2016 at 5:37 PM

    Anyone followed Jordan Rhodes form?

  • 10 LGFUAD21 // Jan 5, 2016 at 5:39 PM


    yes but the tardiness has come from him trying to force a move.

  • 11 Jib // Jan 5, 2016 at 5:54 PM


    I was bloody furious when Fat Freddy pooh-poohed the Guardiola signing .

    SBR wanted Luis Enrique as well and that was knocked on the head.

    If you think about it loads of managers got their start and inspiration from Sir Bobby.

    Mourinho , Guardiola , Luis Enrique , André Villas-Boas , and most Dutch managers , you’d think we could get one of them !!!!

  • 12 Tsunki // Jan 5, 2016 at 6:02 PM

    B&B so your question remains unanswered? OK. Given that you haven’t disagreed with the current status as I described the financial interaction of Mike, nufc, and SD, I assume the question you are trying to get the answer for is ” what is Mike playing at?” I take it you think he should be earning nufc money with ground advertising, paying off his ‘loan’ sharpish, and getting around to making a tidy profit year on year that will mean we can buy good players, a good manager and a successful coaching setup so we can press on? If that is where your questioning is going, I surmise it’s because he doesn’t want to do those things, and that it’s SD’s interests and his fat 51% is all that concerns him. Otherwise, like you, I don’t know what he’s playing at.

  • 13 GeordieTwo // Jan 5, 2016 at 6:06 PM

    Can we afford this Mike? Three million pounds is a lot of cash after all. And if wor Thaujam can’t get more than a few minutes a game for millions more how does this make sense? Surely we’ve been down this road far too often in the last few years.

  • 14 Tsunki // Jan 5, 2016 at 6:07 PM

    Welcome to the conveyor belt of mid-20’s used to play in the international youth side but somehow never quite reached their early potential tread water players.

  • 15 Rotonda heights // Jan 5, 2016 at 6:09 PM


    he’s senegalese

  • 16 Tsunki // Jan 5, 2016 at 6:09 PM

    Baggage retrieval.

  • 17 GeordieTwo // Jan 5, 2016 at 6:11 PM

    We should have moved several players on years ago, or even given them away as the useless sick notes and shirkers they are. Saylor? Useless. He might have been worth 2-3 M 2 seasons ago. Obertan? Always useless. Never worth anything. Marveaux? Was never going to make it with us. Several more are on loan with Championship sides. Get rid of for small fees if possible. What a mess. Stop the kiddie parade from France. What a joke this has become. I’m speaking of Vuckic, Sammeobi, and Bigi. I would move Tiote on given a chance as well. And Dummett is never going to make a good enough left back Carr and McLaren. This is a mountain of a job to do.

  • 18 martoon // Jan 5, 2016 at 6:12 PM

    Jib @11 – I understand what you are getting at but unfortunately under Ashley the club is too far removed from the SBR days for it to count for anything!

  • 19 angelswithdirtyfaces // Jan 5, 2016 at 6:13 PM

    wrong players at the wrong time

  • 20 OneAlanShearer // Jan 5, 2016 at 6:13 PM

    Diego Rolan does not look like what we need. I despair if this is there striking answer. Saviet may help our cause but we need shelvey to not instead of him. Horrible feeling they are trying to solve the issue with shirt buttons again. We need quality natural finishers not a fella with a poor striking record.

  • 21 reilly // Jan 5, 2016 at 6:14 PM

    fills ya with hope doesnt it.

  • 22 Blackley and Brownlie // Jan 5, 2016 at 6:17 PM

    It’s a no frills question? Why doesn’t he have NUFC charge a full commercial rate for the advertising. All the arguments I can think of would suggest he’d be better off given his percentagr shareholdings jn each company never mind the other financial reasons we went through earlier. I thought jack root might shed dome light.

  • 23 GeordieTwo // Jan 5, 2016 at 6:17 PM

    Will Assley stay with Charnley, McLaren and Carr if we get relegated? Or will Ashley manage to find somebody worse? I fear for the future of the club.

  • 24 jazzyp // Jan 5, 2016 at 6:28 PM

    I would sooner keep Gouffy or Marveaux. That’s how good this player is.If we are planning for life in the championship then give him a shot but otherwise no thanks.
    He’s more injury prone than Andy crock carroll and I just don’t see what he would bring to the squad.
    Mr T and Anita and Colback are better than this lad, So please Carr spend it on a position we need please

  • 25 GeordieTwo // Jan 5, 2016 at 6:29 PM

    Tired of the runaround from Ashley and co. It never ends. McLaren: “we’re better than our record indicates. We’ve been unlucky in quite a few games.” It doesn’t matter McLaren. We have to actually score more than the other side to get the points. Do you get it now Steve? We have four wins from 20 games. Does that make you worry at all Steve? Step away son. You’re not up to the job. And take Charnley and Carr with you.

  • 26 Tsunki // Jan 5, 2016 at 6:29 PM

    Blackley it needs more frills then
    You’re looking for a simple answer to the machinations and squirming of a man labelled as ethically relaxed by many of his business peers. My posit is clear – he derives more financial gain this way, and the tax relief gained by having nufc bubble at the brim of unprofitability makes it worth his whole not making too much noise with the revenue man. Not qualifying for CL Tax, no tax on repayments for interest free loans, no pack drill. Bonus ball is he can keep telling the paying fans who are subsidising his tax exempt venture that he can’t really afford the club to wipe it’s own nose, bolt a horse onto the cart or make it’s own luck just yet, but please be patient. While I keep doing….this.

  • 27 GeordieinOhio // Jan 5, 2016 at 6:31 PM

    I fear that if this is the quality of players (using the word quality loosely) that the club is RUMORED to be interested in my assumption was right, that if we had a bad start to the season assley would not spend big in the jan window….guess we will have to wait and see tho!

  • 28 nufc786 // Jan 5, 2016 at 6:35 PM

    The scout reports…

    Henri Saivet was fired into the limelight when he signed his first contract with Bordeaux, aged just 16.

    Since then he has been singled out as not just Bordeaux’s big hope, but also one of France’s.

    His excellent pace has seen him compared to Nicolas Anelka and Thierry Henry – but that is the only comparison you could make with either player at the moment.

    Saivet has just not progressed as many would have thought although much of the expectation on him has been unfair.

    He has featured just three times for Bordeaux’s first team and this season his progress was hampered by a foot injury early in the campaign.

    Saivet is now hoping to return to full fitness and progress back into the first-team fold.

    The Scout says…

    The Senegalese-born forward has talent and the attributes to become a very good player, but he is still way off the status many think he is. A couple of years without the media glare could be the making of him.

  • 29 toon kk // Jan 5, 2016 at 6:43 PM

    The whole club is being run on risks and chances taken by a bunch of clueless money grabbers, who haven’t the brains to realise their regime and stupidity is not just costing money but ripping it apart.

    One of my biggest concerns is how many fans have accepted watching dross football and if we do go down the club will struggle to get back into the premier league ever again.

  • 30 Our Toon // Jan 5, 2016 at 6:44 PM

    Blackley & Tsunki

    Mainly for Blackley this but hey ho.

    Owning a football club is more of a hobby / plaything rather than a money making profit yielding business. When Ashley bought NUFC he’d already told people he wanted an advertising vehicle tool for his sports direct. Since buying nufc mash holdings have branched out to eastern Europe, Asia, far east and other places, this has been done on the back of nufc as the worldwide advertising SD gets and other mash holdings subsidiaries would need to start off massive marketing campaigns and money to reach so many on a global stage without the backing of Premier League football.

    As for the company A and B example. Someone could own 10% in Company A and 100% in company B but if company A brings in more revenues and is valued at more then owning 100% in company B becomes insignificant. A company floated on the stock exchange loses value are increases value based on revenues and more importantly revenues / potential. Nufc is a football club which isn’t going to wield much in terms of profits.

    Europa cup doesn’t let Ashley advertise, I’m not sure about the FA Cup but CL wouldn’t allow Ashley to advertise. There is a direct connection to doing the bare minimum to ensure SD and other mash holdings subsidiaries continue to maximise revenues / profits through free advertising on a global scale.

    I could own 1% in a company and it can be worth more than another company I own which is at 100%. My interest will always be in the 1% company if I look at it as a business. Does any of that make sense?

  • 31 jimiley // Jan 5, 2016 at 6:45 PM

    Two more French players. Farcical. The club is a laughing stock. Carr thinks the world begins and ends at Calais. We should go the who;e hog and sign Carroll for 18 million. Fits the clubs transfer policy perfectly. 27 (not so young then) and and always injured. Guaranteed to get us 6 goals a season for 80K a week. Shit just keeps on rolling back downhill.

  • 32 Jib // Jan 5, 2016 at 6:45 PM

    It’s Tsunki and G2 talking to themselves time folks.
    It’s a bit reminiscent of Randle McMurphy’s experience in the opening of One flew over the cuckoo’s nest when they are all holding converations in different corners.
    G2 is Billy Bibbit and Tsunki is Frederickson

  • 33 Mister Tuff // Jan 5, 2016 at 6:46 PM

    Gone are the days we were linked with household names – nowadays we are linked with unknowns, crocks and hasbeens/second raters.
    I see a parallel with “the board” – has beens/secondraters.

    Links by the press to types like Townsend and Gayle are depressing. What is more depressing is that Toon fans have had their expectations reduced over the tenure of Mr Tubbs – that they’ll now accept the shyte/meagre offerings we are being linked with. Desdperate days – we need quality to save ourselves – as others have said another season wasted.

  • 34 Mister Tuff // Jan 5, 2016 at 6:50 PM

    A belated Christmas present would be to sack Wally Brolly Blusterman and sign up Pep Guardiola.
    A dream never to materialise.

  • 35 Belfast // Jan 5, 2016 at 6:50 PM

    Lets be honest, unless they can come in and hit the ground running they’re useless to us in our current predicament.

  • 36 Tsunki // Jan 5, 2016 at 6:50 PM

    Our Toon, exactly what I said earlier today only Blackley seems to think something else is going on. Probably better put than I did though 🙂

    I was going to mention the fact he outright stated his purpose as he was buying nufc, but I thought it was common knowledge anyway.

    Nufc was always designed to be a device, a facilitating tool, a catalyst to enable the SD brand expansion. That is why fans hanging on to empty promises of ambition are forever in limbo. Until he sees no purpose any longer in using it, nufc will remain “not for sale at any price”. He said that because nobody would buy the club at the value it has for SD. it’s too useful for him to sell.

  • 37 Our Toon // Jan 5, 2016 at 6:52 PM

    Doesn’t matter who we sign or anyone else signs, nothing guarantees players hitting the ground running. Cisse 13 goals in 14 games since then very hit and miss.

  • 38 jimiley // Jan 5, 2016 at 6:52 PM

    Two more Frenchies and we must be close to a full team of them. More onions anyone? Joke.

  • 39 Belfast // Jan 5, 2016 at 6:53 PM

    We need some tried and trusted cattle from this market. No French meat this time.

  • 40 Belfast // Jan 5, 2016 at 6:54 PM

    No more onions or garlic Jimiley

  • 41 GeordieTwo // Jan 5, 2016 at 6:55 PM

    Spot on jimiley @31. And Mister Tuff @33. The expectations from the supporters are so low now. Saivet is a huge risk. He’s 25 but hasn’t progressed the way people had hoped. His price tag suggests he’s not going to help much. A lot like Obertan’s price tag from Man U if I recall correctly. Not the signing we need by any means.

  • 42 Our Toon // Jan 5, 2016 at 6:57 PM


    Sorry mate I didn’t read all of the debate from earlier posts but this thing has been going on for a couple of days….just flicked through it.

    The biggest thing to remember is SD is the major player for Ashley but he has plenty of other companies under mash holdings which also reap the rewards of this free advertising. I can’t see why blackley is debating what Ashley said prior to buying the club.

  • 43 Belfast // Jan 5, 2016 at 6:57 PM

    True our toon but there’s more chance of a Shelvey for example slotting straight into the team than a wet behind the ears frenchie from Bordeaux

  • 44 Tsunki // Jan 5, 2016 at 6:59 PM

    Oops jeff – dropped your bat there I’m talking to Blackley and our Toon. I know it’s grown up stuff but try to pay attention to what’s going on.

  • 45 Jib // Jan 5, 2016 at 7:00 PM

    Our Toon—–Does any of that make sense?

    Not really

    Because if it was that big a deal for Ashley he would have grabbed the shirt sponsorship which is un-affected by competition advertising rules, plus he could have stood his ground over the Rugby WC which had a huge audience (and the Rugby League weekends) but he never bothered his arse.

    I love conspiracy theories me , like .

  • 46 OneAlanShearer // Jan 5, 2016 at 7:01 PM

    If the budget is really just 15 million as reported I’m not surprised we are going sniffing for bargains instead of what we need ready made. I’m looking forward to league 2 as that’s our next stop under these useless clowns. Chance to sign any of austin, carroll, shelvey and remy and we look elsewhere. They will never learn.

  • 47 Tsunki // Jan 5, 2016 at 7:02 PM

    Our Toon at 42 don’t blame you really I thought it was all bashed out ages ago too. No idea either what juice Blackley is trying to squeeze out of this dry stone.

  • 48 Tsunki // Jan 5, 2016 at 7:04 PM

    Funny though, the budget at £15m would roughly equate to nicely knocking the top off the year end operating profit so the taxman can stay at home again. Can’t be anything to do with that though, can it?

  • 49 Tsunki // Jan 5, 2016 at 7:05 PM

    Jeff it’s not a theory though is it, when it’s submitted in the year end accounts?

  • 50 Tsunki // Jan 5, 2016 at 7:07 PM

    Anyway, I suppose if we must call it a theory, the truth will be revealed in the seasons to come. How long can he pull the wool over everyone’s eyes? Long enough to make an awful lot of money that’s how long.

  • 51 Our Toon // Jan 5, 2016 at 7:11 PM


    Conspiracy theory is when something can’t be proved, mike ashley and his advisors have come out and openly said they want an advertising vehicle for Sports Direct and Mash Holdings. Where’s the conspiracy theory in that?

    Add to that Keith Harris who Ashley went to when apprentice looking to flog the club but instead he had a piss up with Wise in Dubai. Freshfields who also stated he’s looking to get global advertising for SD.

    Do you understand what a conspiracy theory is? I hear you consider yourself somewhat of a Google fiend…..check it out its all public record!! Whilst you are at it look up conspiracy theory and learn to use it in the right context!!

  • 52 jazzyp // Jan 5, 2016 at 7:16 PM

    Henri Saviet’s injury record makes Sdj look like the bionic man. For crying out loud what the hell are the board thinking if these are the calibre of players we are looking at, When you look at our precarious position.
    I accept we will struggle with bringing in any big name player in January because of a number of factors,one namely simply where we are sitting in the PL.But signing the likes of Saviet simply signifies where we are heading next season

  • 53 Our Toon // Jan 5, 2016 at 7:24 PM

    As for Rugby, football has a worldwide appeal and reaches more people than rugby does, games played at NUFC were automatically associated with the SD owner. As for shirt sponsorship, he could have put Sports direct on the shirts but what is the point when he can get revenue from elsewhere which will pay him for advertising on a shirt whilst he plasters SJP with SD.

    Common sense Jiblets, he gets 5m or slightly more for shirt sponsorship and a couple of boards, he wouldn’t get more money by advertising SD on nufc shirts because the same number of shirts would sell. He would make the same amount of money without further representation of SD because the club is already associated with SD. Instead he gets an extra 5m whilst still selling the same amount of shirts and still reaching the same number of people with or without shirt sponsorship. It’s called marketing and maximising revenues

  • 54 Jib // Jan 5, 2016 at 7:27 PM

    Our Toon // mike ashley and his advisors have come out and openly said they want NUFC as an advertising vehicle for Sports Direct.

    Oh really !!!!

    Evidence please
    (not hearsay – hearsay is part of conspiracy theories)

  • 55 Essex Geordie Bill // Jan 5, 2016 at 7:31 PM

    How many chances have the like of Vukic, Bigiramana, Marveaux had to try and get a first team place.

    Perhaps they should be tried before investing in more external unknowns.

    And it looks like the ‘bigger’ club CP is going to beat us to Shelvey, if our top back room boys are actually doing anything!!!

  • 56 reilly // Jan 5, 2016 at 7:33 PM

  • 57 AncientC // Jan 5, 2016 at 7:34 PM

    Jib was tooting Mike Ashley’s horn yesterday, informing the blog that Ashley had increased his wealth by hundreds of millions in a single day sitting from SD share prices… when put under the burden of producing proof, he came up with the Google live share prices of SD, that were in the process of a nosedive. (lol)

    Lest we not forget some backing up, from the master of disguise, who struggles with ‘your’ and ‘you’re.’

  • 58 Jib // Jan 5, 2016 at 7:37 PM

    Stoke have a beautifully balanced side out tonight whereas Liverpool look as toothless as us.

  • 59 Tsunki // Jan 5, 2016 at 7:42 PM

    Jeff at 54, meet reilly at 56. Give him some sugar, he is your neighbour ha ha

    Nice one reilly. It seems this is neither theory or conspiracy.

  • 60 Our Toon // Jan 5, 2016 at 7:42 PM

    Jeff In Benwell or JIB formally known as Jeff from Benwell

    A conspiracy theory is can’t be proved and is hearsay. He’s openly admitted it to 3 people who have come out on record and said so, that doesn’t make it a conspiracy mate

    Btw whilst you are doing that search maybe you can find that world famous CLUB team named Brazil. I still haven’t been able to find the club but know where the country is, or is that a conspiracy as well.

    Abramavich has openly told people he sees chelsea as his hobby or plaything, he hasn’t openly admitted this so because of that it’s a conspiracy to think otherwise. I could go on all day about hearsay and conspiracies.

    You post links everyday to newspaper articles of players linked and then discuss it as if it’s gospel, is that bullshit / conspiracy…yet you take your time in finding such things….why

    Apparently it’s been said that the club have misinformed newspapers about potential player targets by people within the media, conspiracy? Yet you indulge in this because you enjoy posting links to articles to get the minority such as yourself excited!!

  • 61 Mister Tuff // Jan 5, 2016 at 7:43 PM

    Any proper Toon fan will now the extract below -an interview with Sir John Hall in August 2011. :-
    “I was told that the man behind the deal was Mike Ashley and I sat with his representatives over 3 days thrashing out a deal. I was keen to know why they wanted the club and they were quite honest. They wanted to market their sports goods in the Far East and would use the club to help do this.”

    Quite clear report from Sir John as to what he was told. Not me making it up – what SJH said.

  • 62 toon kk // Jan 5, 2016 at 7:44 PM

    MA doesn’t need to come out and say I’m using NUFC as an advertisement for SD, Just walk into SJP and you’ll see it for yourself, along with every televised game viewers get to see it too.

  • 63 Jib // Jan 5, 2016 at 7:45 PM

    Ancient C
    Your timing is impeccable
    I spent most of the day on another blog that has nothing to do with sport.We were talking about the characters blogs have empowered,
    Someone came up with this that describes many of the folk on here , you included.

    “Blaming others for your problems and/or shortcomings
    It’s easier to blame others for your shortcomings than it is to take responsibility for them.
    It’s easier to blame than admit you’re not that good.
    It’s easier to blame than it is to improve.
    It’s easier to blame than face your own reality.
    It’s just the easy way out to blame others, to belittle others.
    We all dealt with people who blame others all the time and who try to be right by making others wrong.”

    So apt 😀

  • 64 Moonraker15 // Jan 5, 2016 at 7:46 PM

    Unbelievable! I’m watching Sky Sports transfer news hopefully and when it comes to Newcastle the big news is……yes we are selling Mike Williamson! It’s not so much that he’s that good, it’s just the principle that in our dire situation the management can only think of cutting costs not signing desperately needed reinforcements ! Sometimes I wonder wtf they are thinking about and have they any idea how important this club is to the people who support it! And just how perilous the situation is. Is Wally telling them all is well? Without signings we are as good as dead in the water ; look at the record over 12 months and tell us why that will change! Despondent!!!

  • 65 Mister Tuff // Jan 5, 2016 at 7:46 PM

    now = know

  • 66 jazzyp // Jan 5, 2016 at 7:46 PM

    Surprisingly, respected La Liga reporter Guillem Balague has revealed that Benitez has held unsuccessful talks about taking over the Newcastle managerial hot seat in the past, whilst claiming that the 55-year-old is keen on making a return to the Premier League.

    Speaking to Sky Sports, Balague said:

    “He (Benitez) wants to come to the Premier League, quite clearly. And do people not think it is unfair what they have done to him, almost as though he has won credit having been sacked after 25 games?

    “He has negotiated with Aston Villa in the past, Newcastle too. I don’t think he will be in a rush, but his heart is absolutely in the Premier League.”

    Although there has been no suggestion that Newcastle are looking to part company with current head coach Steve McClaren in the near future, SkyBet have installed the Magpies as Benitez’ most likely destination should he make a return to the English top flight – with the odds currently sitting at 16/1.

  • 67 Jib // Jan 5, 2016 at 7:50 PM

    That’s why I mentioned hearsay
    John Hall’s statement is pure hearsay

  • 68 Our Toon // Jan 5, 2016 at 7:50 PM


    What a response rielly ahaha, it’s as much a conspiracy theory as Jeff from Benwell being Jeff In Benwell (JIB)!!

  • 69 Mister Tuff // Jan 5, 2016 at 7:50 PM

    Jib Jibberish (the blog pest and Google Goon) @63.

    Was it a dating blog you were on.
    That list is a pen picture of you – what a tool.

  • 70 AncientC // Jan 5, 2016 at 7:51 PM

    Jib – The only person I am blaming for shortcomings is Mike Ashley in regards to NUFC.

    Everything else on this blog is merely debate.

  • 71 Blackley and Brownlie // Jan 5, 2016 at 7:52 PM

    Our Toon/ Tsunki
    Sorry lads but all your logic falls down at your conclusions IMO. It doesn’t address the no frills question.

    Yes, SD is far more important to Ashley because SD to NUFC is as an elephant to a flea. However, nothing about the advertising question falls down on this.

    The idea of advertising is to spread brand awareness, increase sales, and accrue further profit. Businesses will only pay for it if they reckon they’ll recoup their outlay and more. Ashley’s critics argue that SD is being rewarded handsomely in terms of increased profit. But that is irrelevant to NUFC. NUFC is only losing to the extent it gets less than the going rate for the advertising service in the market.

    SD could make increased profits of say £100m as a direct result of the advertising but that does not mean the money lost to NUFC by giving free advertising is any more than the value of the space in the commercial market; up to £15m a year according to a recent blog comment. SD could pay the going rate and all the other benefits it accrues from the advertising would accrue to it anyway. It seems in your arguments you’re conflating the loss to NUFC with the profit to be gained by SD. That’s a red herring. The only amount in question is the amount lost to NUFC. I estimated £5m a year based on a comparison with shirt deals. Others say £15m.

    Ashley’s critics say the £X is a very large, very important amount to NUFC but an insignificant amount to SD given its size. The more you argue that SD is so much bigger, the more it undermines any argument that it should not pay the going rate for it. On the face of it it’s in Ashley’s interests for SD to pay it, given he owns 100% of NUFC. The no frills question.

    The tax reasons would suggest it’s beneficial to Ashley too. Revenue to NUFC is likely to be covered by losses brought forward in NUFC. The more money (less expenses) in SD, the more tax it pays.

    The more profit (less losses) made by NUFC, the more able is Ashley to repay his loan. A loan repayment to Ashley would be completely tax free whereas any money extracted as salary or dividend from either NUFC or SD would be taxable on Ashley personally, no doubt at higher rate. SD which is profitable would get a corporation tax deduction for the money paid to NUFC.

  • 72 Belfast // Jan 5, 2016 at 7:53 PM

    Where did you get that blog character stuff from Jib ? Netmums ?

    You dirty dog.

  • 73 Mister Tuff // Jan 5, 2016 at 7:53 PM

    Jib – why do you deny what Sir John stated – do you think he is lying.

  • 74 Mister Tuff // Jan 5, 2016 at 7:55 PM

    Belfast – I would guess Jibs’ mystery site is either a dating site or one of those horny sites.
    Typical entertainement for Pennywell hovel dwellers I would imagine.

  • 75 kilcline // Jan 5, 2016 at 7:59 PM

    Don’t post much as most conversation is never on topic.

    Don’t sign this player, could be class but with our luck will be another SDJ.

    Go for some bl00dy English based players who will fight and scrap for the shirt:

    Byram (leeds) – Will play for England
    Cook (leeds) – controls games already
    Mowatt (leeds)
    Phillips – scores goals and has pace
    Austin – Remy wont come on loan

    Play Phillips and hopefully Aarons if he can stay fit on the wings and put Sissoko defensive mid and Wini as attacking mid.

    We would stay up and actually have a future.

  • 76 AncientC // Jan 5, 2016 at 8:02 PM

    “Ashley’s critics say the £X is a very large, very important amount to NUFC but an insignificant amount to SD given its size.”

    When have Ashley critics ever argued that St. James’ Park advertising revenue is insignificant to SD?

  • 77 Tsunki // Jan 5, 2016 at 8:03 PM

    Blackley I think I see your angle now. Obtuse. You are patently trying to talk yourself out of a regrettably naive stance. This £15m value might be a going rate to say Cadburys or Pampers but to SD it’s hard to measure the link between a sporting institution, it’s own brand and merchandising, and the global association with his expanding international brand umbrella. You’re deliberately downplaying things, and totally ignoring the salient points of running nufc on the level while using it to leverage his much bigger concern, from whence he becomes considerably richer. You can’t be as dull as you are trying to make out.

    Tell me, why do YOU think Mike doesn’t charge for the advertising, and why doesn’t he use it to get his money back?

  • 78 Jib // Jan 5, 2016 at 8:05 PM

    I got it from

  • 79 Jib // Jan 5, 2016 at 8:12 PM


    John Hall retired from NUFC in 1998 after a cancer scare.

    Fat Freddy became chairman and lugless Douglas looked after the Hall family interests.

    When Ashley arrived SJH sold his 41% holding for £55 million in a flash.

    Three day meeting with Ashleys representatives ? MEH

    Load of bollocks .
    Weird that it took four years for the story to come out in that organ of truth “The Mag”

  • 80 welshgeordie9 // Jan 5, 2016 at 8:12 PM

    Ganging up on one person i don’t know, anyway come on Stoke get the first goal.

  • 81 welshgeordie9 // Jan 5, 2016 at 8:13 PM

    Any news on Charlie boy.

  • 82 Moonraker15 // Jan 5, 2016 at 8:15 PM

    Some of you bloggers are very naive if you think any owner of a sporting entity wouldn’t use it to promote his businesses.

    Who do you think owns Etihad airlines the name emblazoned around the Etihad stadium Manchester?

    The only clubs that can’t do it are those having multiple owners or consortia.

    I have no problem with SD signage around SJP! My problem is the lack of investment in players and if he doesn’t spend in this window he can wave goodbye to 130 million a year! I just hope Charnley realises his days on Tyneside could be coming to an end cos he will be living in a shit storm if this club goes down when he could’ve saved us !

  • 83 dok - the horrid colonial // Jan 5, 2016 at 8:15 PM

    RH, @15

    I know, but he plays in france, sorry, my bad on not being clearer with my insults, I am a rank amateur ya know 🙂

  • 84 AncientC // Jan 5, 2016 at 8:18 PM

    Moonraker15 – Advertising has been used to grow Man City as a club, in contrast to SD, which has been used to put NUFC in decline.

  • 85 geordie157 // Jan 5, 2016 at 8:18 PM

    Not suggesting this as the centre back we need but is villa’s okore still good after his bad injury last season, notice he’s warming their bench.

    Surely garde knows Richards can play right back instead of the awful hutton.

  • 86 OneAlanShearer // Jan 5, 2016 at 8:19 PM

    There is always the possibility that Ashley has actually really turned a corner and sanctioned real ambitious investment. Highly unlikely but what if they actually have big plans like these being our real targets:

    Granit xhaka
    Lacazette or batsuayi (however you spell it)
    With a winger of equal class.

    I’d love think they would provide real ambitious quality like that.

    However right now I’d take


    What the hell are they waiting for.

  • 87 RUNAWAY777 // Jan 5, 2016 at 8:23 PM

    Even Watford getting Spanish international In and we get nowt says it all we are shit

  • 88 Our Toon // Jan 5, 2016 at 8:27 PM


    Etihad paid £100m to advertise and brand around citeh ground.

    SD pay nothing!!

  • 89 Jib // Jan 5, 2016 at 8:31 PM

    AncientC //-Moonraker15 – Advertising has been used to grow Man City as a club, in contrast to SD, which has been used to put NUFC in decline.

    I was being too polite saying Finance is not your métier

    You are clearly thick as mince.

  • 90 toon kk // Jan 5, 2016 at 8:34 PM

    I agree with what you say MA is always going to use his own club for free advertising. Also looking after our premier league status must be a priority and thats what counts.
    MA will be far more hands on than we think, you can count on that. It’s a matter of have they got the brains to bring in the correct players or will potential resale value be a gambling priority.

  • 91 Tsunki // Jan 5, 2016 at 8:34 PM

    Jeff, you clearly are a finance wizard, judging by your sage input. What’s your view of Mike’s handling of the nufc vehicle? What’s his motive?

  • 92 Moonraker15 // Jan 5, 2016 at 8:35 PM

    I think that’s what I said in my post. The revenues from stadium advertising are irrelevant but if we became a world wide brand through proper investment, the brand would grow but you can’t expect an owner to not advertise his products. What about the JD stadium owned by Whelan?

  • 93 Our Toon // Jan 5, 2016 at 8:36 PM


    Are you trying to convince us or yourself with that lengthy comment. You haven’t even attempted to put a case forward for the free advertising and why mike doesn’t charge SD. Like Tsunki I’d be interested in your thoughts on that.

    It’s all very reminiscent of the debates Toon Darn Sarf used to represent on here, when you first appeared on the blog many thought you were him, then your stance changed and now it seems to have reverted back. Not saying you are but look back at the debates then and now. Similarities are amazing the same….almost word for word!!

  • 94 welshgeordie9 // Jan 5, 2016 at 8:37 PM

    Liverpool 1-0 up ffs.

  • 95 Tsunki // Jan 5, 2016 at 8:39 PM

    Good point. I think I’d appreciate a statement of stance rather than simple naysaying. It would help to know where the person who likes to pick holes in your view actually stand themselves.

  • 96 Jib // Jan 5, 2016 at 8:40 PM

    Our Toon
    Even our cat knows those payments were to get around the FFP rules – d’oh

  • 97 Moonraker15 // Jan 5, 2016 at 8:40 PM

    Our toon
    The 100 million the owners paid Man city for stadium ads was a ridiculous con and a way of handing over shit loads of money for player signings. I think that was obvious to all and the fact they have literally a bottomless pit of money!

  • 98 Our Toon // Jan 5, 2016 at 8:41 PM

    Sports direct already pay for a ground name, a global brand with shit loads to spend have decided to advertise and partner up with……Oldham Athletic to rename the stadium etc. Why Oldham athletic, they pay peanuts for that advertising with them!!

  • 99 Mister Tuff // Jan 5, 2016 at 8:42 PM

    Jib – what a tool – the evidence is laid out -plainly -but you choose not to accept it.
    Surely what ultimately transpired suggests veracity in what Sir John said.
    Modest advertising at SJP – then sploosh – F***ing Mr Tubbs ads all over the ground.

  • 100 Blackley and Brownlie // Jan 5, 2016 at 8:44 PM

    Tsunki @77
    Nothing naive. The going rate is the going rate is the going rate.

    If Ashley didn’t own the club but SD thought it would benefit it’s business immensely to advertise in an EPL club ground, it could strike a deal with any EPL club. Wonga did it with the shirts. I’m not aware that Ashley has a financial stake in Wonga.

    Regardless, all companies pay for advertising. They pay £x but expect to benefit by £x+y. But the going rate will be determined by supply and demand. Wonga, for example might pay £5m for shirts to NUFC but not if they can get the same coverage/benefit from Sunderland but Sunderland are only asking £3m. NUFC or any club can’t simply look at what SD or Wonga stand to gain and negotiate a cut. That’s because there are countless other ways and many other EPL that are looking to strike deals and with whom NUFC are competing. So the amount that’s only ever in question is the going rate. Nothing more. So, if the blog post from yesterday is accurate, that’s up to £15m. Forget what SD stand to gain over and above. Even if it’s 100 times £15m.

  • 101 Our Toon // Jan 5, 2016 at 8:46 PM

    Jib moonraker

    That’s the point I’m making, Mansoor has a stake in Etihad yet allows his company that makes him alot of money to invest in a 100m in his plaything.

    I’m not an idiot we all know why he invested that money but he did so out of his own back pocket, from 1 company to another to ensure they were the best or tried to be the best.

    He didn’t look for free advertising, they’ve since sold a small chunk for more than what it cost to buy nufc. Now compare that to SD getting a free ride.

    Btw jib how do you know it was to get around FFP rules? Surely that’s a conspiracy and hearsay because Mansoor hasn’t made a comment on that has he?

  • 102 Our Toon // Jan 5, 2016 at 8:50 PM

    If you look at Citeh accounts from that season, the lump sum of 100m has been declared and shown in the accounts.

    Simple point really, 1 billionaire decides he wants to invest in a new sporting complex and spend hundreds of millions on the team as well as use his own brands to pay over the odds for advertising etc. The other billionaire spends the bare minimum, gets free advertising for his brands and doesn’t want to spend his money in building up the club…..meanwhile he wants to sell the land around the ground to further his own gain fianacially to the detriment of the club!!

  • 103 Jib // Jan 5, 2016 at 8:51 PM

    It has occured to me what is going on with this blog.

    The usual suspects have had years of stating utter pap , crap , and drivel without being challenged .

    They cannot handle it when a few of us refuse to be nodding dogs sitting on the back shelf agreeing with every stupid utterance they make.

    We are dealing with dummy spitting at an industrial level here.


  • 104 Moonraker15 // Jan 5, 2016 at 8:56 PM

    Our toon
    Have you any idea how much money Sheik Mansoor has access to? It’s literally the oil state of Abu Dhabi. The reason they’ve sold a stake to the Chinese is long term planning nothing to do with the money. They see China as the untapped market and huge oil consumers with a population of billions.

  • 105 Our Toon // Jan 5, 2016 at 8:57 PM


    How do you know Mansoor injected 100m as sponsorship to citeh as a way to get around FFP rules? Surely that’s a conspiracy and hearsay because Mansoor hasn’t made a comment on that has he? Provide direct quotes and links please from Mansoor or his aides

    I believe he did so to get around FFP which has become a laughing stock

  • 106 Mister Tuff // Jan 5, 2016 at 9:01 PM

    Jib Jibberish – with the shyte you post you ensure further years of pap, crap and drivel.

    Perez – the Toons only marathon runner – what a knacker.
    F***ing Brazil United – what a tool.

    The blogs very own Google Goon.

  • 107 Our Toon // Jan 5, 2016 at 9:02 PM


    I’m well versed in businesses as I have equity in 5 and travel the world negotiating deals

    It’s funny you mention the Chinese and an untapped market because that brings us full circle to what aides said about his reason for wanting to buy nufc. Long term planning to enter into a market which without a global brand like the PL Is difficult to achieve without taking huge risks that could reap no rewards. Hence why I used the Mansoor family because it didn’t take long to connect the dots!!

  • 108 croftus5678 // Jan 5, 2016 at 9:05 PM

    >.< can this be settled once and for all ?

    its from 2 seasons ago but it breaks down all finances inc sponsorship gate receipts and everything else ! ofc inflation would have driven this higher but atleast its a guidline as to what we should be getting from advertisement.

  • 109 AncientC // Jan 5, 2016 at 9:10 PM

    Moonraker15 – you seem to be confused about what advertising revenue actually is.

    As for “Have you any idea how much money Sheik Mansoor has access to? It’s literally the oil state of Abu Dhabi.” Have you taken a glance at the state of OPEC recently?

  • 110 angelswithdirtyfaces // Jan 5, 2016 at 9:14 PM

    Jeff as the blog narcissist/misanthrope/misogynist and main hypocrite – even you have excelled yourself tonight.

    “The usual suspects have had years of stating utter pap , crap , and drivel ”
    “the majority of posters on here are know nothing knee- jerk spinsters”
    “F@ck off and die c@nt
    Ha ha ha ”
    “As well as being a naff poster.
    You clearly don’t know footy either.”

    Blaming others for your problems and/or shortcomings….
    It’s just the easy way out to blame others, to belittle others.
    We all dealt with people who blame others all the time and who try to be right by making others wrong.”

    You really are as “thick as mince”.

  • 111 Moonraker15 // Jan 5, 2016 at 9:18 PM

    I can give you a definition of advertising revenue if you need one.
    Yes, I’ve seen the oil price but I don’t think the Sheik is going around switching lights off in his gaff just yet as he’s got reported personal fortune of £20 billion and his family, the rulers estimated wealth £1 trillion.
    Nevertheless the greedy bastards are investing in China for the next century when their oil runs out !

  • 112 croftus5678 // Jan 5, 2016 at 9:21 PM

    and just so we know from the horses mouth what sports direct is getting from us !

  • 113 Blackley and Brownlie // Jan 5, 2016 at 9:25 PM

    As to what I reckon’s going on, I’m not sure. That’s why I’m looking for opinions that are persuasive and I’m open minded. As I’ve said, it seems odd, given the relative percentage ownerships, that he does not have SD pay the going rate.

    That said, given Ashley’s overall wealth, is he bothered about a piffling sum (relatively speaking). He reckons he’s compensating by his interest free loan. He must be to a greater or lesser extent, which makes it even more piffling. Do you demand a trifling £100 yearly ground rent from your brother or do you just forget it because it’s not worth the candle or potential aggravation? It looks somewhat niggardly if you demand it and if nobody is losing out, (in this case NUFC on the GOING RATE ONLY, because there is some other compensating adjustment).

    Look at the way he runs the club for success on the field. He doesn’t seem to care. Is he incompetent or does he not care? I think football is very different from his retail business. He hasn’t got the time or passion to get a proper grip, understand the footballing side and make the right appointments.

    It might be that he understands perfectly well and I am naive; perhaps you do have to own a football club to promote your sports business. I’m not sure that happens. But if I’ve got it wrong, then Ashley surely has too. Because a failed football club isn’t going to help your sports retail business, especially if that club sinks down the leagues.

    I’ve long thought the club is just a billionaire’s toy to him. Plus he loves the power he wields.

    You will know when anything changes because you’ll get deeds not words. You’ll see signs like stars in a rural Northumberland night sky. There’ll be a new experienced Board. It will listen to and embrace the fans, move seats to create an atmosphere to get the place rocking, invest hig in the training ground and academy, communicate continually etc. There’ll be no horse and cart bull shit.

  • 114 Carl1992 // Jan 5, 2016 at 9:25 PM

    Genuinely worried this season mind. If we dont get a natural goalscorer up top ie Austin or Remy we’re gonna struggle massively. Need some English/British players too, would love Ryan Shawcross but Stoke have become a better side than us nowadays so we can scratch that one off. Id 100% have Shelvey and Townsend too, both not playing and eager to get game time. No brainer for me, but we’ll end up with some duck eggs from france…..

  • 115 AncientC // Jan 5, 2016 at 9:26 PM

    Moonraker15 // Jan 5, 2016 at 8:35 PM

    “I think that’s what I said in my post. The revenues from stadium advertising are irrelevant but if we became a world wide brand through proper investment”

    I am confused how stadium advertising is “irrelevant,” even without “proper investment.”

  • 116 Moonraker15 // Jan 5, 2016 at 9:42 PM

    What I’m saying is it’s a relatively small amount of money to splash your company name all round the ground mainly cos in world football terms we are virtually unknown now. If we became world famous like Arsenal or Man city through investment in players then you would have to pay a lot more for that advertising. So at the moment it’s irrelevant as we get £100 million from Sky anyway.
    I’m watching the match on TV now and I doubt that bet365 are paying Stoke city much for the perimeter advertising as well as being shirt sponsors compared to the TV revenue.

  • 117 Moonraker15 // Jan 5, 2016 at 9:45 PM

    Anyway, Ancient I’m sure we’re agreed Ashley needs to invest in players NOW !

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