As we reported earlier today Deloitte have published their Money League for the last financial year through June 30th, 2015 and Newcastle are in 17th place up two places and about 4% up from the previous financial year in revenues.
And in their review of Newcastle United, Deloitte want that Newcastle must improve their team which was in danger of being relegated on the final day of the season against West Ham – but we won the game 2-0.
That´s if we are to have any chance of going higher and regaining a top ten position we once had.
Mike Ashley – Deloitte warning – team need to improve
Thinks – money, money, money
First of all here is the top 20 clubs based on revenue.
However, in playing terms we are no better off this season and are currently in the relegation zone in 3rd bottom place.
We have looked at the three pieces that make up the revenue and match day was particularly strong as Deloitte point out.
Newcastle continued to enjoy the third highest average attendance in the Premier League (50,500).
However, commercial revenue dipped a little so that´s not good – and it´s once again a weakness in the Newcastle financial figures.
Here are graphs of the split of the revenue for Newcastle United that we created from the figures.
And here is what Deloitte has to say about Newcastle overall , pointing out the terrific fan support but worried about the performance on the field – this is taken directly from the Deloitte report.
Newcastle United consolidated its place in the Money League, rising two places to 17th, despite a marginal fall in revenue of £0.9m to £128.8m. On the pitch, 2014/15 proved another hard season for the Toon Army.
Following manager Alan Pardew’s departure at the turn of the year, the Magpies endured a run of eight consecutive defeats from March onwards, its worst run in Premier League history, avoiding relegation on the final day of the season and finishing in 15th place.Newcastle continued to reap the benefits of the current Premier League broadcast deal, with a substantial 60% of revenue being generated from centralised broadcast payments.
Overall, broadcast revenue slipped by £1.1m to £77.1m, as fees derived from an increase in live TV appearances (from 14 to 20) were more than offset by the reduction in merit payments as a result of finishing five league positions lower compared to 2013/14.
After a 50% increase in 2013/14, commercial revenue reduced marginally in 2014/15 by £0.7m to £24.9m, despite a long term contract extension with Puma taking effect. With just 19% of revenue generated commercially, Newcastle’s challenges demonstrate the polarisation in commercial deals that exists between those clubs playing in, or challenging for, UEFA Champions League football and the rest.
Despite the disappointing on-pitch performance, matchday revenue grew by £0.9m to £26.8m, as Newcastle continued to enjoy the third highest average attendance in the Premier League (50,500).Newcastle’s Money League position is testament to the value of the Premier League centralized broadcast deals, and a loyal fan base filling the fourth largest stadium in English club football.
The new Premier League broadcast deal effective from 2016/17 should ensure Newcastle’s presence in the Money League in the medium term, but the club will need to significantly improve its on-pitch performance if they are to ever hope to rise to previous heights of a top ten placing.
That´s our underline with the last bit there – not Deloitte´s.
For a person like Mike Ashley who thinks money most of the time it may even be good news that Newcastle have been warned their team just has to improve on the pitch if we ever to get back in the top ten – which we once were.