Last summer Charlie Austin was available for £15M and yes that was a lot of money for somebody who would be available as a free agent this summer, but Newcastle were hot favorites to sign him and at one point last summer, betting was halted because it looked like Newcastle were close to signing him.
But we didn´t sign him because paying out £15M was too much and then in January when he was available for a low £4M we didn´t sign him either – and don´t believe the rumors he wanted to stay in the south – that´s too convenient an excuse for Newcastle.
A worried looking Mike Ashley
He would have loved to become the new number 9 at Newcastle but where were Newcastle when it mattered?
Now we are bickering with both Tottenham and West Brom about the fees wanted for both Andros Townsend and Saido Berahino and they´re too much – and the likelihood is we will not get them though the door.
That´s great financial management by Newcastle but if Austin was brought in last summer few fans would think we would be in 3rd bottom place in the league right now.
And if we could bring in Saido and Andros in the next 7 days they could help us big time, but we will probably fail and maybe bring in cheaper alternatives – who will not be as good – but will be much better financial options.
That´s the way Newcastle have been run as a football club that makes us have some of the best financial records in football – almost the polar opposite of the way Freddie Shepherd ran the club for ten years from 1997.
But when you look at the big picture and the £135M we will lose every year by becoming a Championship club, it´s small potatoes.
But that´s the way the powers that be run this club.
The one big problem is that on the field we are hopeless.
And even Deloitte mentioned that in their 2016 Money League that saw Newcastle the 17th richest club in world football say that the team must be improved:
The new Premier League broadcast deal effective from 2016/17 should ensure Newcastle’s presence in the Money League in the medium term, but the club will need to significantly improve its on-pitch performance if they are to ever hope to rise to previous heights of a top ten placing.
In a nutshell, prioritizing the financial records over the size and ability of the squad has cost Newcastle a lot since Mike Ashley bought the club nine years ago.
We are now in a position where we could be relegated for the second time in seven years and have only been in the top 10 twice during his tenure as the owner.