There is news from the Premier League have today announcing they are rebranding the Premier League and moving away from any specific sponsorship of the Premier League name so it will no longer be called the Barclays Premier League – simply the Premier League and there is a new emblem to be used.
From the old to the new
The Premier League confirmed this on their Twitter account.
From next season, the Premier League is going to look a little bit different…https://t.co/4n4mNohG2Z
— Premier League (@premierleague) February 9, 2016
This is what Managing Director Richard Masters has said:
“From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition.”
“We are very pleased with the outcome: a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League. We look forward to sharing more details of our new positioning in the coming months.”
The new £5.1B TV rights deal comes into effect in the summer, so we’re not surprised the league don’t need sponsorship from a company like Barclays.
The Premier League is a getting to be a huge global brand with the games being watched in countries throughout the world and seemingly becoming ever more popular every single season.
The vastly improved TV rights deals every three years is proof of that.
Wonder if Newcastle will be part of the new-look Premier League?
It certainly is at best uncertain at the moment.
If we do go down then Newcastle United’s global brand itself will suffer enormously (not to mention the global brand of Sports Direct) – and most of us living outside Britain will not be able to see the games on TV.
That’s not good.