There is news from the Premier League have today announcing they are rebranding the Premier League and moving away from any specific sponsorship of the Premier League name so it will no longer be called the Barclays Premier League – simply the Premier League and there is a new emblem to be used.
From the old to the new
The Premier League confirmed this on their Twitter account.
From next season, the Premier League is going to look a little bit different…https://t.co/4n4mNohG2Z
— Premier League (@premierleague) February 9, 2016
This is what Managing Director Richard Masters has said:
“From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition.”
“We are very pleased with the outcome: a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League. We look forward to sharing more details of our new positioning in the coming months.”
The new £5.1B TV rights deal comes into effect in the summer, so we’re not surprised the league don’t need sponsorship from a company like Barclays.
The Premier League is a getting to be a huge global brand with the games being watched in countries throughout the world and seemingly becoming ever more popular every single season.
The vastly improved TV rights deals every three years is proof of that.
Wonder if Newcastle will be part of the new-look Premier League?
It certainly is at best uncertain at the moment.
If we do go down then Newcastle United’s global brand itself will suffer enormously (not to mention the global brand of Sports Direct) – and most of us living outside Britain will not be able to see the games on TV.
That’s not good.
🙁
Comments welcome.
26 comments so far
Tsunki
Feb 9, 2016 at 12:10 PM
Comment #1Ashley Out activation code!
Jail for Ashley
Feb 9, 2016 at 12:11 PM
Comment #2catchy,
I’m sure all managers want to play good attacking football, but if it was as easy as sticking to pure football and getting results they’d all be top managers. But that’s the difference between top managers and the rest. That’s why shite clubs like Palace, Stoke and W Brom go for plodders like Allardyce and Pulis. That Bpool manager tried to play exciting football and got them relegated and he hasn’t been near the top flight since.
Tsunki
Feb 9, 2016 at 12:12 PM
Comment #3They’re too good for the likes of those sort of people. They are their own brand now! Like Fifa.
😐
Belfast
Feb 9, 2016 at 12:12 PM
Comment #4Still call it the premiership myself lol
MacToon
Feb 9, 2016 at 12:12 PM
Comment #5No code here Tsunki, think it’s only for trolls and spammers!
Tsunki
Feb 9, 2016 at 12:13 PM
Comment #6Is Jesper about? I fancy a spot of spamming will cook his Danish Bacon!
Novocastrian66
Feb 9, 2016 at 12:13 PM
Comment #7From previous article:
What has to be considered is the”R” factor. Spineless referees who have a different law book for the big sides. See Arsenal v Bournemouth for evidence. Does anyone think that Tiote goal would have been disallowed if it was Toure scoring against us for example. I’ll tell you now, no way.
MacToon
Feb 9, 2016 at 12:13 PM
Comment #8Or was that spanners* now where has that memo gone…..
Spoof
Feb 9, 2016 at 12:14 PM
Comment #9So that’s less money to be shared among PL clubs, Mikey won’t be happy !
Novocastrian66
Feb 9, 2016 at 12:15 PM
Comment #10One thing I’m sure of either us or Sunderland won’t be in it.
Tsunki
Feb 9, 2016 at 12:15 PM
Comment #11jesperfuglsang – capt’n awesome of the lemon crew // Feb 9, 2016 at 5:52 AM
Morning…this blog is as bad as on Sunday Wum night!
…and Tsunski wants to be more diplomatic to Belfast who he describes as a troubled bedroom prisoner!…suppose we all knew that
Morning Ron…
…. I was actually talking about Ian and his multiple horde 🙂 I wouldn’t tackle Belfast he has one of those spiky metal ball thingies that are attached to a stick by a chain. Key ring I think you call it round his neck of the woods.
lochinvar
Feb 9, 2016 at 12:16 PM
Comment #12Clearly the Premier Leagues rebranding decision is an encouraging trend.
We can therefore expect The Sports Direct sponsored stadium known as St. James’ Park to be rebranded as St. James’ Park.
The Stadium of Sh*te will be rebranded as a Co-op.
Onwards and upwards.
Lilongwe Geordie
Feb 9, 2016 at 12:17 PM
Comment #13Tsunki,
Activation code?? Not for me…. You must be on the watch list! 😉
Belfast
Feb 9, 2016 at 12:17 PM
Comment #14It would have been a much better idea to just remove the Barclays bit from the badge like. 😉
Lilongwe Geordie
Feb 9, 2016 at 12:19 PM
Comment #15I’m pleased that is the new logo, I thought it was that thing on the Ronny article that Firebug posted for a moment!!
Tsunki
Feb 9, 2016 at 12:20 PM
Comment #16I always thought the stadium of drought would be best plastered with the B&M Bargains sunray. Class act that.
http://www.insightdiy.co.uk/news/bm-leases-new-warehouse-and-dc-in-cheshire/4012.htm
Tsunki
Feb 9, 2016 at 12:22 PM
Comment #17I bet they paid a cabin office of school leavers £4m for that clever rebranding. Cut the lions head off, paste it into new file, rotate… £4m please Ka-Chinnnggg thenk yowww ha ha
Tsunki
Feb 9, 2016 at 12:23 PM
Comment #18I’m surprised they still let me in here I thought Jesper and Blackley might have closed ranks on me.
Spoof
Feb 9, 2016 at 12:23 PM
Comment #19why do they always have to have Wayne Rooney on their video clips ?
Tsunki
Feb 9, 2016 at 12:24 PM
Comment #20He’s not buying he must be tucking into his pastries smothered in Lurpak. Read that as you like 🙂
Tsunki
Feb 9, 2016 at 12:25 PM
Comment #21Spoof he so pretty pretty boy they love him long time.
Belfast
Feb 9, 2016 at 12:26 PM
Comment #22I’m just a prisoner Jesper I don’t choose the apparatus.
Tsunki
Feb 9, 2016 at 12:27 PM
Comment #23I don’t know why they feature Rooney so much I suppose he’s as close as it gets to a national football icon. Plus his silhouette looks like the FA cup maybe. Bet they miss golden balls.
Ian Toon
Feb 9, 2016 at 1:07 PM
Comment #24Lilongwe- Catchy always decries the 2011-2012 (5th placed finish season – largely because Pardew was managing the toon) as a season of poor football. Well looking back on it I don’t. You could though almost view the better performancesas when Cabaye and Tiote were playing together and when they weren’t .
There were resounding home wins against Liverpool 2-0, ManU 3-0, Stoke 3-0. Away from home beating Chelsea 2-0 ( Cisse 2 one a wonder goal), beating Swansea 2-0 and beating mackems 1-0 – all of which aforementioned games they were both playing.
We had two big away defeats at Spurs where we lost 5-0 without Cabaye and Tiote. At Fulham we lost 5-2 where Cabaye played but not Tiote.
Simplistically games are more often than not won or lost in midfield. We’ve been trying to get the balance right ever since with various midfield combinations. Tiote looked like the warrior of old v WBA and he freed up Shelvey just as Colback had done against WHU. I would hope Tiote is around until at least the end of the season.
Jail for Ashley
Feb 9, 2016 at 1:18 PM
Comment #25catchy,
Pardew was might have been a factor but the cowardly and treacherous decisions not to add any players to a thread bare squad after finishing fifth was a huge factot.
Oleg G
Feb 9, 2016 at 1:22 PM
Comment #26Complete re-branding?
So, change the logo, and?
Make Newcastle the new leader of the league?
Put Sunderland in the CL?
Man C will be in relegation fights?
The league will move to Japan?