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News and Commentary On Newcastle United By Ed Harrison, A Proud Exiled Geordie And Lifelong Fan

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The Premier League To Be Completely Rebranded Next Season

12:09 pm, Tuesday, February 9th, 2016 by Dr. Ed Harrison · 26 Comments

There is news from the Premier League have today announcing they are rebranding the Premier League and moving away from any specific sponsorship of the Premier League name so it will no longer be called the Barclays Premier League – simply the Premier League and there is a new emblem to be used.

barclays premier leaguepremier leageu emblem

From the old to the new

The Premier League confirmed this on their Twitter account.

This is what Managing Director Richard Masters has said:

“From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition.”

“We are very pleased with the outcome: a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League. We look forward to sharing more details of our new positioning in the coming months.”

The new £5.1B TV rights deal comes into effect in the summer, so we’re not surprised the league don’t need sponsorship from a  company like Barclays.

The Premier League is a getting to be a huge global brand with the games being watched in countries throughout the world and seemingly becoming ever more popular every single season.

The vastly improved TV rights deals every three years is proof of that.

Wonder if Newcastle will be part of the new-look Premier League?

It certainly is at best uncertain at the moment.

If we do go down then Newcastle United’s global brand itself will suffer enormously (not to mention the global brand of Sports Direct) – and most of us living outside Britain will not be able to see the games on TV.

That’s not good.


Comments welcome.

Tags: Financial Fair Play · Financials · Newcastle News · Other News · Prayer · Premier League · Press

26 responses so far ↓

  • 1 Tsunki // Feb 9, 2016 at 12:10 PM

    Ashley Out activation code!

  • 2 Jail for Ashley // Feb 9, 2016 at 12:11 PM

    I’m sure all managers want to play good attacking football, but if it was as easy as sticking to pure football and getting results they’d all be top managers. But that’s the difference between top managers and the rest. That’s why shite clubs like Palace, Stoke and W Brom go for plodders like Allardyce and Pulis. That Bpool manager tried to play exciting football and got them relegated and he hasn’t been near the top flight since.

  • 3 Tsunki // Feb 9, 2016 at 12:12 PM

    They’re too good for the likes of those sort of people. They are their own brand now! Like Fifa.


  • 4 Belfast // Feb 9, 2016 at 12:12 PM

    Still call it the premiership myself lol

  • 5 MacToon // Feb 9, 2016 at 12:12 PM

    No code here Tsunki, think it’s only for trolls and spammers!

  • 6 Tsunki // Feb 9, 2016 at 12:13 PM

    Is Jesper about? I fancy a spot of spamming will cook his Danish Bacon!

  • 7 Novocastrian66 // Feb 9, 2016 at 12:13 PM

    From previous article:
    What has to be considered is the”R” factor. Spineless referees who have a different law book for the big sides. See Arsenal v Bournemouth for evidence. Does anyone think that Tiote goal would have been disallowed if it was Toure scoring against us for example. I’ll tell you now, no way.

  • 8 MacToon // Feb 9, 2016 at 12:13 PM

    Or was that spanners* now where has that memo gone…..

  • 9 Spoof // Feb 9, 2016 at 12:14 PM

    So that’s less money to be shared among PL clubs, Mikey won’t be happy !

  • 10 Novocastrian66 // Feb 9, 2016 at 12:15 PM

    One thing I’m sure of either us or Sunderland won’t be in it.

  • 11 Tsunki // Feb 9, 2016 at 12:15 PM

    jesperfuglsang – capt’n awesome of the lemon crew // Feb 9, 2016 at 5:52 AM

    Morning…this blog is as bad as on Sunday Wum night!

    …and Tsunski wants to be more diplomatic to Belfast who he describes as a troubled bedroom prisoner!…suppose we all knew that 

    Morning Ron…

    …. I was actually talking about Ian and his multiple horde 🙂 I wouldn’t tackle Belfast he has one of those spiky metal ball thingies that are attached to a stick by a chain. Key ring I think you call it round his neck of the woods.

  • 12 lochinvar // Feb 9, 2016 at 12:16 PM

    Clearly the Premier Leagues rebranding decision is an encouraging trend.
    We can therefore expect The Sports Direct sponsored stadium known as St. James’ Park to be rebranded as St. James’ Park.

    The Stadium of Sh*te will be rebranded as a Co-op.

    Onwards and upwards.

  • 13 Lilongwe Geordie // Feb 9, 2016 at 12:17 PM

    Activation code?? Not for me…. You must be on the watch list! 😉

  • 14 Belfast // Feb 9, 2016 at 12:17 PM

    It would have been a much better idea to just remove the Barclays bit from the badge like. 😉

  • 15 Lilongwe Geordie // Feb 9, 2016 at 12:19 PM

    I’m pleased that is the new logo, I thought it was that thing on the Ronny article that Firebug posted for a moment!!

  • 16 Tsunki // Feb 9, 2016 at 12:20 PM

    I always thought the stadium of drought would be best plastered with the B&M Bargains sunray. Class act that.

  • 17 Tsunki // Feb 9, 2016 at 12:22 PM

    I bet they paid a cabin office of school leavers £4m for that clever rebranding. Cut the lions head off, paste it into new file, rotate… £4m please Ka-Chinnnggg thenk yowww ha ha

  • 18 Tsunki // Feb 9, 2016 at 12:23 PM

    I’m surprised they still let me in here I thought Jesper and Blackley might have closed ranks on me.

  • 19 Spoof // Feb 9, 2016 at 12:23 PM

    why do they always have to have Wayne Rooney on their video clips ?

  • 20 Tsunki // Feb 9, 2016 at 12:24 PM

    He’s not buying he must be tucking into his pastries smothered in Lurpak. Read that as you like 🙂

  • 21 Tsunki // Feb 9, 2016 at 12:25 PM

    Spoof he so pretty pretty boy they love him long time.

  • 22 Belfast // Feb 9, 2016 at 12:26 PM

    I’m just a prisoner Jesper I don’t choose the apparatus.

  • 23 Tsunki // Feb 9, 2016 at 12:27 PM

    I don’t know why they feature Rooney so much I suppose he’s as close as it gets to a national football icon. Plus his silhouette looks like the FA cup maybe. Bet they miss golden balls.

  • 24 Ian Toon // Feb 9, 2016 at 1:07 PM

    Lilongwe- Catchy always decries the 2011-2012 (5th placed finish season – largely because Pardew was managing the toon) as a season of poor football. Well looking back on it I don’t. You could though almost view the better performancesas when Cabaye and Tiote were playing together and when they weren’t .
    There were resounding home wins against Liverpool 2-0, ManU 3-0, Stoke 3-0. Away from home beating Chelsea 2-0 ( Cisse 2 one a wonder goal), beating Swansea 2-0 and beating mackems 1-0 – all of which aforementioned games they were both playing.
    We had two big away defeats at Spurs where we lost 5-0 without Cabaye and Tiote. At Fulham we lost 5-2 where Cabaye played but not Tiote.
    Simplistically games are more often than not won or lost in midfield. We’ve been trying to get the balance right ever since with various midfield combinations. Tiote looked like the warrior of old v WBA and he freed up Shelvey just as Colback had done against WHU. I would hope Tiote is around until at least the end of the season.

  • 25 Jail for Ashley // Feb 9, 2016 at 1:18 PM

    Pardew was might have been a factor but the cowardly and treacherous decisions not to add any players to a thread bare squad after finishing fifth was a huge factot.

  • 26 Oleg G // Feb 9, 2016 at 1:22 PM

    Complete re-branding?

    So, change the logo, and?

    Make Newcastle the new leader of the league?
    Put Sunderland in the CL?
    Man C will be in relegation fights?
    The league will move to Japan?

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