Newcastle Should Take The Lead And Lower Ticket Prices


In the last financial year through June 30th of last year the graph shown below is the split of revenue for Newcastle between broadcast, commercial and matchday – the total revenue being £128.8M, which was the 17th highest in world football.

Notice that the match day revenue is down to 21% and that was much much higher in years gone by.

This financial year through the end of June is on the same old three year deal and the match revenues should remain around 21% for the financial year ending at the end of June of this year.

graph (1)

This was the split in the two previous financial years.

graph

graph (1)

Notice also that from season 2012-2013 to season 2014-2015 matchday revenues have more than halved as a percentage of Newcastle’s total revenues.

In the new deal starting this summer Newcastle should get about £55M more from the broadcast (Premier League TV rights) than we have received in the last two years.

So based on that and assuming no increase in commercial or match day revenues –  the revenue we get should be around £185M and therefore match day revenues should fall to around 14.2% of the total.

Broadcast revenues would rise to about £132M of the £185M total, which is a little over 71% – so broadcast revenue starts to be the big factor and the reality is that matchday revenues are becoming a smaller and smaller part of the revenue picture.

So for the financial year through June of next year under the new PL TV deal, this is the likely split of revenue for Newcastle.

graph (2)

This will be true for other PL clubs too, so put the price of tickets up – as Liverpool had the cheek to try to do this week – is simply ripping the fans off – and if anything the PL clubs should be reducing the ticket prices to make the games more accessible to supporters.

We have to remember that fans are not rich – unlike the the owners, players and managers of Premier League clubs.

So it’s good that Newcastle have announced that all standard season tickets for the U-18s at St. James’ Park will be reduced by up to 54% for next season.

The club says the new pricing structure, which will be confirmed in coming weeks will see young people under the age of 18 paying as little as £3 per match.

That’s good – but Newcastle could also set an excellent  precedent by making all season ticket prices cheaper  across the board – or at the very least freezing them now for future seasons.

The club have essentially done that for fans paying for season tickets over multiple years – and those prices have been held steady.

It would be a great move by Newcastle to be a leader in this – after Liverpool’s American owners got a deserved black eye for attempting to raise their ticket prices.

This is what Lee Charnley, Managing Director at Newcastle has said:

“While the debate around Premier League ticket prices continues, we want to ensure watching football at St. James’ Park remains affordable for as many people as possible.”

“There is a clear risk that clubs could lose generations of supporters with the cost being a major factor and we have considered that when setting prices for 2016/17.”

“We want to encourage more families to attend and ensure that the price of a ticket does not become a barrier for our youngest supporters.”

Reducing the ticket prices and giving fans at Newcastle a really good deal could also help to get sellouts for every home game – which will only help the team on the pitch.

And good performances on the pitch will lead to more money from the Premier League every May.

Sellouts n every home game was always the case when Kevin Keegan and Sir Bobby Robson were managing the club.

This would be one single step in getting Newcastle back to greatness again – and if Leicester City can top the Premier League then Newcastle United can do the same.

Oh, by the way did I say this was all dependent on us staying in the Premier League this season?

Comments welcome.



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225 comments so far

  • Ibizatoon

    Feb 10, 2016 at 5:40 PM

    Comment #1

    Morning all,

    Ed…Timed this perfectly from me posting the link – got a good sleep, thanks.

    Okay, so here’s the question, I’m sure we all accept cheap tickets on the face of it is a good thing, but what is more important to the match going fans?

    Quality entertainment or value?

    Going forward, cheaper tickets shouldn’t really mean less quality. I posted a link where the Bayern chairman was saying that to the fans, £100 here and there was a big deal, but that only amounted to small money in their scheme of things, it was merely negotiating money for a signing. Then again, they’re not a club who deem profit or finances above all else.

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  • Big Archie

    Feb 10, 2016 at 5:46 PM

    Comment #2

    Ed – the real sad thing about Newcastle fans is that even when prices are lowered they bitch about it.

    They say things like “does fatso think we are that dumb?”, or “Ashley must be so desperate”, or “he can’t sell season tickets because we are all cleverer than him!”

    Sad sad sad sad sad!

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  • YoungMagpieFromBurnley

    Feb 10, 2016 at 5:51 PM

    Comment #3

    YoungMagpieFromBurnley
    February 10, 2016
    So guys fess up, did faustino Asprillo mess up our chances of winning the title? From the videos I’ve seen he looked a canny player. Scored a hattrick against Barcelona to. Really sad that I missed ‘the entertainers’ era. Now I have to settle for us flirting with relegation and being blessed with players such as: Obertan and Cabella. Lol.

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  • John Akomfrah

    Feb 10, 2016 at 5:52 PM

    Comment #4

    Never judge someone based on someone else’s opinion.

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  • The Diamond dogs hoojars

    Feb 10, 2016 at 5:53 PM

    Comment #5

    Would be a great statement by the club to lower prices,they will most probably freeze and lower prices for kids.

    As for Shelvey he needs to produce away from home also, Barklay pi$$ed all over him at Goodison, made him look completly ordinary, that said Shelvey isn’t the only one who has ti pick it up away from home,the clock is ticking, on paper now we look a very decent team, but so far in reality we are were we deserve to be.

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  • YoungMagpieFromBurnley

    Feb 10, 2016 at 5:54 PM

    Comment #6

    Big archie

    Where that has some truth, it’s normally just the timing in which he did it that caused all of that commotion. He normally does it when there is a threat of boycotting as he always wants a full stadium caught on TV. If he did it now however it would be showing that he is lowering the ticket prices for the good of the fans rather then because he wants a full stadium.

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  • The Diamond dogs hoojars

    Feb 10, 2016 at 5:58 PM

    Comment #7

    Ti o did very well imo, legend at the toon, Man Utd with 38points out of 45 points in the last 15 games would have overhauled virtually any team, it was freaky, Cantona Giggs n Schmeichel were unstoppable.

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  • Ibizatoon

    Feb 10, 2016 at 6:08 PM

    Comment #8

    Big Archie…Sad? Easy now.

    Do you not think, by some of the things the club themselves have admited, that fans have a right to edge towards a cynical view?

    One could suggest it’s sad to simply accept anything the club give us and hearld them as wonderful saviours of the North East (see, everyone can take someones view point and take it to the extreme).

    Diamond Dogs…Was just reading the Tino article on SS. Still love the guy. Liked the bit about a glass of wine before his debut.

    Maybe that’s the answer? Steve needs to get the lads on it before KO? Could be entertaining.

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  • Online Guy

    Feb 10, 2016 at 6:09 PM

    Comment #9

    ibiza

    HI , I did not want you to publish your address or name ,,just the name of your boozer or an establishment I can send too..anyway we can sort something out ..no bother .

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  • Ibizatoon

    Feb 10, 2016 at 6:09 PM

    Comment #10

    For the blogs sanity, I wont mention the Ben Arfa article I also just read on the SS website…whoops.

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  • Ibizatoon

    Feb 10, 2016 at 6:12 PM

    Comment #11

    Online…Hello! That makes sense, cheers.

    Now I just have to find a boozer in Ibiza…I think I may know one or two…

    Just want to say, for your part, well done. Seems Ed is making serious attempts to deal with the blogs issues. We may not get perfection, but it’s moving.

    We’ll be sending you in for talks with Ashley and Charnley soon.

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  • Online Guy

    Feb 10, 2016 at 6:14 PM

    Comment #12

    bIg Archie …where you coming from ? very negative comments from you ‘Watching you and your posts ..I dont think your going to be around much longer ..easily outed.

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  • Online Guy

    Feb 10, 2016 at 6:22 PM

    Comment #13

    Ibiza , my pc is lagging behind its taking ages to write anything , I’m writing well ahead of whats appearing I type a message and it appears a min later ..horrible delay twixt keyboard and screen print

    This blog decended into farce again because of the mutiples Toonsend keeps creating . what an idiot.

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  • Ibizatoon

    Feb 10, 2016 at 6:24 PM

    Comment #14

    Online…Sounds a right pain. You may need to leave off of those “sites” you use for a while?

    It really is an odd way to go about things. Everyone enjoys a laugh, but that sort of thing is totally stupid and ruins what is still a great platfrom for Toon fans, all over the world.

    I still maintain that Ed gets paid to keep all these loonies in one place. I’d hate to think what I might be up to if I wasn’t on here 🙂

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  • Mister Tuff

    Feb 10, 2016 at 6:27 PM

    Comment #15

    firebug – no -courts on sit Mondays to Fridays – certainly not at weekends.

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  • Hail Wor Ashley

    Feb 10, 2016 at 6:33 PM

    Comment #16

    Given we’re working on the basis of all the money the club makes is available to improve the club, why would anyone want ticket prices slashing? Might only be £5m extra per annum if they didn’t cut prices, but it all helps, on principle fans can’t complain about investment if they’re not willing to do their bit. Isn’t that what everybody wants, the best team possible on the field with fan input?

    NUFC is already one of the cheapest tickets in the league.

    Imagine if the fans owned the club like so many desire. There’d be free tickets and a load of back slapping, despite no contribution from the fans pocket!

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  • Online Guy

    Feb 10, 2016 at 6:36 PM

    Comment #17

    Hello Tuff

    Ibiza Aye dodgy sites would not dare ! its Bad enough on ED’s site here ..Some dodgy adverts on here at times IM going to reboot

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  • Mister Tuff

    Feb 10, 2016 at 6:43 PM

    Comment #18

    Online – evening how’s things.

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  • magscar

    Feb 10, 2016 at 6:43 PM

    Comment #19

    Online Guy

    before paranoia breaks out

    Big Archie has from a quick search on site being posting since at least Jan 15. Pro Ashley perhaps but not proven as a Mackem or a WUM. May be a sleeper of course.

    Not defending him or his posts but please don’t get Blog overexcited again unless it is clearly necessary

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  • YouCouldn'tMakeItUp

    Feb 10, 2016 at 6:47 PM

    Comment #20

    Seen a strange thing regarding Adam Nonce-on…
    Apparently, the makems were NOT ALLOWED to suspend him because he was not yet proven guilty, but I have also read that they now could be FINED for playing him. I know it’s the makems, but that isn’t fair.

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  • Essex Geordie Bill

    Feb 10, 2016 at 6:49 PM

    Comment #21

    Online guy

    I was having the same problem till I switched to using Google Chrome. can actually type as I think and less frayed nerves.

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  • Tsunki

    Feb 10, 2016 at 6:51 PM

    Comment #22

    Hail @15 yeah that’s likely why not go hyperbole and say ‘free’ tickets. By ” fans doing their bit” are you saying they should stump up what they can in match day tickets to help the club finances? Hmm. Not while the TV money is pouring in and Mike thinks it’s not worth charging for ground ads. Oh and don’t forget match day catering draws a lot more money than it used to. No, I think the ticket prices could come down no problemo, it won’t affect player transactions one little bit.

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  • Essex Geordie Bill

    Feb 10, 2016 at 6:52 PM

    Comment #23

    Do I sense a slight up swelling of approval for Mr Ashley.

    Might he yet still get the freedom of the City. 🙂

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  • YouCouldn'tMakeItUp

    Feb 10, 2016 at 6:54 PM

    Comment #24

    EGB

    Now thats going a bit far. He’ll do well to get the freedom of his own back garden without the risk of flying faeces!

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  • Essex Geordie Bill

    Feb 10, 2016 at 6:57 PM

    Comment #25

    It appears that our esteemed PM wants there to be fans on the boards of clubs.

    Would we nominate someone from this blog and if so who?

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  • YouCouldn'tMakeItUp

    Feb 10, 2016 at 6:59 PM

    Comment #26

    EGB

    My vote goes to good old Ketsbaia!! Just to see what crazyness he could create in the board room!

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  • YouCouldn'tMakeItUp

    Feb 10, 2016 at 6:59 PM

    Comment #27

    Of course i mean the blogger, Ketsbaia9, not the real one 😀

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  • firebug666

    Feb 10, 2016 at 6:59 PM

    Comment #28

    Tuff

    Thanks for the info mate.

    So if they wanted to (I don’t think they will) Johnson could play against Man U on Saturday. After all he is contracted to them.

    I don’t think the Makems can be find for playing him, as he has been denying his guilt right up until today, when he decided he would try for a shorter sentence with an early guilty plea on the two main charges.

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  • firebug666

    Feb 10, 2016 at 7:00 PM

    Comment #29

    fined*

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  • YouCouldn'tMakeItUp

    Feb 10, 2016 at 7:02 PM

    Comment #30

    Firebug,

    Yeah that sounds fair and makes sense, probably just over zealous toon-fans wanting an excuse to blame the sunderland fans for something thats down to a sick b@stard.

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  • 21st Century Schizoid Man

    Feb 10, 2016 at 7:02 PM

    Comment #31

    YCMIU

    Yep my vote goes to Kets too.
    Despite his sometimes crazy lists for transfers – the analysis behind it is usually pretty near the mark.

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  • The Diamond dogs hoojars

    Feb 10, 2016 at 7:02 PM

    Comment #32

    Essex Bill, the dye has been cast for Big Mike, if we loose the next two games just see the reaction on here for starters, I will day he has backed up his statement of last year, he has spent very decent money, it’s up to those faces he has employed to pull us out of the brown stuff.

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  • Hail Wor Ashley

    Feb 10, 2016 at 7:03 PM

    Comment #33

    Nah, tickets have been very fairly priced here for a long time. Very affordable. Even if it’s £3-5m per annum collectively, it’s still an unnecessary reduction in spending power. Why, so you can buy some junk with the extra £100 a year you save? I see where your priorities are – not NUFC!

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  • YouCouldn'tMakeItUp

    Feb 10, 2016 at 7:04 PM

    Comment #34

    21st

    Yeah, the players he wanta would usually be great signings, but are often totally out of reach for the toon 😀

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  • firebug666

    Feb 10, 2016 at 7:05 PM

    Comment #35

    YCMIU

    Yep Kets gets my vote too, god help us but I would not wish Ashley, Charnley or Carr on any of the rest of you.

    On Johnson, he has admitted grooming and sexual activity with an under age girl and he still gets bailed! What’s that all about?

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  • Take A Chancel On Me

    Feb 10, 2016 at 7:20 PM

    Comment #36

    Evening all,

    I said this morning we should be lowering tickets

    Johnson should not be allowed near a football pitch again

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  • Take A Chancel On Me

    Feb 10, 2016 at 7:25 PM

    Comment #37

    Haha

    Liverpool scrap the £77 ticket plans

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  • Tsunki

    Feb 10, 2016 at 7:27 PM

    Comment #38

    Hail – I think fans spend enough on NUFC they’re not some charity case, and sport should be for all. Cheap enough for you may still not be cheap.

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  • Take A Chancel On Me

    Feb 10, 2016 at 7:28 PM

    Comment #39

    Tsunki

    I agree with you mate, If you have a family of 4 and you want to take in a game, it’s not cheap.

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  • Ravensd

    Feb 10, 2016 at 7:32 PM

    Comment #40

    On johnson: according to Sky Sports, Johnson said the hardest part of being a pedophile was trying to fit in

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