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Ashley Could Be About To Help Newcastle Big Time

8:59 am, Thursday, April 21st, 2016 by Dr. Ed Harrison · 48 Comments

There’s an interesting report in the Telegraph today in an exclusive today that Mike Ashley seems determined to keep Rafa Benitez on Tyneside if we take the drop this season and the new manager cannot save us.

The report suggests that Rafa will be given a free hand at the club – be in charge of all transfers – and he can identify those current players he wants to keep at the club – assuming they want to stay at a Championship club.

So if that’s all true that would mean in the disaster scenario of relegation – if Rafa stays – then Newcastle fans would still have some hope.

That’s all we seem to have these days.


lee charnley and mike ashley

Lee Charnley and Mike Ashley

But the big problem Newcastle face is the huge loss of revenues if we are relegated and the need to somehow cut the running costs of the club – or to increase our income somehow.

Aston Villa have already announced they will lay of 500 non-playing staff because of relegation.

The most interesting thing in the Telegraph report is that Mike Ashley is thinking of paying Newcastle for the massive advertising he gets for his Sports Direct company.

That was mentioned in Newcastle’s latest financial reports and it’s a way for the club to generate extra income.

If Ashley really wanted to help Newcastle in the Championship (and in the PL if we stay up) he could pay millions for the right to advertise at St. James’ Park and the Benton training grounds.

That would be legitimate income that could keep Newcastle within the financial rules of the Championship if we go down.

It would also help our commercial revenue which is an area of the club we have not been successful in from a financial viewpoint.

The fact the club is in decent shape financially would also allow us – but it would last for just one season down below – we would have to get immediately promoted.

The possible extra income would allow Rafa to have a really good side so we can get straight back up – but it’s always a risk – since you never really know what will happen.

We shouldn’t forget what happened to Leeds United when they were relegated from the Premier League in 2004 and are still trying to get back and the club have had huge money problems.

As one example of advertising income Manchester City were getting £40M a year over ten years from Etihad Airlines for the naming right to the stadium.

And while there’s no way St. Jame’s Park would be renamed Sport Direct Arena or anything like that – Ashley’s company could still pay big fees for the advertising – nowhere near £40M but sizable nevertheless.

That agreement at City is being renegotiated to be £80M a year and it’s supposed to be legitimate income to allow City to meet the FFP rules.

But the truth is Etihad Airlines are overpaying for those naming rights and it should therefore not be allowed by UEFA.

But we also said that four years ago.

There needs to be some significant planning done in case Newcastle are relegated and we assume Lee Charnley has done none of that – but it looks as though Mike Ashley is thinking of what would need to happen if we do go down.

If we are relegated then those running the club – Ashley and the Board –  will be under severe pressure from the fans for messing up so badly this season.

So the owner would need to do something big to persuade the fans he wants Newcastle to be successful – that could be a hard sell if we are relegated.

The best thing is for us to win some games before the end of the season so we stay up and be absolutely sure that Rafa Benitez will be the Newcastle manager next season.

That’s what we need to do.

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Tags: Coaching · Financial Fair Play · Financials · Management · Newcastle News · Other News · Poll · Prayer · Premier League

48 responses so far ↓

  • 1 Malackay // Apr 21, 2016 at 9:04 AM

    I think we could see Klopp rest key players for the Villarreal game next Thursday as that is their only real route into the Champions League.

    We may see a similar line up to what he put out against Bournemouth with likes of Ward, Randall, Smith, Stewart, Ojo, Allen and Ibe playing and with Lucas CB with Kolo. However, with Origi being injured now, I can’t see a scenario whereby he risks Sturridge given his injury record. This means we are likely to see Benteke up front.

    I suppose what I am trying to say is what I said before the City game…… They are rightly the favourites, but despite their recent good form, we could be playing them at an opportune moment.

    I think we have to take something from the game to stand any chance of staying up. Norwich and Sunderland WILL take points of likes of Watford and Everton, which translates in to us needing to beat one of the big boys and I think Liverpool is our best hope.

    The good thing is at least we are still in the game, the bad thing is i’ll be 10x more crushed now if we do go down having seen what Rafa can do.

  • 2 lesh // Apr 21, 2016 at 9:10 AM

    The FFA apply to the likes of Citeh, PSG and others sponsored by Middle Eastern big-hitters that will no doubt be sponsoring the World Cup and other major events.

    What’s fair for them won’t be fair if SD were to pay fees at the level of Emirates, Ethiad etc.

    There’s a law for some that don’t apply to others!

  • 3 lesh // Apr 21, 2016 at 9:12 AM

    Makackay, let’s hope you’re right

  • 4 beermonkey // Apr 21, 2016 at 9:13 AM

    i think it will all hinge on how many points sunderland can get from stoke everton and watford

  • 5 beermonkey // Apr 21, 2016 at 9:15 AM


    it will be a token amount i bet they dont pay the going rate

  • 6 lesh // Apr 21, 2016 at 9:17 AM


    Wstford’ll give them three points, Arsenal possibly the same and Stoke, maybe one.

    We must get a result at Liverpool to have any hope of survival.

  • 7 lesh // Apr 21, 2016 at 9:21 AM


    It all depends on how much he values our presence in the Prem. But I’m saying that, the SD shareholders might have something to say were sponsorship set high,, given the state of SD at the moment

  • 8 lesh // Apr 21, 2016 at 9:22 AM


    * But I’m saying… = But, it may be that…..

  • 9 beermonkey // Apr 21, 2016 at 9:23 AM


    i agree its a great time to play them i think
    the good thing is arsenal need results against sunderland and norwich
    if they want to finish top 4

  • 10 Jib // Apr 21, 2016 at 9:23 AM

    I think if anything has been learned by Toon fans in the last 25 years it is the importance of a top class manager.

    When SJH took over he was man enough to hold up his hands and admit he knew nowt and hand over the footballing reins to KK.

    As Hall’s influence waned , Fat Freddy thought he knew stuff but in the end had to bring in SBR.

    After the sacking of Sir Bobby , Shepherd reverted to type , and another parade of managerial numpties came through the doors.

    Then MA bought us out .

    Unfortunately he turned out to be FFS mark II but with a few more pennies in his poke.

    It seems now at last the penny has dropped and we have a manager worthy of the club again.

    I really hope lessons have been learned !

  • 11 catchy in norway // Apr 21, 2016 at 9:35 AM


    KK was a huge gamble, great footballer, but untested in managment.

    Luck had a lot to do with that apointment.

    some of the othe managers that have came in had good reputations

  • 12 posada // Apr 21, 2016 at 9:36 AM

    I won’t be going to games again next season, unless we as supporters hear from the owner.
    Why has this happened ?
    What’s he going to do about it ?
    What’s going to put it right ?
    A proper manager yes. However, we also need a real board and proper Chief Executive to work with the Manager.
    The set up has to be clear and fair. If that does not happen I’m afraid that’s me done with it.

  • 13 barkel // Apr 21, 2016 at 9:40 AM

    KK may have been a gamble but he knew more about football than SJH, I think that was the point.

    We ideally need to win all our games if we are to stay up and then it’s not even a guarantee. The mackems always play Arsenal in the last few games and always do well, looking at the run-in I would think they are our main rivals in the fight for staying up

  • 14 toon kk // Apr 21, 2016 at 9:45 AM

    We’ll still go down, we left it too late to get rid of Macca.
    A couple of decent performances doesn’t excuse a season of dross.
    But what is evident to see we’re really relying on goals from other players because our striker’s struggle to score.

  • 15 catchy in norway // Apr 21, 2016 at 9:51 AM


    i would like to think that all the managers EVEN Pardew know more about football than the chaiman/owners..

    what you need is a mananger who knows football and can get the best out of the players he has at his disposal, .

    anyone of us could manage Barca and do relitivly well, but how many could manage a team in the championship or lower? and do well ?.

    many thing come into play. managers ego, players ego. fnas expectations.

    KK had a huge ego, but knew how to treat the players and talk to the fans. but SJH only knew about the ego. he gambled on the rest.

  • 16 catchy in norway // Apr 21, 2016 at 9:53 AM

    toon kk

    i would like to think we have had more tan a few good performances this season, just not got the results they should have.

    then you look at man u, the have been shocking most of the season, yet they are almost 4th.

    luck has been a big part of this season, and it raised tis ugly head again on tuesday

  • 17 lesh // Apr 21, 2016 at 10:02 AM

    Jed Evans won his appeal – there’s to be a retrial.

    Obviously some flaw on the first one.

  • 18 Tsunki // Apr 21, 2016 at 10:07 AM

    IF this is true it means two things are going to be done that haven’t been entertained for a decade:-

    1/ Contingency planning
    2/ Moving the strict balance sheet model down a peg to equal footing with football talent investment.

    I’ll believe it when I see it mind. Surely Mike must have had his epiphany at last? He must look at Charnley and Carr and think.”Wow, I really handed over my car to the kids”. If Charnley doesn’t get the boot (maybe he won’t as he has technically presided over a healthy ledger) but he should be moved sideways from the veto on player acquisition. That would be a start.

  • 19 Jib // Apr 21, 2016 at 10:08 AM

    Do you realise how much compo Jed Evans will be due ?
    Lots of pressure on the judge this time.

  • 20 beermonkey // Apr 21, 2016 at 10:15 AM


    it shouldnt be about the compo but about getting the right verdict

    although the compo payout will be huge i would think, would his last club be entitled to anything

  • 21 Tsunki // Apr 21, 2016 at 10:16 AM

    My feeling is, in simplistic terms, that Ashley will bust a gut to get this club back into the PL. If he fails and we look to stall as revenue dips, he will consider his option to extract his investment, tighten up the ropes and sell out, cut his losses if necessary as he will only lose money if we slide down the next league.

    If he succeeds, I think he will invest enough to make sure we are at least mid-table. I think Rafa shows him (and by contrast McCarvew) that a quality Manager is pound-for-pound (his words) better value than most individual players. I think he also appreciates that giving a bean counter and a school scout veto over the guy who deals with the match day is ok for turning over money short term, but disastrous for the long term.

    He will take his money out of the large chunks of TV money that will come in, and once we are stable, he will sell up. I don’t think even turning things around will light up any passion for this club in him.

  • 22 Ibizatoon // Apr 21, 2016 at 10:17 AM

    Forget about Jed, what’s going on with Ched Evans?

    Tsunki…Interesting times ahead, again. This seasons review and subsequent action will be telling, sort of. That always is the Ashley way.

    Another serving of jam tomorrow. We think we’ve got the recipe just right this time.

    I wonder if that’s the plan for the Strawberry Place Development. A Strawberry Jam factory.

    “Mash Jams”, with a nice picture of Mike on the jar. Lovely stuff.

  • 23 Ibizatoon // Apr 21, 2016 at 10:20 AM

    Disclaimer: Sports Direct “Strawberries” may contain straw and berries. Healthy and a bit of roughage.

  • 24 lesh // Apr 21, 2016 at 10:24 AM


    Ched’s been unlucky then!

  • 25 Lilongwe Geordie // Apr 21, 2016 at 10:27 AM

    We could do with West Brom taking some points of Arsenal tonight. It is getting pretty tight for third, fourth and fifth so if Arsenal drop points they will have more resting on the following matches – Sunderland and Norwich. They also still have to play City, so they will be desperate for the points. West Brom taking points also keeps Man U more in the hunt, and they also still have Norwich to play.

    Boing! Boing!

  • 26 Tsunki // Apr 21, 2016 at 10:28 AM

    We Jammin’


  • 27 Tsunki // Apr 21, 2016 at 10:31 AM

    I despise that picture up there of Ashley chortling at his unfortunate podgy lapdog-cum-scapegoat doing his sycophantic thumbs-up to the world through a press photographers lens. Bleurghhh..

  • 28 Tsunki // Apr 21, 2016 at 10:34 AM

    I think Benitez might want to show his old club that he is still a force to be reckoned with. Plus he won’t want to shake hands with that grinning loon. He’s mad as a pan of popcorn that Klopp.

  • 29 Tsunki // Apr 21, 2016 at 10:36 AM

    Trouble is there are a few teams other than us having a revival atm and irritatingly they are the ones just above us.

  • 30 lesh // Apr 21, 2016 at 10:40 AM


    Evans’ll be subject to a retrial – he’s not been cleared on appeal and thus there’ll be no compen until and if he’s found not guilty.

  • 31 davetoon // Apr 21, 2016 at 10:52 AM

    Leave the jokes to April 1st Ed.

  • 32 stuart no9 // Apr 21, 2016 at 11:13 AM

    i think ashley knows that with rafa in charge , just like the last time, we will come straight back up if we do go down.
    i personally think if the worst does happen , we will be a premier side again come may 2017.
    I think ashley has got one eye on the championship and contingency plans are already in place , but as i said , ashley believes with rafa in charge it is a short term hindrence for the club and we will come back bigger and stronger next year – nothing on the scale of villa . If the worst was to happen it would be a pain in the anal passage , but , enjoy the wins and look forward to next season . If Rafa stays on a 5 year contract – expect champions league in 2020-2021. I will put my house on Rafa aiming at champions league by then , why move to another club when he can achieve that here AND enter into our hall of legends with , Milburn – Shearer- SBR and Maclaren.

  • 33 Munster Mag // Apr 21, 2016 at 11:29 AM

    Tsunki…mccarvew…brilliant! 😀

  • 34 ilovetoon8788 // Apr 21, 2016 at 11:31 AM

    Norwich and scums will definitely get points against Watford and Evertons and stokes.

    We need 7 points for survival. Meaning we can only afford 1 more loss. I think we have left it too late for Rafa.

  • 35 Rotonda heights // Apr 21, 2016 at 11:34 AM


    tengo que totalmente de acuerdo con tu comentario 10

  • 36 Pitmatic // Apr 21, 2016 at 11:42 AM

    However useless, pathetic and deserving of relegation our players have been this season, the Football Gods must surely see that having Rafa’s rejuvenated Newcastle stay in the Premier League next season is for the greater good, and a far more exciting prospect than watching Sunderland or Norwich flapping around for another year. I wonder does anyone high up in the FA or Premier League have some sort of hotline to the Football Gods? Not so on Tuesday’s evidence, but we can but hope…

  • 37 Graeme // Apr 21, 2016 at 11:50 AM

    Stuart No9

    Sacriledge!! Including McFool with the likes of the other 3 legends??

  • 38 Shadow_Shearer // Apr 21, 2016 at 11:58 AM

    My team for sat

    Anita mbemba lascelle dummet
    Tioti shelvey or saviet
    Townsend sissoko Wijnaldum

    Bringing in mitrovic later on in the game as I feel he adds more to the game than cisse does coming off the bench

    Sissoko in the middle I feel is his best position, playing box to box role infront of the two holding mids. The team seems unbalanced between defence & attack, sissoko playing that role helps balance things up. Don’t know why, but I believe, if it ain’t broke, don’t fix it.

  • 39 Mister Tuff // Apr 21, 2016 at 12:11 PM

    Hahahaha – Jib at it again – delving as he does into areas he knows nothing about – the legal system.
    As was subsequently pointed out – he is to be retried – nothing at all to do with compensation.
    Apparently an issue arose subsequent to the original trial – hence the successful appeal.
    Even if he is acquitted/found not guilty – this does not mean he is entitled to anythingin respect of compensation.

    Jib Jibberish – I’ve advised you previously to stick to areas where you have some knowledge – such as mmmmnnn- mmmnnnnnn mmmnnnn -yes I remember – ladies wrestling or netball.

  • 40 posada // Apr 21, 2016 at 12:13 PM

    Shadow. Not sure if it has been mentioned on here, but against Swansea we played a 4/1/4/1 formation. We didnt have two holding midfielders.
    Not sure what we did against City I was too busy kicking every ball, but would imagine it was the same.
    Toite against Swansea sat in front of the centre halfs. For much of the game he was no more thn 3 to 4 yards in front of them.
    When Shelvey came on Colback looked confused and was looking to the bench as if to say how is this going to work. For 10 minutes we lost that shape and almost conceded 2 goals.

  • 41 corkypants // Apr 21, 2016 at 12:14 PM

    I prefer Anita at right back than janmaat think he should defo start there against pool

  • 42 cyprus // Apr 21, 2016 at 12:16 PM

    Missed the game as away from home base, only Napoli-Bologna was on tv 🙂 So, can’t comment.

    Congrats to the coach and the players and thanks for giving me hope once more. Congrats Rafa for dropping ineffective Shelvey. Bad buy, but everybody does them. The secret is to recognise it and have the guts to follow through. Hope he eventually does come good, btw.

    Ed, careful on the revenue thing! You mention the stadium name change money, then you take it away! Me, I don’t care if it’s called Stadium of Sxxxe, as long as we are a top 6 team. But most traditionalists won’t agree, Ed.

    And, payent for those signs will barely pay the initial fee for a half decent player, without his salary. Top teams charge about 10 mil. so it would be much less for us, never mind if we are in the ch. wilderness.

  • 43 stuart no9 // Apr 21, 2016 at 12:25 PM

    Graeme @37—- at least you were paying attention . well done .

  • 44 Graeme // Apr 21, 2016 at 12:31 PM

    Stuart at 43


  • 45 Essex Geordie Bill // Apr 21, 2016 at 12:37 PM

    I was a bit incredulous when you quoted AV sacking 500 people but it appears you were correct.

    Why do they have such a large work force, do we have the same and is that a normal size for a club.

    What do they all do?

  • 46 bettyswallocks // Apr 21, 2016 at 12:50 PM

    Jib……. Granny and Jethro are pleased that Jed may get a reprieve but Ellie May is a bit worried.

  • 47 gizatoon // Apr 21, 2016 at 5:07 PM


    Anita Mbemba lascelles Dummett

    Tiote Colback

    Townsend Sissoko Wijnaldum


  • 48 isleofmanman // Apr 21, 2016 at 5:48 PM

    I can only see Rafa staying if

    a) the cash to buy appropriate Championship players is put on the table then locked in a box with the key in Rafa’s pocket. Ashley has a history of being deceitful in general and inept at owning a football club in particular

    b) Sack that lardy CEO twat and retire Carr

    And its high time that the local press was re-instated and frankly if Bobby Moncur hasn’t been shouting loud about this issue then he should either resign or only sit at the Board table if he waives his wages (Yeah right)

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