How Mike Ashley Can Help With The Revenues Next Season


Whenever St. James’ Park comes on the TV screens all you see are hundreds of Sports Direct advertising signs – they are all over the place – and even when we sign new players there just so happens to be Sports Direct signs behind them when the players are photographed.

Lee Charnley explained why Newcastle received nothing from Ashley’s company for the world-wide advertising during one of the Fan Forum meetings and his explanation was both stupid and hilarious.

Mike+Ashley+Newcastle+United+v+Tottenham+Hotspur+vUGrxsuwey4l

Mike Ashley at St. James’ Park on Sunday

Lee basically said the Sports Direct signs were all in fact available advertising space – and that the club were just waiting for companies to come in and request the advertising space.

No companies had requested the advertising space – so the Sports Direct signs remained in place.

Well, wasn’t that rather convenient …..

Maybe if the signs said something like “this space is available for advertising” with a telephone number listed – companies would come in for the space – but what told them the space was even available?

Lee also mentioned there was an interest-free loan outstanding, which Lee said was also taken into consideration for not charging for the advertising – but Newcastle need additional money now and the owner of the club can help with that.

And in any case wasn’t that a loan from Mike himself rather than from Sports Direct?

The answer given of course was pure fiction and Lee really has to stop talking nonsense during these Fan Forum meetings when he appears to assume those listening are stupid and ignorant.

There were hints earlier in the year that Mike Ashley may be willing to start paying for the advertising space he gets for his company and now would be a great time to do just that.

Etihad Airlines pay Manchester City a massive £40M a year for the naming rights of their stadium and in a new deal being negotiated that rises to £80M a year.

Why wouldn’t Mike offer say £10M a year (think of  a number – the bigger the better) for the advertising space –  and that money would help us for the coming financial year in the Championship.

Maybe the extra £10M would even mean the club doesn’t have to lay off some of the non-playing staff to cut down on the running costs?

It will not be worth that much in the Championship with the games not getting the worldwide coverage like the Premier League games get every week.

But it would be a start and we could use the £10M or more this coming season – and then maybe if we get straight back up then that £10M amount would rise significantly.

It would help with the commercial revenues at Newcastle, which have never been particularly strong and are not growing.

From a Sports Direct viewpoint it’s all a tax-deductible expense in any case, so why wouldn’t Ashley do the right thing and pay for the advertising he currently gets free of charge?

And hopefully with Rafa Benitez coming in and running the club like a proper club for the first time in almost a decade – maybe it’s time for Sports Direct to pay up.

Remember, it would benefit Mike Ashley because it would help Newcastle United – one of his companies.

Just like the formidable Rafa Benitez can make Newcastle United FC into one of the top clubs in Europe over the next few years and grow Ashley investment significantly.

After all, that’s exactly what Rafa wants to do.

Bottom line – time for Mike Ashley to pay up and also help the club.

Comments welcome.


132 comments so far

  • BandB

    May 17, 2016 at 9:47 AM

    Comment #1

    No-one would be “carrying the can” anyway.
    Carr would become surplus to requirements and possibly given a nominal consultancy role.
    Ashley doesn’t banish good servants to the outer darkness.
    The scouting operation had been pared back to nothing. It isn’t a biggy.
    Bobby will go back to backslapping in the executive boxes and the “football board” would be never spoken of again.
    Finally, George Caulkin says this is all very positive but still being tied up.
    To me, and almost every person who writes one of the news reports you read over the next few days, that’s Gospel.

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  • hibbitt

    May 17, 2016 at 9:49 AM

    Comment #2

    is that wonga finished ????

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  • BandB

    May 17, 2016 at 9:59 AM

    Comment #3

    Ashley sacking Charnley would be as logical as Harry Corbett sacking Sooty.

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  • martoon

    May 17, 2016 at 10:00 AM

    Comment #4

    I’ve never understood why SD don’t just become our main sponsor – names on shirts etc. Obviously they would have to pay for this but I always thought this was a tax deductible expense (although I’m no accountant). Although not the most reputable of companies they are slightly better than Wonga!

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  • martoon

    May 17, 2016 at 10:02 AM

    Comment #5

    Do people think this is a “Nice” idea or “Ginger Nuts”? 🙂

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  • Bobbybee

    May 17, 2016 at 10:03 AM

    Comment #6

    I find it bizarre that Charnley can keep his job. The board was given 80m smackers to strengthen the squad and we got relegated. The money was wasted overall – with individual exceptions – because we got relegated. That has cost a further 100m quid and any potential prize money from next season.
    Just because Rafa has bailed them out by making an offer they’d be stupid to refuse, surely that doesn’t make up for this seasons failure? Still, if Ashley chooses to reward failure, there’s little we can say. At least he won’t be involved in any decision making re the squad and Carr looks to be on his way out also. Not happy with Carr’s contribution, but also don’t see why he should carry the can for both mens failures. I’d sack both of them and start the Rafalution with fresh faces all round.

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  • YouCouldn'tMakeItUp

    May 17, 2016 at 10:03 AM

    Comment #7

    BandB

    Would Sooty SUE? Or would they try to SWEEP it under the carpet?

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  • YouCouldn'tMakeItUp

    May 17, 2016 at 10:04 AM

    Comment #8

    Martoon

    Thats a yellow card, I already used ‘nice’.

    Anyway, its getting bourbon now….. ok thats rubbish, sorry.

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  • Bobbybee

    May 17, 2016 at 10:07 AM

    Comment #9

    Martoon, Raffa cakes – there’s orangey 😉

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  • Rotonda heights

    May 17, 2016 at 10:08 AM

    Comment #10

    Really hope carr isn’t given any consultancy role, as he largely championed SM, as well as bringing a stream of totally unsuitable (Mondial) players.

    Also really hope it’s the end of Wonga too. Maybe finally ash will get some credibility by default.

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  • BandB

    May 17, 2016 at 10:08 AM

    Comment #11

    I think Ashley would have put SD’s name on the Rangers shirt.
    Perhaps he never saw us as being the right vehicle. A bit cheap and nasty.
    I think he could do it if Wonga want out and I’d be less ashamed of the SD logo. Maybe the players could do without the reminder of the type of club we have been every time they pull on the shirt too.
    Parting with Wonga would be a very reassuring signal.

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  • martoon

    May 17, 2016 at 10:10 AM

    Comment #12

    YCMIU – Damn you I should have used Custard Cream Oreo Crunch Cream of an idea 🙂

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  • hibbitt

    May 17, 2016 at 10:11 AM

    Comment #13

    martoon

    i would have no problem with as long as they paid the going rate

    a lot on here have a go at SD but for millions of families its a good source of well priced sports goods and clothing every time ashley is mentioned in the press the 2 are linked so why not

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  • YouCouldn'tMakeItUp

    May 17, 2016 at 10:14 AM

    Comment #14

    Martoon

    I would have been out FOXed (ok thats a brand), by that. Sometimes I wish I was a Rich Tea Magnate, instead of living on crumbs.

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  • martoon

    May 17, 2016 at 10:14 AM

    Comment #15

    BandB @11 – The only worry would be that they would want to rename the ground back to the SDA!

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  • ToonRich

    May 17, 2016 at 10:15 AM

    Comment #16

    When does the Puma kit deal expire?? They really need to up their game, give us a kit like Borussia Dortmund’s new one (obviously in black and white!)…and replace Wonga as already mentioned!!

    I would love it, absolutely love it – if we went back to adidas and N.B.Ale 🙂
    But Adidas wont touch MA with a bardge pole after he screwed them out of millions!

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  • Tsunki

    May 17, 2016 at 10:15 AM

    Comment #17

    I can see the main problem with sacking Sooty would be the difficulty in withdrawing the arm in this case.

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  • expatmag

    May 17, 2016 at 10:16 AM

    Comment #18

    Firebug and YCMIU

    My.point is that whilst we can all jump up and down, wave our knickers in the air and blame all and sundry, npne of us are fully aware of what is going on in the halls of power.

    In my opinion, Charnley has the most difficult job of all. He has to try and keep all parties in the hierachy happy. This is no mean feat when one side provides insufficient funds snd the other party provides unrealistic player lists.

    In order to compete with bigger and better located clubs on a much smaller budget under stringent conditions set, I would say Charnley gad a very difficult task.

    We all can see the mistakes made. Most of yhese are made by one side or the other. Carr and his cronies sourcing wrong player fits, Ashley not providing decent funding.

    Charnley seems to be the meat in the sandwich and I would hate his job under those conditions

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  • YouCouldn'tMakeItUp

    May 17, 2016 at 10:17 AM

    Comment #19

    Tsunki

    And the prosecution would have a strong hand.

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  • martoon

    May 17, 2016 at 10:20 AM

    Comment #20

    YCMIU – Well if we are going to get contrived – I hear we are signing a new player Gari Baldi – he’s cheap because we are short (of) bread – Ok I’ll get me coat now 🙂

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  • Hail Wor Ashley

    May 17, 2016 at 10:20 AM

    Comment #21

    Maybe Carr has been wielding more power than we realise. Recommending players, but also recommending the framework for negotiations, whilst Charnley is just the suited and booted face of negotiations. A puppet being controlled by another puppet. It was said he was the one gunning for Schteve’s arrival.

    Maybe that’s exactly what ‘they’ want us to think eh, JfA?

    *cue X-Files music*

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  • Tsunki

    May 17, 2016 at 10:20 AM

    Comment #22

    I don’t know how or why these biscuits jokes started but I refuse to join this assortment. Don’t try and encourage me either, I won’t wafer.

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  • hibbitt

    May 17, 2016 at 10:22 AM

    Comment #23

    bobbybee

    we all assume that ashley gave charnley full control because ashley said he was stepping back
    what if he didn’t but just stepped into the shadow but still pulled the strings and made the decisions we only have ashley word that did
    and we all know what that’s worth

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  • BandB

    May 17, 2016 at 10:23 AM

    Comment #24

    Martoon
    I was never as outraged about that as some.
    Sponsorship is part of sport now and lots of old ground names have vanished.
    I don’t care much for the Kia Oval of the Crabbie’s Grand National either, but it keeps them going.

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  • Shadow_Shearer

    May 17, 2016 at 10:25 AM

    Comment #25

    As long as ashley is willing to let benitez work his magic at newcastle, & giving him full contract of all footballing matters, I couldn’t care less about the sports direct signs at sjp.

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  • YouCouldn'tMakeItUp

    May 17, 2016 at 10:26 AM

    Comment #26

    Expat

    Yeah parts of his job have been hard, no doubt, but a big part of our relegation has got to be blamed on the hiring and delayed firing of Wally. I know Carr had a hand in that too, but even Penfold should have been badgering Mash to get rid at the end of january. Raffa had been sacked by RM by then, and was obviously looking to get straight back into football. He has been keen on us since day one, and obviously really thinks it’s worth staying.

    Did charnley have no win situations? Yes.
    Was this situation one of them (THE KEY situation imo) No. It was a no brainer, and it was ultimately devastating to the season.

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  • Rotonda heights

    May 17, 2016 at 10:27 AM

    Comment #27

    the thing is any product at SD falls apart, cheap, nasty and never lasts. buy cheap, buy twice.

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  • YouCouldn'tMakeItUp

    May 17, 2016 at 10:28 AM

    Comment #28

    Martoon

    No, you can stay, as long as you change your name to Maccaroon!

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  • lesh

    May 17, 2016 at 10:29 AM

    Comment #29

    Now Berb, how’s it gannen?

    I never heard you chanting Rafa’s name for me. Did you forget?

    😉

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  • Jib

    May 17, 2016 at 10:29 AM

    Comment #30

    Brendan Pearson-Sammy Ameobi-Adam Armstrong-Gael Bigirimana-Liam Smith-Haris Vuckic-Kyle Cameron-Lubo Satka-Macaulay Gillesphey-Alex Gilliead .
    The above have all returned from loan spells plus Ivan Toney from Barnsley next week.
    The coaches will have to assess them all before any decisions on ins and outs are made.
    There will be a few young men looking forward to a career kick start in the next few weeks.

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  • hibbitt

    May 17, 2016 at 10:30 AM

    Comment #31

    Rotonda heights

    sorry mate thats just not true

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  • martoon

    May 17, 2016 at 10:30 AM

    Comment #32

    BandB @24 – Yeah I tend to agree and if Rafa signs and we start on an upward trend then I think people would be more accepting. Maybe a compromise name although The Sports Direct St James’ Park is a bit of a gobful!

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  • Bobbybee

    May 17, 2016 at 10:34 AM

    Comment #33

    Hibbett, i refuse to even get drawn into ‘what if’!! We can only go on what was said really and it certainly looked that way. Chumlee hired Macca and failed to sack him earlier than he did. On those grounds alone, he failed us, because no ifs, buts or maybes, had Rafa been given four weeks extra to save us, the evidence overwhelmingly points towards him being capable of doing so. Obviously none of us really knows what goes on – with the exception of those who know everything and stated catagorically that Rafa would not sign and we’re all delusional idiots for thinking he might – so we’re all guessing.

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  • YouCouldn'tMakeItUp

    May 17, 2016 at 10:34 AM

    Comment #34

    Martoon

    The St James Sports Direct Park might work. Id still rather not sully the name, though.

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  • martoon

    May 17, 2016 at 10:34 AM

    Comment #35

    YCMIU @28 – I have fell victim to the autocorrect on here many times and been call maroon 🙂

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  • Average_Contents

    May 17, 2016 at 10:35 AM

    Comment #36

    Expat

    I believe mark and firebug have answered basically the same as I would.

    On the flip side, what makes you think he’s not happy to fulfil his role. The role he’s gladly taken on.

    Have you got insider info? Do you walk the halls of power within SJP lol. Sorry couldn’t resist 😉

    We could go on forever regarding this subject. Just chasing tails. Shall we agree to disagree.

    Anyway, my lads got a follow-up scan on his hip soon so I’m off for now.

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  • BandB

    May 17, 2016 at 10:35 AM

    Comment #37

    Martoon

    But they could call it that…retaining the SJP …as in St James’ Park sponsored by SD.
    No-one would be forced to call it the Sports Direct Arena, and we WERE being ORDERED to refer to it as the Sports Direct Arena.
    I used to call it “The Gallowgate”, “Barrack Road”, and all sorts to avoid mentioning Sports Direct, and so did plenty of others.

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  • Bobbybee

    May 17, 2016 at 10:36 AM

    Comment #38

    Lesh, you’re joking? Not only did i chant your name, but i got the other silly buggers around me doing the same for everyone on my list! We had a good bit of fun with it to be honest. 😉

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  • martoon

    May 17, 2016 at 10:38 AM

    Comment #39

    YCMIU @34 If it was a way to legally divert money from SD into NUFC then I think most would accept it. Somebody on here was saying that the FFP rules are more stringent in the Championship so we may have to do some sort of accountancy trick like this.

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  • YouCouldn'tMakeItUp

    May 17, 2016 at 10:39 AM

    Comment #40

    BandB

    Even the cooncil refused to change the road signs. It was funny when he thought he could force us to call it something else. I never heard ANYONE call it the SD arena. It was just point blank refusal. Even the media used to slip up and call it sjp, and often found ways of reminding people of it’s proper name anyway (here i am ar the sd arena, formerly sjp). It is almost a sureal situation.

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