Newcastle United Want To Work Closely With Local Businesses


There’s a report in the Northern Echo, but not reported widely elsewhere, that Brian Aitken, the former editor of the Journal, has joined Newcastle United as the head of corporate affairs.

Brian’s new role will be to bring the Tyneside club closer to the area’s business community and get Newcastle involved via partnerships with local industry.

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Brian Aitken former editor of the Journal

Aitken left the Journal two years ago and set up his own consultancy business and the news today is that he will work closely with Newcastle United’s head of business development, Nicole Atkin.

This is what Brian has said about his new job:

“Newcastle United is the biggest brand in the region; it is open for business, and open to business.”

“Managing Director Lee Charnley wants to position the club at the heart of the North-East’s business activities.”

“It is exploring the formation of a business partnership scheme, to be fully up and running for the 2017-2018 season and I want to talk to as many people as possible to hear what sort of member benefits they would like to see on offer.”

“It’s a fantastic concept and I’m looking forward to working with Lee, Nicole and the club’s corporate sales and partnerships teams.”

“With Rafael Benitez bringing the feel-good factor back to St James’ Park, there has never been a better time for the process to begin.”

Managing Director Lee Charnley runs the club on a day-to-day for owner Mike Ashley and he had this to say about the new appointment:

“We’re excited to be bringing Brian on board; he is well-known and respected in the region.”

“While the club has many close, established relationships with businesses, we recognise we have, in some respects, become disconnected from the North-East business community.”

“We know we need to do more to be part of the vibrant entrepreneurial scene and to give businesses the opportunity to be part of the club.”

“St James’ Park has the potential to sit at the very heart of regional business and we want to work closely with the business community to understand exactly what they need from us.”

“We want to support regional businesses, both through their association with us and by giving them opportunities to do business in an exciting location.”

“In turn we know the club will be strengthened by nurturing those relationships.”

We wouldn’t be at all surprised if this move has been recommended by manager Rafa Benitez, who has offered many suggestions of how the club can be better organized into a modern-day top football club.

And Rafa himself is a savvy businessman with good business sense.

This is another good step to get Newcastle United more connected with the local area – in this case the local area businesses.

Rafa has made it known he sees Newcastle United as the center of everything in the area, so getting involved with local businesses makes good sense  for the club.

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