There is news being reported by Bloomberg that the English Premier League are taking full advantage of the growing popularity of football in China.
They are reporting that the Premier League have signed a three year deal TV rights deal, worth around $650M, which is around £528M using today’s exchange rate – and will go into effect in 2019.
Chinese Premier Xi Jingping – pushing football
Here are some specifics of the Bloomberg report:
“The English Premier League has cashed in on a boom in the sport in China by signing a three-year television contract worth more than $650M.”
“The deal is with digital broadcaster PPTV, a unit of Suning Holdings Co, according to the person, who asked not to be identified because the terms are private.”
“The agreement is worth about 12 times more than the current accord for TV rights in China and starts with the 2019-20 season.”
This was significantly helped by President Xi Jinping’s push that China can build a huge sports economy around football.
And this is another example of how the Premier League is becoming hugely popular around the world and if you are not in the Premier League in England it seems you are a second class football club.
But with all the money the Premier League gets now, it also is having a negative effect, and two of those are driving up transfer prices around the world and the players’ wages too.
Bloomberg reports there was huge competition in China for the contract, which is why the price ended up so high and it’s the third highest for Premier League Football rights worldwide, behind only the UK and the US.
Last year NBC Sports in the US secured the PL rights deal through the year 2022, so successful has the league been in the US and they are able to stream every single PL game live.
So people in the US can see every single one of their team’s 38 PL games live.
That’s not possible when Newcastle are in the Championship however.
Now the obvious – even more reason why Newcastle United need to get back to the Premier League, since that’s where all the money is – and we’ll need big money to bring in world-class players.
Rafa will need players of that caliber if we are going to win some trophies in the future, which is what Rafa wants to do at Newcastle.
And that’s one more reason we have to beat Leeds United on Sunday!
Here is the full Bloomberg report.