Newcastle Make Move To Increase Revenues – So We Can Better Compete

Newcastle announced yesterday that MRF (Madras Rubber Factory Limited), who are the largest manufacturer of tires in India have been appointed as the new Newcastle sleeve sponsor.

The Premier League has allowed clubs to have a sponsor on one sleeve of the team’s shirts for the first time ever this season.

The new shirt will be worn at Swansea today, and it means more revenues coming in for Newcastle, as we attempt to compete with other clubs in the Premier League on a financial basis.

Mikel Merino, Jamaal Lascelles, and Joselu with the new shirts

Lee Charnley, Managing Director at Newcastle, said this:

“I am delighted to welcome MRF as the club’s first shirt sleeve partner.”

“MRF is a hugely respected global brand and a market leader in a territory where a passion for football is continuing to grow.”

“The partnership is a great fit for Newcastle United and we look forward to building our relationship and assisting MRF in growth both domestically and internationally.”

Koshy K Varghese is the MRF Executive Vice-President of marketing and said this:

“We are thrilled to join Newcastle United at an important time in the club’s history.”

“To be the club’s first shirt sleeve partner in its 125th anniversary year is a huge honor.”

“And we’re proud to be part of a one-club city. We are extremely excited for the Premier League season ahead.”

Of course, the best way to earn a lot of money is to finish as high up the Premier League as possible.

If we are near the top, we will get about £150M from the league, and near the bottom, we’ll get around £100M.

But to earn a lot of money from the league, we have to make investments in players, which we certainly didn’t do much of this summer.

What do you think?

Comments welcome.

63 comments so far

  • Novocastrian66

    Sep 10, 2017 at 8:53 AM

    Comment #1

    Following the coin and bottle throwing incidents at Sunderland’s match on Saturday, the FA are going to punish Sunderland fans by leaving the ground open for the next game.

  • expatmag

    Sep 10, 2017 at 8:55 AM

    Comment #2



    Anyway, apparently they are so popular, the deal is that if fans of NUFC buy a full set of tyres they will qualify in a draw for a free set of steak knives valued at £19.95….

  • Bobbybee

    Sep 10, 2017 at 9:09 AM

    Comment #3

    The big question is: how much is the deal worth?
    Not sure how it helps us in India though. If you watched a game on TV from another country, would you feel any affinity towards the team wearing a Bank Of England logo on their sleeve?
    Still, any money brought in is only good if Rafa is allowed to spend it. See what January brings I suppose.

  • bettyswallocks

    Sep 10, 2017 at 9:19 AM

    Comment #4

    Apparently Swansea are still awaiting confirmation of Rafa’s arrival by helicopter before they bother to clear the designated landing area. Smacks of disrespect to me.

  • lochinvar

    Sep 10, 2017 at 9:21 AM

    Comment #5

    Toonincheek (previous post) – Rafa needs to rest up at home. Even by helicopter or even Mike’s new executive jet which cost him £40m the journey will be time consuming and fraught with delays. They’ll have to land at the Welsh Border and be subject to immigration and customs checks and we don’t want Rafa to be detained for trying to smuggle the chocolate hob nobs into the country now do we ?

  • Lindisfarne

    Sep 10, 2017 at 9:25 AM

    Comment #6

    Shepard and dog not on stand by!

  • AncientC

    Sep 10, 2017 at 9:40 AM

    Comment #7

    Quite some pressure being heaped on Merino’s shoulders. Last night it was claimed that he already looks better than Shelvey LOL. I am not sure I would go to those extremes. I am expecting Merino to be a slow-burner, the potential is present, but there are going to be many games where he is anonymous. Should Merino ever become as good as Shelvey – it will be money very well spent.

    I just hope the fans don’t turn on Merino if we witness teething problems. He is young and will need time. I wouldn’t like to see him receiving hyper-criticism over every atomic level detail like Mitrovic does.

  • Belfast

    Sep 10, 2017 at 9:43 AM

    Comment #8

    Well I was expecting Tampax or something so it ain’t that bad. The premier league clubs are a bunch of money grabbing sods though, anything for cash. So deep in poverty they all need sleeve sponsors now.

  • lesh

    Sep 10, 2017 at 9:44 AM

    Comment #9

    Bettys @4

    You’re slow bonny lad. That photo’s got the makings of a ‘Spot Welshybo and win a prize’ competition!

  • lesh

    Sep 10, 2017 at 9:46 AM

    Comment #10

    I’m sure the club’d be a lot better off if Ashley kept his promise and had SD pay for its advertising.

  • jesperfuglsang - capt'n awesome of the lemon crew

    Sep 10, 2017 at 9:59 AM

    Comment #11

    I am surprised it’s SD on our sleeve…when has Mr. Ashley cared about revenue?

  • jesperfuglsang - capt'n awesome of the lemon crew

    Sep 10, 2017 at 10:01 AM

    Comment #12

    Wasn’t it Barcelona that once had UNICEF as a shirt “sponsor” or what you could call it…

    …now that I can respect!

  • jesperfuglsang - capt'n awesome of the lemon crew

    Sep 10, 2017 at 10:02 AM

    Comment #13

    …maybe more of a cost of Barcelona lending their name to Unicef

  • jesperfuglsang - capt'n awesome of the lemon crew

    Sep 10, 2017 at 10:06 AM

    Comment #14

    I know Denmark is small country but what are MRF tires?

  • Jib

    Sep 10, 2017 at 10:07 AM

    Comment #15

    Hayden and Merino in front of the back 4 looks nice and strong
    I’d take the draw all day

  • AncientC

    Sep 10, 2017 at 10:08 AM

    Comment #16

    I am not sure why Ashley has not started paying for advertising yet. He owns all of Newcastle but about 60% of SD. I have always thought he uses that free advertising as leverage against the share-holders… like an axe he can drop at any moment. You would have to assume that if SD have to start paying millions per year for something they previously got for free, it would be a substantial hit to the profits, and in turn effect share prices. Ashley apparently wants to buy shares back – so what is stopping him making a play? Maybe he is not brazen faced enough to starting pay for advertising then take away again a year later.

    Some have estimated the advertising to be worth as little as £2 million per year by guessing against other clubs. How many other clubs have the same amount of advertising hoardings as SD? It’s not just normal hoardings, they are EVERYWHERE, even plastered across the roof of the stadium beside the stadium name. I would have thought £5 million a year would be more accurate. It is a lot of money spread out over the duration of 10 years, that is for sure.

  • jesperfuglsang - capt'n awesome of the lemon crew

    Sep 10, 2017 at 10:09 AM

    Comment #17

    …”Strangers passing in the street
    By chance two separate glances meet
    And I am you and what I see is me”


  • AncientC

    Sep 10, 2017 at 10:10 AM

    Comment #18

    jesper, yes, Barcelona played for years without a shirt sponsor. It was an ethical decision, but considering the amount of money they were missing out on that other clubs were receiving, they had to relent eventually.

  • jesperfuglsang - capt'n awesome of the lemon crew

    Sep 10, 2017 at 10:11 AM

    Comment #19

    Ancient…haven’t you heard? Mr. Ashley is broke all his money is tied up in paper so to speak!

  • jesperfuglsang - capt'n awesome of the lemon crew

    Sep 10, 2017 at 10:13 AM

    Comment #20

    Yeah Ancient…but you gotta respect the sentiment…look at us and the divisions our owner makes! Does that ever make you proud?

  • Jib

    Sep 10, 2017 at 10:20 AM

    Comment #21

    Sincere apologies for daring to talk footy on a footy blog.
    I think I’ll leave the stage to the Danish attention seeker

  • AncientC

    Sep 10, 2017 at 10:27 AM

    Comment #22

    jesper, it should not matter if Ashley’s money is all in SD, it would be SD paying for the advertising, it wouldn’t be coming from his personal bank account. Sports Direct can afford to pay for advertising even if Ashley as he so ‘claims’ cannot access any personal money.

    One of these days somebody is going to catch Ashley off-guard and ask: why do you think shareholders who are unrelated to NUFC should benefit from its advertising revenues. I wonder if Bishop has got him trained with an answer for that one.

  • jesperfuglsang - capt'n awesome of the lemon crew

    Sep 10, 2017 at 10:33 AM

    Comment #23

    Ancient…I was referring to why Mr. Ashley had not bought up more stake in SD not why SD are not paying for advertisements (I know it doesn’t come from his own pocket 😉 )

  • toontaff2

    Sep 10, 2017 at 10:34 AM

    Comment #24

    Even though Sunday is matchday, some things never change!
    Rafa’s walking story in the Observer.
    And of course, more amateur accountancy from Jeremy!

  • jesperfuglsang - capt'n awesome of the lemon crew

    Sep 10, 2017 at 10:35 AM

    Comment #25

    Ancient…from what I can see Mr. Ashley doesn’t answer questions he doesn’t like

  • jesperfuglsang - capt'n awesome of the lemon crew

    Sep 10, 2017 at 10:36 AM

    Comment #26

    toontaff…do you expect people in click on your relentless links?

  • jesperfuglsang - capt'n awesome of the lemon crew

    Sep 10, 2017 at 10:42 AM

    Comment #27

    Will be interesting to see how Swansea lineup today…potentially all three up front will be loan signings…

  • AncientC

    Sep 10, 2017 at 10:44 AM

    Comment #28

    toontaff2, are you sure you are not Andrew Neil?

  • AncientC

    Sep 10, 2017 at 10:46 AM

    Comment #29

    toontaff2, here is one a Tory like yourself may enjoy.

  • ShirebrookToon

    Sep 10, 2017 at 10:50 AM

    Comment #30

    What’s this… Sunday morning politics!

    Taff what’s your score prediction today?

    Is it…….. 😆

  • toontaff2

    Sep 10, 2017 at 10:54 AM

    Comment #31

    Paco’s Pokeno:

    Manquillo Lascalles Lejeune Clark
    Merino Hayden
    Ritchie Perez Atsu

    Bench: Darlow, Yedlin, Shelvey, Diame, Murphy, Aarons, Gayle
    Think the Shelvey-Gayle combo to appear after about an hour

    And of course 1-5 The Toon – Happy Clapper gang well and truly rejoined!
    Mind, could we try Hayden, Merino and Shelvey, together?

  • AncientC

    Sep 10, 2017 at 10:56 AM

    Comment #32

    I am guessing Shelvey will be straight back into the side with Merino on the bench. I cannot see Yedlin being rushed back – the back 4 is anybody’s guess if Yedlin doesn’t start. Anyways, back later closer to game time. ^_^

  • toontaff2

    Sep 10, 2017 at 10:58 AM

    Comment #33

    Jester, just do what I do, with your relentless posts – pass over them without a second glance!
    At least Jeremy has a sense of humour!

  • jimmysmith

    Sep 10, 2017 at 10:58 AM

    Comment #34

    His answer of course will be that the advertising is in lieu of interest paid on the loan he cleared. If he chooses to give 40% of it away to SD shareholders then that’s his choice to make. I think he’d have a problem convincing the other shareholders they should pay to advertise through an avenue solely owned by him. He should probably be paying 60% from his own pocket, to cover the benefit he gets directly, if not all, if he wants to give the rest away as a sweetener.

  • toontaff2

    Sep 10, 2017 at 10:59 AM

    Comment #35

    Jeremy, I’m certainly no Tory- Labour for most of my life, but lately UKIP.
    I see JC as a joke candidate for PM.

  • The next Mike Williamson

    Sep 10, 2017 at 11:06 AM

    Comment #36

    Rafa loves to rotate and usually brings back injured players slowly, so I’m sure he’ll rest Atsu who played twice this week and had a long journey to Africa. With Merino and Shelvey being similar I expect he’ll opt for the fully rested Shelvey who’s been on the training ground all week rather than Merino who will only have a few days to be drilled. Not sure if he’ll risk Deyedlin & Lejuene from the start. I’d like to see Murphy or Aarons get a game or at least a half each.

  • The next Mike Williamson

    Sep 10, 2017 at 11:09 AM

    Comment #37

    Does anyone know what will happen if Merino has a great season – say 10 goals, 15 assists – and teams like Barca or Liverpool want him for £50m. Is he our player if we pay £6m? Or can he still reject our contract offer? Surely if he hasn’t signed then we can’t make him stay.Or have we already agreed terms with him subject to us paying £6m? I think we should just pay that £6m now. Hanley & Sels cost about that much last season so it’s a bargain.

  • toontaff2

    Sep 10, 2017 at 11:09 AM

    Comment #38
  • Rotonda heights

    Sep 10, 2017 at 11:16 AM

    Comment #39


    This is ashley we’re talking about though. He’ll probably try and get Merino for 3M !!
    Ashley is someone who blew the Abraham deal over reative peanuts.
    Really hope that doesn’t come back to bite today as Abraham is already up and running with 2 goals.

  • Nufc-83

    Sep 10, 2017 at 11:25 AM

    Comment #40

    TNMW I am pretty sure we will play him for the required games and then trigger the clause so I wouldn’t worry about losing him.


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