Report – Amanda Staveley’s Surprising Investors Revealed – Two Brothers

We were led to believe that because Amanda Staveley was situated in the Middle East and knew lots of wealthy middle-east investors that those interested in buying Newcastle were from that region.

David Conn of the Guardian has revealed today the investors were actually from London and are the wealthy Reuben family.

Conn has reported he got the go-ahead from Amanda Staveley to reveal who the real investors would have been – if the deal had gone through.

They are said to be the co-investors in the takeover attempt of Newcastle, which has ultimately failed.

The business is the Reuben Brothers’ business and led by David and Simon Reuben, who are both in their 70s.

The brothers were born in Mumbai, India and arrived in London in the 1950s with their mother, Nancy, and lived in Islington.

Simon and David Reuben 

They were listed in 2017 in the Sunday Times richest list as 3rd richest in Britain and worth £14B.

In the Forbes World Billionaires of 2017, they were listed as the 65th richest in the world with a net wealth of $15.3B – about £11B.

Their business activities are mainly in the UK property market, where they have a substantial portfolio of debt-free assets.

As of 2016 their business activities mainly involved real estate, both in the UK and abroad, venture capital, and private equity.

David Conn has reported that the main man involved in the negotiations from Reuben’s camp was David Reuben’s 31-year-old son Jamie.

He was the one involved with Ms. Staveley as they bid for Newcastle United.

Conn has also surprisingly reported that when the November offer of £250M was not accepted, the deal was off as far as the Reuben camp was concerned.

The piece by David Conn in the Guardian seems to support the case made by Mike Ashley that not much has happened in four months other than the £250M bid in November.

Ashley thought that offer was undervaluing the club and no further proposals were made.

Here’s a piece from the Guardian report which quotes a spokesman for the Reuben family saying the deal is definitely off:

“It is true that we did have a look at it, but nothing actually happened,”

“We are not investing in Newcastle United either as Reuben Brothers or as any individuals, including Jamie.”

This is looking like what happened in 2008 all over again, and Mike Ashley could eventually take the club off the market if he doesn’t get the high price he wants.

If that happens it will be a complete and utter disaster for Newcastle fans everywhere.

Comments welcome.

24 comments so far

  • Mag52

    Jan 18, 2018 at 8:08 AM

    Comment #1

    So when was that famous meal then ?

  • Jib

    Jan 18, 2018 at 8:09 AM

    Comment #2

    Somebody was close to the money

    I cannot remember who.


    Someone mentioned a metal connection
    The Reuben brothers own
    Trans World metals one of the largest
    aluminium producers in the world
    and have invested over £1.5 billion
    to bale out the ailing Russian metal industry.
    with that hint
    Jesper even guessed right nearly nearly 2 months ago

  • Belfast

    Jan 18, 2018 at 8:10 AM

    Comment #3

    It looks like she was a small fish to be honest. Ashley knew it and has been happy to drag it out for his own benefit, until they started painting him out to be the bad guy. The plug should have been pulled in December. Meh!

  • hibbit

    Jan 18, 2018 at 8:11 AM

    Comment #4

    JacksonC @402
    But we have been for the last 10 years that’s exactly SD operates

  • c-dog

    Jan 18, 2018 at 8:11 AM

    Comment #5

    I believe DubaiMicky of this blog is a more reliable source than David Conn of The Guardian.

  • posada

    Jan 18, 2018 at 8:13 AM

    Comment #6

    City expert on the telly in early December. Said Amanda Staveley is not a mainstream financier. She’s a charming lady who knows lots of rich people.
    Does not and never has had enough money of her own to buy NUFC.
    Broker a deal and get a 7M commission in the process. Why would you not give it a try.

    The appearance at the Liverpool game. Carefully stage managed as was the curry night.
    All about trying to flush out potential buyers/interest/backers. Nothing more.

    Fact is the mega money in this world don’t want to buy us. Probably because of our location in the far North.

  • hibbit

    Jan 18, 2018 at 8:14 AM

    Comment #7

    that was me when i put up the aluminium connection !!
    but other folk ran with the arab link !!

  • c-dog

    Jan 18, 2018 at 8:16 AM

    Comment #8

    I don’t think the club is sustainable in the long term under Ashley. I think the international fan base must be decreasing year on year. The money for playing in the premiership grows but without fans the club will drift into the abyss. Nobody here will stop supporting the club because of Ashley but no new fans will be attracted to the club under his stewardship.

  • hibbit

    Jan 18, 2018 at 8:17 AM

    Comment #9

    and yes jesper was the only one to pick up on it .

  • posada

    Jan 18, 2018 at 8:18 AM

    Comment #10

    Simon and David.
    Better known to you and I as Dubai Micky and Sparky.

  • Jules

    Jan 18, 2018 at 8:21 AM

    Comment #11

    See that Tuff and Ancient C are showing their political colours on a football blog. Tuff’s been advertising Saud docs on the BBC with his usual faux outrage. They would rather we weren’t propped up on money made on the back of slavery & human rights abuses. Our is it just anti Semitic following Reuben connection. No doubt we will get more momentum and left propaganda moving forward. It won’t be thrust down my throat.

  • Jib

    Jan 18, 2018 at 8:21 AM

    Comment #12

    That’s correct you even specified Aluminium

    Hibbit-we’re not worthy

  • posada

    Jan 18, 2018 at 8:21 AM

    Comment #13

    Right. So fifty people took a wild guess.
    One of them was somewhere near the truth.
    Do me a favour have you not had enough of this.

  • Jib

    Jan 18, 2018 at 8:26 AM

    Comment #14

    There is a tenuous ME connection
    The Reuben’s are of Iraqi Jewish origin

  • expatmag

    Jan 18, 2018 at 8:31 AM

    Comment #15


    The Mansours had us lined up before City and due to Ashleys greed and ignorance, he managed to stuff that one up.

  • Jib

    Jan 18, 2018 at 8:31 AM

    Comment #16

    Posada hardly a wild guess

    Nov 8, 2017 at 10:13 AM
    Comment #5
    aluminium /metals mean anything to you ???

    to which Sparky replied

    Nov 8, 2017 at 10:32 AM
    Comment #11
    Yes…it’ll be nice to have a Geordie owner ?

  • Reilly

    Jan 18, 2018 at 8:35 AM

    Comment #17

    Kristan Heneage
    The news of Amanda Staveley’s co-backer pulling out is weirdly timed. Last night I had a conversation with someone aware of the inner-workings of her bid for Liverpool. They painted her as a glorified tyre-kicker. They also pointed to the similarities between that bid and #NUFC.

  • Jules

    Jan 18, 2018 at 8:36 AM

    Comment #18

    Reading the blog I’ve often wondered what M. Tuff and comrade Ancient we’re doing on a football blog. Never seemed to be really interested in football. Just part of a campaign to promote their agenda. Takes all sorts.
    Any likely loan signings. Was impressed with Kenedy.

  • posada

    Jan 18, 2018 at 8:40 AM

    Comment #19

    We will never know if they had us lined up.
    Personally I think it is a bit of a myth.
    Like a lot of things something folks like to believe.

  • Jib

    Jan 18, 2018 at 8:40 AM

    Comment #20

    The Reubens who own a huge 26 acres of Newcastle
    city centre property would have thought if Ashley accepts
    £250 million – it’s worth a punt.
    Ashley (understandably) thought the club was worth more.
    I think Ashley’s annoyance is with PCP stringing him along
    after the Reubens’ had pulled out.
    I can see where Hibbit’s unwavering confidence came from
    The Reubens and NUFC would have been a marriage made in heaven

  • TheJimBelow

    Jan 18, 2018 at 8:41 AM

    Comment #21

    Don’t worry guys and girls, the takeover is 100% still on!!
    My friend was in a chip shop and their delivery driver had a neighbour who’s friend had a girlfriend who works with someone who drinks in a pub in which the glass collector said his mum was told it is definitely still going ahead!!!!!!!!!!

  • posada

    Jan 18, 2018 at 8:42 AM

    Comment #22

    What are you on about.
    The ITKs predicted everything from a plagued of frogs to an alien landing.

  • Jib

    Jan 18, 2018 at 8:45 AM

    Comment #23


    There are more than those you mention

    No names no pack drill


    since the buzz word “boycott” has re-appeared
    in the last few days certain posters who
    haven’t been on for months have popped out
    of the woodwork.


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