Amanda Staveley – I Want To Buy Newcastle And Then Invest £200M In The Club

The takeover media reports involving the failed bid of PCP Capital Partners continue today with Amanda Staveley having been interviewed in the Times by George Caulkin in an exclusive.

Amanda tries to put the record straight from her point of view, and it looks like several investors from around the world make up the organizations willing to fund the bid being led by PCP Capital Partners.

We’re not sure how this will be received by Mike Ashley, but he could be looking at this as another attempt by Ms. Staveley to get the fans on her side.

It’s unusual for somebody to go public when they are trying to buy a football club but we suppose with the deal being called off by Ashley last Tuesday, Staveley felt it was the only thing she could do after literally being attacked by Ashley in the media.

Ms. Amanda Staveley – has big plans for Newcastle

This is what Staveley told The Times.

“I’m very much still interested in buying Newcastle,” “And our bid remains on the table. I’m very concerned, I’m very surprised and I’m disappointed about what’s been said this week.”

“The suggestion that we were either wasting time or not serious is absurd. It’s hurtful. Hugely hurtful. This is something we’ve been working really hard on.

“It’s not something we’ve just thrown together. I’m putting a lot of my own capital into this and our investors, who come from around the world, include sovereign wealth funds.”

“I want to buy Newcastle – it’s hurtful and absurd to call us time-wasters.”

“This is something we’ve been working really hard on,” “It’s not something we’ve just thrown together.”

“I’m putting a lot of my own capital into this and our investors, who come from around the world, include sovereign wealth funds.”

“This is an investment, but it has to be a long-term investment,”

“Newcastle would be run as a business, but we want it to be a successful, thriving business that is an absolutely integral part of the city.”

“Where are the other bidders?” “It’s been for sale for three months.”

“Will it happen? “I don’t know.” “I hope so.”

Staveley has also said in the report she is committed to investing another £200M in the club if and when she is successful in her acquisition attempt.

That will include at least £100M for the playing squad across the next two transfers windows.

Another £100M will go towards improving the facilities such as the training grounds – which is badly needed.

£100M for players over two transfer windows is not that much these days when clubs are buying players for close to £200M, but Rafa can also sell players like Mitrovic and others and use that money to bring in new players.

Ms. Staveley shares Rafa Benitez’ ambitious vision for Newcastle, and it will be no wonder that fans encourage Ashley to sell the club and sell to Staveley and give our fans something good to look forward to.

Under Ashley, we have nothing to look forward to at all but failed promises and an unwillingness to spend big money in the transfer market.

Ashley has no ambitions at all for the club and never has.

The future for Newcastle United and our fans is with Rafa Benitez as the manager long term backed by Ms. Staveley and the groups she has put in place to buy Newcastle.

That would seem to be an excellent partnership that will give our fans what they deserve – a top team competing in Europe.

By the way, the report also ways the Reuben brothers are still on board with backing Ms. Staveley’s bid.

One last thing – we’re not sure this will be well received by Ashley, and he is a stubborn man who may now even be unwilling to sell to Amanda Staveley.

We wouldn’t put it past Ashley to do that.

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What do you think about this?

Comments welcome.

25 comments so far

  • NezzaNUFC

    Jan 19, 2018 at 8:12 AM

    Comment #1



    Not the first time Mike gave Newcastle this much.

    He thinks in a business way not the football way, we can sell players to add more funds (Mike’s thinking)

  • Jib

    Jan 19, 2018 at 8:14 AM

    Comment #2

    She can cry as much as she wants
    She never met his valuation

  • Wayayman

    Jan 19, 2018 at 8:14 AM

    Comment #3

    Amanda Staveley has a few things on the go. At her home and office, around the corner from Hyde Park, she is in the midst of eight deals; a casino in Japan, some real estate in New York. People buzz around her, but this is a hands-on process and she is flitting between meetings, fielding calls. Alexander, her three-year-old son, is here, clutching a model aeroplane, and he wants to play. It does not feel as though Staveley has much time to waste.

    In the downstairs sitting room, there is a wide-screen television, a coffee table crammed with family photographs. There is a picture of her standing alongside Sir Alex Ferguson and Sir Bobby Charlton, sacrilege for a childhood Liverpool supporter, except that PCP Capital Partners, her company, backs the Manchester United Foundation. Upstairs, in a study, is one of Staveley and David Beckham, although Mehrdad, her husband, keeps hiding that.

    This is family and it is business and it is busy, which does not quite tally with the portrayal of Staveley that blundered its way into the public domain this week, as subtle as a sale at Sports Direct, when an anonymous source briefed Sky Sports News that her attempts to buy Newcastle United had “proved to be exhausting, frustrating and a complete waste of time”.
    PCP’s three bids

    £300m, first bid, November 2: £200m on completion. £50m July 1 2018, £50m July 1 2019 — neither paid in the event of relegation. Benítez to stay as manager. Penalty clauses in the event of HMRC fine.
    £350m, second bid, November 10: £150m on completion. £50m January 1 2020 £50m January 1 2021 £50m January 1 2022 £50m in the event of qualifying for the Champions League. Benítez to stay as manager. Penalty clauses in the event of relegation and HMRC fine.
    £250m, third bid, November 17: £250m payable in full. Benítez to stay as manager. No clauses

    These comments were, the club said — again anonymously — reflective of Mike Ashley’s views.

    Staveley has been stung by that, irked by the suggestion that her pursuit of Newcastle, which has been very open, was nothing more than an exercise in self-publicity. “It is only right to let the fans know that there is no deal on the table or even under discussion with Amanda Staveley and PCP,” the source said, which was news to her. “I’m very much still interested in buying Newcastle,” she says. “And our bid remains on the table.”

    It is the first time that the 44-year-old has spoken publicly about Newcastle since she launched 1,000 headlines and more conspiracy theories by attending their home game against Liverpool on October 1.

    There has been a non-disclosure agreement in place with Newcastle since the middle of that month — her initial bid for the club followed on November 2 — but she feels obliged to defend herself.

    “I’m very concerned, I’m very surprised and I’m disappointed about what’s been said this week,” Staveley says. She is wearing a pale blue jacket, dark trousers, sipping water from a pink plastic bottle, and coffee from a mug. She is agitated and clearly upset. “The suggestion that we were either wasting time or not serious is absurd. It’s hurtful. Hugely hurtful,” she says.
    Newcastle face a battle against relegation and are in desperate need of reinforcements
    Newcastle face a battle against relegation and are in desperate need of reinforcements

    If she was not serious, why would PCP have made three offers to put Ashley out of his misery after his loveless, contentious 11 years at St James’ Park? Why would she have engaged Chris Mort of Freshfields as her lawyer, a man who worked as Newcastle’s chairman under Ashley? Why would she involve the Reuben family, who have an estimated worth of £13 billion and a significant property portfolio on Tyneside, in her bid? “This is something we’ve been working really hard on,” she says. “It’s not something we’ve just thrown together. I’m putting a lot of my own capital into this and our investors, who come from around the world, include sovereign wealth funds.”

    Her first bid was for £300 million, £200 million up front, the rest payable in two chunks. The second, made on Friday, November 10, was for £350 million, payable in instalments, as the sportswear retailer had encouraged. There would be £150 million on completion followed by £50 million every year after that, with the final tranche dependent on achievement, such as reaching the Champions League. For both were penalty clauses, in the event of demotion or Newcastle being stung by HMRC’s tax investigation into the club.

    There was a third offer on November 17. “Dear Mike,” it began. In this one, £250 million would be paid in full, no caveats, no conditions, no clauses. This was substantially below Ashley’s £350 million valuation, aside from one sense; Staveley is committed to investing another £200 million, at least £100 million on new players across the first two transfer windows and the same again on improving a tired training ground and ineffective academy.
    Ashley and Staveley have only met once, at a curry house
    Ashley and Staveley have only met once, at a curry house

    PCP brokered the deal that saw Sheikh Mansour buy Manchester City. Staveley has also attempted to buy Liverpool, but Newcastle fits, Newcastle works — so much potential, never realised — and she has been courted by supporters. “They’re such passionate fans and it’s a great club,” she says. “I’m a northerner. My family home is an hour away from St James’ Park. I just love football and Newcastle has a proper history and a real magic.

    “That passion of the fans is vitally important when you’re looking at a club, because you know that you’re a custodian. I’m also a passionate believer in investment in the north east, because I know it’s tough. A lot of great things are happening in the city — we’ve got friends, like the Reubens, who have invested there — and it’s a really special place, with its own identity. It is absolutely unique.”

    PCP is not a charity. “This is an investment, but it has to be a long-term investment,” Staveley says. “Newcastle would be run as a business, but we want it to be a successful, thriving business that is an absolutely integral part of the city.” Equally integral is Rafa Benítez; in each of PCP’s three bids, was a stipulation that the manager must stay and agree to a new contract. “Rafa is doing an incredible job,” Staveley says. “We want Rafa to be part of this project.”
    Staveley says that she still harbours hopes of completing a deal to buy Newcastle
    Staveley says that she still harbours hopes of completing a deal to buy Newcastle

    By November 20, it is understood that Mort was confident that a deal might be on at £250 million. At the start of December, Staveley met Ashley at an Indian restaurant in London, brokered by Richard Desmond, the publisher. Pictures appeared in The Sun. “The famous curry house is the only time I’ve met Mike,” Staveley says. “It wasn’t a formal meeting and it was arranged by Mr Desmond. Mike was engaging and interesting. I enjoyed his company.”

    And those photographs? Convenient, no? “I would never had done that,” Staveley says. “If I had, I certainly wouldn’t have been pictured smoking. I hadn’t had a cigarette for years. My dad nearly killed me. There has been a lot of miscommunication through the press, but that’s not my fault. This is football.”

    In the middle of December, Staveley was told that “another bidder” had emerged, prepared, according to Ashley’s people, to pay £350 million. Fine, PCP said, but come back to us if you want to re-engage. Since then, they have heard nothing. Not a single thing. Which, again, hardly fits with the Ashley-sanctioned notion of “exhaustive” discussions.”

    Just again for anyone who missed it. It’s all any doubters need to know.Confirmation of what many of us suspected -yesterday was ALL about Ashley’s low-rent, dispicable PR mate trying to bad mouth Staveley.

  • Wayayman

    Jan 19, 2018 at 8:15 AM

    Comment #4

    Sorry everyone, didn’t mean to copy/paste the whole thing! Just the details on the bids.

  • c-dog

    Jan 19, 2018 at 8:16 AM

    Comment #5

    I know. But he’s thinking of maximizing profits in the short term when there’s huge gains to be made in the long term. Look he’s a billionaire. I’m not. He knows how to make money. But at the cost of hundreds of thousands of people’s joy. He’s thrash.

    Mike Thrashley

  • Wayayman

    Jan 19, 2018 at 8:17 AM

    Comment #6

    Bottom line is that she is doing an interview herself, in person, in her own office straight from the horses mouth while all the Fact Hunt can do is issue proxy ‘statements’ via ‘a source close’. That in itself tells you a lot.

  • Wayayman

    Jan 19, 2018 at 8:18 AM

    Comment #7

    C-dog that’s about the first thing you’ve said that I agree with. 🙂

  • RonVanDam

    Jan 19, 2018 at 8:25 AM

    Comment #8

    I think this takeover will expose Mike Ashley for who he really is. I hope he sells up before he embarrasses himself any further. It is known MA cannot move the club forward, sell it to someone who will. Buying the club for 134m 11years ago and making a profit of 116m should be be sufficient when he has failed to make a proper investment in this club and has used it as an advertising billboard for SD to drive his share prices up

  • lesh

    Jan 19, 2018 at 8:26 AM

    Comment #9

    Ahhh, g’day Jiblets

    It’s comforting to us simple souls that you’re up with the larks defending the integrity of Newcastle United’s saviour, the fans’ inspiration, the knight who will guide our club to greatness.

    Ashley must draw comfort that he is not alone and that there some enlightened folk who understand and support him. He needs posters like you by his side – ask him nicely and he might even find a role for you, a role that’s commensurate with your vision and wisdom. It might take a day or so for him to identify exactly where he’d employ you but be patient, you know he’s true to his words.

  • Singinginthecorner

    Jan 19, 2018 at 8:28 AM

    Comment #10


    Totally agree still cannot understand why people are siding with ashley she has come out and said I’ve put three offers in where as someone close to ashley(lol doubt anyone would want to get close to him unless he through a few fifty pound notes at them) said there been no offers

  • Tramp

    Jan 19, 2018 at 8:28 AM

    Comment #11

    Amanda, do us all a favour, meet the fat man’s valuation!! Please! That’s the only thing holding this up. Meet this and you will own the greatest football club on the planet! Even if it means you have 50/100M less to invest in the first couple years, we really won’t mind! It just needs to happen and with huge TV money just around the corner only going to explode to insane numbers in the next 5 years it’s a no brainer! You will be loved by everyone for eternity!! Save us!!

  • Jib

    Jan 19, 2018 at 8:29 AM

    Comment #12

    I’m sure a lot of this will go over some posters heads

    Staveley has looked at the Glazers take-over at Man U

    There they bought a debt free club and paid for it by
    securing loans against its assets from US hedge funds
    An integral part of that was keeping Ferguson on board
    (probably with the promise of naming a stand after him)
    so as not to alienate the fans.

    Man U is now debt free again after years of paying £62m pa
    in interest.

    It was a brilliant bit of business by the Glazers and must
    have created interest throughout the financial world

  • magscar

    Jan 19, 2018 at 8:34 AM

    Comment #13

    For whose benefit is this replaying of how many bids , when made and various clauses ? Us? successful end to negotiations? The main players public image?

    Some interesting snippets in Caulkin piece but thought I was reading the women’s section of Mail at times rather than a business or football piece. Padding for article or Stavely only speaking if she can be humanised?

    Is any of this public tussle good for us and the club in its relegation fight? I doubt it.

    It now looks as though the battle like the battle lines are drawn around staving off relegation presumably by loans and no capital outlay on permanent transfers. Ashley then wants ,£350M and no need for clauses. Only problem is by then we will have idea of what next TV deal is and goalposts could move again!

    Hard to see why extra £50M couldn’t have been paid before January and investment in transfer made but I was slightly surprised at mention of no funds from PCP then either as I recall ( without checking article again) .

    Even if deal is struck my reading of investment plans is a slow build over several seasons as £100M over 2 windows whilst the world to us isn’t going to trouble the big boys anytime soon.

    Please both parties talk to each other and stop using the press. It may already be too late.

  • Jib

    Jan 19, 2018 at 8:34 AM

    Comment #14

    Sorry should have said debt free to the Glazers
    Man U is clearly NOT debt free

  • Jib

    Jan 19, 2018 at 8:37 AM

    Comment #15

    I noticed Caulkin’s Womans Own touches
    Go on George you’ve told us about her blue blouse
    PLEASE tell us what her shoes were like.

  • Singinginthecorner

    Jan 19, 2018 at 8:37 AM

    Comment #16


    I still don’t understand where your coming from I’d personally would prefer Mandy to ashley no matter what at least she’s prepared to invest in the club she understand us. The money side of the club is of no interest to me I support newcastle because I love the toon not because of the money

  • Singinginthecorner

    Jan 19, 2018 at 8:42 AM

    Comment #17

    Jan 19, 2018 at 8:26 AM
    Comment #9

    Though I was the only one who picked up on this at least I know I’m not alown

  • magscar

    Jan 19, 2018 at 8:44 AM

    Comment #18

    I believe PCP want deal for business reasons all the warm compliments for the magic north are for us fans to feel good about. Just window dressing as Ashley couldn’t care less what her feelings are.

  • Singinginthecorner

    Jan 19, 2018 at 8:50 AM

    Comment #19


    100 million over two Windows is about 100 million more than we’ll get off ashley

  • Harley

    Jan 19, 2018 at 8:50 AM

    Comment #20

    Very frustrating to read what could’ve been, but ultimately they haven’t bid anywhere near the asking price!!
    It’s like me trying to buy a house worth £350k for £250k then spitting my dummy out when they won’t accept it.

  • Jib

    Jan 19, 2018 at 8:54 AM

    Comment #21

    For me the perfect scenario would be
    NUFC to be the first major club in the
    world to be owned by a real football man.
    Ashley signs the club over to Rafa who
    brings his own business people in and Rafa
    pays MA £50m a year out of TV money until
    the valuation (plus interst) is paid off.

  • OneAlanShearer

    Jan 19, 2018 at 9:41 AM

    Comment #22

    Harley – How on earth have we not bid near the asking price? She offered 350million with clauses and over a number of payments which he’d previously said he’d do it over.

    Anyone who doesn’t get the big picture now ….It’s Ashley not stavely at fault. For pity sake.

  • JP...from The Rock

    Jan 19, 2018 at 10:00 AM

    Comment #23

    Great to hear Staveley’s side and probably the truth to this takeover saga. But heartbreaking too now knowing in detail what could have been. By all accounts this deal could still be sealed but we won’t see a penny for players in this crucial window. As ever in NUFC nothing is done the easy way and it drives me round the bend!

  • Moonraker15

    Jan 19, 2018 at 10:11 AM

    Comment #24

    How can you even show a minute amount of sympathy for Ashley. He has even managed to act unprofessionally in the sale process in that he couldn’t make an official statement, but abuses the buyers as time wasters through his cronies.
    10 wasted years under him and now all he can offer us is loan deals to try and keep us in the Prem.
    yes, the club is stable but ffs he has to go!

  • Moonraker15

    Jan 19, 2018 at 10:44 AM

    Comment #25

    With respect it’s nothing like buying a house! Surely, a bid of that size, even if it’s not up to Ashley’s valuation is something to negotiate from, not be dismissed as derisory.
    Ashley is using it as a reason to minimise investment in players yet again.
    We are a laughing stock as a club when we used to be revered and admired, thanks to Ashley.


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