Amanda Staveley’s Exclusive New Interview – Explains Why Buying A Football Club Can Be Complicated

Ms. Amanda Staveley and her husband Mehrdad Ghodoussi have given an exclusive interview in the Dubai based National newspaper from London, where PCP has an office on Park Lane.

Ms. Staveley talks about the business they are in – investment – and she refers to the failed attempt to acquire Newcastle United.

PCP Partners are a group of few employees, and Ms. Staveley is currently busy closing real estate and hospitality deals in both the US and in Dubai.

She has talked about the attempt to buy Newcastle and why acquiring football clubs is difficult and complicated, and she points out there are not too many investors who want to buy football clubs.

Ms. Staveley at St. James’ Park last October 1st

This is what she told The National today:

“In football there seems to be no secrets, there is such intense interest in football and that is difficult to manage during a transaction.”

“There are obviously opportunities that we come across. For instance, I have been in the US closing a transaction, which is a real estate and hospitality deal.”

“We also are at the same time in the final negotiations over similar assets in Dubai.” 

“Our business is very much financial. We are an investor, it is an investment, we are running everything as business.” 

“It’s my belief that big clubs should be owned by individuals with deep pockets or sovereigns, like Man City. What Abu Dhabi has done to support Manchester is an example of a responsible football owner.”

“So the big clubs are in the safest hands.”

“We have our eyes open, we are not trying to be a Man City. When Financial Fair Play came in is when it changed, it helped other investors.”

“Investment is a progression, you can start as an investor and welcome new investors, clubs can grow with the same shareholder base and get bigger over time.” 

“Football is unique in its aspects. It is special, complex. Negotiations tend always to be quite difficult.”

“They are emotive assets and also the pool of people who acquire football assets is very small globally, so transactions are rare and there are a lot of differences in views on valuations.”

“That is Mr Ashley’s right if he thinks it (Newcastle United) is worth £350M, he’s got a right to wait for the right price and that’s okay.”

“But don’t scare off other potential bidders because there are so few potential parties that can buy it.”

And here is an extract from the National report regarding her efforts to buy Newcastle United and why she will only pay £250M:

“Her consortium’s offer of a £250M one-off cash payment for the club is not enough for Mr. Ashley, who believes Newcastle is worth nearer £350M.”

“Ms. Staveley and Mr. Ghodoussi, however, say they will not pay that much because the purchase of the club is just the beginning of PCP’s long-term investment.”

“Almost immediately there would be further costs of £100M to £200M in the first year to improve the playing squad and other areas of the business.”

Mr. Ghodoussi was a former investment banker and married Ms. Staveley back in 2011.

He has  said this as reported in the National about how PCP operates from a small base:

“We are deliberately a small team because you want to reduce cost and you can be more nimble. If the transaction gets big and we need support we will go and bring in advisers,” 

“It’s not all about the $1B deals either, we do look at the other side of the spectrum. We will look at smaller deals, again it is about where we can add value and how we can get something over the line for our clients.”

“Obviously we have strong relationships within the Middle East region, we have also built relationships in Asia, in China and also in the US.” 

We are hoping PCP Capital Partners will come back in for Newcastle when we are safe in the Premier League this season; the sooner the better.

Comments welcome.

94 comments so far

  • Jib

    Jan 21, 2018 at 6:26 PM

    Comment #1

    This is particularly interesting

    In football there seems to be no secrets,
    there is such intense interest in football
    and that is difficult to manage during a transaction

    She’s the one who has been dribbling info out in teaspoonfulls

  • Jib

    Jan 21, 2018 at 6:29 PM

    Comment #2

    The smell of bullshit is eyewatering

  • Jib

    Jan 21, 2018 at 6:30 PM

    Comment #3

    All this nonsense
    may have flushed out
    a proper buyer for the Summer

  • Jib

    Jan 21, 2018 at 6:41 PM

    Comment #5

    She has Teresa May on speed-dial !

    Are we supposed to be impressed by that ffs

    George Caulkin went down about 5 points in
    my estimation after that pearl of twee shit.

  • Jail for Ashley

    Jan 21, 2018 at 6:41 PM

    Comment #6

    From Ashley?

  • Jib

    Jan 21, 2018 at 6:43 PM

    Comment #7

    You can just see the texts

    Amanda to Teresa

    “Terry honey don’t you think
    Mikel Merino is the Mutts nuts !!”

  • ShirebrookToon

    Jan 21, 2018 at 6:47 PM

    Comment #8

    No she’s in her WhatsApp group!

  • Online Guy

    Jan 21, 2018 at 6:51 PM

    Comment #9

    Amanda was forced to comment ..provoked by Ashley’s spokesperson for his piehole saying it had all been a complete waste of time ..lies from the Ash camp. ..He’s a sneaky B’stard.

    We now find that Newspaper reporters who wish us the worst are backing Ashley and those with no agenda against Newcastle United are telling the truth we let the Liars get away with it ? No chance.

    We now have one Newspaper against the other ..

    Those supporting the Ashley camp and repeating Ashley’s lies want Newcastle to sink .
    Remember that..

    Amanda stick your Stillettos on and give Ashley a good Fking kicking.

  • Jib

    Jan 21, 2018 at 6:56 PM

    Comment #10

    Your’e a dickhead

  • Jib

    Jan 21, 2018 at 6:56 PM

    Comment #11

    You’re even

  • BlacknWhiteBarmy

    Jan 21, 2018 at 6:57 PM

    Comment #12

    Whilst I accept the likes of PEA are not going to join us anytime soon the names been linked do not fill me with too much optimism. Its obvious we need a strikers but we seem to be going all out for GK, LB, RB – goals win games and I cant see this team getting too many

  • Online Guy

    Jan 21, 2018 at 6:58 PM

    Comment #13

    What’s Wriath said Jib ?

  • dig-n-dig22

    Jan 21, 2018 at 7:00 PM

    Comment #14

    lesh #56 previous thread
    Just because the Reubens said they looked at the takeover investment of NUFC but declined, doesn’t mean to say they were telling the truth. I believe most businessmen would decline divulging truthful information of that nature.

  • Essex Geordie Bill

    Jan 21, 2018 at 7:09 PM

    Comment #15

    Just caught up and for my humble offering, that was a soft penalty but again I assume that the refs rules book must say say that as well as never awarding us penalty’s, they should take any opportunity to award them against us. So fair do’s to the ref he did do just that.

    The Darlow “howler”, imo there aren’t many GKs who would have done any better than he did. He’d been fouled just prior to it so may have been slightly incapacitated plus Aguero’s header was sufficiently deflected to make it a difficult save even if he hadn’t have been injured.

  • Online Guy

    Jan 21, 2018 at 7:11 PM

    Comment #16

    Ashley has stripped the club bare of assets ..anyone care to name those assets ?

    I will start it off

    He owns the rights to the club Crest/ badge.


    Pouring rights


    Advertising revenue…

    If his so called interest free loan is offset by him getting free advertising for a company he owns a percentage of ..why does he want to make a profit on the sale of Newcastle United?

    If, as he has stated , he cannot take the club any further … then he should walk away with his money more no less..but he’s such a greedy man .. and a twister of the truth.

    A Greedy man never knows what he’s done.

  • lochinvar

    Jan 21, 2018 at 7:12 PM

    Comment #17

    So the National newspaper of Dubai speculates with vague references that Ashley believes Newcastle is worth nearer £350m. The operative word being “nearer”

    “Her consortium’s offer of a £250M one-off cash payment for the club is not enough for Mr. Ashley, who believes Newcastle is worth nearer £350m ”

    Well most commentators have been saying £300m is the realistic price before this hyper inflation crept in.

    Ok Amanda go for it . Pay £301m which is nearer after all and knock that £1m off future transfer deals and well love you all the more for buying the club. You’ll get a good part of that £1m back on bar sales and I might even buy a new shirt providing that we go back to Adidas and a quality brand shirt sponsor. A Blue Star would be good.

    PS. If you’re talking with Rafa please remind him, “striker” !

  • Essex Geordie Bill

    Jan 21, 2018 at 7:12 PM

    Comment #18

    And whats all this talk about takeover’s have I missed something.

  • Online Guy

    Jan 21, 2018 at 7:14 PM

    Comment #19

    Jib @ 10 and 11 .

    Are you in need of assistance ?..if so please send phone number … help is at hand ..are you OK?. Worried .

    Your writing and comments there seemed a little strange …just holler if you need me . F

  • Online Guy

    Jan 21, 2018 at 7:17 PM

    Comment #20

    What’s the score with the price of the land at the back of the Gallowgate/ Strawberry ?

    I was told it was sold ..I might have had the wrong reference on it though.

    Also told it would not hinder Any extension to the Gallowgate ..that from a lass at Civic center.

  • Jib

    Jan 21, 2018 at 7:19 PM

    Comment #21

    For once is right
    You are creepy

  • BlacknWhiteBarmy

    Jan 21, 2018 at 7:19 PM

    Comment #22

    OLG – still go the issue of the listed buildings behind the new stand (showing my age)

  • Geordie-john

    Jan 21, 2018 at 7:21 PM

    Comment #23

    That sounded like a bye bye from Amanda the poker player with a clause of maybe we will return with an improved offer. You should have said that first ! Never mind time will tell.

  • lochinvar

    Jan 21, 2018 at 7:22 PM

    Comment #24

    Whatever gave you that idea.
    Nothing to see here.
    Move along please sir.

  • Jib

    Jan 21, 2018 at 7:23 PM

    Comment #25

    Bournemouth ‘ s Junior Stanislas is the latest
    striker we’ve been linked with.
    Surprised to see he’s 28
    At Bournemouth his hit rate is 1 in 5
    not really what we need methinks

  • Jib

    Jan 21, 2018 at 7:24 PM

    Comment #26

    Striker/winger really

  • Online Guy

    Jan 21, 2018 at 7:25 PM

    Comment #27

    Nowt like you Jib Posting as a Woman when your ‘JANE. Now that’s creepy.

  • DubaiMicky

    Jan 21, 2018 at 7:28 PM

    Comment #28

    @OLG, and that’s the point, I’ve been saying exactly that for a while. What is for sale? The club – or what Ashley bought eleven years ago or so? What contracts are in place, will Ashley sell them?

    When it gets to this point, it doesn’t matter whether it’s £100 or £1bn. What is he selling?

  • Online Guy

    Jan 21, 2018 at 7:29 PM

    Comment #29

    Black n White Barmy

    You could stick a new East stand up on Hydraulics. No one’s ever come up with that one .

    It would allow full light through the week as it is lowered..thus not depriving anyone in Leazes terrace of light.

    Other than that you can dig down .. it’s all doable.

  • dig-n-dig22

    Jan 21, 2018 at 7:31 PM

    Comment #30

    blacknwhitebarmy # 12
    TBH I think it may not matter who we manage to bring in in the window if we don’t address the poor home form. I feel we have 4 winnable home games ,Burnley,Southampton,Huddersfield,WestBrom, I think what we get out of these games will play a big part in deciding where we are next season.

  • Jail for Ashley

    Jan 21, 2018 at 7:38 PM

    Comment #31

    Even if I dropped half the bloopers you do you’d still drop twice as many.

  • Online Guy

    Jan 21, 2018 at 7:41 PM

    Comment #32


    I can imagine Ashley is the one with all the clauses in any sale bieng detrimental to selling Newcastle .. I don’t think he would give up the pouring rights ..worth millions to him.

    It’s a minefield for any prospective buyers.

    I bet this is excruciating for Sir John Hall .. Ruing the day he ever picked up the phone to Ashley.

    Sir John Hall gets a bit of a bashing on here but let’s not forget he gave us supporters the chance to own the club not long after he took control from MKEAG and Co with a full Share issue .

    Folks forget that .

    Ashley rang Glasgow Rangers out for a time ..on the commercial side ..they were lucky in getting it back ..not sure what he’s draining out of the Gers today.

    Ashley is trouble ..that’s all he’s ever been here and at Rangers and even troubled the government ..Treating his workers like meat. He’s a bad apple no doubt about it he’s trouble where ever he’s been.

  • Essex Geordie Bill

    Jan 21, 2018 at 7:43 PM

    Comment #33


    To be honest I’ve not been very impressed by any of the strikers we’ve been linked with.

  • Jail for Ashley

    Jan 21, 2018 at 7:44 PM

    Comment #34

    If anyone believes even for a nano second that Ashley gives a flying foot that investors have enough money to push us forward once he has his bit then they need certified. Alan Shearer should have mentioned that after Wise’s comments.

  • Online Guy

    Jan 21, 2018 at 7:48 PM

    Comment #35

    Ashley’s spokesperson …” Ashley thinks it’s only fair to let Newcastle Supporters know ”

    What a pathetic statement that is.

    After he’s took the pi*s out of almost every manager and stripped the club of all its assets !

    We are a shell of a club . My next request is worth a read ..

  • DubaiMicky

    Jan 21, 2018 at 7:49 PM

    Comment #36

    I do wonder why the chronic, sky, Times etc. haven’t asked “What is Ashley actually trying to sell”?

  • lochinvar

    Jan 21, 2018 at 7:50 PM

    Comment #37

    Junior Stanilas at 28 needs to change his name.
    Senior might be a start

  • Online Guy

    Jan 21, 2018 at 7:58 PM

    Comment #38

    Just a thought

    As most seats are already paid for for each match at St James Park ..apart from a few walk ups…

    It would not harm the clubs finances if, for the Burnley Game , that the TV Cameras focused on an Empty Stadium .

    What a statement to Ashley that would be . Think about it.

    We could ask the Burnley fans to unite with US.

    It would shame Ashley…and let him know he’s unwanted and has no future here at the club he has raped.

  • Jail for Ashley

    Jan 21, 2018 at 8:06 PM

    Comment #39

    I don’t think now is the time for boycotts. Save it all for when Rafa foots off and we’re stuck with Stuart Pearce.

  • Jail for Ashley

    Jan 21, 2018 at 8:08 PM

    Comment #40

    Burnley fans won’t give a foot about us either. Look what Oyston is doing to Blackpool, it’s almost sadistic, does anyone outside of Blackpool care enough to do anything about it?


You must log in to post a comment.