You cannot blame Newcastle for trying to get a good deal on a player, but under Mike Ashley, we have taken this to a new art form.
That’s one reason we cannot get players in quickly as the club try to negotiate a price for a transfer target and it’s always painfully slow.
A good example of this was last summer when we took months to negotiate a deal for Florian Lejeune from SD Eibar.
Florian basically knew at the end of last season he would be moving to Newcastle once the two clubs could agree a deal, but it took close to three months to get the deal done.
The latest example is our attempts to get Feyenoord striker Nicolai Jorgensen through the door this month.
Nicolai Jorgensen – second bid turned down
The news today in Voetbal International is that we have made a second bid, but it has been immediately rejected.
Our first bid was made last week so it’s been a long time coming up with the second bid.
The transfer market has gone crazy and it’s much more expensive than it was a short two years ago, and Newcastle need to change on at least couple of things in the transfer market.
First of all, they have to do these deals much more quickly and not drag every deal out hoping to save a million or two here or there – and usually failing to do so.
The second thing is related and Newcastle must realize transfer prices have gone way up since the new three-year Premier League deal of £5.1B was signed eighteen months ago.
They will not come back down – in fact, they will increase further when the new Premier League rights deal is announced in February.
This bargaining (negotiating) by Newcastle is always painful as they try to get the very best deal they can and often miss out on their target.
As we did three years ago when MK Dons Deli Ali went to Spurs for £5M when Newcastle had been the front-runners for months but then delayed signing the deal trying to negotiate the agents’ fees.
Newcastle must change – and we hope Mike Ashley allows that to happen by selling the club as soon as possible this year.