The winners of five UK packages have been announced and there are still two more packages to be decided and those packages – F and G – have gone out again to auction.
The five packages have sold for £4.464B.
These packages will take effect in the summer of next year and are again for three years.
Sky Sports have won the rights to four packages and 128 live matches and BT Sport have won one of 32 games.
Executive Chairman Richard Scudamore, shown above, had this to say:
“We are extremely pleased that BT and Sky continue to view the Premier League and our clubs as such an important part of their offering.”
“Both broadcasters are fantastic partners for the Premier League.”
“And they have a track record of making our competition available to fans across the country through their high-quality and innovative programming.”
“We will now continue the sales process to deliver the best possible outcome for the remaining packages of rights in the UK and throughout the rest of the world.”
This new UK deal, however, does not include revenues for selling the TV rights overseas, and that part of the business is still increasing rapidly.
The overseas deals are finalized by region at different times and the last deal was for £3B in total.
But the overseas part of the TV rights is expected to rise (maybe significantly) from £3B.
There had been huge speculation that Amazon, Facebook, Netflix and other American tech companies would bid for the first time, but that has not happened.
But it looks like the UK deal has topped out and will be less overall than what was agreed back in 2015, with each game costing £9.3M, down from the current £10.2M.
The last two auctions saw rises of 70% over the previous deal but that has not happened this time around.
How this will affect the potential Newcastle takeover we don’t know, but it will probably depend on the overseas portion of the deal, which could still rise significantly.
If the total package (UK plus overseas) is a lot greater than the current one then Mike Ashley could raise the price he wants for Newcastle.