The Mail is reporting today that Newcastle owner Mike Ashley had talks with the FA about Sports Direct replacing Vauxhall as England’s team sponsor for this summer’s World Cup in Russia.
Vauxhall’s deal with the FA is due to run out later this year.
The deal finally broke down, but with all the bad headlines about Mike Ashley’s company, you would think the FA wouldn’t think twice before rejecting the deal.
Mike Ashley – how did he and Sports Direct get close to a deal with FA?
Also, the fact that Mike Ashley has hardly been a good owner of Newcastle United would also have had some impact on the talks.
The story is a short one by Charles Sale, and he says the talks finally broke down for a number of reasons, two of which were as follows:
- Concerns from England shirt suppliers Nike about discount store Sports Direct dictating price policy
- The FA would prefer a blue-chip company for a partner and a less controversial figure than Ashley
The proposed deal is supposed to have gone into detail via what are described as lengthy talks, and the thing we don’t understand is why that was the case.
Both Sports Direct and Mike Ashley himself come with considerable baggage to ever be linked with England and the FA.
What do you think?