Realization Setting In For Owner – It’s Really Hard To Fake Ambition

Rafa and his reps are negotiating with Newcastle about a new contract this summer, but it’s still up in the air as to whether he will sign one.

As Rafa has continuously said, he wants to know what ambitions the hierarchy have for the club.

Mr. Benetiz does not want to be like other managers at Newcastle under Ashley and be fighting relegation almost every year.

Rafa Benitez – savvy, experienced and ambitious

Just to show how badly Newcastle have done under Ashley these last eleven years here’s how we have done in each season since back in 2007-2008.

Premier SeasonPositionNumber of Points
2008-20091834 - relegated
2009-20101 (Championship)102 - promoted
2015-20161837 - relegated
2016-20171 - (Championship)94 - promoted
2018-20191818 - after 22 games

We are sure that Ashley wants Rafa to stay but not for the reasons fans want Rafa to stay.

We want Rafa to stay so he can go on and get Newcastle in the top eight in the league and break our 49 years without a trophy.

Mike Ashley wants the manager to stay to increase the value of the club so he can sell in say in a couple of years for a massive profit.

Remember, it’s all about money with our owner – always has been – always will be.

And being a world-class manager Newcastle United is not his only option this summer.

Other clubs such as West Ham only willing to offer him a good deal to try to win trophies for them.

It’s always hard to fake ambition when you don’t have any.

Any decent owner would have already signed Rafa up with a new deal once survival in the Premier League was assured – and that was over three weeks ago.

But not Mike Ashley.

And Rafa is savvy and experienced enough to know that Ashley doesn’t share his ambitions for Newcastle.

Whether that will mean Rafa leaves us we aren’t sure.

But make no mistake – this is a dangerous time for Newcastle with Rafa soon to get some offers from other big clubs this summer – who do share his ambitions.

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Comments welcome.

12 comments so far

  • Tsunki

    May 7, 2018 at 9:59 AM

    Comment #1

    Munster it’s beginning to look that way.Ashley has a self-healing profit engine here and wants it’s perceived worth rather than its net value. If you’re a typical grasping businessman you can’t be blamed for that philosophy

    Not sure about Stavely being a tyre kicker though. I think maybe they found out the hard way what Ashley’s price entails.

  • hibbit

    May 7, 2018 at 10:00 AM

    Comment #2

    I’ll sign when Rafa signs is growing !!!!!!!!!!!!!
    “mutiny on barrack road”

  • Tsunki

    May 7, 2018 at 10:06 AM

    Comment #3

    Can someone give Jesper a nudge he fell asleep on the last bus. Little un’ must have been giving him a bit of chew last night.

  • Munster Mag

    May 7, 2018 at 10:10 AM

    Comment #4

    Hibbitt that campaign needs to kick off. Are there any fans who can front and organise that campaign and get the local media to publicise it too? #isignwhenrafasigns

  • Munster Mag

    May 7, 2018 at 10:11 AM

    Comment #5


  • ronaldo aarons

    May 7, 2018 at 10:14 AM

    Comment #6

    NUFC 2007-2016

    £235m – Matchday
    £182m – Commercial
    £478m – Media
    £895m – Total

    £595m – Wages
    £225m – Other expenses
    £65m – Transfer spend
    £885 – Total

    Commercial income averaged £26m in the 3 years prior to Ashley. £20m across his tenure. Cost us £6m a season.

    Matchday income averaged £33m pre-Ashley. £26m since. Cost us £7m a season.

    Costs after wages averaged £29m pre-Ashley. £25m since. Saved us £4m a season.

    Average Summer under Ashley
    Spend £24m
    Recouped £18m
    Net Spend £6m

    All Summers under Ashley
    Spend £261m
    Recouped £196m
    Net Spend £65m

    All figures and stats from Chris Holt @bigchrisholt

  • Jail for Ashley

    May 7, 2018 at 10:15 AM

    Comment #7

    I think after your four thousandth croquet stitch it becomes boring and induces sleep, even for a Scandanavian man.

  • ronaldo aarons

    May 7, 2018 at 10:15 AM

    Comment #8

    It’s a twitter account I’ve mentioned in the past. He’s good at the numbers, acoounts etc.

  • Jib

    May 7, 2018 at 10:20 AM

    Comment #9

    So far Rafa has out-monoeurvred Ashley
    brilliantly and shown a great grasp of the
    political intellect required to get what he wants.


    If he gets too cute and backs Ashley too far into
    a corner it could all end very messy.

    He has to leave MA some face-saving wiggle room

  • Munster Mag

    May 7, 2018 at 10:32 AM

    Comment #10

    Jib Rafa hasn’t outmanouvered him at all. Ashley has got a recognised coach doing what he wants him to do, at a small net spend.

  • anthc

    May 7, 2018 at 11:15 AM

    Comment #11

    I said to my father in law that the stavely bid was all smoke and mirrors as Ashley has no intention to sell.
    Several months down the line he blames stavely and then puts the price up by 50 million.
    My view is Rapha wants some assurances in written in his contract as Ashley sold him down the river at the start of last season. As long as Ashley is here we’re always gonna be treading water, he dosen’t want to pump any money in and will only allow what the club generate.

  • Moonraker15

    May 7, 2018 at 1:46 PM

    Comment #12

    Rafa will walk! He’s not a puppet like Pardew, he can go to another big club and Ashley knows this. I believe he will cough up!


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