We Can Now Expect Much More Pressure On Mike Ashley


Kevin Keegan’s new autobiography book “My Life In Football” is going to have some interesting pieces about his second management spell at Newcastle under owner Mike Ashley.

It was a bit of a disaster, and Kevin walked out on Ashley in early September when two players were brought in by the incompetent Director of Football Dennis Wise.

Nobody from Newcastle had ever watched Spanish striker Xisco or Uruguayan Ignacio Gonzalez – but they looked good on YouTube.

Some new news in the autobiography is how he has effectively been banned from the club and St James’ Park – that coming after he managed the club so brilliantly in the 1990s.

No class there from Mike Ashley.

Kevin won a £2M judgment against Ashley (Newcastle United) for wrongful dismissal in 2009 and he was helped by the League Manager’s Association.

He is also highly critical of the initial response from the club to creating a statue for the great Alan Shearer.

One passage that the Chronicle are reporting today is worth noting – this is it.

“I do retain an exhilarating vision of what could happen if Newcastle were re-ignited in the way that happened during the 1990s”.

The book was written by ghostwriter Daniel Taylor, and it’s going to be a great read for Newcastle supporters if only to bring back one time when Newcastle was a top club in Europe.

We are not now and nowhere near being one.

Newcastle are again expected to struggle to avoid relegation.

And that’s what Ashley’s record is – trying to keep us in the Premier League while spending as little of the club’s money as possible.

Why did he ever buy Newcastle United – that was a dark day in our club’s history.

The book will put even more pressure on him as the absent and disinterested Newcastle United owner.

Will Rafa Benitez Leave Newcastle Next Summer?

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Comments welcome.


45 comments so far

  • Bambams

    Sep 11, 2018 at 1:43 PM

    Comment #1

    It will be a good read – except for Ashley

    0
  • barkel

    Sep 11, 2018 at 1:46 PM

    Comment #2

    can ashley read?

    3
  • lochinvar

    Sep 11, 2018 at 1:54 PM

    Comment #3

    They’re coming and will probably eat the largest cockneys first.
    Just not sure that we can wait that long.

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    3
  • RobLeenio

    Sep 11, 2018 at 2:06 PM

    Comment #4

    c-dog from previous “given he has nobody looking over his shoulder at newcastle how much you reckon he has siphoned out of the club”

    Probably very little directly. In order to do so he’d have to pay a dividend direct to MASH Holdings which would be taxable at 7%, then he would have to pay himself a dividend again at 7%. This is not an efficient use of money and Mike Ashley, while ruthless, is not wasteful.

    What is of more concern is the likes of the food and drinks concessions, contracts paid directly to MASH Holdings instead of to NUFC. Also the fact the club shop is now a Sports Direct outlet, so all the profits from there go direct to Sports Direct not the club. I imagine the profits from Shearers bar (sorry, Nine bar) also go that way.

    The deeds to Strawberry Place have been given away, we don’t receive any money from SD for in-stadium advertising and he keeps saddling us with sponsorship from companies he has a vested interest in such as Vitality.

    Apart from that, he hasn’t taken anything from us at all.

    10
  • DubaiMicky

    Sep 11, 2018 at 2:13 PM

    Comment #5

    No reports from the AGM yet, thought it started at 11am?

    0
  • hibbit

    Sep 11, 2018 at 2:20 PM

    Comment #6

    The 2018 Annual General Meeting of Sports Direct International plc will be held at Academy House, 36 Poland Street, London W1F 7LU on Wednesday, 12 September 2018 at 11:00 am.

    1
  • DubaiMicky

    Sep 11, 2018 at 2:21 PM

    Comment #7

    Ah, just 24 hours early then – I know we’re advanced here in the Middle East, but not that advanced LOL.

    3
  • welshgeordie9

    Sep 11, 2018 at 2:25 PM

    Comment #8

    Of course he will leave, don’t know why mind.

    1
  • welshgeordie9

    Sep 11, 2018 at 2:31 PM

    Comment #9

    Never mind though Pardew will be back next season.

    1
  • martoon

    Sep 11, 2018 at 2:32 PM

    Comment #10

    RobLeenio @4 – I think you are spot on. Ashley can’t just take money from NUFC and put it in his back pocket to buy HOF etc, without being subject to tax, like some posters suggest BUT he is siphoning money out via the backdoor methods you say.

    5
  • toon22

    Sep 11, 2018 at 3:03 PM

    Comment #11

    Its never MAs fault

    As to where did the money go lol

    Likes its in any doubt ,its obvious. But im sure with a bit of back of a tab packet accountancy you see here some regular “fan” will try and do so

    Every penny

    0
  • toon22

    Sep 11, 2018 at 3:04 PM

    Comment #12

    Wonder if Mr Bishop will have to employ a few more people to try and put a lid on it

    LoL

    1
  • welshgeordie9

    Sep 11, 2018 at 3:15 PM

    Comment #13

    toon22

    Money went to signing awful players where as previous managers wheeled and dealed, players like

    Ba
    Cisse
    Ben Arfa
    Cabaye
    Emre
    Barton
    Nolan

    List is endless.

    1
  • geordietom

    Sep 11, 2018 at 3:16 PM

    Comment #14

    Anyone have any news from this AGM meeting about sport direct shite yet ???

    0
  • Jib

    Sep 11, 2018 at 3:27 PM

    Comment #15

    Today is Tuesday
    AGM Wednesday

    1
  • toon22

    Sep 11, 2018 at 3:28 PM

    Comment #16

    Welshie

    Utter twaddle

    Its never MAs fault

    2
  • toon22

    Sep 11, 2018 at 3:28 PM

    Comment #17

    Im guessing your a troll rather than a shill

    1
  • Jib

    Sep 11, 2018 at 3:30 PM

    Comment #18

    Siphoning is a very emotive word
    he takes out what is his and then
    like Xmas 2016 pays £15M back
    into the club.

    1
  • Jail for Ashley

    Sep 11, 2018 at 3:31 PM

    Comment #19

    The Magpie Group need funds, it will be time to put our hands in our pockets soon enough.

    3
  • Jail for Ashley

    Sep 11, 2018 at 3:34 PM

    Comment #20

    Jiblets,
    If only it were so simple and his unfathomable greed never got in the way of us being run successfully as a sporting club.

    5
  • Jib

    Sep 11, 2018 at 3:34 PM

    Comment #21

    our hands in our pockets

    Ha ha ha ha ha ha ha

    3
  • welshgeordie9

    Sep 11, 2018 at 3:52 PM

    Comment #22

    I’m guessing you are naive as well as dopey.

    1
  • welshgeordie9

    Sep 11, 2018 at 3:56 PM

    Comment #23

    Name me a player Rafa have signed that’s done well.

    2
  • barkel

    Sep 11, 2018 at 4:07 PM

    Comment #24

    Dubravka, Kenedy, Lejeune, Ritchie, Fernandez so far, Diame, Clark usually, Murphy is doing well a work in progress

    6
  • Rotonda heights

    Sep 11, 2018 at 4:07 PM

    Comment #25

    Welsh

    You’re not really playing with a full deck are you, either that or your trolling seriously needs upping several levels.

    KK gave me the happiest and best ever football watching times and it saddens me to hear someone like Jib
    besmirch a guy with such NUFC folklore and stature in favour of an out an out wrongun that is our inglorious leader.

    11
  • geordietom

    Sep 11, 2018 at 4:15 PM

    Comment #26

    jib
    ok bonny lad i’ve lost a day must be the lack of football

    0
  • martoon

    Sep 11, 2018 at 4:17 PM

    Comment #27

    Jib @18 – I think siphoning is a very apt word as the revenue streams that Robleenio mentioned earlier that would normally go into NUFC are being diverted into Ashley owned companies or holdings. Ashley has had to prop the club up with loans after 2 relegations both due to his own incompetent management decisions.
    However I’m still pretty sure he is getting more out of the club than he has to put in otherwise why would he not have bitten Amanda’s hand off and the sold the club to her if it was such as money pit?

    3
  • DubaiMicky

    Sep 11, 2018 at 4:31 PM

    Comment #28

    Also what about the amount the club pays to “Agents” via offshore banks – is there some of the fees we pay being sent to Ashley?

    Hence HMRC?

    5
  • Essex Geordie Bill

    Sep 11, 2018 at 4:34 PM

    Comment #29

    Fat Ennui provocateur.

    1
  • Essex Geordie Bill

    Sep 11, 2018 at 4:38 PM

    Comment #30

    I posed the question that if, Jail got his wish, would Ashley be able to still run his company, the obvious answer I suppose is yes through his minions. So him going to prison wouldn’t make any difference to the club, unfortunately.

    1
  • DubaiMicky

    Sep 11, 2018 at 4:40 PM

    Comment #31

    Usually I ignore most of the stuff that’s written in The Mag. BUT, this one’s a bit more interesting:-

    https://tinyurl.com/y7tx7r5w

    Judge rules on Tuesday (today) against Mike Ashley and Sports Direct – Orders key documents to be produced

    5
  • lochinvar

    Sep 11, 2018 at 4:51 PM

    Comment #32

    What a nasty bunch West Ham are, mithering on about the costs of the London Stadium.

    West Ham are quoted as saying and argue that they are providing £10m in revenue to the owners, £6m of which comes through catering facilities used by their fans.

    So they rent the Ground for £4million a year ? Joke.
    They almost make Ashley look respectable – well not really as like attracts like.

    1
  • Wayayman

    Sep 11, 2018 at 5:13 PM

    Comment #33

    DubaiMickey, that is interesting – down 15% in one month eh? The court ruling will probably be ignored though, at least stalling until the people fighting him lose the will, that’s his usual MO.

    On the AGM, I’ll be outside it tomorrow so will report back if there’s any news. Apparently the fat twat has bottled going – or is that just PR BS to try to put off the Geordie attendees?

    0
  • RobLeenio

    Sep 11, 2018 at 5:21 PM

    Comment #34

    Wayayman, it’s not just fans of NUFC who will be giving Ashley a hard time, his own shareholders have major gripes with the way he runs Sports Direct. He tried to give his brother an £11M bonus last year, has given his soon-to-be son-in-law a £5M job and dropped a lucrative logistics contract in his brother’s lap with no competitive process.

    The shareholders have seen the value of their shares fall, have not been getting dividends and have seen Ashley’s shoe-in choice of Chairman, who is supposed to be impartial, stubbornly refuse to step down when challenged via numerous votes of no confidence.

    Ashley won’t be there to take the flack which is undoubtedly coming the way of the board, but one to watch out for is Keith Hellawell, an ex-copper who once interviewed Peter Sutcliffe and rose to be Chief Constable of West Yorks Police, briefly a major player in the Blair government. Feel free to give him any message you want to pass to Ashley as he is essentially Ashley’s stooge on the SD board.

    4
  • c-dog

    Sep 11, 2018 at 5:37 PM

    Comment #35

    So if no taxable money has gone directly into his pocket then the interest free is paid off surely.

    Because we are making record profits and these profits are not invested in the squad.

    5
  • c-dog

    Sep 11, 2018 at 5:37 PM

    Comment #36

    Not invested in youth

    5
  • c-dog

    Sep 11, 2018 at 5:37 PM

    Comment #37

    Not invested in infrastructure

    5
  • c-dog

    Sep 11, 2018 at 5:38 PM

    Comment #38

    Not invested in anything club related

    5
  • GeordieTwo

    Sep 11, 2018 at 5:45 PM

    Comment #39

    Sounds like Sports Defunct shares are in the gutter. An excellent place for them to be. Release that financial data Mikey. Go be a paraisite somewhere else while you’re at it.

    2
  • GeordieTwo

    Sep 11, 2018 at 5:47 PM

    Comment #40

    Let’s hear from the very learned Jib/Jane/Jeff on these subjects. It’s good to have a laugh.

    1

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