When you see St. James’ Park on the TV over the last many years viewers will wonder why it’s not called Sports Direct Arena – with all the Sports Direct signs everywhere.
Of course, it was called that for a short time before Ashley realized he had made another huge error of judgment at Newcastle.
But another thing that we have never liked about the owner is that he keeps creating news in the papers and it’s nearly always negative.
Mike Ashley – Newcastle owner
And in the news reports, it’s regularly pointed out he is the owner of Newcastle United.
There are stories about how badly his employees are treated at Sports Direct and then there was the Rangers episode of a couple of years ago when he entered into an agreement on a merchandise deal with the famous Scottish club.
They are still in dispute now, after Sports Direct accused Rangers of a breach of contract in July.
Rangers want to have some other company than Sports Direct sell replica Rangers kits and other branded products when the Sports Direct deal finally expires.
The complaint by Sports Direct is that they have argued they should be allowed to match any new offer from another company.
The judge in the case asked the two sides to work it out in July – but it looks like they cannot and they are back in court.
There’s a new judge on the case, Mr. Justice Teare, who has said he will produce a legal ruling soon.
The bottom line is that Ashley seems to create business problems and disagreements wherever he goes – and that includes at Newcastle United.
Maybe that’s being too hard on Mr. Ashley?
But we don’t think so and it’s another reason he doesn’t seem “fit and proper” to own a football club.